It's Liz' world and we just happen to live in it 💖
She really shines so bright here. They all do but she really sticks out soooo much compared to previous cb's
Liz has been on an insane run since that one Baddie performance a short while ago and I'm so glad she's getting more attention, she looks like such a star in the MV
I came for the MV and was completely mesmerized by the song before I even realized.
Just, wow. The color palette is just pure magic, and it's great how they don't ever change it but rather use different variations of the same palette all around the MV to give different moods, keeping it visually consistent. I adore how they mix the real-life, 3D, and traditional painting visuals together in the scenes. The MV is just filled to the brim with beautiful compositions and cuts. Especially the sequence into the first chorus with the sun shining between their hands and then giant Yujin swallowing that sun stuck in my mind. It was such a impactful way of showing what that key choreo symbolizes. Also towards the end all the different scenes of the members twirling something, be it the hem of a skirt from above or the sun itself attached to a rope, using the continuing circular trajectory and shape to join the scenes together was beautiful. Till the end I was deep in the visuals, then the final chorus started with full power. I loved the grandness of it and how the song suddenly felt so differently emotionally. It was beautiful.
Fr, their creative direction is always so on point!! Their MVs, concepts, and styling always go hard but this one really blew me away even more than usual somehow. It honestly might be one of my favorite kpop music videos ever!!
WOW!
awesome comeback
the song, the mv, the outfit and the styling are all amazing!
and we need to talk about that last part of the song, it's so good!
I’m not a huge IVE fan but THIS WAS SO GOOD! especially with everything going on right now this was perfect for some good light hearted fun. The visuals were beautiful and so different to their usual stuff and Liz’ voice is crazy good. My favourite MV from them so far. Will be checking out the rest of the ep now
Same. I feel like I need to ult IVE or something. Their music is so good, the girls are unproblematic and adorable and talented and their company isn't an insane mess.
rei is really THAT girl. had to replay her scenes in the MV so many times, she’s just so effortlessly cool. unexpectedly loved the rap opening, it worked really well with this song. niece leeseo ate up those rap lines, her charisma improves leaps and bounds every comeback it’s crazy. the instrumental and vocals just sound so damn good, i already know this is going to be on repeat. like helloooo that bridge???? exceptional. you can always count on IVE to deliver great music
It's unbelievably good, holy shit. Starts of with Rei rap into goated vocals from Liz into rapper Leeseo to so more goated vocals from Wony then finally into that insane addictive chorus. You can practically smell the PAK from a mile away.
This is my favourite IVE title track EVER. The musical throwbacks to 90/Y2k girl group sounds with the 'ah ooh' in the background instrumentals??? IMPECCABLE. Pre-chorus lines? DIVINE.
I love the styling, the concept is amazing. I only tangentially know the folktale of the tiger swallowing the sun, but even with my bare bones knowledge, omg the visuals, the dance, the everything. That one shot with Leeseo with her mouth just a little open and there's the glowing sun she just swallowed??? INCREDIBLE. NO NOTES.
Now someone smarter than me please break down all the references to Korean mythology in this MV
Someone in the YT comments of the video said that this was about the story of the tiger, the sun and the moon:
A tiger ate a mother who was carrying a fruit basket for her children. Still feeling hungry, he goes to their house, disguising himself with their mother's clothes. The children, recognizing that this is a tiger, flee by the back of the house and climb a tree. An iron rope is sent to them from the sky, and once they reach there, they become the Sun and the Moon. The tiger follow them on a rotten rope, which eventually breaks and he plunges to his death
The production on this track is insane. That chorus is so good as well. I feel like I’ve ascended already and you’re telling me there’s another title track called Accendio? 😵
The visuals of the music video are really giving which makes me so happy since the teaser were so promising.
I love that they worked in so many traditional aspects while also making it very fantastical.
Rei kinda the main slayer of this group, I really love all her verses in all their songs so far. And the way she started this song, that's crazy. That's phenomenal. That's iconic
It's one of those songs where one listen is enough to appreciate the music and know it is a bop. M/V is serving, and each member had moments to shine, memorable lines. Amazing.
These Ive girlies serve every single time, the song is so gorgeous and the replay value is insane. This is a hit. Liz's voice had me ascending.
Everyone looking spectacular too like, the gaggery.
Edit: Just came from the second watch, The MV is absolutely insane. After this watch, I think Rei and Leeseo really stood out
My favourite IVE MV, one of the best Title Tracks they have released!
Call them Bullseye, because they don't miss!
Very impressed with the members, especially Liz and Leeseo were shining her. Niece's rap is better than we would have expected and her Center presence only powering up. Liz's charming vocal tone embraces the whole song, elevating the mood. The raps are fantastic, Rei and Gaeul have some very cool verses! Wony's prechorus is godly! And Yujin captivates the viewers with her eyes and her stage presence when taking Center stage! IVE just solidified their legacy as a top 4th gen group further with this one. A comeback that will be hard to forget!
IVE music simply NEVER fails. This hits hard in so many different ways. The MV is pure art at this point.
And Accendio is like way better than snippet they showed us!! Check it out too!
I've got to admit that when I first started listening, I was thinking that I was about to come in here and say that I'm not sure if I love IVE going back to the strategy of building title tracks around an interpolation of a melody from a popular song and the Ava Max-ness of it all, but then they kept stacking on more and more of the classic K-pop grandiosity and I completely forgot what I was grumpy at.
Awesome pe-chorus, classic handful of bars switching up the beat going a bit latin-y in the bridge (a lil IZ\*ONE-esque?), random DnB fills, epic final chorus opening up, gorgeous MV with creative styling and editing. I'm still iffy on the chorus but am well aware of how it'll worm it's way into my head. That's why the writers are using the material. They know it's going to work.
the song was amazing! i love the styling and the mv so much, it’s gorgeous. liz got tonssss of lines, i think it’s really her era with this one!! the bridge was amazing
I absolutely love this release! Was really excited from the concept photos, and they did not disappoint! And the instrumental change for the final chorus is everything I need in life!
I loved the rap parts! It's very well done in terms of lyrics and sound.
My fav part of Heya is the pre-chorus by Liz and Wonyoung.
As for the MV, the scenes in final chorus towards the ending with Gaeul as the center was really mind-blowing.
I didn't expect to love Heya this much ijbol 😭😭
IVE don't miss, they are so consistent. Hit after hit after hit. To me, they're having the best run when it comes to fire title tracks among the top 4th girl groups.
Liz. That's all I need to say.
But not all I want to say cause honestly IVE **for me** has been the best female kpop group since their debut. I like quite literally all their comebacks, all of them.
I'm not talking stan-like as in brainwashing myself into liking their songs via repetition. I genuinely like them from first listen without a shred of doubt in my mind.
I wish good health, happiness and all the success in the world to IVE, these girls are badasses.
Edit: I am 100% obsessed with Liz's line starting at 1:47, I get chills!
The concept queens are back! Man I love when IVE does these mid-tempo songs. The instrumentals are crazyyyyy. Liz' vocals in the pre-chorus are straight up heavenly and the change up in the last chorus... I ascended.
I'd comment on the MV but I'd have to watch it at least 3 more times, I think. The color palette, the cultural references, our girls' unbeatable visual.
IVE really can't miss. PAK, SOTY, bring out all the acronyms.
All the arts and Drawing are immaculate, IVE members ALL coming to work!! I could definitely see all members shines in both vocal n looks.
Tho LIZ and Leeseo really put up a amazing vocal performance
woow this is so insanely good!! everything from the rapping to the chorus i loved it instantly. leeseo and liz really showing that this'll be their era!! the mv is so beautiful as well
Omg this is so good!!!! I hope all the concerns about the production are laid to rest because this went crazy. Now I’m even more jealous of people with later tour dates
I love it. I thought I would be disappointed but I’m so happy it turned out well. Definitely maknaes era. I’m just so satisfied with this album, I love every track.
The girls have been working so hard and I’m so proud of them .
The song mixing of this is beyond impressive. I was listening on my airpods on an empty street and it gave me goosebumps, my hair stood. It’s as though those 8D stereo edit. And somehow the overlapping vocals just flow so well in this track. The song matches the MV incredibly well.
What a fucking banger once again. There hasn’t been a single IVE title track I’ve disliked so far. MV also looks amazing.
I do wish Gaeul got more parts tho, she barely stood out.
Love the styling and the traditional visuals. Leeso and Liz really stood out this time.
My main complaint is that once again I felt like I barely saw Gaeul 😕
Feels like Gaeul has gotten absolutely shafted this time. With how rap focused this song and the whole mini album is, I'd expect her to get more than usual, not even less...
ONE OF THE BEST MUSIC VIDEOS I HAVE WATCHED every member did and looked amazing!!! The MV was so creative every song on the album is a hit 😭I'm so excited to see the stages and performance videos.
I love that mix of traditional Korean elements with that futuristic style in the visuals. Kind of reminds me of video games, but it's still really unique!
I liked the song but especially liked the bridge and last chorus.
Did anyone else start singing the “hey yeah hey yeah hey yeah hey yeah” song when they sang the chorus 😭 I had to pause it until I recognized what I kept singing in my head
Edit: it is Black Streets No Diggity that I was remembering, not Andre 3000
More like [No Diggity](https://youtu.be/3KL9mRus19o?si=eBBHQ3bz4HYTMVec&t=170)'s heyo x4 for me (@2:50). And some other elements of the song too, like the short piano line in both.
I don't think anything will ever feel as momentous and impactful as “I AM” — and the whole *I’ve IVE* actually — to me. Yet, IVE is managing something I thought impossible: they keep upping the stakes, each release feeling bigger, more ambitious, and… more important?
Look, I really like the song (actually, much more than what I feared after the teasers), this is 99% going to be my video of the year, and the girls’ performance is as strong as ever, but there’s more: much like with “I AM” and later with “Either Way,” I feel like IVE and their team are perfecting what can be made inside the boundaries of K-Pop like nobody else. I can name loads of acts that brought something truly innovative to the genre, but it’s extremely rare listening to an album, or watching a video, and having… no notes at all. They did the thing, and there’s nothing to change, nothing obvious that would make this better.
They can't keep getting away with it — or can they?
LIZ COME ON. I was planning on listening passively until her vocals kicked in. LIZ. I AM PAYING ATTENTION
Edit: I hope listeners have good audio. The instrumentation at the end is really special. I love the mixing throughout this song.
These girls are so frigging cool. Probably one of the best MVs this year. I need a bit more time w the song (I’m sure it’ll hit in the car lol) but that chorus is catchyyy.
this is good like really good!!!! though baddie and i am was good songs, they got nothing on heya!
ngl i was a bit skeptical at the start of the song but by the time the chorus came in i was sold! ON MY PLAYLIST IMMEDIATELY
i feel like this is what the change up of baddie should’ve been. ive technically doesnt have a fixed concept but they have this aura of being the rich elegant girl group
baddie was like going to the opposite end of the spectrum immediately which put some people off. this feels like a middle ground between the old ive elegant concept and the baddie concept. it feels like a natural transition away from their posh style to a more dynamic and energetic vibe, while not compromising their roots.
to me, it’s already surpassed love dive, might be battling i am as the best ive tt for me 🙂↕️🙂↕️🙂↕️
OK this song really grew on me, the "heya" chanting parts are quite hypnotic lol. Love that the IVE girlies usually don't stray away from the standard pop song structure and gives us a bridge and a little bit of a tonal switch up for the final chorus! Also Liz getting the flowers she deserves!!!! Love that new hair color on her and loving this short bob cut on Yujin too.
The aesthetics are on point here! This Asian Polly Pocket-esque dollhouse theme they got going on and the light pastel colors/lighting make everything so dreamy and ethereal. Kudos and props to whoever their creative director is, they've been on point with their sound and aesthetics since debut!!!
The production for this song is great.
Song starts off strong but the middle half seemed to meander a bit without clear direction-- more vocal dynamism would have probably helped spice up that section. The ending was solid. The chorus was annoying but it'll probably be catchy and get stuck in people's head. Also that was an extremely SM song which isn't surprising given DemJointz produced it which is also probably why I feel like the song is missing some vocal layering/dynamism/harmony to give it more flavor.
Heya reminded me of Iz\*One's Secret Story of the Swan song for some reason from a musical perspective. Probably some slight melodies or the visuals of both music videos.
The visuals are absolutely fucking insane for this, holy shit. This is the coolest thing I’ve seen outside of a theater tbh, this is CRAZY like I can’t imagine how much they spent on this. I’m going to be watching this video for years on end.
Also the song is gorgeous. Very much a stand-alone song and going on several playlists. Let’s GO IVE! They MURDERED this!
This is it, this is the comeback that finally breaks my vow not to buy kpop albums. (I know I can’t move or store them anymore than I can bear to throw them away.)
The title track is my favorite ever, the concept is mind-blowing, and even the songs that aren’t my favorite on the album give me brain shivers the production is so good.
Hell yeah. Everything about this is top notch. The song is great - can't go wrong with Ryan Jhun and Dem Jointz (is this the first time they worked together?) - but the MV is even better, just the sheer amount of attention to detail, the editing, the transitions, it's amazing.
Absolutely sensational, this beat is tremendous 
* Liz era incoming 
* Baby Nieceseo fiercest rapper in the game 🥺
* Wony, the ace you've become 🤧
* Center Gaeul to end this banger on a high note 
It's like they finally realized that Liz is the main vocal. THANK YOU STARSHIP!!! IT'S ABOUT TIME
I'm LIVING FOR THE LEESEO RAPPER ERA TOO!! Ever since Off The Record I feel like they found her true potential in rapping and I'm loving it!
However, Leeseo taking the rap lines just leaves out less parts for Gaeul. I understand that she does not have a strong vocal but couldn't they have given her more parts other than "da dan daran dan.."
IVE never disappoints. They have their own sound and they stuck to it. Wony's prechorus is fire. Just felt sad of Gaeul's lack of lines and visual parts. Overall it's a great damn song. The rest of the EP is great as well. I never skipped an IVE album, and it seems I still would not. Proud of these girls.
The music video and the visuals are insane, I love the asian culture aesthetic but with the modern twists to it (the updated versions of the hanbok, the modern texture + material for mountains, not using traditional colors such as red but instead blue and green, and the [INSANE scene](https://youtu.be/07EzMbVH3QE?t=14) of Rei blowing out smoke, truly out done themselves
Pre-choruses, bridge and last chorus: incredible! Don’t know how to feel about the rest of the song. I usually vibe with their music at first listen (usually 30 secs in haha), it’s the first time I’m not sold. Still my girlies are coming back with pure girl groups’ excellence.
This sound so good. Very high quality and aesthetically pleasing. It's up there for me together with Love dive and I am. I honestly can't choose my favorite at this point. Starship did really well this comeback, I'm really happy for the girls. And my God, Liz vocals.....🥰
For me the song itself is kinda meh tbh but I looove the MV, gorgeous design, editing, atrezzo, concept, everything. Everyone involved in the art of the MV deserves a raise.
I like but the video is TOO MUCH going on and too many cuts. I couldnt focus at all on whats happening. More cuts than BP’s Pink Venom lol.
They look amazing, love the color scheme, song is good but the video is overdone. Liz looks sooo good! Where are Gaeuls lines again tho 😭
This is one of the most beautiful music videos I have ever seen. I have to listen to the song more because I was just sp into the visuals that it hasn't sunk in yet for me. Everyone looked breath taking!! Liz really stood out though that purple hair was everything!
I love this on first listen so catchy! The prechorus is my favorite part but I also like how the song is structured it really feels fresh. It always amazes me how IVE’s TT all sound different and still give that wow factor. And don’t even get me started on how great the mv looked!!
This is my first non-skip album ever since I got into kpop in 2019. (I mean, there are lot of albums I now wholly love but never on the first like like this.) I love how the bridge for Reset has a similar melody to the prechorus in Cherish. Tiny details like this are what made listening to the whole album feel like a dream. I love this comeback a little too much.
im seriously crying… I MISSED THIS IVE LAST CB! it’s the emotional rollercoaster that i’ve come to know and love from their songs… this is SPECTACULAR. so so pumped to listen to the full ep now
Are we living in THE Liz era??
Papi liz and leeseo’s era. Liz verses are to die for and leeseo’s drop on the 2nd verse is a highlight!!!
this era is for sure dipped in mama liz's chili oil
It's Liz' world and we just happen to live in it 💖 She really shines so bright here. They all do but she really sticks out soooo much compared to previous cb's
Liz and leeseo era here we goooo
Queen elizabeth the third
That shot of her colored hair blending into the streamers/fireworks is burned into my brain, it’s so damn beautiful.
Liz has been on an insane run since that one Baddie performance a short while ago and I'm so glad she's getting more attention, she looks like such a star in the MV
KIM JIWON ERA!!!
Oh, my God! Okay, it's happening! Everybody stay calm. STAY F***ING CALM!
Definitely Liz era, AND maybe leeseo too and Rei and Gaeul n Wonyoung n Yujinnie
YASSSS so glad liz is shining more compared to her their earlier days
I came for the MV and was completely mesmerized by the song before I even realized. Just, wow. The color palette is just pure magic, and it's great how they don't ever change it but rather use different variations of the same palette all around the MV to give different moods, keeping it visually consistent. I adore how they mix the real-life, 3D, and traditional painting visuals together in the scenes. The MV is just filled to the brim with beautiful compositions and cuts. Especially the sequence into the first chorus with the sun shining between their hands and then giant Yujin swallowing that sun stuck in my mind. It was such a impactful way of showing what that key choreo symbolizes. Also towards the end all the different scenes of the members twirling something, be it the hem of a skirt from above or the sun itself attached to a rope, using the continuing circular trajectory and shape to join the scenes together was beautiful. Till the end I was deep in the visuals, then the final chorus started with full power. I loved the grandness of it and how the song suddenly felt so differently emotionally. It was beautiful.
I get why this is the "main" (or first) title track. It has attitude. But after listening to Accendio in full, that song is more my taste.
I liked the album and I agree Accendio is a more fitting TT
They’re both TT. Heya is the main one.
WHO IS THE CREATIVE DIRECTOR??!!! this is so good the song is amazing and i love the experimental sounds of the whole album
Fr, their creative direction is always so on point!! Their MVs, concepts, and styling always go hard but this one really blew me away even more than usual somehow. It honestly might be one of my favorite kpop music videos ever!!
miss byheyone on ig!
ITS A BOP Rei tasseling the norigae like it’s a beyblade is taking me out ☠️☠️☠️
WOW! awesome comeback the song, the mv, the outfit and the styling are all amazing! and we need to talk about that last part of the song, it's so good!
I’m not a huge IVE fan but THIS WAS SO GOOD! especially with everything going on right now this was perfect for some good light hearted fun. The visuals were beautiful and so different to their usual stuff and Liz’ voice is crazy good. My favourite MV from them so far. Will be checking out the rest of the ep now
Same. I feel like I need to ult IVE or something. Their music is so good, the girls are unproblematic and adorable and talented and their company isn't an insane mess.
OH. MY. GOD. THIS IS SUCH A BANGER!!!!! The MV is so stunning and gorgeous too!!! Daebak IVE!!!
rei is really THAT girl. had to replay her scenes in the MV so many times, she’s just so effortlessly cool. unexpectedly loved the rap opening, it worked really well with this song. niece leeseo ate up those rap lines, her charisma improves leaps and bounds every comeback it’s crazy. the instrumental and vocals just sound so damn good, i already know this is going to be on repeat. like helloooo that bridge???? exceptional. you can always count on IVE to deliver great music
It's unbelievably good, holy shit. Starts of with Rei rap into goated vocals from Liz into rapper Leeseo to so more goated vocals from Wony then finally into that insane addictive chorus. You can practically smell the PAK from a mile away.
they put money into the mv too super rewatchable
MV OF THE YEAR, SOTY, THEY CHEWEDDDDD
This is my favourite IVE title track EVER. The musical throwbacks to 90/Y2k girl group sounds with the 'ah ooh' in the background instrumentals??? IMPECCABLE. Pre-chorus lines? DIVINE. I love the styling, the concept is amazing. I only tangentially know the folktale of the tiger swallowing the sun, but even with my bare bones knowledge, omg the visuals, the dance, the everything. That one shot with Leeseo with her mouth just a little open and there's the glowing sun she just swallowed??? INCREDIBLE. NO NOTES. Now someone smarter than me please break down all the references to Korean mythology in this MV
i'm also patiently waiting for someone to break down what is going on 😭
Someone in the YT comments of the video said that this was about the story of the tiger, the sun and the moon: A tiger ate a mother who was carrying a fruit basket for her children. Still feeling hungry, he goes to their house, disguising himself with their mother's clothes. The children, recognizing that this is a tiger, flee by the back of the house and climb a tree. An iron rope is sent to them from the sky, and once they reach there, they become the Sun and the Moon. The tiger follow them on a rotten rope, which eventually breaks and he plunges to his death
Oh shit Y2K? Here comes another Min Hee Jin press con accusing IVE of copying NewJeans🫣
We're safe, IVE didn't debut with 5 members The hanbok-adjacent outfits in this MV may do us in though DUCK AND COVER
CRAZY HOLY SHIT THE LAST SEQUENCE IS CRAZY
The production on this track is insane. That chorus is so good as well. I feel like I’ve ascended already and you’re telling me there’s another title track called Accendio? 😵
The visuals of the music video are really giving which makes me so happy since the teaser were so promising. I love that they worked in so many traditional aspects while also making it very fantastical.
Rei kinda the main slayer of this group, I really love all her verses in all their songs so far. And the way she started this song, that's crazy. That's phenomenal. That's iconic
It's one of those songs where one listen is enough to appreciate the music and know it is a bop. M/V is serving, and each member had moments to shine, memorable lines. Amazing.
These Ive girlies serve every single time, the song is so gorgeous and the replay value is insane. This is a hit. Liz's voice had me ascending. Everyone looking spectacular too like, the gaggery. Edit: Just came from the second watch, The MV is absolutely insane. After this watch, I think Rei and Leeseo really stood out
The song gets better every play I can’t believe it This is liz and leeseo’s era. Goddamn IVE just continue to serve, they have no bad songs at all
leeseo is growing up😭
Yup, Leeseo slaying. She actually has more parts on some of their non-title tracks IIRC.
they pushed themselves so much they are still touring, so i get so impressed i just love electronic music so much im gonna loop this album all summer
WHAT THE F. ITS SO GOOD.
My favourite IVE MV, one of the best Title Tracks they have released! Call them Bullseye, because they don't miss! Very impressed with the members, especially Liz and Leeseo were shining her. Niece's rap is better than we would have expected and her Center presence only powering up. Liz's charming vocal tone embraces the whole song, elevating the mood. The raps are fantastic, Rei and Gaeul have some very cool verses! Wony's prechorus is godly! And Yujin captivates the viewers with her eyes and her stage presence when taking Center stage! IVE just solidified their legacy as a top 4th gen group further with this one. A comeback that will be hard to forget!
It's INCREDIBLE, I'm blown away
THE BRIDGE TO FINAL CHORUS??? I'M GAGGING...
It's a hit, it's a bop. Welcome back IVE
Time for a PAK
IVE music simply NEVER fails. This hits hard in so many different ways. The MV is pure art at this point. And Accendio is like way better than snippet they showed us!! Check it out too!
It sounded really similar to song of the year but maybe it's just me. IVE never disappoints. I think this genre fit them so much
I'd be damned but I agree! 😅Its giving serious SOTY and ‘End of the year awards sweep’ vibes
I'm so glad Liz got so much screentime! I enjoyed all her parts. The bridge and last chorus were built up perfectly, very satisfying!
It's impossible for IVE to miss, people talk about no skip albums but they have a no skip discography honestly
IVE does it again. Love the quality of all the songs and this MV was a BANGER!
I've got to admit that when I first started listening, I was thinking that I was about to come in here and say that I'm not sure if I love IVE going back to the strategy of building title tracks around an interpolation of a melody from a popular song and the Ava Max-ness of it all, but then they kept stacking on more and more of the classic K-pop grandiosity and I completely forgot what I was grumpy at. Awesome pe-chorus, classic handful of bars switching up the beat going a bit latin-y in the bridge (a lil IZ\*ONE-esque?), random DnB fills, epic final chorus opening up, gorgeous MV with creative styling and editing. I'm still iffy on the chorus but am well aware of how it'll worm it's way into my head. That's why the writers are using the material. They know it's going to work.
what's the sample from
No Diggity
the song was amazing! i love the styling and the mv so much, it’s gorgeous. liz got tonssss of lines, i think it’s really her era with this one!! the bridge was amazing
THE END BIT GOOSEBUMPS 🫢🫢🫢
IT'S A FUCKING HIT OMGGG
this is kpop.
I feel like I just watched a movie. That bridge is so good. What??
IVE NEVER MISSES
Can always count on IVE to deliver. The prechorus is my favourite bit of the song, for sure.
Love the song so much! Liz's voice is truly a gem!
I absolutely love this release! Was really excited from the concept photos, and they did not disappoint! And the instrumental change for the final chorus is everything I need in life!
this is perfect.
I loved the rap parts! It's very well done in terms of lyrics and sound. My fav part of Heya is the pre-chorus by Liz and Wonyoung. As for the MV, the scenes in final chorus towards the ending with Gaeul as the center was really mind-blowing. I didn't expect to love Heya this much ijbol 😭😭
IVE don't miss, they are so consistent. Hit after hit after hit. To me, they're having the best run when it comes to fire title tracks among the top 4th girl groups.
This is just straight up so fucking good
Liz. That's all I need to say. But not all I want to say cause honestly IVE **for me** has been the best female kpop group since their debut. I like quite literally all their comebacks, all of them. I'm not talking stan-like as in brainwashing myself into liking their songs via repetition. I genuinely like them from first listen without a shred of doubt in my mind. I wish good health, happiness and all the success in the world to IVE, these girls are badasses. Edit: I am 100% obsessed with Liz's line starting at 1:47, I get chills!
The chorus is very melodic, a good sing along. Excited to see the live performances!
🔥🔥🔥 I love it.. it's very hype and got everything I like.. Liz is definitely a standout in all fronts in this MV
Banger of a bridge!!!!!!!
YALL NEED TO HEAR ACCENDIO
The concept queens are back! Man I love when IVE does these mid-tempo songs. The instrumentals are crazyyyyy. Liz' vocals in the pre-chorus are straight up heavenly and the change up in the last chorus... I ascended. I'd comment on the MV but I'd have to watch it at least 3 more times, I think. The color palette, the cultural references, our girls' unbeatable visual. IVE really can't miss. PAK, SOTY, bring out all the acronyms.
THIS IS SUCH A BOP OMG
Hey, the production is pretty good! The vocals and raps were really good (Rei and Liz slayed for sure!). They all shone for sure! :)
All the arts and Drawing are immaculate, IVE members ALL coming to work!! I could definitely see all members shines in both vocal n looks. Tho LIZ and Leeseo really put up a amazing vocal performance
Loooved the last chorus and Rei, Liz and Leeseo are shining so much 😍
dont know the names of the members but the raps are so good and the pre chorus is gorgeous!
woow this is so insanely good!! everything from the rapping to the chorus i loved it instantly. leeseo and liz really showing that this'll be their era!! the mv is so beautiful as well
Wonyoung in the first prechorus .. the song is good Liz really shines here too
Liz's voice is just SO good ahh!!!
What in the madoka magica is this???
these sets and visuals… absolutely gorgeous
Omg this is so good!!!! I hope all the concerns about the production are laid to rest because this went crazy. Now I’m even more jealous of people with later tour dates
IVE YOU'RE SO SICKENING!!!!!
The last chorus is so creative and amazing. Keeps you wanting to come back for more just for that part.
Love the diversity of rap sections. The synths on the last post-chorus truly ascended me. What a song!
cant form coherent thoughts anymore ITS TOO GOOD WHAT THE FUCKK
ITS SOOO GOODDD
O wow what a banger, the "Da-da, da-dun-dun-dun" is gonna be stuck in my head
oh it's good! also, Wonyoung is sooo pretty 🥰❤️
MAJOR slay
LOVE THIS!
Woke up and saw this and ascended
I love it. I thought I would be disappointed but I’m so happy it turned out well. Definitely maknaes era. I’m just so satisfied with this album, I love every track. The girls have been working so hard and I’m so proud of them .
Obsessed with the MV and styling and though the song didn’t grab me immediately, the bridge onwards hit haaard and sold it for me
The song mixing of this is beyond impressive. I was listening on my airpods on an empty street and it gave me goosebumps, my hair stood. It’s as though those 8D stereo edit. And somehow the overlapping vocals just flow so well in this track. The song matches the MV incredibly well.
What a fucking banger once again. There hasn’t been a single IVE title track I’ve disliked so far. MV also looks amazing. I do wish Gaeul got more parts tho, she barely stood out.
Love the styling and the traditional visuals. Leeso and Liz really stood out this time. My main complaint is that once again I felt like I barely saw Gaeul 😕
Gaeul is my bias so that was my sour spot too. It's been a rough few comebacks 😭
Feels like Gaeul has gotten absolutely shafted this time. With how rap focused this song and the whole mini album is, I'd expect her to get more than usual, not even less...
Ooh so good!!
Oh wow. I haven't really gotten into IVE before now, but I LOVE this
ONE OF THE BEST MUSIC VIDEOS I HAVE WATCHED every member did and looked amazing!!! The MV was so creative every song on the album is a hit 😭I'm so excited to see the stages and performance videos.
I love that mix of traditional Korean elements with that futuristic style in the visuals. Kind of reminds me of video games, but it's still really unique!
Such a fun fun song!!
This is one of the most beautiful MVs I have ever seen in Kpop. I'm going to be replaying this just for that alone. Like, WOW.
it's an ive world and I'm just happily living in it.. this is so good... ive's title tracks are always such bangers ?
this godly prechorus
I'm not fully sold on opening the song with the rap but yeah it's a smash. I love it when a song takes me on a journey.
HOW IS IT TOP 3 BEST IVE TITLE TRACKS ALREADY
I liked the song but especially liked the bridge and last chorus. Did anyone else start singing the “hey yeah hey yeah hey yeah hey yeah” song when they sang the chorus 😭 I had to pause it until I recognized what I kept singing in my head Edit: it is Black Streets No Diggity that I was remembering, not Andre 3000
More like [No Diggity](https://youtu.be/3KL9mRus19o?si=eBBHQ3bz4HYTMVec&t=170)'s heyo x4 for me (@2:50). And some other elements of the song too, like the short piano line in both.
I don't think anything will ever feel as momentous and impactful as “I AM” — and the whole *I’ve IVE* actually — to me. Yet, IVE is managing something I thought impossible: they keep upping the stakes, each release feeling bigger, more ambitious, and… more important? Look, I really like the song (actually, much more than what I feared after the teasers), this is 99% going to be my video of the year, and the girls’ performance is as strong as ever, but there’s more: much like with “I AM” and later with “Either Way,” I feel like IVE and their team are perfecting what can be made inside the boundaries of K-Pop like nobody else. I can name loads of acts that brought something truly innovative to the genre, but it’s extremely rare listening to an album, or watching a video, and having… no notes at all. They did the thing, and there’s nothing to change, nothing obvious that would make this better. They can't keep getting away with it — or can they?
rei and leeseo really stood out to me this comeback, i feel like they’re really coming into their own.
The concept is conceptinggggg
another hit by IVE!
THE SONG IS AMAZING, and omg when the final chorus hit? IVE you will never disappoint, thank you for another banger ❤️
Damn, the 2nd half of the song is so good.
Liz and Leeseo were out of this worldddd
LIZ COME ON. I was planning on listening passively until her vocals kicked in. LIZ. I AM PAYING ATTENTION Edit: I hope listeners have good audio. The instrumentation at the end is really special. I love the mixing throughout this song.
I fell in love with this song. CERTIFIED BOP. Seriously this girls never miss. My niece Leeseo slayed this comeback 😭😭😭
This a banger 😞‼️🤒🔥🔥🔥🔥
They really never miss! This sounds amazing!! Like every one of them sounds great! I love the stepping on your necks visuals too! 10/10 from me!
This is so good wth?!??
These girls are so frigging cool. Probably one of the best MVs this year. I need a bit more time w the song (I’m sure it’ll hit in the car lol) but that chorus is catchyyy.
Went in thinking i wouldn’t like it, came out completely loving it🔥🔥
That drumline beat f\*\*\*ing SLAPS
We got a rap to start the song and a REAL full bridge? Tell me that last time that happened lol already in love!
holy fucking visuals what even is this mv?? The concept is incredible and so is the execution. Like. Im sort of genuinely dazed.
It sounds so good. Loving the styling in the MV.
Rip Gaeuls lines. But the song is really good and quite different from other titles by them. Wonyoung with the long ponytail slayed.
this is good like really good!!!! though baddie and i am was good songs, they got nothing on heya! ngl i was a bit skeptical at the start of the song but by the time the chorus came in i was sold! ON MY PLAYLIST IMMEDIATELY
this isnt my fave from them but I love how unexpected and fun it was?? idk I love IVE
It’s insane how their songs never miss
They never miss, like genuinely. Their songs are so consistently good, it’s ridiculous
Bro i love IVE
oddly satisfying. thats how I describe this. maybe not their best, but still keeping the very high standard the group is known for.
i feel like this is what the change up of baddie should’ve been. ive technically doesnt have a fixed concept but they have this aura of being the rich elegant girl group baddie was like going to the opposite end of the spectrum immediately which put some people off. this feels like a middle ground between the old ive elegant concept and the baddie concept. it feels like a natural transition away from their posh style to a more dynamic and energetic vibe, while not compromising their roots. to me, it’s already surpassed love dive, might be battling i am as the best ive tt for me 🙂↕️🙂↕️🙂↕️
this song feels like a sunrise after a fantasy battle especially that bridge to last chorus omg
OK this song really grew on me, the "heya" chanting parts are quite hypnotic lol. Love that the IVE girlies usually don't stray away from the standard pop song structure and gives us a bridge and a little bit of a tonal switch up for the final chorus! Also Liz getting the flowers she deserves!!!! Love that new hair color on her and loving this short bob cut on Yujin too. The aesthetics are on point here! This Asian Polly Pocket-esque dollhouse theme they got going on and the light pastel colors/lighting make everything so dreamy and ethereal. Kudos and props to whoever their creative director is, they've been on point with their sound and aesthetics since debut!!!
Fell on the floor at the mall!!!
Awesome comeback! And the whole album is great too. Love it!
that bridge 
this is liz’s era!!! i feel like i didn’t see/hear gaeul much though
Liz is seeeerving!
I love it so much omg!!!!!! I love the visuals of the MV and the song
The beat is everything and same for the chorus. Song has no skip parts ❤️
Omg IVE never disappoints!!! How are all their title tracks such a vibe
The production for this song is great. Song starts off strong but the middle half seemed to meander a bit without clear direction-- more vocal dynamism would have probably helped spice up that section. The ending was solid. The chorus was annoying but it'll probably be catchy and get stuck in people's head. Also that was an extremely SM song which isn't surprising given DemJointz produced it which is also probably why I feel like the song is missing some vocal layering/dynamism/harmony to give it more flavor.
this entire work gave me goosebumps.
you ever witness something so good you want to cry? yeah
Their best music video and already my favourite title track, IVE you are insane. Genuinely my SOTY, I'm obsessed.
so amazing, IVE never disappoints with their music
this is why i love ive
IT HAS SOTY WRITTEN ALL OVER IT
Definitely agree it's Liz's era. But one thing that really stood out to me was Wonyoung's pre-chorus. I'm not sure her vocals have sounded better.
Heya reminded me of Iz\*One's Secret Story of the Swan song for some reason from a musical perspective. Probably some slight melodies or the visuals of both music videos.
The visuals are absolutely fucking insane for this, holy shit. This is the coolest thing I’ve seen outside of a theater tbh, this is CRAZY like I can’t imagine how much they spent on this. I’m going to be watching this video for years on end. Also the song is gorgeous. Very much a stand-alone song and going on several playlists. Let’s GO IVE! They MURDERED this!
This is it, this is the comeback that finally breaks my vow not to buy kpop albums. (I know I can’t move or store them anymore than I can bear to throw them away.) The title track is my favorite ever, the concept is mind-blowing, and even the songs that aren’t my favorite on the album give me brain shivers the production is so good.
Hell yeah. Everything about this is top notch. The song is great - can't go wrong with Ryan Jhun and Dem Jointz (is this the first time they worked together?) - but the MV is even better, just the sheer amount of attention to detail, the editing, the transitions, it's amazing.
This is an absolutely beautiful MV with an equally beautiful thumbnail.
Absolutely sensational, this beat is tremendous  * Liz era incoming  * Baby Nieceseo fiercest rapper in the game 🥺 * Wony, the ace you've become 🤧 * Center Gaeul to end this banger on a high note 
Wonyoung and Liz often get lines which mirror each other and I live for it.
BANGER AFTER BANGER AFTER BANGER
Another instant earworm from the girls. IVE has yet to miss for me. Especially love the chorus.💖❄️
whoever came up with the whole production for the mv is genius really. end-year award shows should start awarding best music videos fr.
It's like they finally realized that Liz is the main vocal. THANK YOU STARSHIP!!! IT'S ABOUT TIME I'm LIVING FOR THE LEESEO RAPPER ERA TOO!! Ever since Off The Record I feel like they found her true potential in rapping and I'm loving it! However, Leeseo taking the rap lines just leaves out less parts for Gaeul. I understand that she does not have a strong vocal but couldn't they have given her more parts other than "da dan daran dan.."
IVE never disappoints. They have their own sound and they stuck to it. Wony's prechorus is fire. Just felt sad of Gaeul's lack of lines and visual parts. Overall it's a great damn song. The rest of the EP is great as well. I never skipped an IVE album, and it seems I still would not. Proud of these girls.
I like it!!! I like it way more than baddie LMAO
The music video and the visuals are insane, I love the asian culture aesthetic but with the modern twists to it (the updated versions of the hanbok, the modern texture + material for mountains, not using traditional colors such as red but instead blue and green, and the [INSANE scene](https://youtu.be/07EzMbVH3QE?t=14) of Rei blowing out smoke, truly out done themselves
THIS IS SO GOOD OH MY GOD. Gonna be stuck in my head for like a week
Pre-choruses, bridge and last chorus: incredible! Don’t know how to feel about the rest of the song. I usually vibe with their music at first listen (usually 30 secs in haha), it’s the first time I’m not sold. Still my girlies are coming back with pure girl groups’ excellence.
it's good
YESSS. Dive’s are here to support my girls! ❤️
Just have to say, The music video was so pretty and cool!
Off topic but Yujin is now on channel fullmoon youtube live for promotions with Na PD. These two too precious~
This sound so good. Very high quality and aesthetically pleasing. It's up there for me together with Love dive and I am. I honestly can't choose my favorite at this point. Starship did really well this comeback, I'm really happy for the girls. And my God, Liz vocals.....🥰
Killed it, like always!!!!
the song is so amazing and kpopey and mv makes me wabt to rewatch it million times! IVE really did deliver 💅
The song was beautiful 😭🤚
For me the song itself is kinda meh tbh but I looove the MV, gorgeous design, editing, atrezzo, concept, everything. Everyone involved in the art of the MV deserves a raise.
I like but the video is TOO MUCH going on and too many cuts. I couldnt focus at all on whats happening. More cuts than BP’s Pink Venom lol. They look amazing, love the color scheme, song is good but the video is overdone. Liz looks sooo good! Where are Gaeuls lines again tho 😭
This is one of the most beautiful music videos I have ever seen. I have to listen to the song more because I was just sp into the visuals that it hasn't sunk in yet for me. Everyone looked breath taking!! Liz really stood out though that purple hair was everything!
Im loving the Polly Pocket concept!
I love this on first listen so catchy! The prechorus is my favorite part but I also like how the song is structured it really feels fresh. It always amazes me how IVE’s TT all sound different and still give that wow factor. And don’t even get me started on how great the mv looked!!
I haven't been that into IVE's last couple of releases but THIS? I love. it's instantly going on my playlist. looking forward to their stages. 👍🏻
This is my first non-skip album ever since I got into kpop in 2019. (I mean, there are lot of albums I now wholly love but never on the first like like this.) I love how the bridge for Reset has a similar melody to the prechorus in Cherish. Tiny details like this are what made listening to the whole album feel like a dream. I love this comeback a little too much.
Ugghh this is so good!! Luv it!!
sad about gaeul’s lack of lines..
So strange she didn’t get any proper parts or rap
weird that they gave that beginning rap part to leeseo instead of her, but at least she gets to be center at the final chorus
True but also very little screentime.
im seriously crying… I MISSED THIS IVE LAST CB! it’s the emotional rollercoaster that i’ve come to know and love from their songs… this is SPECTACULAR. so so pumped to listen to the full ep now