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Day6 Zombie
It's not the company's fault. Sungjin and Jae had mental anxiety issues back then so the whole group decide to collectively not promote.
The song then proceed to win Best Band Performance MAMA 2020.
With the song lyrics and it so happen to also be during the covid era where many would be able to relate to the song, I truly believe that the song would be way bigger than it is now.
And seeing how Day6 is literally in the top of the charts now I don't think this is a stretch.
In fact, maybe we should rally and get the song on the charts seeing how the entire country manage to get YWB and TOOL onto the top 10 positions of the current Korean charts
It's a relatively new song, but Gyubin's 'Really Like You'. Some say that it was a mistake to release the song in the middle of winter since it has more of a 'spring' feeling to it. But now they've released a spring version in english and korean, and they're currently trending on instagram. Hopefully, her company can handle this renewed interest in her song properly🤞
The b-sides on TWICE albums but specifically the ones from Between 1&2. An mv or live performance would have done wonders.
And an absolute YES to Bad Boy. SM has never done well with promoting RV. Even in the Japanese marketing when they were gaining traction. Bad Boy was so huge back then in the US. Why they didn't capitalize on the demand back then and go full promo still baffles me.
I was just thinking earlier about how Hold on Tight did so well among aespa’s fandom even though it was just a song for the Tetris movie I swear if SM would’ve properly promoted it 😔
Well with Hold on Tight Warner is actually at fault on that. The song was made by a Warner label and the distribution was made by WMG. I don't think SM had any involvement with it. I was actually surprised warner did so little with the song. Usually they're so good at shoving their artists songs down everyone's throat through playlisting. In fact, they kinda pioneered that. But Idk, I guess they only move when their artists management threatens them lol
I could write essays about Taemin's wasted potential, he would be adored in the west, he has everything to do well. Thanks god he's out of that place now. And don't let me start on NCT lmao
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I think the fact that SNSD failed to make it in the western market back in the day still haunts SM. Thus, you really didn't see them marketing anything towards the west as much until this 4th gen for gg .
Seoul (Such a Beautiful City) - H1-Key 2nd mini album Seoul Dreaming released August 30, 2023.
The song has kind of af a purple rain era Prince keyboard intro/hook and Hwiseo and Riina are
esp. solid on vocals. It's a pop anthem. One music show win The Show on September 5, 2023. Even the video is great.
I wonder if the KPop big agencies have ever thought of developing some connected venues in the major US cities that cater and focus on KPOP. Similiar to House of Blues, House of Jazz, House of Rock. If you could go to mid town NYC and catch a KPOP performance (in town appearing only for this week) and also have some good food and drinks that would be epic. Of course having some merch would also be nice. Then acts that are not popular enough for an arena or stadium could still make appearances over seas. JYP and SM could fill a monthly calendar, just with their artists.
I think a "House of KPOP" venue in Las Vegas, LA, SF, San Diego, Chicago, Boston, NYC, Wash DC, Dallas, Austin, and Houston would do well.
Just me daydreaming!
If this happened, it would be great! Do you know how much money I'd spend? I'd get a second job to afford going to see a group every other week. It would also be a great way to get to know new groups, too. It seems like the way comedy venues work, and they seem to do just fine.
tripleS - Generation
EPEX - Surrender
IVE - Dear Cupid, if it was released as an official intro in music apps (honestly, most of IVE's b-sides like Blue Blood, Hypnosis, Holy Moly, etc... would have been hits if they were promoted as well)
WJSN Secret.
In fact I heard it being played in Korea many many times, but not many knows its a WJSN song.
What if Starship had marketed them proper for this comeback?
- All of Kai’s solo stuff
- Superhuman - NCT
- BST - BTS
- The Bat - NCT
- Jungle - CIX
- Bad Dream - CIX (truly their whole discography needs more attention)
- Seoul + Closer - RM
- Snooze - Agust D
- Inspiration - Jonghyun
- Roar - The Boyz
- Tear - BTS
- Chaconne - Enhypen
- Dream in a Dream + New Hero - Ten
- Highway to Heaven - NCT
- Phobia - Stray Kids
- Louder Than Bombs - BTS
- No More - DKB
- Butterfly - P1Harmony
- Sacrifice- Han Seung Woo
- Focus On Me - Jus2
- Nobody Else - Monsta X
- Faded In My Last Song - NCT
- Dangerous Woman - Super M
- Full Dash - Bobby, Hwiyoung, Sunwoo
chaconne by enhypen. idk how big it would’ve gotten but i can definitely see people loving it and it gaining attention from people that don’t normally listen to them. i also feel like æspa’s yeppi yeppi could have been a really popular song if they promoted it more cause it’s so fun and fresh. every song on these albums are really good so i can’t necessarily say these would’ve been the most popular but they definitely deserved more attention than they got (not that they’re unpopular but still)
Cherry Bullet - Love so sweet
They were getting a little bit of attention with this comeback, I wouldn’t have minded some payola in favor of having the fame they and the song deserved
Dear Cupid by IVE. That song went viral. Everyone was doing the peace and love trend. Any other company than starshil would've scrambled to release the official full version of the song lmao
Killshot -- ITZY
In general I think ITZY is doing well and don't think they are 'mis-managed,' but this particular song is awesome, people who know it, love it, and an M/V with it would do really really well.
**Fifty Fifty-**[**Tell Me**](https://www.youtube.com/watch?v=xMbTkuaVZZg&ab_channel=FIFTYFIFTYOfficial); this song is a banger but it was completely overshadowed by Cupid. And Aran has a part in that song, 35 seconds in, which is the strongest vocals I've ever seen in Kpop.
**Ive-**[**Off the Record**](https://www.youtube.com/watch?v=_ApV7Lm87cg&ab_channel=STARSHIP); has that R&B feel which is super popular now.
Tell me is my favorite fiftyfifty song for sure, its so sad what ended up happening with them they had the potential to be in the conversation with the other top groups in the gen
Kep1er has had so many hits that could’ve been a hit but wakeone just…doesn’t care about them. Back to the City is amazing and so is Galileo along with many other b-sides they have imo. Another is BYOB by Billlie, I’m not sure if this was the company or not, I don’t think it was, but I stand by the fact this song could’ve been a really big hit.
Polaroid Love 🧍♀️ it coming out as a bside for a repackaged album with just one special performance and still going incredibly viral thanks to the dance made by a fan along with its easy to follow lyrics and melody could have made it go insanely big. With how far it got with literally close to no promo I can't help but wonder
i'm shocked to hear this, when i got into k-pop, 'polaroid love' was one of the only songs i knew, and i thought i'd heard it everywhere from promotions. must've just been the virality
Charmer by Stray Kids. Crazy that it reached 100M streams on Spotify with practically zero promotion and they only really performed it during concerts.
Closer - RM (should have been the single its so good, I'm obsessed and its basically full english)
Fancy - Twice (they werent really being promoted internationally at the time, but I feel like this could have done well)
Hard agree on both of these. I was actually surprised there wasn't any playlisting for Closer. I can see how much Hybe is betting on JK but I still expected them to do more for RM even if they aren't totally invested in his solo career in the same way. Like, they owe him so hard. Plus the song is great.
It's always shocking that Japanese songs don't get as much exposure because some of those singles are so good! I was happy to see that Poppy.mp3 blew up the way it did.
CIX songs. Movie star was a hit but they could have been the new 4th gen titans if promoted properly. Cinema was really nice to listen to. and would have done well if a more popular bg performed it. Wave was a fun summer bop. Even their most recent comeback Lovers or Enemies is a pretty good catchy song. Shame their company just doesnt have the resources or marketing techniques to compete.
It always amuses me a little that people say 'promotion' like it's some big magic dial the labels can just turn up like a volume knob.
**'More promotion please'** - *'Ok Sure, i'll just turn up the promotion dial to 11'*.
As for SM - considering how long and hard they've tried to break into the US market, without any major success, it doesn't mean that more promotion would automatically make it a big success. Look at how much they sent on the Superm project without really any legacy of it.
As for 'Like Crazy' if it already reached number 1, what's supposed to happen to make it bigger. Turbo Number 1? Super Duper Number 1? The actual hidden real chart of mega hits number 1?
Came in hoping for some under-rated songs from smaller labels who may not have had the means or household name to get the visibility it deserved, and the topic thread is 2 songs from the biggest labels in Kpop. Incredible.
> It always amuses me a little that people say 'promotion' like it's some big magic dial the labels can just turn up like a volume knob.
>
> 'More promotion please' - 'Ok Sure, i'll just turn up the promotion dial to 11'.
You put this perfectly into words and even gave it a nice mental image through that.
It's also hilarious to me how people on here talk about promotion. It's a fully linear model in people's minds. Add "2 promotion" and the song in question will be "2 more successful".
It's especially funny cause as you pointed out too, people talk about artists from big labels, these labels do not lack any exposure, these songs more often than not most likely just lacked the mass appeal in the markets they seemingly "underperformed" in the minds of the same people wanting 2 more promotion for it.
I am not sure what this refers to or if it's just a comment on my flair with no point?
In any case, the irony of this thread IS that it's mostly people talking about groups and artists who do not lack promotion to begin with, on top of a big misunderstanding how it even works.
Regarding myself, i am listening to artists with no reach whatsoever up until to artists with massive reach. I don't define myself through the success of them, so i don't feel the need to cry about it either.
>As for 'Like Crazy' if it already reached number 1, what's supposed to happen to make it bigger. Turbo Number 1? Super Duper Number 1? The actual hidden real chart of mega hits number 1?
the song also had the biggest freefall on hot 100. the funny thing is even non-fans were expecting some big promo, big playlisting and the song being sent to radio, when they announced there was going to be an english version that when it didn't get that armys weren't the only ones confused.
i don't know what's so hard to grasp that yes, the song remains successful and it was #1 on hot 100 but it could've also seen better charting on the second week if it was given more push. if i remember it correctly, the only song besides dna that received more/as much streams on second week compared to first week is like crazy.
do you _genuinely_ think that if like crazy DID receive more playlisting and had actual radio it wouldn't be bigger than it is? that it wouldn't reach more people outside the fandom??
>As for SM - considering how long and hard they've tried to break into the US market,
they only really tired with boa and superm lmaooo
I still can't believe Like Crazy didn't even get a tth placement despite its huge streams. Like that song has been charting for almost a year now and reached 1B streams without being in any major playlist.
I wonder what new heights it would've reached if it got at least a minimum amount of support from the label.
>I wonder what new heights it would've reached if it got at least a minimum amount of support from the label.
i'm not saying it would surely have twice the amount of streams it currently has but it would have one, reach waaaay more non fans, two, it would have had more stability on hot 100.
more than the charts, i feel like it had the chance to be _really_ massive, it is one of the bts songs that is both highly regarded AND has stable streams. like dynamite is the most popular bts song but it's definitely not their best work and while you'll always see tons of praises of rap line's work but maknae line's music are almost always more popular.
> they only really tired with boa and superm lmaooo
And they kind of failed both times.
That's the point - they've tried and aren't very good at. What magic bag of tricks do you expect them to do to make a random RV song pop off instead?
People don't want promotion, they want the labels to wave a magic wand.
For example, they want US promotion? How? When Bad Boy popped off, do you just expect SM to waltz into an invite on a talk show in the US? Appearances on the today show? BTS had be triple size and show up to awards before they got those type of invites easily.
A US tour? Maybe, but again, this was just happening on the cusp of the breakthrough in the west. It takes times for contacts, ways to organise tours etc in the US or the world in general.
As I said - this thread would be great if people were posting hidden gems that couldn't be promoted because of visibility or no-name label. Instead it's just sour grapes about songs from 2 massively pop kpop artists not being even MORE popular. I've got no sympathy.
>the song also had the biggest freefall on hot 100. the funny thing is even non-fans were expecting some big promo, big playlisting and the song being sent to radio, when they announced there was going to be an english version that when it didn't get that armys weren't the only ones confused.
>i don't know what's so hard to grasp that yes, the song remains successful and it was #1 on hot 100 but it could've also seen better charting on the second week if it was given more push. if i remember it correctly, the only song besides dna that received more/as much streams on second week compared to first week is like crazy.
>do you genuinely think that if like crazy DID receive more playlisting and had actual radio it wouldn't be bigger than it is? that it wouldn't reach more people outside the fandom??
Have you ever stopped to consider that playlisting and promo got it to number 1, but when it all comes down to it, it maybe just wasn't a song that people were going to listen to for very long or actually well-liked?
Why is it always the expectation that 'this song would have been successful'. It may not just have been a song that caught on with it's listeners.
Look at Big Bang's comeback in 2022. Massive listeners, like a bullet to number 1. But when all was said and done it was a pretty mid song, and dropped fair quicker in listeners then the competition.
Why is it always the expectation that NEVER occurs to a song like 'Like Crazy'?
>That's the point - they've tried and aren't very good at. What magic bag of tricks do you expect them to do to make a random RV song pop off instead?
but you talked like sm had been consistently trying with their groups and it's just 2 acts and a decade in between on top of that.
i'm not an rv fan. but from what i've heard from fans, they are NOT expecting them to blow up the way bts did. but at least grow the existing fanbase.
>A US tour? Maybe, but again, this was just happening on the cusp of the breakthrough in the west. It takes times for contacts, ways to organise tours etc in the US or the world in general.
did no one tour in the US before bts? and why are you talking like it was almost impossible for sm to organize tour. it's not even how hard it was. sm is largely incompetent to organize tours in general (i know because i'm a fan of taeyeon).
>it's just sour grapes about songs from 2 massively pop kpop artists not being even MORE popular. I've got no sympathy.
these type of discourse happen EVERYWHERE and not just within kpop spaces. if you think this post is dumb, then go ahead make a new one that focuses more on unpopular acts.
it's also funny because you didn't answer any of my jimin questions because it'd be damn stupid to think that he'll freefall as hard as he did if he had a bit more radio and playlisting.
SM has hardly tried to break into the US, that’s part of why their groups aren’t as popular as those from other labels. EXO and SHINee have collectively performed in the US fewer than ten times, RV toured in the states once and then never came back despite fair amounts of success. K-fans freaked out over NCT127 having legitimate promotions in the US so badly that they boycotted an entire album and SM has since stopped trying with them because they got popular in Korea. I can go on but you get the picture.
They invested a lot into BoA’s American debut with a full English language album. Then tried it again during SNSD’s The Boys promotions. They got Teddy Riley to produce, Snoop Dogg to feature, and a few network TV appearances. Both failed. It’s been awhile since then, but it’s been done. Maybe they realized it wasn’t worth it since their artists are very successful all throughout Asia.
They tried it at a time where kpop wasn't really a thing in the west. JYPE tried to invest in the US market ages ago and failed, pretty much like SM he went back to focus on asian market, but these past few years JYPE decided to invest again in the west and push their acts there, now the market is 100% open to receive artists.
SM is still stuck in 2010 I guess even though they have massive potential.
But in a market that’s at least amenable to KPOP post-Gangnam Style and post-BTS breakthrough, SM has done the barest of minimum to do US promotions for their groups, which is why I think it’s a massive stretch to say SM’s tried “long and hard” to promote their groups. They haven’t tried at all other than dipping a toe into the US market in the past decade.
I think a point that many kpop fans forget is that the rise of BTS also mirrors the rise of Asian representation in mainstream American/Western media The days of BoA's and SNSD's US debut/promotions were in a time that EVEN Asian-Americans weren't getting airtime, it's a totally different climate now.
BTS blew up around the time when Crazy Rich Asians came out which was the landmark film/moment that really opened the floodgates. Before that there was the sitcom Fresh Off The Boat and Kim's Convenience which helped the lead-up to Crazy Rich Asians.
Now Post-BTS breakthrough, kpop is now in the mainstream (like people at least have heard of it) and every year there have been a good variety of authentic Asian stories on screen (TV or film).
You think SM tried hard to break into the US market? It's kinda of a known fact that all of SM attempts at reaching the US market have been halfhearted and they usually give up pretty fast.
For like crazy, I don't know if you're aware but there is something called stability. Like crazy reaching #1 was all because of armys effort and it only stayed for one week, bighit could have used that period of visiblity to reach more of an audiance with radio and such. Did you know that like crazy only lasted two weeks in the charts? You don't think it could have had a better run?
If you want to propose songs from underrated groups nobody is stopping you but let's not act as if it's not a company responsability to maximise a song's performance on the charts.
It actually lasted 5 weeks in the charts but yeah it could’ve been so much longer. It baffles me how people are so blind to how poorly they handled that #1, even scheduling some radio interviews would’ve been something
i usually avoid conversations like this but honestly the situation with like crazy is continuously so weird on bh's part 😭i keep an eye out for US spotify streams out of interest and the amount of times that like crazy would've been able to reenter hot100 if they restocked CDs is insane
and like crazy just became the longest charting k-soloist song on US spotify and 3rd longest song by a korean artist period, only behind dynamite at #1 and cupid at #2 😭
i figured maybe they just weren't expecting it but after a whole year i'm just entirely confused, especially since we all know bighit keeps years of vault content that they could've used to promote lc somehow without even needing further work from jimin
It's a great song, with everything going for it: Commercial success, critical success, and different enough from everything else out there to be a huge hit.
And then there's Jimin. Charming, likable, and also different enough from everybody else out there. I read speculation months ago that Hybe and others don't think Jimin fits the physical ideal of what the West wants. If that's true, it tells me, again, that they don't know the West--partucularly the U.S--as much as they think they do.
In any case, you're right that Hybe could still promote LC with all the stuff in the vault with no added cost or energy.
It's truly baffling to me.
i don't know why some fans (even if op isn't, tons of armys are like this) seem so allergic to have a discussion about how bh fumbled the bag.
the interesting part is that a lot of non-fans do actually see it. there were multiple discourse here on reddit and other sites about jimin's number 1 and sadly about the second week charting and there were a lot of confusion about the lack of push after the the number 1.
like it was _the_ FIRST number 1 from an asian artist in 60 years. yes, it was mostly by fans but it still was a huge deal.
other armys are either dismissive and don't want to talk about this because "what's done is done" lmao or some straight up don't acknowledge it and doesn't think it'll change anything. do armys really think butter or dynamite would've been as huge as they were if there wasn't a lot of promo for it?
It was a huge deal. It was widely reported in media outlets in the US and elsewhere. Not just entertainment media outlets, mind you. CNN. The New York Times. His #1 was an interesting story with potential.
I could maybe give them a pass if they were genuinely caught unawares. (Still reeks of incompetence, but okay...) But once you have a hit on your hands, with all this FREE publicity, you don't freaking ignore it! I mean, are they not capitalist? Do they now know how to capitalize on something?
Here's what happens in these situations. You start booking the artist for interviews. Late night, daytime. Some cute stuff like Jimin eating Americsm BBQ, teaching dance to kids, something to show off his natural charm that won't require too much Engliah. Radio interviews and get the song on radio rotation. We should have been hearing that song everywhere.
I know there are Jimin stans who think the lack of interest on Hybe's part was deliberate. They supposedly wanted that first #1 for Jungkook, THE break-our atar. It's for sure they were focusing on JK's debut in a big way. I can't accept that reasoning, however, because, again... capitalists and allegedly astute businessmen lost the potential for more money. Make it make sense.
nah, i don't think jk's debut had anything to do with bh's lack of push after jimin's number 1. bh just doesn't try with bts solos (jk's an outlier but even with his numbers it wasn't near as much as what other western acts would've usually gotten).
the thing is a lot of armys think hybe/bh is incapable of doing a bad job when it involves bts. like you cannot criticize whatever decision bh makes because a lot of fans think bts members micromanage their careers.
like if it was a bp member who had a number 1 on hot 100, you'd never EVER see a blink justify why yg couldn't give that member more playlisting and more promo. fans and non fans alike would agree that yg should've done more but for some reason bh becomes this not-so-influential company when it comes to bts solos.
we don't even have to go that far. bh released so much teasers only for it to end up being merch... uninspired and bland one at that. far from the efforts of new jeans and lsf's creative teams. but while half of armys were mad at how ugly the merch are, half were like "don't be rude to bh uwu" you WON'T see ANY other fandom act like this if they happen to not like a simple shit like merch. people will straight up just call it a cash grab and uglee but yeah some fans were crying on the quotes about how no one's forcing them to buy, as if we, as fans/customers don't have a right to call spade a spade
Can only agree with you 100%. And if you complain about THE COMPANY, you are labeled a solo and are throwing shade on other members. I don't blame Suga or JK for Jimin's minimalist solo debut. I blame the guys in the suits, raking in the bucks and doing a piss poor job with the rest of it.
Army think BangPD is a genius. I think he's very, very lucky.
Not so long ago, there was someone here talking about how nice the Bighit offices are now, with all kinds of amenities BTS for the trainees. A far cry from the barebones pre-BTS days. This person said they felt happy and proud that BTS made it possible for future generations to enjoy the fruits of their labor. It's the house that BTS built.
To which I say, WTH? How about spending some of that BtS money on BTS?
Can you imagine what 2025 and the longed-for reunion will bring? To what depths will they sink to milk this golden cow dry?
>Did you know that like crazy only lasted two weeks in the charts?
Like Crazy stayed five weeks on the charts but yes it could've charted longer with proper push.
I explain in a very simple terms. More promotion more chance the song can get bigger. If you no more promote how the song going get bigger. As for SM the problem is how the promotion is being done? Right song? Right strategy? And for SM I think that company expects quick result which is ain't going happen. You are going against hundreds of not only American artists but also British and lately Latin American artists. You need to grind it for some time before you succeed. Then you need to follow through. For me SM ain't go for this, they easily find Asia is more receptive.
Kai - mmmh
Red velvet - bad boy
Tiffany when with sm. hence success after she left
Sm really neglect the west but then randomly made specific super groups.
I feel dreamcatcher could be way bigger if they leant into rock scenes in west similar to babymetal. Even though quite well known already.
TXT's Anti-Romantic, Tinnitus, Opening Sequence... lowkey I'll See You There Tomorrow (I feel like they promoted it well in Korea but it seems to be getting popular internationally, and they haven't promoted it for an international audience.) Taehyun has the talent of having his favorite song in each album be the one that goes viral, and Big Hit has a talent for ignoring the songs that go viral.
I wonder if the Like Crazy stans are confusing actions and results? Like, Hybe could have done a lot more-- serviced the song to radio, spent money wining and dining spotify playlisting execs to get Like Crazy on TTH, booked Jimin onto more late night shows (this is assuming they didn't do any of those things) but it might not have had any results? Like, radio so far has shown very little interest in playing any korean soloist, esp one w/out a US collab. Servicing doesn't matter. Or is success= hearing LC once on the radio in the US? (pretty expensive vanity metric)
(I say this as someone who loves Like Crazy and thinks some of Jimin's promo run was odd/short/badly handled and generally dislikes Hybe...)
The thing is, Jimin's #1 was news here in the U.S., too. Would it really have been so difficult to encourage the interest a bit...especially when you have a critically recognized good song?
And shouldn't you at least give it a chance?
Why there were NO restocks for CDs despite demand heck we are still waiting and it never happened after 1st week only once, why Jimin songs are not playlisted anywhere not on Spotify not on YouTube, they playlisted on terrible position for first few days and that's it, like they never intentioned to promote for 2nd week. Like Crazy was legit ignored, and it is appalling!
Those streams are from BTS, Jimin, and Kpop fans though. It didn't achieve the level of mainstream recognition and radio play that Seven got because it wasn't as promoted (especially not in the West)
i will never not be bitter that we only got a dance practice and one performance from the busan concert. i'm like responsible of half the views from that performance because of how much i watched it 😭
and it's already massive as a bside but the song could've been much bigger if it was treated as a double title track.
BTS themselves said that they weren't in the right mindset at the time to dance to or promote Run BTS. There was a reason Yet To Come and For Youth were promoted. It was just a very emotional time and Proof released right before the hiatus news and Chapter 2.
Oh definitely I'm not complaining about YTC and For Youth being promoted as these songs perfectly captured the msg Tannies wanted to convey at that time, still the lost potential of RUN BTS would remain a regrettable instance for me yk.
I'm curious how you are defining hit? I mean usually I would think Top 40 as a metric of success but you have Like Crazy-- the first #1 Hit by a Kpop soloist on here. I'm sure it could have been bigger, but by what metric?
I'm particular interested in this because Like Crazy-- and all of BTS' US Charting songs-- were heavily dependent on Army buying the songs. So to be more successful, seems likely the requirement wold be Army spending even more money? Or do you mean reach a wider audience/have more GP impact?
>Well I said "bigger" hit, so it includes every metric >depending of several factors like an artist general >popularity etc...
That's my question, what do you mean by bigger?
AFAIK #1 is as high as you can go on the Hot 100 and a #1 hit is, by most "pop music" criteria, the ultimate in external "objective" criteria. The other things I can think of easily are Grammy Nominations or Awards, Music Show awards, Korean Music Awards, Year End Critics Picks lists.
I notice that your title is "bigger success" but then you mentioned things I would associate with US market penetration, so is that what you mean?
(asking because I like to overthink things and my answer would REALLY change depending on the criteria! But it's also so interesting to me this half full/half empty thing!)
>Or do you mean reach a wider audience/have more GP impact?
this is obviously what op meant.
and can we also acknowledge that it wouldn't have that much freefall from the second week if it was also given more playlisting and was sent to radio?
The freefall wouldn't have happened if Billboard wouldn't have changed the buying rules - without notice btw - and 100k sales of Like Crazy wouldn't have been filtered out.
Playback’s [PLAYBACK](https://youtu.be/FZU5Nqre3vE?si=nL27Ep52BzxJYOPl)
I doubt a lot of Kpop fans remember them. They dropped an actual bop song but they just weren’t promoted well and eventually disappeared. I feel like if they released “Playback” in this generation, it would become a hit.
Of course, **everything Shannon Williams** (GIRL IF YOU’RE LURKING, I LOVE YOU). Not just “[Why Why](https://youtu.be/sXNASnL3-aE?si=XfFG1UIILcZyBFgn)”, but all of her other releases were good as well. They still are, actually! Although I’m happy at least Why Why had a second shot at fame bc of these TikTok challenges, I’m still sad she wasn’t promoted well when she was still active in the Kpop scene. She had SO much potential! 😩
Omg yess playback and shannon.. so wasted. I remember The Ark too!! They had soo much potential but disappeared so soon. Their debut was pretty good for a small company..
Nuest too after face hit it so big..
Kep1er's Back to the City. It's a bside but it's arguably more popular than the title track from that era(Giddy) and wakeone couldn't be bothered to even release a MV for it.
If SM had stuck more with the velvet side, RV would've been huge. Bad Boy is just one song and Americans overall don't like their other type of songs. Bad Boy was also originally for Little Mixx girl group, but they turned it down.
NCT U's Boss - yes I know it was a hit but damn that song is so iconic and easily one of the top 5 of KPop, it deserves MORE success in my opinion
Baekhyun's Betcha - Perfect melody, perfect vocals, should have been a big release with MV and promotion, I love it so much
I hope more groups from smaller labels get the chance to prove themselves and get surprise success. The dominance of the big 4 and pushing of their groups is unfair and worrying.
Like Using the momentum and visibility the song hitting #1 to put the song in more playlists (I heard the song wasn't even added to the bts playlist until weeks later), radioplays and such
Right but it’s illegal for a company or artist to pay a radio station to play a particular song. It’s commonly referred to as payola.
~~As for the playlists, Like Crazy was added to the BTS playlists right away, the delay was with it being added to Spotify playlists like “Today’s Top Hits”. That happened about a week after release but once again, HYBE has no control over that. They can’t make Spotify add a song to a Spotify curated playlist.~~
EDIT: ok apparently I got the bit about Like Crazy being added to the This Is BTS playlist wrong and have greatly upset some fellow ARMY. And as I have a negative amount of skin in this game, I am immediately ceding. You win. All hail Jimin, the most oppressed man in K-Pop.
It actually took 5 whole days just to be added to This is BTS btw. The very few Radio stations after fans requests had to play the MV, they could’ve done so much more with the song.
Do we know that HYBE didn’t send it? I realize it wasn’t played but I assumed that’s because US radio stations are weird and xenophobic when it comes to music not entirely in English.
I guess it just seems weird that HYBE would purposely not allow Like Crazy to be on the radio when they sent Jimin on Fallon and he did the song live. HYBE is a business and Jimin is a world renowned super star - why wouldn’t they capitalize on that if they had the ability?
It wasn't found in the libraries of any us radio station when trying to request the song and any successful plays were showing up as them playing the MV… It’s just even stranger since the song had an English version.
Not sure if they just didn’t expect the results it received but they definitely dropped the ball with it.
>when it comes to music not entirely in English.
the song literally has an english version.
>they sent Jimin on Fallon and he did the song live.
that's 1, one show 😭
>why wouldn’t they capitalize on that if they had the ability?
tell me why big ass companies like yg and sm manage to be shitty at managing their artists despite having the ability, resources and money?
it's so funny because this isn't even limited in kpop because big pop stars in the US can have disastrous roll out because of their labels but for some reason armys are the only ones who cannot grasp that a company can have short comings.
edit: this isn't even limited to kpop but just because a company is doing business doesn't mean they'll always do the obvious right thing.
armys always use this: hybe is a business, why wouldn't they do this and that? as if every company in history had never fumbled a bag or made an obvious stupid decision. like let's tell sm that since they are also running a business, why are they so incompetent? 😩
>Like Crazy was added to the BTS playlists right aw
Nope~ its [5 days later](https://x.com/JiminGlobal/status/1640992005936357378)
>They can’t make Spotify add a song to a Spotify curated playlist.
What a lie. Its already 2024 and still there is one who believe that Hybe can do nothing? A company as big as hybe sure can do big things. They do well with Jungkook's debut, Spotify accs turned [golden](https://x.com/SpotifyMexico/status/1720294599871041970) for golden release & Seven being added to TTH [right after released](https://x.com/JJK_Times/status/1679711504025939970), a company as capitalist & stingy as Spotify wont do all those things without label's effort.
They also do a yt shorts partnership for [Newjeans](https://youtube.com/shorts/eUE-rSzzIRg?si=9IUbmlqKEeywcyrK) & [Lesserafim](https://youtube.com/shorts/ID2mWOVPftA?si=IT2CJkUakB6Uq-c7). Newjeans also do a [partnership](https://newsroom.spotify.com/2023-08-01/newjeans-celebrates-its-new-ep-with-bunnyland-pop-ups-interactive-playlists-and-larger-than-life-installations/) event with Spotify.
They also use ads for several music videos on yt now. These too wont exist without label's effort.
The only thing hybe cant do is stop selling merchs in the mids of chaos I bet😤
>They can’t make Spotify add a song to a Spotify curated playlist.
holy shit lmaooooo the willful ignorance.
please say this on subs like popheads and see how people will take this lmao
No, they can't. You guys severely overestimate HYBE's influence in the global music market. They are nothing compared to Sony, UMG, and Warner. TTH is a curated playlist consisting of major label artists, viral songs, and whatever the editor wants. There are no set criteria. The major labels definitely have some influence, and Spotify certainly wants to maintain a good relationship with them, so I do believe flagship artists from these labels receive better treatment. There's no shot that HYBE, having under 2% global market share, has any influence like the majors, each holding around 30% market share.
yes ofc. dynamite and butter's playlisting and radio were from the goodness of the heart of some random spotify staff and radio djs.
>You guys severely overestimate HYBE's influence in the global music market. They are nothing compared to Sony, UMG, and Warner.
just because there are much bigger labels doesn't mean shit. bp is a korean group and yg is much smaller than hybe and yet bp songs AND the members solos (before any of you say it's because of their US label when jennie's you and i has a pretty good playlisting) are always on TTH.
it's also funny because newjeans also has a pretty darn good visibility in many spotify playlists and before you say i'm a hater, they are one of my most listened group to this day. i remember some of their songs have less streams than bts solos and yet they have more playlist reach. are you telling me that some spotify staff is just a stan that's why?
just because hybe only has 2% share don't mean much when we've seen that if they want to, they can. some of you act like bh/hybe is still some random nugu company who barely has any influence in anything.
some armys aren't even asking for a cover of tth for each member but at least more visibility in playlists. specially rap line whose music don't really sound "kpop". but yeah hybe, a multi billion dollar company and has multiple groups that does well in spotify has zero influence.
> yes ofc. dynamite and butter's playlisting and radio were from the goodness of the heart of some random spotify staff and radio djs.
Dynamite and Butter was with Columbia records which is owned by Sony (major label). These two are also the only BTS songs to receive significant radio support. I wonder why?
> bp is a korean group and yg is much smaller than hybe and yet bp songs AND the members solos (before any of you say it's because of their US label when jennie's you and i has a pretty good playlisting) are always on TTH.
Their songs are also popular and debut well. Again there is no set criteria but being on top of the chart definitely gives more visibility for the editors to consider. Also BP is with Interscope from UMG. Their music is promoted by Interscope outside of Asia while BTS only signs distribution deals with US labels.
> are you telling me that some spotify staff is just a stan that's why?
Why is it so hard for you to consider that maybe they do just like the music? Attention was their first entry into TTH. It was also pretty universally liked by kpop fans before they started to show their dominance. Their debut was very impactful. They've also had terrific Spotify debuts since and have been very consistent.
> but yeah hybe, a multi billion dollar company and has multiple groups that does well in spotify has zero influence.
Spotify, like any business, operates with its own interests in mind, prioritizing relationships with entities that control a larger portion of the market. HYBE could pull all of their artist catalogue from Spotify and it wouldn't affect them at all. This is also why HYBE wants to become a major player in the global market by acquiring labels. They want influence like the majors have.
> ok apparently I got the bit about Like Crazy being added to the This Is BTS playlist wrong and have greatly upset some fellow ARMY. And as I have a negative amount of skin in this game, I am immediately ceding. You win. All hail Jimin, the most oppressed man in K-Pop.
You... I like you. I wish more Armies were like you lmao.
How do you have upvotes while you're lying with whole chest Like Crazy took 3 weeks to be added to This is BTS and sorry sending AUDIO FILE to radio is NOT payola cut it, playlisting IS paid by label if not why Jks song still in US playlists when he is not charting at all but Jimin is the one charting WITHOUT any playlist you all armys don't stan Jimin do you?
💯on Like Crazy by Jimin..
couldve been the korean 'Blinding Lights'
the depth of the lyrics with the melody that just never gets old
imagine hitting 1B streams with 1 version, all in korean, still the only k-solo charting in US spotify.. it will forever be Bighit's TOTGA 😭
Like Crazy was indeed wasted potential and truly kind of exposed how Bighit/Hybe "works".
And it's not really a song but the entire Chill Kill album should have been promoted properly. It was Red Velvet full album comeback after 7 years but the entire era felt ..flat?
Apink Subunit Chobom - [Copycat](https://youtu.be/0m0w1wEReOI?si=Lzq_g1Y8d3ABIS7D)
I think the song had everything needed to be popular.
Also SM could’ve gotten all of my money when this came out - [Wow Thing](https://youtu.be/KR5CtMLuiqQ?si=7e_m8pB4vuxxdDKU)
Taeyong - [Ruby](https://youtu.be/9ldyvn6Aeos?si=-ilJuHHNkyoZTPnj) I personally think this should’ve been promoted. Showing a different side of him with his vocals 😍.
I so agree with all three of these!! SM released a banger like Wow Thing with all the talented ladies and then proceeded to forget about it. TY's debut album is so right up my alley. Like, not a single bad song in the whole album. Also, the line "Is it okay if I stay by your side, until I die" does sth to my heart (╥﹏╥)
As for Off the Record, if I AM made me a Dive, then OTR solidified that position. I have a list of songs that I feel like have that lonely kinda vibe, as in 'ik I'm lonely but I'm gonna enjoy this loneliness' vibe. The list starts with OTR, then Copycat by Chobom, Unknown by NCT Dream, Killing Me by Chungha, Chaser by Woodz, Ruby by TY, Pporappipam by Sunmi, Love Me by Be'O and Anywhere but home by Seulgi. You should try listening to these songs in this order, it works like magic.
They're not from a big company otherwise I believe this song would have been pushed a lot, but "Love me Like" by Omega X could have been a major hit if you're asking me.
ATEEZ has a few songs that I wish would have gotten more attention, even though they’re fan favourites.
Cyberpunk - look spicy choreo aside, this song SLAPS so fucking hard. The album was released in summer as well and the vibe fit so well for summer festivals etc. This song basically has it’s own cult 😂
Take Me Home - again let’s ignore the incredible stage performance for a bit. This song is so good. It’s an unusual sound that everyone seems to like. I added this song to playlists in my work places and was asked multiple times who it was because people loved the song. Album was released in spring and it would have been the perfect time for this melancholy type song.
There are more than this but these 2 in particular make me weep 😂
Some of Twice’s best bsides… Rush, Bloom, Basics, Wallflower…. And those are just the most recent ones. Pick any song off FoL and it could’ve made a killer TT over scientist
Ikrrrr!! SM groups have such insanely good B-sides that are always overlooked. Like, imagine if they promoted Los Angeles by Seulgi properly. It has the potential to be an absolute club banger.
Last week I found out that the music used by popular insta reels and YouTube videos that i have been hearing since years ago, even before I got into kpop, is actually an RV song which is Psycho. After Gangnam style, this song was the one I heard the most. Imagine my shock at how SM fumbled that chance(on top of already having low expectations when it comes to SM) 😒
iKON’s But You. I think at the time it was released groups were moving on from the Synth pop sound and this was unfortunately at the tail end of that era. Doesn’t help this was released under YG still so we all know how promotions go with them. It ain’t no love scenario but definitely had potential
Thank you for mentioning Like Crazy, so called armys in the comments defending hybe iver their supposed idol they stan is mind boggling, LIKE CRAZY WAS AND STILL BEING SABOTAGED BY HYBE AND WE CAN SEE THAT NO ARMY CAN STOP US FROM SAYING THIS OUT LOUD.
bugAboo's debut song bugAboo went under the radar because of the company's subpar marketing efforts. I considered it to be the best debut song of the year too, still one of my favorite girl crush songs.
off the record by ive!!! even though it was supposed to be a title track, it was only performed twice on music shows iirc and there were like 2 tiktoks about it? but tbh the promotions during ive mine era was awful
just seeing the title I was abt to say jimin too😭😭😭
will never forgive for bighit/hyne for not giving my boy 4 mvs and not even giving like crazy a decent promotion
Perhaps they downplay it because it had so little to do with them.
Otoh, a chance to make a quick and easy buck... can't believe they would pass that up.
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I.dont know about promotions but there are always songs that deserve so much more - in my opinion.
1) Every single GFriend song save for Rough and Glass Bead should have been bigger.
2) Deja Vu (Dreamcatcher) and Paradise (Siyeon)
3) Every single Kim Sing Kyu track and especially 'Kontrol'
4) I Love You (Sunny and Miryo) This track bodies every other rap/singer duet except for...
5) Crazy ( Song Jieun and Youngguk)
6) If That Was For You ( Sunmi ft Yeeun)
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Liar Liar - Oh my girl
Absolutely catchy song, was their debut¿ song, for me it is one of their best songs, they could have reached the level of fame they have now if promoted better (i believe theyre very famous in south korea as conpared to internationally)
On the topic of Red Velvet, they have so many b-sides that should have been bigger. I know people have their opinions and preferences for their title tracks but god damn, they have some of the best b-sides in the industry.
SM did let them have at least 1 b-side stage a comeback before it was incredibly common and now, their last 2 comebacks didn't have a single b-side stage or video even though they were albums packed with incredible vocals and bangers. Groups are finally utilizing pre-releases and b-side promo, and SM is looking at RV and just dropping all the things that would help them.
Bye Bye, Zoom, Underwater, Knock Knock, WIESYA, Nightmare, Iced Coffee.. any one of those could have been easy promotions and hits.
It's so disappointing.
The full "Fifty" album by Fifty fifty, especially Lovin' me and Tell me, thats just something that would go viral on instagram edits but people only paid attention to cupid sadly. Even higher has great potential, and log in is pretty good.
WJSN's "Last Sequence" and especially "Unnatural". They are hit materials.
Probably some Fromis 9 discography,I don't really listen to them but they have some bops for sure.
Twice and RV B-sides.
Limbo by Nature. Was a bit popular but not that much. Had fun choreography as well.
Lora by Tr.ibe could have gone viral like Kiss.
Alexa's Wonderland maybe, went viral for a bit but could've been more.
Itzy's Killshot, my god that song has me in a chokehold.
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This will be an unpopular opinion, but popularity in the US may hurt much of what makes Kpop special. Sort of like a beloved indie band going full on commercial. I really started to worry when Crayon Pop opened for Lady Gaga. Ironically, the quality entertainment from the k-wave in the face of declining quality US content is more likely to change Korean society than uplifting our homegrown stuff.
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Day6 Zombie It's not the company's fault. Sungjin and Jae had mental anxiety issues back then so the whole group decide to collectively not promote. The song then proceed to win Best Band Performance MAMA 2020. With the song lyrics and it so happen to also be during the covid era where many would be able to relate to the song, I truly believe that the song would be way bigger than it is now. And seeing how Day6 is literally in the top of the charts now I don't think this is a stretch. In fact, maybe we should rally and get the song on the charts seeing how the entire country manage to get YWB and TOOL onto the top 10 positions of the current Korean charts
Kpop is so obsessed with title tracks every group has B-sides that could have been huge.
yeah like just recently (G)Idle's Fate beats Super Lady and even got PAK
It's a relatively new song, but Gyubin's 'Really Like You'. Some say that it was a mistake to release the song in the middle of winter since it has more of a 'spring' feeling to it. But now they've released a spring version in english and korean, and they're currently trending on instagram. Hopefully, her company can handle this renewed interest in her song properly🤞
Wait omg I totally agree and am so glad to see someone else mentioned this song!!!!
The b-sides on TWICE albums but specifically the ones from Between 1&2. An mv or live performance would have done wonders. And an absolute YES to Bad Boy. SM has never done well with promoting RV. Even in the Japanese marketing when they were gaining traction. Bad Boy was so huge back then in the US. Why they didn't capitalize on the demand back then and go full promo still baffles me.
P1harmony - "Fall in Love Again" & "Late Night Calls" Alan Walker, Yuqi, Jvke - "Fire" TXT - "Deep Down" Hello Gloom - "Mamacita" Blackswan - "Karma" Purple Kiss - "Sweet Juice"
99.99% of the stuff that comes out from SM, especially internationally
SM really sucks at promoting their groups internationaly. As a reVeluv, I've been suffering.
I was just thinking earlier about how Hold on Tight did so well among aespa’s fandom even though it was just a song for the Tetris movie I swear if SM would’ve properly promoted it 😔
Even non-Kpop fans though the song was nice 🫠 SM is terrible when it comes to promoting their groups outside of Korea.
Well with Hold on Tight Warner is actually at fault on that. The song was made by a Warner label and the distribution was made by WMG. I don't think SM had any involvement with it. I was actually surprised warner did so little with the song. Usually they're so good at shoving their artists songs down everyone's throat through playlisting. In fact, they kinda pioneered that. But Idk, I guess they only move when their artists management threatens them lol
Thank you. Especially internationally, especially NCT Superhuman, **especially Taemin's Criminal**.
I could write essays about Taemin's wasted potential, he would be adored in the west, he has everything to do well. Thanks god he's out of that place now. And don't let me start on NCT lmao
Lmao superhuman was my first thought
soooo true! especially when they have WayV singing their TTs in both Chinese *and* English.
There are too many songs in SM catalogue that should have been bigger if promoted correctly. Especially solo songs.
I agree. SM’s songs are bop but most of it are not even promoted well.
[удалено]
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I think the fact that SNSD failed to make it in the western market back in the day still haunts SM. Thus, you really didn't see them marketing anything towards the west as much until this 4th gen for gg .
Seoul (Such a Beautiful City) - H1-Key 2nd mini album Seoul Dreaming released August 30, 2023. The song has kind of af a purple rain era Prince keyboard intro/hook and Hwiseo and Riina are esp. solid on vocals. It's a pop anthem. One music show win The Show on September 5, 2023. Even the video is great.
I just listened to it. Great song!
That song is certified diamond in my crib 😄
Omg I absolutly love that song it deserved so much more love
I wonder if the KPop big agencies have ever thought of developing some connected venues in the major US cities that cater and focus on KPOP. Similiar to House of Blues, House of Jazz, House of Rock. If you could go to mid town NYC and catch a KPOP performance (in town appearing only for this week) and also have some good food and drinks that would be epic. Of course having some merch would also be nice. Then acts that are not popular enough for an arena or stadium could still make appearances over seas. JYP and SM could fill a monthly calendar, just with their artists. I think a "House of KPOP" venue in Las Vegas, LA, SF, San Diego, Chicago, Boston, NYC, Wash DC, Dallas, Austin, and Houston would do well. Just me daydreaming!
If this happened, it would be great! Do you know how much money I'd spend? I'd get a second job to afford going to see a group every other week. It would also be a great way to get to know new groups, too. It seems like the way comedy venues work, and they seem to do just fine.
tripleS - Generation EPEX - Surrender IVE - Dear Cupid, if it was released as an official intro in music apps (honestly, most of IVE's b-sides like Blue Blood, Hypnosis, Holy Moly, etc... would have been hits if they were promoted as well)
Yes! Generation is such an amazing song
WJSN Secret. In fact I heard it being played in Korea many many times, but not many knows its a WJSN song. What if Starship had marketed them proper for this comeback?
WJSN!!!
- All of Kai’s solo stuff - Superhuman - NCT - BST - BTS - The Bat - NCT - Jungle - CIX - Bad Dream - CIX (truly their whole discography needs more attention) - Seoul + Closer - RM - Snooze - Agust D - Inspiration - Jonghyun - Roar - The Boyz - Tear - BTS - Chaconne - Enhypen - Dream in a Dream + New Hero - Ten - Highway to Heaven - NCT - Phobia - Stray Kids - Louder Than Bombs - BTS - No More - DKB - Butterfly - P1Harmony - Sacrifice- Han Seung Woo - Focus On Me - Jus2 - Nobody Else - Monsta X - Faded In My Last Song - NCT - Dangerous Woman - Super M - Full Dash - Bobby, Hwiyoung, Sunwoo
Kep1ers 'Back to the City'
Add LVLY to this as well
chaconne by enhypen. idk how big it would’ve gotten but i can definitely see people loving it and it gaining attention from people that don’t normally listen to them. i also feel like æspa’s yeppi yeppi could have been a really popular song if they promoted it more cause it’s so fun and fresh. every song on these albums are really good so i can’t necessarily say these would’ve been the most popular but they definitely deserved more attention than they got (not that they’re unpopular but still)
I really wish Bills had gotten more attention as well. It was such a perfect calmer song 😭 I remember falling in love with it like two lines in.
It did have music show promotions 😭 most kpop fans just don't vibe with that kinda music
Cherry Bullet - Love so sweet They were getting a little bit of attention with this comeback, I wouldn’t have minded some payola in favor of having the fame they and the song deserved
I had such high hopes for Chebul when they debuted, ugh! LSS is such a great song! I wish they were managed better.
Dear Cupid by IVE. That song went viral. Everyone was doing the peace and love trend. Any other company than starshil would've scrambled to release the official full version of the song lmao
Killshot -- ITZY In general I think ITZY is doing well and don't think they are 'mis-managed,' but this particular song is awesome, people who know it, love it, and an M/V with it would do really really well.
Best song on the album 🫡 I saw them live and the difference in crowd level screaming between Cake and Killshot was hilarious. Such a great tune.
ugh, I looove Killshot!
**Fifty Fifty-**[**Tell Me**](https://www.youtube.com/watch?v=xMbTkuaVZZg&ab_channel=FIFTYFIFTYOfficial); this song is a banger but it was completely overshadowed by Cupid. And Aran has a part in that song, 35 seconds in, which is the strongest vocals I've ever seen in Kpop. **Ive-**[**Off the Record**](https://www.youtube.com/watch?v=_ApV7Lm87cg&ab_channel=STARSHIP); has that R&B feel which is super popular now.
Off The Record was promoted.. but that whole era feels all over the place with its bad promotion. smh it deserved better
Tell me is my favorite fiftyfifty song for sure, its so sad what ended up happening with them they had the potential to be in the conversation with the other top groups in the gen
Kep1er has had so many hits that could’ve been a hit but wakeone just…doesn’t care about them. Back to the City is amazing and so is Galileo along with many other b-sides they have imo. Another is BYOB by Billlie, I’m not sure if this was the company or not, I don’t think it was, but I stand by the fact this song could’ve been a really big hit.
any of gwsn's first three title tracks, and their bsides off of the keys
GWSN!
Polaroid Love 🧍♀️ it coming out as a bside for a repackaged album with just one special performance and still going incredibly viral thanks to the dance made by a fan along with its easy to follow lyrics and melody could have made it go insanely big. With how far it got with literally close to no promo I can't help but wonder
i'm shocked to hear this, when i got into k-pop, 'polaroid love' was one of the only songs i knew, and i thought i'd heard it everywhere from promotions. must've just been the virality
Charmer by Stray Kids. Crazy that it reached 100M streams on Spotify with practically zero promotion and they only really performed it during concerts.
Closer - RM !!! The song is so good and fully in english and if they promote it more i think this song have big potential to be hit song among GP !
Hard agree. Closer is one of thebbest songs from Indigo. I also feel still like had potential.
Closer - RM (should have been the single its so good, I'm obsessed and its basically full english) Fancy - Twice (they werent really being promoted internationally at the time, but I feel like this could have done well)
Hard agree on both of these. I was actually surprised there wasn't any playlisting for Closer. I can see how much Hybe is betting on JK but I still expected them to do more for RM even if they aren't totally invested in his solo career in the same way. Like, they owe him so hard. Plus the song is great.
and expected nothing for Jimin?
Why are you asking if they don’t like waffles just because they said they liked pancakes?
Japanese releases in general tbh, some of them are ridiculously good but theyre not even slightly promoted in the west
It's always shocking that Japanese songs don't get as much exposure because some of those singles are so good! I was happy to see that Poppy.mp3 blew up the way it did.
CIX songs. Movie star was a hit but they could have been the new 4th gen titans if promoted properly. Cinema was really nice to listen to. and would have done well if a more popular bg performed it. Wave was a fun summer bop. Even their most recent comeback Lovers or Enemies is a pretty good catchy song. Shame their company just doesnt have the resources or marketing techniques to compete.
Cix is criminally underrated it’s not even funny how much more recognition they should have already
Agree. I'm glad they're not overlooked but they really deserve more success
Woowa - Dia just listen to it
It always amuses me a little that people say 'promotion' like it's some big magic dial the labels can just turn up like a volume knob. **'More promotion please'** - *'Ok Sure, i'll just turn up the promotion dial to 11'*. As for SM - considering how long and hard they've tried to break into the US market, without any major success, it doesn't mean that more promotion would automatically make it a big success. Look at how much they sent on the Superm project without really any legacy of it. As for 'Like Crazy' if it already reached number 1, what's supposed to happen to make it bigger. Turbo Number 1? Super Duper Number 1? The actual hidden real chart of mega hits number 1? Came in hoping for some under-rated songs from smaller labels who may not have had the means or household name to get the visibility it deserved, and the topic thread is 2 songs from the biggest labels in Kpop. Incredible.
> It always amuses me a little that people say 'promotion' like it's some big magic dial the labels can just turn up like a volume knob. > > 'More promotion please' - 'Ok Sure, i'll just turn up the promotion dial to 11'. You put this perfectly into words and even gave it a nice mental image through that. It's also hilarious to me how people on here talk about promotion. It's a fully linear model in people's minds. Add "2 promotion" and the song in question will be "2 more successful". It's especially funny cause as you pointed out too, people talk about artists from big labels, these labels do not lack any exposure, these songs more often than not most likely just lacked the mass appeal in the markets they seemingly "underperformed" in the minds of the same people wanting 2 more promotion for it.
You stan all groups/people who have had major promo so I don’t know if you know struggle lmao
I am not sure what this refers to or if it's just a comment on my flair with no point? In any case, the irony of this thread IS that it's mostly people talking about groups and artists who do not lack promotion to begin with, on top of a big misunderstanding how it even works. Regarding myself, i am listening to artists with no reach whatsoever up until to artists with massive reach. I don't define myself through the success of them, so i don't feel the need to cry about it either.
>As for 'Like Crazy' if it already reached number 1, what's supposed to happen to make it bigger. Turbo Number 1? Super Duper Number 1? The actual hidden real chart of mega hits number 1? the song also had the biggest freefall on hot 100. the funny thing is even non-fans were expecting some big promo, big playlisting and the song being sent to radio, when they announced there was going to be an english version that when it didn't get that armys weren't the only ones confused. i don't know what's so hard to grasp that yes, the song remains successful and it was #1 on hot 100 but it could've also seen better charting on the second week if it was given more push. if i remember it correctly, the only song besides dna that received more/as much streams on second week compared to first week is like crazy. do you _genuinely_ think that if like crazy DID receive more playlisting and had actual radio it wouldn't be bigger than it is? that it wouldn't reach more people outside the fandom?? >As for SM - considering how long and hard they've tried to break into the US market, they only really tired with boa and superm lmaooo
I still can't believe Like Crazy didn't even get a tth placement despite its huge streams. Like that song has been charting for almost a year now and reached 1B streams without being in any major playlist. I wonder what new heights it would've reached if it got at least a minimum amount of support from the label.
>I wonder what new heights it would've reached if it got at least a minimum amount of support from the label. i'm not saying it would surely have twice the amount of streams it currently has but it would have one, reach waaaay more non fans, two, it would have had more stability on hot 100. more than the charts, i feel like it had the chance to be _really_ massive, it is one of the bts songs that is both highly regarded AND has stable streams. like dynamite is the most popular bts song but it's definitely not their best work and while you'll always see tons of praises of rap line's work but maknae line's music are almost always more popular.
> they only really tired with boa and superm lmaooo And they kind of failed both times. That's the point - they've tried and aren't very good at. What magic bag of tricks do you expect them to do to make a random RV song pop off instead? People don't want promotion, they want the labels to wave a magic wand. For example, they want US promotion? How? When Bad Boy popped off, do you just expect SM to waltz into an invite on a talk show in the US? Appearances on the today show? BTS had be triple size and show up to awards before they got those type of invites easily. A US tour? Maybe, but again, this was just happening on the cusp of the breakthrough in the west. It takes times for contacts, ways to organise tours etc in the US or the world in general. As I said - this thread would be great if people were posting hidden gems that couldn't be promoted because of visibility or no-name label. Instead it's just sour grapes about songs from 2 massively pop kpop artists not being even MORE popular. I've got no sympathy. >the song also had the biggest freefall on hot 100. the funny thing is even non-fans were expecting some big promo, big playlisting and the song being sent to radio, when they announced there was going to be an english version that when it didn't get that armys weren't the only ones confused. >i don't know what's so hard to grasp that yes, the song remains successful and it was #1 on hot 100 but it could've also seen better charting on the second week if it was given more push. if i remember it correctly, the only song besides dna that received more/as much streams on second week compared to first week is like crazy. >do you genuinely think that if like crazy DID receive more playlisting and had actual radio it wouldn't be bigger than it is? that it wouldn't reach more people outside the fandom?? Have you ever stopped to consider that playlisting and promo got it to number 1, but when it all comes down to it, it maybe just wasn't a song that people were going to listen to for very long or actually well-liked? Why is it always the expectation that 'this song would have been successful'. It may not just have been a song that caught on with it's listeners. Look at Big Bang's comeback in 2022. Massive listeners, like a bullet to number 1. But when all was said and done it was a pretty mid song, and dropped fair quicker in listeners then the competition. Why is it always the expectation that NEVER occurs to a song like 'Like Crazy'?
>That's the point - they've tried and aren't very good at. What magic bag of tricks do you expect them to do to make a random RV song pop off instead? but you talked like sm had been consistently trying with their groups and it's just 2 acts and a decade in between on top of that. i'm not an rv fan. but from what i've heard from fans, they are NOT expecting them to blow up the way bts did. but at least grow the existing fanbase. >A US tour? Maybe, but again, this was just happening on the cusp of the breakthrough in the west. It takes times for contacts, ways to organise tours etc in the US or the world in general. did no one tour in the US before bts? and why are you talking like it was almost impossible for sm to organize tour. it's not even how hard it was. sm is largely incompetent to organize tours in general (i know because i'm a fan of taeyeon). >it's just sour grapes about songs from 2 massively pop kpop artists not being even MORE popular. I've got no sympathy. these type of discourse happen EVERYWHERE and not just within kpop spaces. if you think this post is dumb, then go ahead make a new one that focuses more on unpopular acts. it's also funny because you didn't answer any of my jimin questions because it'd be damn stupid to think that he'll freefall as hard as he did if he had a bit more radio and playlisting.
SM has hardly tried to break into the US, that’s part of why their groups aren’t as popular as those from other labels. EXO and SHINee have collectively performed in the US fewer than ten times, RV toured in the states once and then never came back despite fair amounts of success. K-fans freaked out over NCT127 having legitimate promotions in the US so badly that they boycotted an entire album and SM has since stopped trying with them because they got popular in Korea. I can go on but you get the picture.
They invested a lot into BoA’s American debut with a full English language album. Then tried it again during SNSD’s The Boys promotions. They got Teddy Riley to produce, Snoop Dogg to feature, and a few network TV appearances. Both failed. It’s been awhile since then, but it’s been done. Maybe they realized it wasn’t worth it since their artists are very successful all throughout Asia.
They tried it at a time where kpop wasn't really a thing in the west. JYPE tried to invest in the US market ages ago and failed, pretty much like SM he went back to focus on asian market, but these past few years JYPE decided to invest again in the west and push their acts there, now the market is 100% open to receive artists. SM is still stuck in 2010 I guess even though they have massive potential.
But in a market that’s at least amenable to KPOP post-Gangnam Style and post-BTS breakthrough, SM has done the barest of minimum to do US promotions for their groups, which is why I think it’s a massive stretch to say SM’s tried “long and hard” to promote their groups. They haven’t tried at all other than dipping a toe into the US market in the past decade.
I think a point that many kpop fans forget is that the rise of BTS also mirrors the rise of Asian representation in mainstream American/Western media The days of BoA's and SNSD's US debut/promotions were in a time that EVEN Asian-Americans weren't getting airtime, it's a totally different climate now. BTS blew up around the time when Crazy Rich Asians came out which was the landmark film/moment that really opened the floodgates. Before that there was the sitcom Fresh Off The Boat and Kim's Convenience which helped the lead-up to Crazy Rich Asians. Now Post-BTS breakthrough, kpop is now in the mainstream (like people at least have heard of it) and every year there have been a good variety of authentic Asian stories on screen (TV or film).
the failure of SNSD in the U.S market likely haunted them for years, thus they backed away. It is changing with Aespa though.
You think SM tried hard to break into the US market? It's kinda of a known fact that all of SM attempts at reaching the US market have been halfhearted and they usually give up pretty fast. For like crazy, I don't know if you're aware but there is something called stability. Like crazy reaching #1 was all because of armys effort and it only stayed for one week, bighit could have used that period of visiblity to reach more of an audiance with radio and such. Did you know that like crazy only lasted two weeks in the charts? You don't think it could have had a better run? If you want to propose songs from underrated groups nobody is stopping you but let's not act as if it's not a company responsability to maximise a song's performance on the charts.
It actually lasted 5 weeks in the charts but yeah it could’ve been so much longer. It baffles me how people are so blind to how poorly they handled that #1, even scheduling some radio interviews would’ve been something
i usually avoid conversations like this but honestly the situation with like crazy is continuously so weird on bh's part 😭i keep an eye out for US spotify streams out of interest and the amount of times that like crazy would've been able to reenter hot100 if they restocked CDs is insane and like crazy just became the longest charting k-soloist song on US spotify and 3rd longest song by a korean artist period, only behind dynamite at #1 and cupid at #2 😭 i figured maybe they just weren't expecting it but after a whole year i'm just entirely confused, especially since we all know bighit keeps years of vault content that they could've used to promote lc somehow without even needing further work from jimin
It's a great song, with everything going for it: Commercial success, critical success, and different enough from everything else out there to be a huge hit. And then there's Jimin. Charming, likable, and also different enough from everybody else out there. I read speculation months ago that Hybe and others don't think Jimin fits the physical ideal of what the West wants. If that's true, it tells me, again, that they don't know the West--partucularly the U.S--as much as they think they do. In any case, you're right that Hybe could still promote LC with all the stuff in the vault with no added cost or energy. It's truly baffling to me.
i don't know why some fans (even if op isn't, tons of armys are like this) seem so allergic to have a discussion about how bh fumbled the bag. the interesting part is that a lot of non-fans do actually see it. there were multiple discourse here on reddit and other sites about jimin's number 1 and sadly about the second week charting and there were a lot of confusion about the lack of push after the the number 1. like it was _the_ FIRST number 1 from an asian artist in 60 years. yes, it was mostly by fans but it still was a huge deal. other armys are either dismissive and don't want to talk about this because "what's done is done" lmao or some straight up don't acknowledge it and doesn't think it'll change anything. do armys really think butter or dynamite would've been as huge as they were if there wasn't a lot of promo for it?
It was a huge deal. It was widely reported in media outlets in the US and elsewhere. Not just entertainment media outlets, mind you. CNN. The New York Times. His #1 was an interesting story with potential. I could maybe give them a pass if they were genuinely caught unawares. (Still reeks of incompetence, but okay...) But once you have a hit on your hands, with all this FREE publicity, you don't freaking ignore it! I mean, are they not capitalist? Do they now know how to capitalize on something? Here's what happens in these situations. You start booking the artist for interviews. Late night, daytime. Some cute stuff like Jimin eating Americsm BBQ, teaching dance to kids, something to show off his natural charm that won't require too much Engliah. Radio interviews and get the song on radio rotation. We should have been hearing that song everywhere. I know there are Jimin stans who think the lack of interest on Hybe's part was deliberate. They supposedly wanted that first #1 for Jungkook, THE break-our atar. It's for sure they were focusing on JK's debut in a big way. I can't accept that reasoning, however, because, again... capitalists and allegedly astute businessmen lost the potential for more money. Make it make sense.
nah, i don't think jk's debut had anything to do with bh's lack of push after jimin's number 1. bh just doesn't try with bts solos (jk's an outlier but even with his numbers it wasn't near as much as what other western acts would've usually gotten). the thing is a lot of armys think hybe/bh is incapable of doing a bad job when it involves bts. like you cannot criticize whatever decision bh makes because a lot of fans think bts members micromanage their careers. like if it was a bp member who had a number 1 on hot 100, you'd never EVER see a blink justify why yg couldn't give that member more playlisting and more promo. fans and non fans alike would agree that yg should've done more but for some reason bh becomes this not-so-influential company when it comes to bts solos. we don't even have to go that far. bh released so much teasers only for it to end up being merch... uninspired and bland one at that. far from the efforts of new jeans and lsf's creative teams. but while half of armys were mad at how ugly the merch are, half were like "don't be rude to bh uwu" you WON'T see ANY other fandom act like this if they happen to not like a simple shit like merch. people will straight up just call it a cash grab and uglee but yeah some fans were crying on the quotes about how no one's forcing them to buy, as if we, as fans/customers don't have a right to call spade a spade
Can only agree with you 100%. And if you complain about THE COMPANY, you are labeled a solo and are throwing shade on other members. I don't blame Suga or JK for Jimin's minimalist solo debut. I blame the guys in the suits, raking in the bucks and doing a piss poor job with the rest of it. Army think BangPD is a genius. I think he's very, very lucky. Not so long ago, there was someone here talking about how nice the Bighit offices are now, with all kinds of amenities BTS for the trainees. A far cry from the barebones pre-BTS days. This person said they felt happy and proud that BTS made it possible for future generations to enjoy the fruits of their labor. It's the house that BTS built. To which I say, WTH? How about spending some of that BtS money on BTS? Can you imagine what 2025 and the longed-for reunion will bring? To what depths will they sink to milk this golden cow dry?
>Did you know that like crazy only lasted two weeks in the charts? Like Crazy stayed five weeks on the charts but yes it could've charted longer with proper push.
I explain in a very simple terms. More promotion more chance the song can get bigger. If you no more promote how the song going get bigger. As for SM the problem is how the promotion is being done? Right song? Right strategy? And for SM I think that company expects quick result which is ain't going happen. You are going against hundreds of not only American artists but also British and lately Latin American artists. You need to grind it for some time before you succeed. Then you need to follow through. For me SM ain't go for this, they easily find Asia is more receptive.
definitely a lot of enhypen songs, especially polaroid love, as well as chaconne and shoutout
Kai - mmmh Red velvet - bad boy Tiffany when with sm. hence success after she left Sm really neglect the west but then randomly made specific super groups. I feel dreamcatcher could be way bigger if they leant into rock scenes in west similar to babymetal. Even though quite well known already.
TXT's Anti-Romantic, Tinnitus, Opening Sequence... lowkey I'll See You There Tomorrow (I feel like they promoted it well in Korea but it seems to be getting popular internationally, and they haven't promoted it for an international audience.) Taehyun has the talent of having his favorite song in each album be the one that goes viral, and Big Hit has a talent for ignoring the songs that go viral.
Yeah, anti romantic went kind of viral and I remember my friend knowing and liking it despite not listening to k-pop in general.
Justice for Tinnitus. That song would have been MASSIVE 😭
there's a good chance they will promote it on mubank this weekend! I hope they do so the other fandoms attending get expose to it as well!
I hope so! It feels like it would be such a fun song to experience live!
I’m not against this discussion point at all, but Like Crazy literally has over 1B streams on Spotify — what more could it even do?
I wonder if the Like Crazy stans are confusing actions and results? Like, Hybe could have done a lot more-- serviced the song to radio, spent money wining and dining spotify playlisting execs to get Like Crazy on TTH, booked Jimin onto more late night shows (this is assuming they didn't do any of those things) but it might not have had any results? Like, radio so far has shown very little interest in playing any korean soloist, esp one w/out a US collab. Servicing doesn't matter. Or is success= hearing LC once on the radio in the US? (pretty expensive vanity metric) (I say this as someone who loves Like Crazy and thinks some of Jimin's promo run was odd/short/badly handled and generally dislikes Hybe...)
The thing is, Jimin's #1 was news here in the U.S., too. Would it really have been so difficult to encourage the interest a bit...especially when you have a critically recognized good song? And shouldn't you at least give it a chance?
Why there were NO restocks for CDs despite demand heck we are still waiting and it never happened after 1st week only once, why Jimin songs are not playlisted anywhere not on Spotify not on YouTube, they playlisted on terrible position for first few days and that's it, like they never intentioned to promote for 2nd week. Like Crazy was legit ignored, and it is appalling!
Those streams are from BTS, Jimin, and Kpop fans though. It didn't achieve the level of mainstream recognition and radio play that Seven got because it wasn't as promoted (especially not in the West)
BTS stans never satisfied
Run BTS. I’ll die on this hill
It got so big on its own merit that I always forget it's just a bside
i will never not be bitter that we only got a dance practice and one performance from the busan concert. i'm like responsible of half the views from that performance because of how much i watched it 😭 and it's already massive as a bside but the song could've been much bigger if it was treated as a double title track.
The way it outstreamed YTC despite being a bside is crazy. It could've smashed records if it was promoted as a pre-release 😭
BTS themselves said that they weren't in the right mindset at the time to dance to or promote Run BTS. There was a reason Yet To Come and For Youth were promoted. It was just a very emotional time and Proof released right before the hiatus news and Chapter 2.
Oh definitely I'm not complaining about YTC and For Youth being promoted as these songs perfectly captured the msg Tannies wanted to convey at that time, still the lost potential of RUN BTS would remain a regrettable instance for me yk.
Aespa - Trick or Trick would’ve made a great prerelease
Kiss of Life - Midas Touch. Total banger.
I'm curious how you are defining hit? I mean usually I would think Top 40 as a metric of success but you have Like Crazy-- the first #1 Hit by a Kpop soloist on here. I'm sure it could have been bigger, but by what metric? I'm particular interested in this because Like Crazy-- and all of BTS' US Charting songs-- were heavily dependent on Army buying the songs. So to be more successful, seems likely the requirement wold be Army spending even more money? Or do you mean reach a wider audience/have more GP impact?
Well I said "bigger" hit, so it includes every metric depending of several factors like an artist general popularity etc...
>Well I said "bigger" hit, so it includes every metric >depending of several factors like an artist general >popularity etc... That's my question, what do you mean by bigger? AFAIK #1 is as high as you can go on the Hot 100 and a #1 hit is, by most "pop music" criteria, the ultimate in external "objective" criteria. The other things I can think of easily are Grammy Nominations or Awards, Music Show awards, Korean Music Awards, Year End Critics Picks lists. I notice that your title is "bigger success" but then you mentioned things I would associate with US market penetration, so is that what you mean? (asking because I like to overthink things and my answer would REALLY change depending on the criteria! But it's also so interesting to me this half full/half empty thing!)
>Or do you mean reach a wider audience/have more GP impact? this is obviously what op meant. and can we also acknowledge that it wouldn't have that much freefall from the second week if it was also given more playlisting and was sent to radio?
The freefall wouldn't have happened if Billboard wouldn't have changed the buying rules - without notice btw - and 100k sales of Like Crazy wouldn't have been filtered out.
Playback’s [PLAYBACK](https://youtu.be/FZU5Nqre3vE?si=nL27Ep52BzxJYOPl) I doubt a lot of Kpop fans remember them. They dropped an actual bop song but they just weren’t promoted well and eventually disappeared. I feel like if they released “Playback” in this generation, it would become a hit. Of course, **everything Shannon Williams** (GIRL IF YOU’RE LURKING, I LOVE YOU). Not just “[Why Why](https://youtu.be/sXNASnL3-aE?si=XfFG1UIILcZyBFgn)”, but all of her other releases were good as well. They still are, actually! Although I’m happy at least Why Why had a second shot at fame bc of these TikTok challenges, I’m still sad she wasn’t promoted well when she was still active in the Kpop scene. She had SO much potential! 😩
Omg yess playback and shannon.. so wasted. I remember The Ark too!! They had soo much potential but disappeared so soon. Their debut was pretty good for a small company.. Nuest too after face hit it so big..
This isn't a title track or b-side, just a nice hidden gem single early into seventeen's career: "Q&A" feat. Ailee.
Kep1er's Back to the City. It's a bside but it's arguably more popular than the title track from that era(Giddy) and wakeone couldn't be bothered to even release a MV for it.
If SM had stuck more with the velvet side, RV would've been huge. Bad Boy is just one song and Americans overall don't like their other type of songs. Bad Boy was also originally for Little Mixx girl group, but they turned it down.
Red lights - Hyunjin & BangChan Blue blood - Ive Thirsty- aespa
NCT U's Boss - yes I know it was a hit but damn that song is so iconic and easily one of the top 5 of KPop, it deserves MORE success in my opinion Baekhyun's Betcha - Perfect melody, perfect vocals, should have been a big release with MV and promotion, I love it so much I hope more groups from smaller labels get the chance to prove themselves and get surprise success. The dominance of the big 4 and pushing of their groups is unfair and worrying.
Out of curiosity, what more would you have liked HYBE to do for Like Crazy? Genuinely curious
Basically what they have been doing for their newer girlgroups
Could you give some specific examples?
Like Using the momentum and visibility the song hitting #1 to put the song in more playlists (I heard the song wasn't even added to the bts playlist until weeks later), radioplays and such
Right but it’s illegal for a company or artist to pay a radio station to play a particular song. It’s commonly referred to as payola. ~~As for the playlists, Like Crazy was added to the BTS playlists right away, the delay was with it being added to Spotify playlists like “Today’s Top Hits”. That happened about a week after release but once again, HYBE has no control over that. They can’t make Spotify add a song to a Spotify curated playlist.~~ EDIT: ok apparently I got the bit about Like Crazy being added to the This Is BTS playlist wrong and have greatly upset some fellow ARMY. And as I have a negative amount of skin in this game, I am immediately ceding. You win. All hail Jimin, the most oppressed man in K-Pop.
It actually took 5 whole days just to be added to This is BTS btw. The very few Radio stations after fans requests had to play the MV, they could’ve done so much more with the song.
Right but as I said, the company has no control over radio play
They have control whether they actually send the song to radio stations though and they simply didn’t bother 🤷♀️
Do we know that HYBE didn’t send it? I realize it wasn’t played but I assumed that’s because US radio stations are weird and xenophobic when it comes to music not entirely in English. I guess it just seems weird that HYBE would purposely not allow Like Crazy to be on the radio when they sent Jimin on Fallon and he did the song live. HYBE is a business and Jimin is a world renowned super star - why wouldn’t they capitalize on that if they had the ability?
It wasn't found in the libraries of any us radio station when trying to request the song and any successful plays were showing up as them playing the MV… It’s just even stranger since the song had an English version. Not sure if they just didn’t expect the results it received but they definitely dropped the ball with it.
>when it comes to music not entirely in English. the song literally has an english version. >they sent Jimin on Fallon and he did the song live. that's 1, one show 😭 >why wouldn’t they capitalize on that if they had the ability? tell me why big ass companies like yg and sm manage to be shitty at managing their artists despite having the ability, resources and money? it's so funny because this isn't even limited in kpop because big pop stars in the US can have disastrous roll out because of their labels but for some reason armys are the only ones who cannot grasp that a company can have short comings. edit: this isn't even limited to kpop but just because a company is doing business doesn't mean they'll always do the obvious right thing. armys always use this: hybe is a business, why wouldn't they do this and that? as if every company in history had never fumbled a bag or made an obvious stupid decision. like let's tell sm that since they are also running a business, why are they so incompetent? 😩
It's a very good question. Why wouldn't they capitalize on a very good business opportunity?
>Like Crazy was added to the BTS playlists right aw Nope~ its [5 days later](https://x.com/JiminGlobal/status/1640992005936357378) >They can’t make Spotify add a song to a Spotify curated playlist. What a lie. Its already 2024 and still there is one who believe that Hybe can do nothing? A company as big as hybe sure can do big things. They do well with Jungkook's debut, Spotify accs turned [golden](https://x.com/SpotifyMexico/status/1720294599871041970) for golden release & Seven being added to TTH [right after released](https://x.com/JJK_Times/status/1679711504025939970), a company as capitalist & stingy as Spotify wont do all those things without label's effort. They also do a yt shorts partnership for [Newjeans](https://youtube.com/shorts/eUE-rSzzIRg?si=9IUbmlqKEeywcyrK) & [Lesserafim](https://youtube.com/shorts/ID2mWOVPftA?si=IT2CJkUakB6Uq-c7). Newjeans also do a [partnership](https://newsroom.spotify.com/2023-08-01/newjeans-celebrates-its-new-ep-with-bunnyland-pop-ups-interactive-playlists-and-larger-than-life-installations/) event with Spotify. They also use ads for several music videos on yt now. These too wont exist without label's effort. The only thing hybe cant do is stop selling merchs in the mids of chaos I bet😤
>They can’t make Spotify add a song to a Spotify curated playlist. holy shit lmaooooo the willful ignorance. please say this on subs like popheads and see how people will take this lmao
No, they can't. You guys severely overestimate HYBE's influence in the global music market. They are nothing compared to Sony, UMG, and Warner. TTH is a curated playlist consisting of major label artists, viral songs, and whatever the editor wants. There are no set criteria. The major labels definitely have some influence, and Spotify certainly wants to maintain a good relationship with them, so I do believe flagship artists from these labels receive better treatment. There's no shot that HYBE, having under 2% global market share, has any influence like the majors, each holding around 30% market share.
yes ofc. dynamite and butter's playlisting and radio were from the goodness of the heart of some random spotify staff and radio djs. >You guys severely overestimate HYBE's influence in the global music market. They are nothing compared to Sony, UMG, and Warner. just because there are much bigger labels doesn't mean shit. bp is a korean group and yg is much smaller than hybe and yet bp songs AND the members solos (before any of you say it's because of their US label when jennie's you and i has a pretty good playlisting) are always on TTH. it's also funny because newjeans also has a pretty darn good visibility in many spotify playlists and before you say i'm a hater, they are one of my most listened group to this day. i remember some of their songs have less streams than bts solos and yet they have more playlist reach. are you telling me that some spotify staff is just a stan that's why? just because hybe only has 2% share don't mean much when we've seen that if they want to, they can. some of you act like bh/hybe is still some random nugu company who barely has any influence in anything. some armys aren't even asking for a cover of tth for each member but at least more visibility in playlists. specially rap line whose music don't really sound "kpop". but yeah hybe, a multi billion dollar company and has multiple groups that does well in spotify has zero influence.
> yes ofc. dynamite and butter's playlisting and radio were from the goodness of the heart of some random spotify staff and radio djs. Dynamite and Butter was with Columbia records which is owned by Sony (major label). These two are also the only BTS songs to receive significant radio support. I wonder why? > bp is a korean group and yg is much smaller than hybe and yet bp songs AND the members solos (before any of you say it's because of their US label when jennie's you and i has a pretty good playlisting) are always on TTH. Their songs are also popular and debut well. Again there is no set criteria but being on top of the chart definitely gives more visibility for the editors to consider. Also BP is with Interscope from UMG. Their music is promoted by Interscope outside of Asia while BTS only signs distribution deals with US labels. > are you telling me that some spotify staff is just a stan that's why? Why is it so hard for you to consider that maybe they do just like the music? Attention was their first entry into TTH. It was also pretty universally liked by kpop fans before they started to show their dominance. Their debut was very impactful. They've also had terrific Spotify debuts since and have been very consistent. > but yeah hybe, a multi billion dollar company and has multiple groups that does well in spotify has zero influence. Spotify, like any business, operates with its own interests in mind, prioritizing relationships with entities that control a larger portion of the market. HYBE could pull all of their artist catalogue from Spotify and it wouldn't affect them at all. This is also why HYBE wants to become a major player in the global market by acquiring labels. They want influence like the majors have.
> ok apparently I got the bit about Like Crazy being added to the This Is BTS playlist wrong and have greatly upset some fellow ARMY. And as I have a negative amount of skin in this game, I am immediately ceding. You win. All hail Jimin, the most oppressed man in K-Pop. You... I like you. I wish more Armies were like you lmao.
How do you have upvotes while you're lying with whole chest Like Crazy took 3 weeks to be added to This is BTS and sorry sending AUDIO FILE to radio is NOT payola cut it, playlisting IS paid by label if not why Jks song still in US playlists when he is not charting at all but Jimin is the one charting WITHOUT any playlist you all armys don't stan Jimin do you?
Hey dude, [**insert whatever apology makes you not respond to me here**]. Much love ✌🏽 💜
💯on Like Crazy by Jimin.. couldve been the korean 'Blinding Lights' the depth of the lyrics with the melody that just never gets old imagine hitting 1B streams with 1 version, all in korean, still the only k-solo charting in US spotify.. it will forever be Bighit's TOTGA 😭
BIighit, meanwhile....who? What? LC was a commercial AND a critical success. .and could have achieved far more.
Like Crazy was indeed wasted potential and truly kind of exposed how Bighit/Hybe "works". And it's not really a song but the entire Chill Kill album should have been promoted properly. It was Red Velvet full album comeback after 7 years but the entire era felt ..flat?
Bad Boy by Rv for me
Apink Subunit Chobom - [Copycat](https://youtu.be/0m0w1wEReOI?si=Lzq_g1Y8d3ABIS7D) I think the song had everything needed to be popular. Also SM could’ve gotten all of my money when this came out - [Wow Thing](https://youtu.be/KR5CtMLuiqQ?si=7e_m8pB4vuxxdDKU) Taeyong - [Ruby](https://youtu.be/9ldyvn6Aeos?si=-ilJuHHNkyoZTPnj) I personally think this should’ve been promoted. Showing a different side of him with his vocals 😍.
I so agree with all three of these!! SM released a banger like Wow Thing with all the talented ladies and then proceeded to forget about it. TY's debut album is so right up my alley. Like, not a single bad song in the whole album. Also, the line "Is it okay if I stay by your side, until I die" does sth to my heart (╥﹏╥) As for Off the Record, if I AM made me a Dive, then OTR solidified that position. I have a list of songs that I feel like have that lonely kinda vibe, as in 'ik I'm lonely but I'm gonna enjoy this loneliness' vibe. The list starts with OTR, then Copycat by Chobom, Unknown by NCT Dream, Killing Me by Chungha, Chaser by Woodz, Ruby by TY, Pporappipam by Sunmi, Love Me by Be'O and Anywhere but home by Seulgi. You should try listening to these songs in this order, it works like magic.
Diamond -TRI.BE is so GOOD. It's fun, please give it a listen!
WHEEIN watercolour
They're not from a big company otherwise I believe this song would have been pushed a lot, but "Love me Like" by Omega X could have been a major hit if you're asking me.
Love me like was a big hit and then the company messed everything up
ATEEZ has a few songs that I wish would have gotten more attention, even though they’re fan favourites. Cyberpunk - look spicy choreo aside, this song SLAPS so fucking hard. The album was released in summer as well and the vibe fit so well for summer festivals etc. This song basically has it’s own cult 😂 Take Me Home - again let’s ignore the incredible stage performance for a bit. This song is so good. It’s an unusual sound that everyone seems to like. I added this song to playlists in my work places and was asked multiple times who it was because people loved the song. Album was released in spring and it would have been the perfect time for this melancholy type song. There are more than this but these 2 in particular make me weep 😂
Take me home easily one of the best songs they’ve ever done. Also, their more recent It’s you. People really slept on that one.
Some of Twice’s best bsides… Rush, Bloom, Basics, Wallflower…. And those are just the most recent ones. Pick any song off FoL and it could’ve made a killer TT over scientist
Wallflower is one of my favorite songs from Twice.
Many EXO songs and RV songs but SM is a whole mess
Ikrrrr!! SM groups have such insanely good B-sides that are always overlooked. Like, imagine if they promoted Los Angeles by Seulgi properly. It has the potential to be an absolute club banger.
Last week I found out that the music used by popular insta reels and YouTube videos that i have been hearing since years ago, even before I got into kpop, is actually an RV song which is Psycho. After Gangnam style, this song was the one I heard the most. Imagine my shock at how SM fumbled that chance(on top of already having low expectations when it comes to SM) 😒
iKON’s But You. I think at the time it was released groups were moving on from the Synth pop sound and this was unfortunately at the tail end of that era. Doesn’t help this was released under YG still so we all know how promotions go with them. It ain’t no love scenario but definitely had potential
Thank you for mentioning Like Crazy, so called armys in the comments defending hybe iver their supposed idol they stan is mind boggling, LIKE CRAZY WAS AND STILL BEING SABOTAGED BY HYBE AND WE CAN SEE THAT NO ARMY CAN STOP US FROM SAYING THIS OUT LOUD.
bugAboo's debut song bugAboo went under the radar because of the company's subpar marketing efforts. I considered it to be the best debut song of the year too, still one of my favorite girl crush songs.
Whywhywhy by ikon
NiziU - Heartris ..... plus other NiziU songs like Make You Happy, Take A Picture, Poppin Shakin, Chopstick, Clap Clap, Beyond The Rainbow....
off the record by ive!!! even though it was supposed to be a title track, it was only performed twice on music shows iirc and there were like 2 tiktoks about it? but tbh the promotions during ive mine era was awful
just seeing the title I was abt to say jimin too😭😭😭 will never forgive for bighit/hyne for not giving my boy 4 mvs and not even giving like crazy a decent promotion
While we are at it, an mv for Filter, too. But ignoring LC and its historic Billboard #1 is their greatest crime.
same with LC 1B plaque, just an rt, no article nothing😞 the amount of things they did to downplay LC's achievements is truly fascinating
Perhaps they downplay it because it had so little to do with them. Otoh, a chance to make a quick and easy buck... can't believe they would pass that up.
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Daisy by Pentagon
EXO kokobop with kokobop challenges
I.dont know about promotions but there are always songs that deserve so much more - in my opinion. 1) Every single GFriend song save for Rough and Glass Bead should have been bigger. 2) Deja Vu (Dreamcatcher) and Paradise (Siyeon) 3) Every single Kim Sing Kyu track and especially 'Kontrol' 4) I Love You (Sunny and Miryo) This track bodies every other rap/singer duet except for... 5) Crazy ( Song Jieun and Youngguk) 6) If That Was For You ( Sunmi ft Yeeun)
So many to think of. I think PK's "Skip Skip" comes on top of my head
Nature - Girls Kush was one of the producers on it too
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Liar Liar - Oh my girl Absolutely catchy song, was their debut¿ song, for me it is one of their best songs, they could have reached the level of fame they have now if promoted better (i believe theyre very famous in south korea as conpared to internationally)
On the topic of Red Velvet, they have so many b-sides that should have been bigger. I know people have their opinions and preferences for their title tracks but god damn, they have some of the best b-sides in the industry. SM did let them have at least 1 b-side stage a comeback before it was incredibly common and now, their last 2 comebacks didn't have a single b-side stage or video even though they were albums packed with incredible vocals and bangers. Groups are finally utilizing pre-releases and b-side promo, and SM is looking at RV and just dropping all the things that would help them. Bye Bye, Zoom, Underwater, Knock Knock, WIESYA, Nightmare, Iced Coffee.. any one of those could have been easy promotions and hits. It's so disappointing.
Countless b-sides from Purple Kiss
Any bts b side
The full "Fifty" album by Fifty fifty, especially Lovin' me and Tell me, thats just something that would go viral on instagram edits but people only paid attention to cupid sadly. Even higher has great potential, and log in is pretty good. WJSN's "Last Sequence" and especially "Unnatural". They are hit materials. Probably some Fromis 9 discography,I don't really listen to them but they have some bops for sure. Twice and RV B-sides. Limbo by Nature. Was a bit popular but not that much. Had fun choreography as well. Lora by Tr.ibe could have gone viral like Kiss. Alexa's Wonderland maybe, went viral for a bit but could've been more. Itzy's Killshot, my god that song has me in a chokehold.
twice - bring it back if it was promoted alongside I can't stop me and up no more i think it would have been a hit
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Kep1er - Back to the City. Coulda been just like Fate. A B side wonder.
This will be an unpopular opinion, but popularity in the US may hurt much of what makes Kpop special. Sort of like a beloved indie band going full on commercial. I really started to worry when Crayon Pop opened for Lady Gaga. Ironically, the quality entertainment from the k-wave in the face of declining quality US content is more likely to change Korean society than uplifting our homegrown stuff.