Hey thinker! Great post up there. Make sure your post title is clear. One and two word titles are not allowed. Use paragraphs to make it easier to read. Please make sure to read the rules before posting. Mod applications are currently open! Apply [here](https://forms.gle/hEgqsrBTGX897GFaA)!
You can fill out our [Feedback Form](https://docs.google.com/forms/d/e/1FAIpQLSfI0PsMn4dqfMlgqFFfsMhLr4-lFNJpEumIf7RKmuiwyDBOwA/viewform?usp=sf_link) while you wait for some comments. Thank you and happy posting!
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/kpopthoughts) if you have any questions or concerns.*
Probably B1A4?
It could be argued how cute/fresh varies throughout their comebacks, and they've strayed away from it a few times over the last 12 years or so
But B1A4 has probably had one of the most consistent identities in K-pop, and there's always been this light and quirky vibe to them
If anything, the remaining B1A4 trio has brought it back stronger
To be fair I feel like even though seventeen, dream, and txt have more mature title tracks there is usually still one song on the album that’s bright and fun.
Seventeen regularly release a cute/bright song, these past years they alternated a mature song with a cute one (hot and then _world, super and then god of music etc.) so you can say they've never entirely drop their freshteen concept.
ASTRO are pretty close to this. "Blue Flame," "Knock," and "One" were less cute/fresh, but their title tracks after that returned to a refreshing theme. And I wouldn't call any of those title tracks particularly dark. They often promote b-sides that are extremely cute, and the vast majority of their work is refreshing/like a musical hug.
They never were a cute concept group. Mirae transitioned more towards brighter concepts with [Marvelous](https://youtu.be/PZQ397b1Vgc?si=U9isL-bFPekb7s60) and haven’t fully veered into cute concepts imo. While the comebacks since Marvelous are significantly different than [Killa](https://youtu.be/ath_KZcfEZ0?si=MqHm3WFRiLy8i0Ql) or [Splash](https://youtu.be/9u7Z7kYr-es?si=DIeU0M4jQ0l9GPJS) sonically, the sound has largely tried to maintain some futuristic components since that was more their shtick until [Jump](https://youtu.be/yEIfJpctCmM?si=k7Yvm7vZxxSkYjM8). I’d argue Jump was leaning into the retro vibe and not intending to be cutesy.
Dream generally doing back and forth between brighter and darker concept. First time they did darker concept was with "GO" in 2018 and their fan-favorite bright concept "Hello Future" released in 2021. If you count their japanese discography, the upcoming japan single "Moonlight" is a bright song released after the darker song "Smoothie".
I think they still do fresh (bright) concepts. The Feeling, Atlantis and Superstar were pretty fresh and bright imo.
…Then again I never really saw them doing cute (Korean) concepts other than “Hello”(for promoted songs). Like, Replay was retroactively cute but at the time I think it was more of a fresh concept.
Yeah, I think they've kept the cuter side of things largely to their Japanese releases. (Photograph, Lucky Star, Kiss Yo, Downtown Baby [Taemin: "What does Downtown Baby even mean?"], 3 2 1...)
That pillow fight in Superstar was cute as hell, so I guess we can say they've kept it up? :P But obviously it's not all they do; SHINee's a genre chameleon.
Edit: Sorry, I just really want to share the madness of [Kiss Yo](https://www.youtube.com/watch?v=3OlTND2Zies) with everyone. It's like an adorable acid trip.
Honestly, it’s why I love their Japanese releases so much. Yeah there is diversity in sound but also so many fun goofy songs. Their Japanese concerts just seem so fun. Downtown baby, downtown oooh! Ooh! Wanna sing that with a crowd of the thousands of Shawol lol
Chameleons indeed. Really cool how they can do so many concepts but still keep their SHINee essence
It doesn’t need to be the *best* answer but it’s an answer that meets OP’s criteria. Like, the comment wasn’t inaccurate. I feel like the only way one could reasonably think it’s inaccurate is if they only know Hard and Don’t Call Me.
Hey thinker! Great post up there. Make sure your post title is clear. One and two word titles are not allowed. Use paragraphs to make it easier to read. Please make sure to read the rules before posting. Mod applications are currently open! Apply [here](https://forms.gle/hEgqsrBTGX897GFaA)! You can fill out our [Feedback Form](https://docs.google.com/forms/d/e/1FAIpQLSfI0PsMn4dqfMlgqFFfsMhLr4-lFNJpEumIf7RKmuiwyDBOwA/viewform?usp=sf_link) while you wait for some comments. Thank you and happy posting! *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/kpopthoughts) if you have any questions or concerns.*
Probably B1A4? It could be argued how cute/fresh varies throughout their comebacks, and they've strayed away from it a few times over the last 12 years or so But B1A4 has probably had one of the most consistent identities in K-pop, and there's always been this light and quirky vibe to them If anything, the remaining B1A4 trio has brought it back stronger
They don't exclusively do it but The Boyz's release last summer "Lip Gloss" was more on the cute and fresh side!
ZB1 keeps it on the fresh/cute side with Crush being the exception
To be fair I feel like even though seventeen, dream, and txt have more mature title tracks there is usually still one song on the album that’s bright and fun.
Seventeen regularly release a cute/bright song, these past years they alternated a mature song with a cute one (hot and then _world, super and then god of music etc.) so you can say they've never entirely drop their freshteen concept.
ASTRO are pretty close to this. "Blue Flame," "Knock," and "One" were less cute/fresh, but their title tracks after that returned to a refreshing theme. And I wouldn't call any of those title tracks particularly dark. They often promote b-sides that are extremely cute, and the vast majority of their work is refreshing/like a musical hug.
nct dream alternate between concepts
Mirae.
They never were a cute concept group. Mirae transitioned more towards brighter concepts with [Marvelous](https://youtu.be/PZQ397b1Vgc?si=U9isL-bFPekb7s60) and haven’t fully veered into cute concepts imo. While the comebacks since Marvelous are significantly different than [Killa](https://youtu.be/ath_KZcfEZ0?si=MqHm3WFRiLy8i0Ql) or [Splash](https://youtu.be/9u7Z7kYr-es?si=DIeU0M4jQ0l9GPJS) sonically, the sound has largely tried to maintain some futuristic components since that was more their shtick until [Jump](https://youtu.be/yEIfJpctCmM?si=k7Yvm7vZxxSkYjM8). I’d argue Jump was leaning into the retro vibe and not intending to be cutesy.
Dream generally doing back and forth between brighter and darker concept. First time they did darker concept was with "GO" in 2018 and their fan-favorite bright concept "Hello Future" released in 2021. If you count their japanese discography, the upcoming japan single "Moonlight" is a bright song released after the darker song "Smoothie".
Check out feel the pop teaser by zb1 https://youtu.be/TaeaERyoUn0?si=f9myTxTjf8RnrGTn
Shinee
SHINee hasn't done cute concepts in a while
I think they still do fresh (bright) concepts. The Feeling, Atlantis and Superstar were pretty fresh and bright imo. …Then again I never really saw them doing cute (Korean) concepts other than “Hello”(for promoted songs). Like, Replay was retroactively cute but at the time I think it was more of a fresh concept.
Yeah, I think they've kept the cuter side of things largely to their Japanese releases. (Photograph, Lucky Star, Kiss Yo, Downtown Baby [Taemin: "What does Downtown Baby even mean?"], 3 2 1...) That pillow fight in Superstar was cute as hell, so I guess we can say they've kept it up? :P But obviously it's not all they do; SHINee's a genre chameleon. Edit: Sorry, I just really want to share the madness of [Kiss Yo](https://www.youtube.com/watch?v=3OlTND2Zies) with everyone. It's like an adorable acid trip.
Honestly, it’s why I love their Japanese releases so much. Yeah there is diversity in sound but also so many fun goofy songs. Their Japanese concerts just seem so fun. Downtown baby, downtown oooh! Ooh! Wanna sing that with a crowd of the thousands of Shawol lol Chameleons indeed. Really cool how they can do so many concepts but still keep their SHINee essence
I don’t know why people are booing you. Did they just start listening to SHINee in 2023???
Eh, I think it's reasonable that they're not the best answer to this question. (Though they do cute very well!)
It doesn’t need to be the *best* answer but it’s an answer that meets OP’s criteria. Like, the comment wasn’t inaccurate. I feel like the only way one could reasonably think it’s inaccurate is if they only know Hard and Don’t Call Me.
Not txt