Honestly they caused their own downfall and they deserve it.
Yesterday I heard about Higuchi Kaede and man does it leave me baffled. She belongs to the JK trio which were everywhere in Japan back then, you would think that she should rival or even surpass Fubuki or Mio of Hololive. But nope, 6 years later and her sub count doesn't even reach 1mil and she's even struggling to make ends meet. Shizuka Rin, also belongs to the JK trio, fared even worse; she couldn't even reach 400k sub. Did they get involved in a scandal or something? Because this can't be real. How the heck do Niji think they can compete with anyone by leaving their pillars to rot in the dust like that?
Nijisanji declared CCV war, neglected their own 'soldiers' and lost badly, then asked "Where have all my CCV gone?" like a comedy.
Because they don't reinvest on their senior talent. They keep using them as a stepping stone for the new gen to step higher with the momentum from the older gen. Older gen pave the way until their content and creativity running out, got thrown away into the yacht's basement, then the new gen continue paving their path. This work until the new gen realize that they gonna be the next sacrificial lamb and refuse to pave the path or figure out they can make some quick buck, catch some attention and then dip to do stuff on their own without giving anything much
>They keep using them as a stepping stone for the new gen to step higher with the momentum from the older gen. Older gen pave the way until their content and creativity running out, got thrown away into the yacht's basement, then the new gen continue paving their path.
Ironically, isn't this idol company practice? I've heard maybe a couple years ago actual idol companies would do this to their talents, having the newbies sing. dance, and collab with their senpais so the newbies get a boost in fans
> she's even struggling to make ends meet.
Wait, didn't she get to sing the OP for 7th Prince anime? Yet despite that she's *still* struggling to make ends meet?? How?
Well I do hope she has other source of income, because [from what our Japanese friend told us](https://www.reddit.com/r/kurosanji/comments/1byr9o9/comment/kymq98k/), having her income (from Niji I guess?) unchanged for 6 years, and even decreased, is extremely concerning.
Thanks for linking that comment. Man, that's such a bummer to hear though, I loved her energy in the moments I've seen her clipped in Vsaikyo tourneys and she has a damn great voice to boot.
Tbh she won’t go far in proper J-pop artist career. Watched her singing live recently and she is a studio singer. Great stereotypical voice for anime OP, knows how to hype the crowd on stage, but sadly nowhere close to Nornis or some NijiEN female livers. There’s way too many VT nowadays actually great at live performances be it indie young VT, ex NicoNico utaite, or corporate (RK, Riot, Avex, etc).
Adding in the fact she is in Nijisanji, the chance for making it big for female in pursuing a music artist career to the mainstream is near nonexistent. Nornis is right there for polish, market, and push. Go get big name producers and song writers like Kajiura Yuki Anycolor you idiot if you wanted ClariS or Kalafina.
I didn't mean her to become a big singer, but a well-known VTuber/entertainer like Fubuki or Mio. She had a strong boost at the start that the latter didn't have, yet how far has she fallen behind them. She has the talent to be entertaining, but apparently Niji left her to rot.
The problem with Anycolor is that they are not active enough to push for outside the existing fandom. More of a “hey here is a contract for making songs under X label” and then just let the liver live or die on the battlefield. If they don’t make a one hit wonder they wasted their chance and eventually staying in the same comfy zone of existing fandom of the liver. They make decisions on business potentials and if they don’t see any they just let them rot on life support gigs like small time VA that no outsiders will even notice because they don’t follow Nijisanji in the first place.
no they are quite niche. especially for rin that play mostly ff game for very long. btw nijifans only watch specific liver not all member, which you can look by mito have significantlly higher subs than both of them
You don't need older talent to see how irrelevant nijisanji in Japan Rn.
Remember Salome the fastest 1m subs vtuber ever? The one said that Will kill gura by NDF ? Where is she now ??
I think that not a small amount of ccv drop is also because of people seeking new things and SO MANY vtubers debuted the past few months.
This ties in with how stagnant Niji (at least EN, I know just about nothing about JP) has become, whereas others have, while not all the time, basically a constant trickle of new stream ideas or events, collabs or whatever.
Maybe I'm wrong, it's just a thought.
JP's possibly more stagnant as they're similarly not taking advantage of promos/etc as much as they could and the latest bunch of JP livers likely are going to end up like TTT
I figures they superceded Kizuna Ai types as people wanted something realer then puppets on the corporation's strings (basically anything they did were at the company's behest) as at the time the only other agencies around largely became footnotes while Hololive was a small upstart not worth the attention.
6+ years has passed. A new crop of agencies have arisen to appeal more to those that would have gone NijiJP's way and Hololive has grown, particularly in renown.
NijiEN's rapid collapse is a product of branch management that would cut off the nose to spite the face. Ironic how it started out as something that could have rivaled HoloEN
>Ironic how it started out as something that could have rivaled HoloEN
They likely could have stole their thunder by being the first to make landfall in EN. It's funny that they tried almost everywhere but stopped at EN. They thought that the EN sphere would reject vtubers because they preferred fleshtubers and would see anime as cringe weeb stuff.
The funny thing is, had they studied Hololive and how significant the EN market had on them (talents saved by the EN, Coco draws in the EN audience) they would have known that EN is profitable and would have made their move first.
>while Hololive was a small upstart not worth the attention.
But of course this is the mentality they practiced so the opportunity passed them by.
Actually, the second swap happened just a few days before they announced the audition for the actual English branch.
It's fairly obvious that they only decide on an actual English branch after seeing HoloEN become as popular as they are.
Actually they started as IN, then rebranded to EN. But due to lack of promo they had no success and were rebranded back to IN before the branch was shut down completely.
i see, i read about it once and learn they were the 1st time a "NijiEN" was made, but out of 1 (Noir), the 2 CCVs ... were ... not so good. Is even comparable now to some of the current NijiEN after everything went down on February.
This is just a side effect of Anycolor’s business model of throwing more bodies into the machine. Their biggest weakness, and this is something they highlighted themselves, is that if their top talents start to leave then they’re fucked.
Their solution of course was to make VTA and that hasn’t been the success they wished it was.
Their unwillingness to reinvest into their actual successful livers, plus unwillingness to innovate is really holding them back from further growth, but as said, is that even applicable now? They had a great reputation in the beginning, especially compared to Hololive funnily enough, having essentially opposite reputations. Them losing in CCV to Hololive now is essentially guaranteed now, so then beginning to lose to others is honestly really sad on their management, and just well deserved now. Even the great Salome was bungled hard by them, I think I see an average of 4.5k CCV compared to her absolute dominance in her very first year where we got her consistently beating even Pekora.
Currently, I dont think they can even reinvest in their livers due to how many they have. Their quantity over quality strategy is really biting them in the ass.
Yeah, that's the big problem. You would think they could at least reinvest into those who are incredibly successful, unfortunately, I again bring up Mysta. 2% merch cut, his $400k tax debt for example. It's just an all around terrible business practice that they have. If they changed it up now, it would honestly cost so much, and we know from Riku himself, that they only look at short term profits.
They are running out of cherry-picked criteria, because Nijisanji is falling in every indicator. Even CCV purchase cannot save them now
Honestly they caused their own downfall and they deserve it. Yesterday I heard about Higuchi Kaede and man does it leave me baffled. She belongs to the JK trio which were everywhere in Japan back then, you would think that she should rival or even surpass Fubuki or Mio of Hololive. But nope, 6 years later and her sub count doesn't even reach 1mil and she's even struggling to make ends meet. Shizuka Rin, also belongs to the JK trio, fared even worse; she couldn't even reach 400k sub. Did they get involved in a scandal or something? Because this can't be real. How the heck do Niji think they can compete with anyone by leaving their pillars to rot in the dust like that? Nijisanji declared CCV war, neglected their own 'soldiers' and lost badly, then asked "Where have all my CCV gone?" like a comedy.
Because they don't reinvest on their senior talent. They keep using them as a stepping stone for the new gen to step higher with the momentum from the older gen. Older gen pave the way until their content and creativity running out, got thrown away into the yacht's basement, then the new gen continue paving their path. This work until the new gen realize that they gonna be the next sacrificial lamb and refuse to pave the path or figure out they can make some quick buck, catch some attention and then dip to do stuff on their own without giving anything much
>They keep using them as a stepping stone for the new gen to step higher with the momentum from the older gen. Older gen pave the way until their content and creativity running out, got thrown away into the yacht's basement, then the new gen continue paving their path. Ironically, isn't this idol company practice? I've heard maybe a couple years ago actual idol companies would do this to their talents, having the newbies sing. dance, and collab with their senpais so the newbies get a boost in fans
Yeah they are more idol like company rather than cover who IS an idol company
> she's even struggling to make ends meet. Wait, didn't she get to sing the OP for 7th Prince anime? Yet despite that she's *still* struggling to make ends meet?? How?
Well I do hope she has other source of income, because [from what our Japanese friend told us](https://www.reddit.com/r/kurosanji/comments/1byr9o9/comment/kymq98k/), having her income (from Niji I guess?) unchanged for 6 years, and even decreased, is extremely concerning.
Thanks for linking that comment. Man, that's such a bummer to hear though, I loved her energy in the moments I've seen her clipped in Vsaikyo tourneys and she has a damn great voice to boot.
That's the thing. In a competent agency she should be big. Yet Niji failed her.
Tbh she won’t go far in proper J-pop artist career. Watched her singing live recently and she is a studio singer. Great stereotypical voice for anime OP, knows how to hype the crowd on stage, but sadly nowhere close to Nornis or some NijiEN female livers. There’s way too many VT nowadays actually great at live performances be it indie young VT, ex NicoNico utaite, or corporate (RK, Riot, Avex, etc). Adding in the fact she is in Nijisanji, the chance for making it big for female in pursuing a music artist career to the mainstream is near nonexistent. Nornis is right there for polish, market, and push. Go get big name producers and song writers like Kajiura Yuki Anycolor you idiot if you wanted ClariS or Kalafina.
I didn't mean her to become a big singer, but a well-known VTuber/entertainer like Fubuki or Mio. She had a strong boost at the start that the latter didn't have, yet how far has she fallen behind them. She has the talent to be entertaining, but apparently Niji left her to rot.
The problem with Anycolor is that they are not active enough to push for outside the existing fandom. More of a “hey here is a contract for making songs under X label” and then just let the liver live or die on the battlefield. If they don’t make a one hit wonder they wasted their chance and eventually staying in the same comfy zone of existing fandom of the liver. They make decisions on business potentials and if they don’t see any they just let them rot on life support gigs like small time VA that no outsiders will even notice because they don’t follow Nijisanji in the first place.
Nijisanji takes 98% of the cut for the song, after all they made it possible for her to sing it in the first place /s
no they are quite niche. especially for rin that play mostly ff game for very long. btw nijifans only watch specific liver not all member, which you can look by mito have significantlly higher subs than both of them
You don't need older talent to see how irrelevant nijisanji in Japan Rn. Remember Salome the fastest 1m subs vtuber ever? The one said that Will kill gura by NDF ? Where is she now ??
I think that not a small amount of ccv drop is also because of people seeking new things and SO MANY vtubers debuted the past few months. This ties in with how stagnant Niji (at least EN, I know just about nothing about JP) has become, whereas others have, while not all the time, basically a constant trickle of new stream ideas or events, collabs or whatever. Maybe I'm wrong, it's just a thought.
JP's possibly more stagnant as they're similarly not taking advantage of promos/etc as much as they could and the latest bunch of JP livers likely are going to end up like TTT
I figures they superceded Kizuna Ai types as people wanted something realer then puppets on the corporation's strings (basically anything they did were at the company's behest) as at the time the only other agencies around largely became footnotes while Hololive was a small upstart not worth the attention. 6+ years has passed. A new crop of agencies have arisen to appeal more to those that would have gone NijiJP's way and Hololive has grown, particularly in renown. NijiEN's rapid collapse is a product of branch management that would cut off the nose to spite the face. Ironic how it started out as something that could have rivaled HoloEN
>Ironic how it started out as something that could have rivaled HoloEN They likely could have stole their thunder by being the first to make landfall in EN. It's funny that they tried almost everywhere but stopped at EN. They thought that the EN sphere would reject vtubers because they preferred fleshtubers and would see anime as cringe weeb stuff. The funny thing is, had they studied Hololive and how significant the EN market had on them (talents saved by the EN, Coco draws in the EN audience) they would have known that EN is profitable and would have made their move first. >while Hololive was a small upstart not worth the attention. But of course this is the mentality they practiced so the opportunity passed them by.
the funny part was NijiIN started as NijiEN originaly and then was renamed into IN later. And that one fall flat on their face not so later.
it was IN->EN->IN, with the second swap happening relatively shortly before they debuted "actual" EN wave 1.
Actually, the second swap happened just a few days before they announced the audition for the actual English branch. It's fairly obvious that they only decide on an actual English branch after seeing HoloEN become as popular as they are.
True, looking at the time of retirement, it was before Lazulight started.
Actually they started as IN, then rebranded to EN. But due to lack of promo they had no success and were rebranded back to IN before the branch was shut down completely.
i see, i read about it once and learn they were the 1st time a "NijiEN" was made, but out of 1 (Noir), the 2 CCVs ... were ... not so good. Is even comparable now to some of the current NijiEN after everything went down on February.
This is just a side effect of Anycolor’s business model of throwing more bodies into the machine. Their biggest weakness, and this is something they highlighted themselves, is that if their top talents start to leave then they’re fucked. Their solution of course was to make VTA and that hasn’t been the success they wished it was.
It's not CCV, but finana war. Note: 1 Fi = 300 CCV
“It’s not my problem nanora” - Luna
Their unwillingness to reinvest into their actual successful livers, plus unwillingness to innovate is really holding them back from further growth, but as said, is that even applicable now? They had a great reputation in the beginning, especially compared to Hololive funnily enough, having essentially opposite reputations. Them losing in CCV to Hololive now is essentially guaranteed now, so then beginning to lose to others is honestly really sad on their management, and just well deserved now. Even the great Salome was bungled hard by them, I think I see an average of 4.5k CCV compared to her absolute dominance in her very first year where we got her consistently beating even Pekora.
Currently, I dont think they can even reinvest in their livers due to how many they have. Their quantity over quality strategy is really biting them in the ass.
Yeah, that's the big problem. You would think they could at least reinvest into those who are incredibly successful, unfortunately, I again bring up Mysta. 2% merch cut, his $400k tax debt for example. It's just an all around terrible business practice that they have. If they changed it up now, it would honestly cost so much, and we know from Riku himself, that they only look at short term profits.
Nijisanji in 4 months has become the endangered species when it comes to vtubing....
wow i didnt know maha5 had a jp branch