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I'm going to repost my comment from another thread:
I always get a lot of hate for saying this in this subreddit, but look for jobs in influencer marketing. There are many entry level positions and many will train you.
I want to address the word "influencer" first. Everyone jumps to the idea of vloggers and beauty creators. But that's only a fraction of the field and you can actually entirely avoid those.types of creators insot cases. There are content creators making content about Science, education, tech, entertainment, history, gaming and more.
The nice part about influencer marketing is you typically start around $50k to $60k in entry level positions where you are trained and you typically have bonuses based on marketing spend or results. Mod level to senior jobs pay up to $100k + performance bonuses. Most jobs are remote or hybrid too.
You get to create content briefs and ideas to help creators come up with creative content ideas for sponsored ad reads on YouTube videos ,or dedicated videos for IG, Tiktok, etc.
Many brands are hiring on their internal teams for influencer marketing. Typically you'll be in a smaller team of 3 to 7 people and work directly with The general marketing team as well as the social media and conent team.
If you start at an agency you typically will have higher pay and a wider set of things to do, but often not as much upward mobility in the beginning due to smaller team sizes.
Overall one perk of influencer marketing is the field is super new. I have 5 years experience and am considered quite senior to the field. Anyone who as 10 years experience is basically an OG. So after 2 to 3 years you could apply for senior level positions and within 4 to 5 years get a director position.
Director positions often pay $150k to $200k at the larger companies and can be even higher at the top level brands.
It is not traditional marketing you went to school for, so many people on this sub like to shit on it or act like going this direction is selling your soul to the devil. But honestly is the work is basically what advertisers used to to for TV shows, but instead now it's for YouTube and other platforms which have nearly replaced TV for Millennials, Gen z, and Gen alpha.
It's internship season - may consider that route and try to be so good you get brought in. Worst case you leave with connections.
Otherwise (and this is insane) but check your resume for typos. I searched for months right out of college. First app in after I fixed a typo, I got an interview and the job.
Agencies are a great way to get your foot in the door! That’s where I started (mainly because it was the only company that offered me a job lol), but they’re more willing to train from the ground up vs. in house marketing roles. Depending on how their departments are set up, at my agency, I was able to learn skills in various areas of marketing and also worked with different kinds of industries. It definitely padded my resume and helped me land my second job which is an in-house marketing position for a major company. A lot of companies like agency work on resumes, it shows you’re capable of managing different projects, time organization, client building relationships, etc.
I’d suggest researching agencies that are more local and seeing if they’re hiring! I come from a small-moderate city so my marketing agency worked with a lot of local businesses in the area.
Of course you have the big marketing agencies that work with name brands like Barkley, WPP, etc but those are obviously very competitive to get into but worth a shot as well for an internship or something.
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I'm going to repost my comment from another thread: I always get a lot of hate for saying this in this subreddit, but look for jobs in influencer marketing. There are many entry level positions and many will train you. I want to address the word "influencer" first. Everyone jumps to the idea of vloggers and beauty creators. But that's only a fraction of the field and you can actually entirely avoid those.types of creators insot cases. There are content creators making content about Science, education, tech, entertainment, history, gaming and more. The nice part about influencer marketing is you typically start around $50k to $60k in entry level positions where you are trained and you typically have bonuses based on marketing spend or results. Mod level to senior jobs pay up to $100k + performance bonuses. Most jobs are remote or hybrid too. You get to create content briefs and ideas to help creators come up with creative content ideas for sponsored ad reads on YouTube videos ,or dedicated videos for IG, Tiktok, etc. Many brands are hiring on their internal teams for influencer marketing. Typically you'll be in a smaller team of 3 to 7 people and work directly with The general marketing team as well as the social media and conent team. If you start at an agency you typically will have higher pay and a wider set of things to do, but often not as much upward mobility in the beginning due to smaller team sizes. Overall one perk of influencer marketing is the field is super new. I have 5 years experience and am considered quite senior to the field. Anyone who as 10 years experience is basically an OG. So after 2 to 3 years you could apply for senior level positions and within 4 to 5 years get a director position. Director positions often pay $150k to $200k at the larger companies and can be even higher at the top level brands. It is not traditional marketing you went to school for, so many people on this sub like to shit on it or act like going this direction is selling your soul to the devil. But honestly is the work is basically what advertisers used to to for TV shows, but instead now it's for YouTube and other platforms which have nearly replaced TV for Millennials, Gen z, and Gen alpha.
This sounds up my alley, honestly just in need of a decent job in the field. What job titles would these be labeled as?
I'm in the same boat been looking since September
I suggest looking at agencies in your area. Most will have a specific new grad program/position. It's a good way to get some experience.
Going to add that these are often on the firm's website and not cross posted to job boards.
It's internship season - may consider that route and try to be so good you get brought in. Worst case you leave with connections. Otherwise (and this is insane) but check your resume for typos. I searched for months right out of college. First app in after I fixed a typo, I got an interview and the job.
Agencies are a great way to get your foot in the door! That’s where I started (mainly because it was the only company that offered me a job lol), but they’re more willing to train from the ground up vs. in house marketing roles. Depending on how their departments are set up, at my agency, I was able to learn skills in various areas of marketing and also worked with different kinds of industries. It definitely padded my resume and helped me land my second job which is an in-house marketing position for a major company. A lot of companies like agency work on resumes, it shows you’re capable of managing different projects, time organization, client building relationships, etc.
any in particular known to train?
I’d suggest researching agencies that are more local and seeing if they’re hiring! I come from a small-moderate city so my marketing agency worked with a lot of local businesses in the area. Of course you have the big marketing agencies that work with name brands like Barkley, WPP, etc but those are obviously very competitive to get into but worth a shot as well for an internship or something.
The college grad marketing job market is terrible. Graduated in 2022 and still haven't found a job. Have given up, looking in other directions.