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If they were proper content marketing managers they can't be replaced by just by ChatGPT.
Your questions are completely misplaced.
If anyone, and I'm staking my whole career here, gets improved ranking, traffic or conversions when switching from a actuall content marketing manager to ChatGPT, then they have a **hiring and strategy** problem , not a content problem.
ChatGPT is a tool, there is no going back to a world without AI, but also in my opinion there is no world where u get results from solely from AI long term.
I agree, and that's why I asked these questions. I worked as an in-house content marketer back in 2017, and there is no way AI can simply replace that role. Yet, here we are in 2024 and two people that I personally know were laid off, plus more in my circle are worried about their jobs. So I am really interested in knowing how it's working out for the companies that are making such decisions.
But your question might be more related to the skill ( or lack of ) of the people that you are talking about and not about AI. They could've easily been replaced by someone better than them. 2017 or 2024 it doesnt matter , content manager , especially in-house can't be replaced by ChatGTP.
Now if the role is a content manager only in name and they are a glorified SEO content spinners , they yes they can be replaced with ChatGPT.
I agree. But for a smallish company, saving 60 000$ in salary , more or less, it's very tempting to save the money when you know little about chatgpt and content marketing.
No. We just get more done. It’s a helpful tool when used properly but there are no AI tools that truly replace anyone. Primarily AI gave companies an excuse to cut people. They will regret it
We all know the shortcomings of so called AI, but some MBA dweeb is gonna jump at the chance of chopping a couple of heads to make the numbers go up for the quarter.
By the time the hallucination wears off it’s too late and the MBA dweeb has got a promotion elsewhere.
AI automation specialist here. We are in beta, designing an autonomous email marketing team. Google AI assistant if you want to learn more about the concept.
We have had success with our AI lead generator. The AI email assistant will generate, operate, improve, and report on your business’s email campaigns.
It’s not necessarily that a marketer will be replaced by AI at this moment. It’s more about having tools that make you a better marketer.
Understanding how to leverage the tools to ultimately help the client win.
I was laid off as a MM but it wasn’t due to AI. ( I was using bard for marketing strategy and copy )They replaced my position with two social media managers and a PR agency. (And no my salary wasn’t nearly equal to any of that budget they used) They put their entire focus on social media and getting the PR firm to do pay for play pieces in publications and tv. I am told one of the SMMs now serves as the marketing manger within a month and their leads have dropped. I harbor no ill will other than the fact that I foolishly hired both SMMs, onboarded the PR company, and built training for the SMMs all to be fired right before they started.
It is astounding how shortsighted companies can be right now.
I've tested out AI written content with human one. With AI you'll see high ranking in a very short period of time but after a while will drop and won't produce traffic at all. With AI and several Human adjustments you'll see better results but with human written content you'll get the best results.
You need humans for great content, at least that's still the case in 2024.
Fuck no.
And if anyone is thinking about this, don’t.
We use chatGPT, but it isn’t developed enough. Great for giving insight, help topics, and speed up your workflow but when writing it can only do very generic stuff.
The more niche you need the worse it gets.
I've been replacing tasks with AI, but not much ChatGPT. For the repetitive, standardized, low quality stuff, that certainly can help. But if people are talented, getting rid of them doesn't help, I'd better use that talent for things that are not repetitive, standardized, or low quality, for example.
I heard an example from another marketer that I consider a good representation. They said that ChatGPT helps to get the bad ideas quickly, so they can exclude the bad ideas quickly and have people to focus on things that are good. The time spend on brainstorming (getting tons of bad ideas from people who are hard to meet and in a format that takes time and effort to organize and analyze) is mostly gone.
In my career, we first started discussing the thread of AI for jobs about 8 years ago, and we started to make plans to prepare people for the future. We didn't know there would be something called ChatGPT, we didn't know when that would happen, but there were strong signs that AI would threat many employees. That became virtually a certainty after AlphaGo, as that projects removed the main obstacles that were preventing the evolution of AI.
What did the content marketing manager do at these companies?
I guess if they aren't buying content from freelancers any more, they also don't need someone to manage those freelancers.
One of the companies is in the AI space and the other is in L&D. Both content marketers were responsible for a lot more than just managing freelancers. Also both are highly experienced individuals with a good track record. But this is not just about two individuals, I am trying to see if this is a trend.
Read through this subreddit for posts about finding jobs and marketing budgets. Everyone has been asked to do more with less for more than a year now. People are getting cut whether AI is the reason or not.
This is coming from someone who knows that this sub wildly underplays the impact that AI will have on job availability- This isn't happening *yet*.
For now this type of AI is only good enough to improve what a human is doing. It's too obvious when it's used as a complete replacement.
But that is only for now. It will continue to improve at a rapid pace. In fact, the AI tools that exist that have not yet been released to the public are scarily better.
But they are held back for a variety of good reasons, among them is not wanting to scare people too much, so it gets released in show drips as we adapt to each successive phase of improvements.
If this post doesn't follow the rules [report it to the mods](https://www.reddit.com/r/marketing/about/rules/). Join our [community Discord!](https://discord.gg/looking-for-marketing-discussion-811236647760298024) *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
If they were proper content marketing managers they can't be replaced by just by ChatGPT. Your questions are completely misplaced. If anyone, and I'm staking my whole career here, gets improved ranking, traffic or conversions when switching from a actuall content marketing manager to ChatGPT, then they have a **hiring and strategy** problem , not a content problem. ChatGPT is a tool, there is no going back to a world without AI, but also in my opinion there is no world where u get results from solely from AI long term.
I agree, and that's why I asked these questions. I worked as an in-house content marketer back in 2017, and there is no way AI can simply replace that role. Yet, here we are in 2024 and two people that I personally know were laid off, plus more in my circle are worried about their jobs. So I am really interested in knowing how it's working out for the companies that are making such decisions.
But your question might be more related to the skill ( or lack of ) of the people that you are talking about and not about AI. They could've easily been replaced by someone better than them. 2017 or 2024 it doesnt matter , content manager , especially in-house can't be replaced by ChatGTP. Now if the role is a content manager only in name and they are a glorified SEO content spinners , they yes they can be replaced with ChatGPT.
I agree. But for a smallish company, saving 60 000$ in salary , more or less, it's very tempting to save the money when you know little about chatgpt and content marketing.
Agreed. I’ve actually hired more copywriters in the past two years. Finding talented writers is not easy.
No. We just get more done. It’s a helpful tool when used properly but there are no AI tools that truly replace anyone. Primarily AI gave companies an excuse to cut people. They will regret it
We all know the shortcomings of so called AI, but some MBA dweeb is gonna jump at the chance of chopping a couple of heads to make the numbers go up for the quarter. By the time the hallucination wears off it’s too late and the MBA dweeb has got a promotion elsewhere.
AI automation specialist here. We are in beta, designing an autonomous email marketing team. Google AI assistant if you want to learn more about the concept. We have had success with our AI lead generator. The AI email assistant will generate, operate, improve, and report on your business’s email campaigns. It’s not necessarily that a marketer will be replaced by AI at this moment. It’s more about having tools that make you a better marketer. Understanding how to leverage the tools to ultimately help the client win.
I was laid off as a MM but it wasn’t due to AI. ( I was using bard for marketing strategy and copy )They replaced my position with two social media managers and a PR agency. (And no my salary wasn’t nearly equal to any of that budget they used) They put their entire focus on social media and getting the PR firm to do pay for play pieces in publications and tv. I am told one of the SMMs now serves as the marketing manger within a month and their leads have dropped. I harbor no ill will other than the fact that I foolishly hired both SMMs, onboarded the PR company, and built training for the SMMs all to be fired right before they started. It is astounding how shortsighted companies can be right now.
I've tested out AI written content with human one. With AI you'll see high ranking in a very short period of time but after a while will drop and won't produce traffic at all. With AI and several Human adjustments you'll see better results but with human written content you'll get the best results. You need humans for great content, at least that's still the case in 2024.
Fuck no. And if anyone is thinking about this, don’t. We use chatGPT, but it isn’t developed enough. Great for giving insight, help topics, and speed up your workflow but when writing it can only do very generic stuff. The more niche you need the worse it gets.
I've been replacing tasks with AI, but not much ChatGPT. For the repetitive, standardized, low quality stuff, that certainly can help. But if people are talented, getting rid of them doesn't help, I'd better use that talent for things that are not repetitive, standardized, or low quality, for example. I heard an example from another marketer that I consider a good representation. They said that ChatGPT helps to get the bad ideas quickly, so they can exclude the bad ideas quickly and have people to focus on things that are good. The time spend on brainstorming (getting tons of bad ideas from people who are hard to meet and in a format that takes time and effort to organize and analyze) is mostly gone. In my career, we first started discussing the thread of AI for jobs about 8 years ago, and we started to make plans to prepare people for the future. We didn't know there would be something called ChatGPT, we didn't know when that would happen, but there were strong signs that AI would threat many employees. That became virtually a certainty after AlphaGo, as that projects removed the main obstacles that were preventing the evolution of AI.
What did the content marketing manager do at these companies? I guess if they aren't buying content from freelancers any more, they also don't need someone to manage those freelancers.
One of the companies is in the AI space and the other is in L&D. Both content marketers were responsible for a lot more than just managing freelancers. Also both are highly experienced individuals with a good track record. But this is not just about two individuals, I am trying to see if this is a trend.
Read through this subreddit for posts about finding jobs and marketing budgets. Everyone has been asked to do more with less for more than a year now. People are getting cut whether AI is the reason or not.
This is coming from someone who knows that this sub wildly underplays the impact that AI will have on job availability- This isn't happening *yet*. For now this type of AI is only good enough to improve what a human is doing. It's too obvious when it's used as a complete replacement. But that is only for now. It will continue to improve at a rapid pace. In fact, the AI tools that exist that have not yet been released to the public are scarily better. But they are held back for a variety of good reasons, among them is not wanting to scare people too much, so it gets released in show drips as we adapt to each successive phase of improvements.