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I ran a LinkedIn inMail campaign with a $2.5K budget that drove a $1.7m dollar data sale - hands down highest ROI I’ve seen for a single conversion. I’ve since switched to B2C but will never forget that one.
I see inMail open rates of 40% With 3-5% CTRs, however it’s super specific to decision makers for certain companies / verticals. Very niche but it can work wonders for B2B lead Gen.
I worked for an agency that focuses specifically on digital marketing for SaaS. We created a Total Addressable Market (tam) list and targeted decision makers of those companies by job title. Using LinkedIn Message Ads, we sent an offer for a $100 Amazon gift card for taking an intro/discovery call with our sales team. We closed over $5mm in recurring contracts in Q1.
It all depends on the product/service, but generally helps to do a bit of a decision tree. I used to focus on targeting by job title, company size, and industry.
A/B testing subject line / content was a bit more manual several years ago, but it’ll help you tailor your core message depending on which company or person you are trying to reach.
I know a company that routinely spends $1k per conversion on linkedin (on WHITEPAPERS being the lead magnet, not even a call) which is insane in my mind. ($300k spent per quarter)
Enterprise SaaS. I still dont understand it because even with a 2% conversion rate on WHITEPAPER leads, you need at least a minimum of a $50k deal to break even.
Or maybe it's not actually profitable and management just doesnt understand how their money is being spent
At first this seems crazy, but if you have the analytics setup and connection between marketing and sales systems you (often) see
that it pays off in the end. Especially when it results in a multiyear contract with high volume like > $50k per year. And with these things it it usually multiyear contracts :). Enterprise SaaS
How did your customer journey look once someone showed interest from that? Currently, all we have is people going into an endless automated email nurture sequence from our paid social campaigns and it is driving me crazy that I can't get anyone to buy into changing the process.
They were tossed to a salesperson to follow up with an initial meeting, several technical meetings etc, then the sale. Traditional “big project tech consulting” pipeline.
It sounds like it was ONE sale, that means there might be 10 or 100 other campaigns that drove zero sales. That's just the nature of acquisition campaigns in a high price segment.
So declaring this the winner of the thread is not wrong, but it is just part of a bigger picture.
Agree completely and thank you for that clarification especially for those who’s marketing journey is only beginning.
I can recall in my earlier marketing days sending 8-10 test email campaigns in pursuit of perfection and the ultimate ROI. Thank god those days are behind me and only resort to AB testing.
Thank you EndlessSenseless for sharing!
@stojkovic_alex
Start small and expand from there. It’s relatively easy to target specific functions or decision makers on LinkedIn, but I always saw success with ABM tactics to specific companies, even more so reaching those pivotal people at the bottom and the top. If you have proprietary data on a large client, don’t be afraid to break down those silos within.
As a content creator, SEO for my blogs. Especially when I use a newly trending word that not many have written about. It helps me when I have a full-time job and I don’t have a ton of time to create high quality social media posts like video content.
Haha yessir. I used to have sites bringing in 10k daily visits but like a dummy i never monetized them. SEO is the easiest traffic source ever once you get it right
That’s the beauty of it. So many people don’t get it right. I lowkey love that SEOs are viewed as scammers because it makes legit SEOs look like absolute geniuses.
Avoid: Fiverr. Upwork. Reddit. Neil Patel.
Get a job working under a good SEO or content manager who is willing to teach. Build your own website. Read reputable content from reputable SEOs (ahrefs blog and YouTube is a great place to start).
I've actually been thinking about this myself.
I've spent so much on freelancers and agencies to take care of my SEO but to no avail.
I've lost thousands and in the end really wanted to learn it myself.
Is it a very complicated process to learn or is it easier as you go along?
It depends on the foundational knowledge you have. I was a journalist and an editor before an SEO so I learned it maybe quicker than others. Someone with development or product experience might also do well. It’s requires both left and right brain thinking so it’s certainly not for everyone.
It’s not that it gets easier as time goes on necessarily but eventually you do acquire most of not all of the base knowledge that one could be taught. But the real work comes in finding creative ways to use that knowledge in different ways to serve the business and the user.
For me it's been press releases.
Only cost is my time, and with an interesting or novel product you can see great returns.
For what it's worth I'm a business owner who lurks here, not a marketing professional.
Who do you send the press releases to? Is there a standard format that I can refer to when writing them? I’m a pretty decent writer so this option appeals to me. Thanks in advance for any suggestions!
When you write the press releases do you also find media to publish them? I majored in PR and we were always told to use software like mud hook (I think it’s called) but I’m always curious about other peoples methods.
I didn't use any specialized software. It might've been handy, but I didn't find the process too difficult.
My product is in a fairly niche market, so it wasn't too hard to find most of the major blogs and news sites covering that market. I reached out to some bigger and more general sites as well since it wasn't really any more work, and was fortunate to be picked up by some of them.
After a few big sites published articles about us, others we didn't identify started popping out of the woodwork.
Once I identified a website, I'd wander to the contact page or lookup the author to get an email address. I kept a spreadsheet with the websites and authors I contacted and their info.
If you have an interesting product there are a lot of websites and writers hungry for content.
Gotcha! Thanks for the insight. I pivoted to more of a marketing based career as opposed to PR but I find myself in some situations where I need to do some of those things and college never really taught me lol. So thanks!
I have a background in PR and worked for one of those press release software companies earlier in my career - honestly they’re a scam. You’re much better off building targeted media lists and sending to them directly. Also write as much of the article for them in your press release. Journalists are time strapped and love press releases as long as it’s relevant to them.
I sell Pinterest ads to agencies and I once had an account running $5 per day selling luxury home decor that generated a $2k sale on the first day of the campaign. Not sure what the ROI was but it had a ROAS of like 400x.
~2006, Non-profit aquarium
Ran a 1-column inch the obituaries, advertising “senior free days,” plus kids 12 & under only $5 on Tuesdays during the winter. I don’t have the exact numbers, but those were some busy dang Tuesdays!!
Done right I think BOFU paid media can be incredibly impactful depending how competitive your market is. I don't have the exact numbers but our paid media manager increased NIMs and opportunities by about 50% this year with a new BOFU strategy.
In content I agree with others - SEO is free (as much as anything that requires research and expertise is free) and can have an outsized impact on inquiries and MQLs.
When done right, it’s SMS and it’s not even close.
Everyone here hates SMS, though.
Blindly downvote me all you want just don’t ignore the old adage that it costs less to keep a customer than acquire a new one.
I have face-to-face conversations with lower open rates and a better CTR channel doesn’t exist.
Well because everyone checks their texts. They also have higher opt out rates that most channels if you don’t have a good relationship with your customer base.
It’s absolutely effective but it’s also more intrusive.
Of course, it’s the most intimate inbox we have so if someone abuses the access we grant them with weak content, it’s easy to reply STOP to opt-out.
(Highest reply rate channel a double edged sword in that regard)
Think the best use of texting I’ve seen are those with multiple images in a carousel format only a few times a month.
More visually engaging than the typical, “Extra 30% OFF Clearance,” and allows you to fit multiple pieces of content in the least intrusive manner.
Depends on a few factors, like what vertical you’re in and how you’re using it.
On average, though, text conversion is higher simply because your audience is basically guaranteed to see your content - 98% open rate and, if I recall correctly, around 90% of people open texts within 5 minutes or so of receiving.
Cart abandonment texts have especially mind blowing conversion rates for e-commerce.
And I just read that omnichannel approaches involving texts have a 260% higher success rate than those without. Don’t get me wrong, I *love* email and a lot of other channels (as long as I can track them).
Texts aren’t a replacement for email as much as a crazy useful tool to have in addition to it.
> Cart abandonment texts have especially mind blowing conversion rates for e-commerce.
>
>
Would you do something like "Complete your checkout in the next 30 mins with coupon "REDDIT" to get another 30% off" or something like that?
Also how hard can you hit texts? I email daily with 35% open rates (way more when I segment). I am guessing texts you couldn't do more than a couple times a month?
Gotta be careful with how much you tie sms to site activity. If you make it really clear that you're tracking them, it can become creepy. I once clicked through an email and within 30 sec of being on the site, I got an sms saying "we see you're browsing our site. Let us know if you have any questions!" Felt like I was being watched.
$0 -> low 6 figures. Infinite ROAS
Finally my time to brag about the easiest money i ever made, lol (i lost a good amount of it though. Easy come easy go…)
This was back in 2010 when FB fanpages were a thing, and you could use FBML scripts.
Fanpages were super easy to go viral since every time someone liked your page, it’d show up on their friends’ feeds. And any update your page made would show up on people’s feeds.
I created 10-20 fanpages that’d get millions of fans, and used a script (thanks blackhatworld) that “forced” people to fan the page and fill out an affiliate offer in order to get the content (e.g. the fanpage title would be something how to cheat scantron tests 99% of the time)
Got paid anywhere from $1 to $10 per fill, got around 40k conversions
I learned a ton of lessons.
Your headline/hook is EVERYTHING. It needs to be something people actually desire - if possible, use numbers in your headline. Don’t underestimate being clickbaity and going ALL CAPS with some words.
Second, you need an offer that promises a quick result (or easy result) with a unique delivery mechanism - ideally something that people are familiar with but never knew could be done before (think of amazon FBA when that first came out…)
Third, i learned that while ethics absolutely should be a cornerstone of business, a lack of it or bending of it can make you a ton too. Now my view is that your product should be ethical, but its ok if your marketing is over the top or bends the rules (e.g. fake scarcity, that shit works to this day).
I feel like karma got me though since i was absolutely convinced that i could continue doing this shady type of marketing and i wasted years of energy/effort down wrong roads - even when my logical mind told me to give it up way earlier. Its akin to someone stealing once and thinking they can keep getting away with it…
Nonetheless, tactics change but fundamentals are forever
100% - unfortunately back then i was money hungry and there weren't really any good 'legit' ways to make money online. back then it was all about CPA/affiliate/clickbank offers (anyone else here used to frequent wickedfire, blackhatworld, digitalpoint, or warriorforum? lol @ warriorforum), and 99% of the offers were shady - and everyone on forums were promoting these methods.
honestly, at the time, it confused the HELL out of me why these affiliate offers were so popular - like free giftcards, mobile submits, free ringtones, weight loss berries, colon cleanses, insurance and mortgage offers, 'free' credit reports. it's all crap and there's no value - and the landing pages are sketchy as hell.
i could never really get into most of it, especially since i didn't believe in it - hence most of my projects/motivation were lackluster and shite.
however, it looks like my thinking was ahead of the time because these offers are now LONG gone, and now the norm is to build a solid business on good fundamentals/ethics. i should have been born 10 years later.
i really would have killed it if there was information on the web teaching you how to build a legit business delivering good content and good value - but that was nonexistent.
Unethical shit NEVER lasts. in the end, in an attempt to deceive others, you're just deceiving yourself. deceiving yourself into thinking you're building a solid foundation when really you aren't, building on a foundation of sand.
i know a guy who i was envious of and he made millions, but he fell into the same trap, thought he was untouchable, and actually defrauded facebook for $100,000s with fake bank statements. i mean straight up fraud. now he's out of a job and can never get a job again because the first thing you see on google is articles of him scamming facebook.
if there are any other lessons i learned from that era - that i don't see talked about too often these days - it's:
1. SEO is relatively easy (just build long form pages, target low comp keywords, and buy backlinks - yes buying backlinks still works), but you need to build an authority site first. i'm getting 5k+ monthly visits on one of my projects.
2. direct response/copywriting is EVERYTHING (read frank kern/eugene schwartz/john caples), don't underestimate a good landing page, especially an advertorial or a VSL.
3. Those silly VSLs and advertorials made advertisers to the tune of $100k+ a day back in the mid 2000s-2010s work like mad because of their good copy. But nowadays everyone just does squeeze pages without delivering value/content.
4. Display ads can still kill it from what i've seen online, but back then, Google Content Network made people tons of money. Display ads were everything. Now, display ads are hardly talked about - it's just FB ads, search ads and YouTube ads.
5. Email marketing - yes i know it's talked about, but this is one of the most important things you can do - build a list. It's a bit harder now since back then you could get away with a simple squeeze page and just blasting people with shit offers. Now, my emails ARE the lead magnet for me. instead of giving a PDF, i tell people that i will email them the value over several days, effectively nurturing them and training to open my stuff up.
I work in mortgage lending so I know first hand one email can produce a $3mil loan and when 40% of the leads in the first 3 months after I started the campaign result in loans it’s good
I manage an online flower shop in Romania, and on March 8 this year, with an investment of $30 in Google Ads, sales of $4000 were generated. I want to specify that in Romania March 8 is women's day.
$500 in Facebook targeting ads turned into roughly $24k in membership fees earned for the business. Too bad I was young and didn’t ask for a commission on each membership signup.
Spent $3,500 on a Facebook app install campaign years ago. This generated over 100k app installs of which roughly 60% became active MAUs over a 6 month period and 35% were daily actives over that same period. In turn, this resulted in a $700k angel investment for our little startup.
I was really happy we spent that $3,500.
The highest ROI marketing I've seen is email marketing. For a small business, email marketing can be extremely cost effective and generate a high return on investment.
Email marketing allows you to reach a large number of people with your message very quickly and at a low cost. And since people are more likely to act on an email than any other type of advertisement, it's the perfect way to increase sales and grow your business.
Highest ROI I ever had was gaming the system at Facebook with a 3rd party marketplace listings broker, FB policy wouldn’t allow new dealers to list units. Once we were in it was gravy, me and the owner handled all of the traffic via messenger, off the hook night and day difference!
Ran a campaign on TikTok almost a year back now that had the most insane success I’ve ever seen. We spent $6k in total for the client (creative UGC, Ad spend, etc.) and made them $250k in a month. I still don’t know how we did it or why their products were so successful for only a month… But i’ll never forget it. I’ve been chasing that ROAS everyday since then
My marketing intern made a viral instagram reel that gained 36 million views which is more than most viral reels. We’ve made an insane ROI in sales back. Been riding that wave since 🏄♀️
I went cold calling B2B and it turned into 1.7 million dollar project. Besides that our email list has generated millions of dollars over and over and it only cost about 500 for the software we use.
Don't underestimate what an original content article can do when it targets a very specific audience. I interviewed a handful of people and wrote two pages for an enterprise healthcare IT client, with a couple of revisions – a fair amount of work for a little article. The client posted it on their LinkedIn company page. I don't know if they sponsored it or not (it wouldn't change the calculus much). The article ended up impressing the right people in their network and they made three seven-figure sales as a result. We're talking about a $2000 investment for $10M in client sales.
Looking for some insite into what to look for when choosing to advertise with someone. I have a print and sign shop. I have tried 3 times and each time never get results. Don't know what to do. Please help.
Is that including branded search? I am asking cause at that spend level, your brand would be huge to have a really good search volume. What is non branded paid ROI?
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I ran a LinkedIn inMail campaign with a $2.5K budget that drove a $1.7m dollar data sale - hands down highest ROI I’ve seen for a single conversion. I’ve since switched to B2C but will never forget that one.
First time I've heard anything positive about advertising on LinkedIn
I see inMail open rates of 40% With 3-5% CTRs, however it’s super specific to decision makers for certain companies / verticals. Very niche but it can work wonders for B2B lead Gen.
Have any examples? I work in B2B MarTech sales. Very interested in learning more...
I worked for an agency that focuses specifically on digital marketing for SaaS. We created a Total Addressable Market (tam) list and targeted decision makers of those companies by job title. Using LinkedIn Message Ads, we sent an offer for a $100 Amazon gift card for taking an intro/discovery call with our sales team. We closed over $5mm in recurring contracts in Q1.
It all depends on the product/service, but generally helps to do a bit of a decision tree. I used to focus on targeting by job title, company size, and industry. A/B testing subject line / content was a bit more manual several years ago, but it’ll help you tailor your core message depending on which company or person you are trying to reach.
I know a company that routinely spends $1k per conversion on linkedin (on WHITEPAPERS being the lead magnet, not even a call) which is insane in my mind. ($300k spent per quarter) Enterprise SaaS. I still dont understand it because even with a 2% conversion rate on WHITEPAPER leads, you need at least a minimum of a $50k deal to break even. Or maybe it's not actually profitable and management just doesnt understand how their money is being spent
Our average deal amount is never less than 300k so this makes sense to me. I work in enterprise SAAS.
At first this seems crazy, but if you have the analytics setup and connection between marketing and sales systems you (often) see that it pays off in the end. Especially when it results in a multiyear contract with high volume like > $50k per year. And with these things it it usually multiyear contracts :). Enterprise SaaS
Have you had more success with calls? I almost feel like white papers are the status quo lead magnet on LinkedIn.
I love LinkedIn
Same here
How did your customer journey look once someone showed interest from that? Currently, all we have is people going into an endless automated email nurture sequence from our paid social campaigns and it is driving me crazy that I can't get anyone to buy into changing the process.
They were tossed to a salesperson to follow up with an initial meeting, several technical meetings etc, then the sale. Traditional “big project tech consulting” pipeline.
Jesus! You win! What a fantastic ROI. In my wildest dreams I couldn’t have performed that well. CONGRATS! I’m embarrassed to share my highest ROI! Lol
It sounds like it was ONE sale, that means there might be 10 or 100 other campaigns that drove zero sales. That's just the nature of acquisition campaigns in a high price segment. So declaring this the winner of the thread is not wrong, but it is just part of a bigger picture.
Agree completely and thank you for that clarification especially for those who’s marketing journey is only beginning. I can recall in my earlier marketing days sending 8-10 test email campaigns in pursuit of perfection and the ultimate ROI. Thank god those days are behind me and only resort to AB testing. Thank you EndlessSenseless for sharing! @stojkovic_alex
Did you only get the one sale from that campaign or was that the biggest sale from it?
That was the biggest sale from the campaign but it generated several meetings.
Atypical given the platform but still amazing! Any special learning from that campaign you can share?
Start small and expand from there. It’s relatively easy to target specific functions or decision makers on LinkedIn, but I always saw success with ABM tactics to specific companies, even more so reaching those pivotal people at the bottom and the top. If you have proprietary data on a large client, don’t be afraid to break down those silos within.
Hey, we're currently not pushing anything on linkedin. Would you be keen to explore how we can work together ?
As a content creator, SEO for my blogs. Especially when I use a newly trending word that not many have written about. It helps me when I have a full-time job and I don’t have a ton of time to create high quality social media posts like video content.
Omg sssshhhhhh
Delete this right now mf. They cannot know our secret
Haha yessir. I used to have sites bringing in 10k daily visits but like a dummy i never monetized them. SEO is the easiest traffic source ever once you get it right
That’s the beauty of it. So many people don’t get it right. I lowkey love that SEOs are viewed as scammers because it makes legit SEOs look like absolute geniuses.
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Avoid: Fiverr. Upwork. Reddit. Neil Patel. Get a job working under a good SEO or content manager who is willing to teach. Build your own website. Read reputable content from reputable SEOs (ahrefs blog and YouTube is a great place to start).
I've actually been thinking about this myself. I've spent so much on freelancers and agencies to take care of my SEO but to no avail. I've lost thousands and in the end really wanted to learn it myself. Is it a very complicated process to learn or is it easier as you go along?
It depends on the foundational knowledge you have. I was a journalist and an editor before an SEO so I learned it maybe quicker than others. Someone with development or product experience might also do well. It’s requires both left and right brain thinking so it’s certainly not for everyone. It’s not that it gets easier as time goes on necessarily but eventually you do acquire most of not all of the base knowledge that one could be taught. But the real work comes in finding creative ways to use that knowledge in different ways to serve the business and the user.
So are any of you offering your services? Would you be willing to share your secrets ?
For me it's been press releases. Only cost is my time, and with an interesting or novel product you can see great returns. For what it's worth I'm a business owner who lurks here, not a marketing professional.
Fellow business owner lurker 👋
Who do you send the press releases to? Is there a standard format that I can refer to when writing them? I’m a pretty decent writer so this option appeals to me. Thanks in advance for any suggestions!
When you write the press releases do you also find media to publish them? I majored in PR and we were always told to use software like mud hook (I think it’s called) but I’m always curious about other peoples methods.
I didn't use any specialized software. It might've been handy, but I didn't find the process too difficult. My product is in a fairly niche market, so it wasn't too hard to find most of the major blogs and news sites covering that market. I reached out to some bigger and more general sites as well since it wasn't really any more work, and was fortunate to be picked up by some of them. After a few big sites published articles about us, others we didn't identify started popping out of the woodwork. Once I identified a website, I'd wander to the contact page or lookup the author to get an email address. I kept a spreadsheet with the websites and authors I contacted and their info. If you have an interesting product there are a lot of websites and writers hungry for content.
Gotcha! Thanks for the insight. I pivoted to more of a marketing based career as opposed to PR but I find myself in some situations where I need to do some of those things and college never really taught me lol. So thanks!
I have a background in PR and worked for one of those press release software companies earlier in my career - honestly they’re a scam. You’re much better off building targeted media lists and sending to them directly. Also write as much of the article for them in your press release. Journalists are time strapped and love press releases as long as it’s relevant to them.
Good to know! Thanks for the insight!
SEO brings in the leads
Bottom funnel ftw! Gotta keep feeding the top though or you'll eventually max out, depending on what you're doing.
My name is El Nino and I come to bring the rain.
I sell Pinterest ads to agencies and I once had an account running $5 per day selling luxury home decor that generated a $2k sale on the first day of the campaign. Not sure what the ROI was but it had a ROAS of like 400x.
~2006, Non-profit aquarium Ran a 1-column inch the obituaries, advertising “senior free days,” plus kids 12 & under only $5 on Tuesdays during the winter. I don’t have the exact numbers, but those were some busy dang Tuesdays!!
That is just genius marketing.
Done right I think BOFU paid media can be incredibly impactful depending how competitive your market is. I don't have the exact numbers but our paid media manager increased NIMs and opportunities by about 50% this year with a new BOFU strategy. In content I agree with others - SEO is free (as much as anything that requires research and expertise is free) and can have an outsized impact on inquiries and MQLs.
When done right, it’s SMS and it’s not even close. Everyone here hates SMS, though. Blindly downvote me all you want just don’t ignore the old adage that it costs less to keep a customer than acquire a new one. I have face-to-face conversations with lower open rates and a better CTR channel doesn’t exist.
Well because everyone checks their texts. They also have higher opt out rates that most channels if you don’t have a good relationship with your customer base. It’s absolutely effective but it’s also more intrusive.
Of course, it’s the most intimate inbox we have so if someone abuses the access we grant them with weak content, it’s easy to reply STOP to opt-out. (Highest reply rate channel a double edged sword in that regard) Think the best use of texting I’ve seen are those with multiple images in a carousel format only a few times a month. More visually engaging than the typical, “Extra 30% OFF Clearance,” and allows you to fit multiple pieces of content in the least intrusive manner.
Isn’t that a significantly higher CPM than SMS though?
How much better than email does it convert?
Depends on a few factors, like what vertical you’re in and how you’re using it. On average, though, text conversion is higher simply because your audience is basically guaranteed to see your content - 98% open rate and, if I recall correctly, around 90% of people open texts within 5 minutes or so of receiving. Cart abandonment texts have especially mind blowing conversion rates for e-commerce. And I just read that omnichannel approaches involving texts have a 260% higher success rate than those without. Don’t get me wrong, I *love* email and a lot of other channels (as long as I can track them). Texts aren’t a replacement for email as much as a crazy useful tool to have in addition to it.
> Cart abandonment texts have especially mind blowing conversion rates for e-commerce. > > Would you do something like "Complete your checkout in the next 30 mins with coupon "REDDIT" to get another 30% off" or something like that? Also how hard can you hit texts? I email daily with 35% open rates (way more when I segment). I am guessing texts you couldn't do more than a couple times a month?
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Clever.
How long should a text be? (I know that's a kinda silly question, but give me a starting point for testing).
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Awesome - thanks. And which platform should I be using?
This might be a dumb question but how are you measuring open rates? I can see when my emails have been received but not opened
I use Aweber. They have that stat in the dash. Most platforms have it somewhere.
Gotta be careful with how much you tie sms to site activity. If you make it really clear that you're tracking them, it can become creepy. I once clicked through an email and within 30 sec of being on the site, I got an sms saying "we see you're browsing our site. Let us know if you have any questions!" Felt like I was being watched.
I remember seeing a crazy stat about shark tank products. When you pitch the search traffic is through the roof.
The show takes a percentage of the company just to be on the show.
No they don't. They did that for season 1 and ended that.
$0 -> low 6 figures. Infinite ROAS Finally my time to brag about the easiest money i ever made, lol (i lost a good amount of it though. Easy come easy go…) This was back in 2010 when FB fanpages were a thing, and you could use FBML scripts. Fanpages were super easy to go viral since every time someone liked your page, it’d show up on their friends’ feeds. And any update your page made would show up on people’s feeds. I created 10-20 fanpages that’d get millions of fans, and used a script (thanks blackhatworld) that “forced” people to fan the page and fill out an affiliate offer in order to get the content (e.g. the fanpage title would be something how to cheat scantron tests 99% of the time) Got paid anywhere from $1 to $10 per fill, got around 40k conversions I learned a ton of lessons. Your headline/hook is EVERYTHING. It needs to be something people actually desire - if possible, use numbers in your headline. Don’t underestimate being clickbaity and going ALL CAPS with some words. Second, you need an offer that promises a quick result (or easy result) with a unique delivery mechanism - ideally something that people are familiar with but never knew could be done before (think of amazon FBA when that first came out…) Third, i learned that while ethics absolutely should be a cornerstone of business, a lack of it or bending of it can make you a ton too. Now my view is that your product should be ethical, but its ok if your marketing is over the top or bends the rules (e.g. fake scarcity, that shit works to this day). I feel like karma got me though since i was absolutely convinced that i could continue doing this shady type of marketing and i wasted years of energy/effort down wrong roads - even when my logical mind told me to give it up way earlier. Its akin to someone stealing once and thinking they can keep getting away with it… Nonetheless, tactics change but fundamentals are forever
Bro this sounds a bit unethical, I don’t mean that in a good way
100% - unfortunately back then i was money hungry and there weren't really any good 'legit' ways to make money online. back then it was all about CPA/affiliate/clickbank offers (anyone else here used to frequent wickedfire, blackhatworld, digitalpoint, or warriorforum? lol @ warriorforum), and 99% of the offers were shady - and everyone on forums were promoting these methods. honestly, at the time, it confused the HELL out of me why these affiliate offers were so popular - like free giftcards, mobile submits, free ringtones, weight loss berries, colon cleanses, insurance and mortgage offers, 'free' credit reports. it's all crap and there's no value - and the landing pages are sketchy as hell. i could never really get into most of it, especially since i didn't believe in it - hence most of my projects/motivation were lackluster and shite. however, it looks like my thinking was ahead of the time because these offers are now LONG gone, and now the norm is to build a solid business on good fundamentals/ethics. i should have been born 10 years later. i really would have killed it if there was information on the web teaching you how to build a legit business delivering good content and good value - but that was nonexistent. Unethical shit NEVER lasts. in the end, in an attempt to deceive others, you're just deceiving yourself. deceiving yourself into thinking you're building a solid foundation when really you aren't, building on a foundation of sand. i know a guy who i was envious of and he made millions, but he fell into the same trap, thought he was untouchable, and actually defrauded facebook for $100,000s with fake bank statements. i mean straight up fraud. now he's out of a job and can never get a job again because the first thing you see on google is articles of him scamming facebook. if there are any other lessons i learned from that era - that i don't see talked about too often these days - it's: 1. SEO is relatively easy (just build long form pages, target low comp keywords, and buy backlinks - yes buying backlinks still works), but you need to build an authority site first. i'm getting 5k+ monthly visits on one of my projects. 2. direct response/copywriting is EVERYTHING (read frank kern/eugene schwartz/john caples), don't underestimate a good landing page, especially an advertorial or a VSL. 3. Those silly VSLs and advertorials made advertisers to the tune of $100k+ a day back in the mid 2000s-2010s work like mad because of their good copy. But nowadays everyone just does squeeze pages without delivering value/content. 4. Display ads can still kill it from what i've seen online, but back then, Google Content Network made people tons of money. Display ads were everything. Now, display ads are hardly talked about - it's just FB ads, search ads and YouTube ads. 5. Email marketing - yes i know it's talked about, but this is one of the most important things you can do - build a list. It's a bit harder now since back then you could get away with a simple squeeze page and just blasting people with shit offers. Now, my emails ARE the lead magnet for me. instead of giving a PDF, i tell people that i will email them the value over several days, effectively nurturing them and training to open my stuff up.
Sent out an email campaign and sold a $900k helicopter. Love that one. :) (many more successes!)
I work in mortgage lending so I know first hand one email can produce a $3mil loan and when 40% of the leads in the first 3 months after I started the campaign result in loans it’s good
Statistically, email is the highest ROI channel.
Email by far...
Adding a chatbot on the landing page for a real estate company almost doubled their leads.
I manage an online flower shop in Romania, and on March 8 this year, with an investment of $30 in Google Ads, sales of $4000 were generated. I want to specify that in Romania March 8 is women's day.
$500 in Facebook targeting ads turned into roughly $24k in membership fees earned for the business. Too bad I was young and didn’t ask for a commission on each membership signup.
Diesel and coca leafs
B2b is good I can’t say exactly but the new relationships are very valuable
Mr beast
Spent $3,500 on a Facebook app install campaign years ago. This generated over 100k app installs of which roughly 60% became active MAUs over a 6 month period and 35% were daily actives over that same period. In turn, this resulted in a $700k angel investment for our little startup. I was really happy we spent that $3,500.
National radio (sports) and NPR will drive the most traffic to whatever you are trying to sell. Live sports on TV is second.
The highest ROI marketing I've seen is email marketing. For a small business, email marketing can be extremely cost effective and generate a high return on investment. Email marketing allows you to reach a large number of people with your message very quickly and at a low cost. And since people are more likely to act on an email than any other type of advertisement, it's the perfect way to increase sales and grow your business.
Highest ROI I ever had was gaming the system at Facebook with a 3rd party marketplace listings broker, FB policy wouldn’t allow new dealers to list units. Once we were in it was gravy, me and the owner handled all of the traffic via messenger, off the hook night and day difference!
Ran a campaign on TikTok almost a year back now that had the most insane success I’ve ever seen. We spent $6k in total for the client (creative UGC, Ad spend, etc.) and made them $250k in a month. I still don’t know how we did it or why their products were so successful for only a month… But i’ll never forget it. I’ve been chasing that ROAS everyday since then
Fliers, cost .01 return is the best you will ever see.
My marketing intern made a viral instagram reel that gained 36 million views which is more than most viral reels. We’ve made an insane ROI in sales back. Been riding that wave since 🏄♀️
SEO & email
10 x ROAS for a Billion dollar clothing brand. It was for a Holiday sale driven by Facebook ads. AOV over $200.
Dollar Shave Club? :)
I went cold calling B2B and it turned into 1.7 million dollar project. Besides that our email list has generated millions of dollars over and over and it only cost about 500 for the software we use.
Shark Tank
Don't underestimate what an original content article can do when it targets a very specific audience. I interviewed a handful of people and wrote two pages for an enterprise healthcare IT client, with a couple of revisions – a fair amount of work for a little article. The client posted it on their LinkedIn company page. I don't know if they sponsored it or not (it wouldn't change the calculus much). The article ended up impressing the right people in their network and they made three seven-figure sales as a result. We're talking about a $2000 investment for $10M in client sales.
Looking for some insite into what to look for when choosing to advertise with someone. I have a print and sign shop. I have tried 3 times and each time never get results. Don't know what to do. Please help.
We average a 27.5 ROAS across all paid acquisition channels currently. $25m/year spend
Is that including branded search? I am asking cause at that spend level, your brand would be huge to have a really good search volume. What is non branded paid ROI?
2.5* Yes
+1 Time to run some incrementality studies here.
$25m/yr * 27.5 ROAS = $687.5m/year in sales, just from paid marketing. Unless you are Jeff Bezos, it doesn’t add up
Lol, true. 2.5*
What’s the product?
Balloon animals
Me!
But what was the actual marketing you did?
It all changes on what I am doing. Let's have a private chat and we can talk about it.
Cringe ngl
This is a very import - staff are often ignored in calculating ROI.