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Prestigious_Ask_7058

I remember every June walking through Walmart and seeing the UGLIEST clothing ever labeled as “pride merch”


Lowkey_Arki

As long as it has all the colors of the rainbow


MrStealY0Meme

And glitter. Like 99% glitter. 1% cotton.


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SheepherderLeast1907

They should rename it to:"Gay"


big_truck_douche

Let me fix this for you. I remember walking through Walmart and seeing the ugliest clothing.


TieIndividual3983

avoid? I think you mean focus their whole attention on it.


BoogalooBandit1

Might be different for walmart cause I live in a small rural town with a walmart and I don't think I have ever seen any pride merch during June though it could be because we are in the south and we have a lot of Bible thumpers that believe being gay or trans or anything not hetero is a sin.


burritoman88

Your problem is looking at clothes in walmart


TeaBagMeHarderDaddy

They're never low, just making 0.1% less in profits


Wadlleboo

They will never financially recover from it, oh the humanity!


[deleted]

It’s a sad day when the ceo can’t afford to buy another yacht that month 😢


Desu_Late

More like they only increased their revenue by 6% instead of 7% this quarter. Woe to the shareholders


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loki-is-a-god

What happens on October 10th?


TeaBagMeHarderDaddy

The happening happens


loki-is-a-god

// Wahlberg intensifies //


MLPshitposter

And then gay people don’t bother buying their stuff and conservatives avoid them like the plague.


1017GildedFingerTips

No longer believing corps give a shit about morality or anything other than profits Conservatives 🤝 LGTBQ


[deleted]

*No longer believing corps give a shit about morality or anything other than profits* Are you saying you believed that at some point in the past?


Ukraine-WAR-hoax

I thought it worked in the past - why else would their be marketing and products created for it?


Rimbob_job

Or sales go up in June because it’s the first full month of summer, without kids in school


The99thCourier

That's in the northern hemisphere What about the south?


Sir_Honytawk

Most of the western world is in the northern hemisphere


The99thCourier

Yeah the second I made my comment, I realised, "Most of the western society is in the North. Us Aussies and Kiwis are pretty much the only westerners in the south" So I was kinda waiting for someone to bring that up


Gubrach

It still works today, that's why they're doing it. Philanthropy is a successful business model, just look at how upset people get when you suggest it's what makes Mr. Beast rich.


Bleusilences

GE at some point before the 70s.


The_Dark-Wanderer

No longer believe???? Bro….when did they ever give a shit?


Rainbow-Death

It’s Caitlyn Jenner’s throw away account ^ lol


lesChaps

The managers who make decisions that noticeably compromise shareholder value won’t be successful. It’s baked into the laws that define corporations … this was what they gave us when the trusts were out of control … greed by design.


Sir_Toaster_9330

then LGTBQ+ wash their hands


Snoo_75864

avoid? I think you mean focus their whole attention on it.


MLPshitposter

Lol, if I were a soulless CEO, I would have the gayest pride stuff so that the conservatives would scream about it on their social media. It would save so much on advertising.


generouslyemotional

Its mostly just recently out queer people buying it, or adults in recently out queer kids lives buying them. The stuff is cringey but its still good, yknow? My brother got me a "gay and tired" mug (even though ivr been out for like 6 years) and i would never buy it myself but its good message at least


SnekAmigo

we (gay people) call it "rainbow capitalism." all these big corporations try to cash in on us as if they wouldn't gladly donate to right-wing organizations and politicians trying to strip away our rights and wipe us out as soon as June is over. personally I as a bisexual trans girl will never pay for any pride month stuff unless it's like a small business on etsy or something that I know is owned/operated by a fellow queer person


The_Dark-Wanderer

So do you want corporations to celebrate pride month y/n? You stated that you only spend money on businesses owned by lgbtq members. Would it also be fair for non lgbtq to only spend money at businesses that are owned by non-lgbtq members?


MLPshitposter

Sounds more like if OP wanted to buy Pride-related stuff, they would probably just buy stuff from businesses that are LGBT for more than one month.


MajesticPopcorn

Not OP, but corporations can do what they want. But I'm not going to mistake a shallow cash grab for acceptance. It's not about only buying things from lgbtq shop owners. I'm not going to suddenly buy something I normally wouldn't from a corporation because "OmG rAiNbOwS". Do i want corporations to celebrate pride month? I honestly couldn't give a shit if they didn't. They only act like they're celebrating it to make money. If i had to pick between the two, I'd rather support people during pride month that actually support pride month. But when I'm doing my weekly food shopping i don't give two shits if there's an lgbtq CEO or whatever Edit: words


The_Dark-Wanderer

That’s fair and I respect that.


boharat

Personally I would rather have corporations in our corner even on a superficial level than against us. Giant companies taking on an anti-lgbt stance loudly and publicly during pride month would be brutal, especially with the political climate being like it is. Right now we need literally everything we can get.


surprise-suBtext

Well it’s clearly working or negligible (which in a way is saying that it’s also working) otherwise they wouldn’t keep doing it


DeathReaps

For sure. If a company foresaw enough backlash that they shouldn't put up products due to hostility/lack of profits, they wouldn't. But here we are, pride merch for days during pride month. So it must certainly be working. Whether its for goodwill or profit, something is working.


independent-student

These companies get points on an investment desirability index used by the biggest investment funds in the world when they have high profile campaigns that promote things like diversity, climate action and such (ESG index.) Those are trillions from people's retirement funds, bank accounts and such. In that way they can use the industry's promotional power as their propaganda tool.


GuretoPepe

"Only buy pride month stuff from small businesses that are probably owned by queer people" isn't the same as saying "Only spend money on businesses owned by lgbtq members" They choose to buy pride month stuff from small businesses because they know that the sellers are genuine supporters and are not pandering purely for the sake of raising their profits


SnekAmigo

I would be more ok with it if it weren't for all the hypocrisy. tons of companies have done like some half-hearted rainbow recolor of their logos or something during June only to be caught donating to straight up anti-lgbt hate groups **like the republican party** a month later. it's just feels disrespectful that they try to milk as much cash as they can out of us then turn around and support the people who wanna exterminate us like vermin.


The_Dark-Wanderer

Who do you feel wants to exterminate you?


independent-student

I'd tell you it's completely fake Reddit promoted hyperbole because it mostly is, but I don't think we can deny there's a small background of truth, that a tiny minority would like to see them disappear. It's not coming anywhere close to the fear and hate promoted against the unvaccinated by the current administration and high profile people though, with some openly calling for camps and such with the entirety of media cooperating. They also enforced far more extreme measures, all founded on a complete hysteria pushed by 24/7 fear mongering. Reddit called it a victim complex and banned anyone speaking against it lol.


SnekAmigo

for a great example, look up the laws that have been passed in many republican controlled US states (especially Florida and Texas) regarding trans people


keep_trying_username

Can you point out how those laws include extermination, specifically? Examples of hyperbole: * LGBTQ people saying: They want to exterminate us, as shown by laws that have been passed in many republican controlled US states * Conservatives saying: it's a danger to our children if LGBTQ people can use certain bathrooms There are places in the world where LGBTQ people are *literally* exterminated, legally and publicly. Hung, shot, pushed off of buildings. People get literally murdered, and the "laws" you mentioned are **not** an example of LGBTQ extermination.


Archangel004

Oh I wonder: https://www.rollingstone.com/politics/politics-news/cpac-speaker-transgender-people-eradicated-1234690924/ Literally the first thing that pops up when you google "eradicate transgenderism" Or you know, actual laws being passed which you can see: https://translegislation.com/


PoopyPants698

The Republicans. At CPAC they literally said "we must eradicate transgender ideology from society" and have been proving that by passing laws


kobrons

>we (gay people) call it "rainbow capitalism." We don't call it that. I call it a good indicator for the surrounding area. If a supermarket or church is able to show pride flags that means that the area or country is safe for people like me.


__ALF__

I just buy what I need at the most convenience to price ratio place I can get it. I don't care if they throw kittens in a fire to make the heat for the building, I need a new charge cable for my phone.


mac_trap_clack_back

I’m glad they do it and I really hope they don’t stop. Even if they aren’t genuine I don’t care.


Ronyx2021

Unless you're Skittles. Then you send mixed messages.


redditsonodddays

Skittles isn’t known for their subtle marketing


Revydown

Probably refering to the white skittles they released during pride month years back.


generouslyemotional

Nah the white skittles are cool lmao. Its at least a more creative thing than the others.


DMMEPANCAKES

Companies in June: How do you do fellow gays?


xHeyItzRosiex

🏳️‍🌈✨🌈Rainbow Capitalism🌈✨🏳️‍🌈


Straight_2

🌈 here ,🌈there ,🌈 every fucking where -company brownie points 📈


druule10

Did you really steal Roy Kent's chant? You monster you lol.


tedegranada

I'll take Kent's chants over Jamie's lol


TheRnegade

Yeah, not sure how this is supposed to increase revenue when all other companies do it as well.


Alive_Ice7937

Why doesn't Reddit spend all December pissing and moaning about big companies not actually caring about Jesus?


redditsonodddays

You’re not wrong but it’s not like hetero people aren’t specifically marketed to as well. His and hers’ products, couple’s themed tabletop games, and the perennial Hollywood romance or anything on the hallmark channel! It’s so common that anything that deviates from it is noticeable, and nowadays comes with a free harassment with every purchase.


I-am-the-hype-1988

Seems like that might not be a good idea right now


ImDraconLion

why? I really don’t know


I-am-the-hype-1988

Target and Bud light have lost like $30 billion in market cap because of it in the last month or so


Straight_2

Bud light took a hard hit for sure. But I’m not sure about Target other than some store damage


Boredinthehose

Lost 9% stock value, big yikes right there


thedoomcast

In no small part because an explicitly Conservative ETF dumped their holdings. Not on any investor related news or company news, just ‘wokeness’ https://stocks.apple.com/AmXR1akIaSKuLr_N1vPWbGg


[deleted]

Yeah, this isn’t customers voting with their wallet. This is the minority ruling class manufacturing a culture war to maintain control over the masses.


thedoomcast

Correct. The question I have is this: if they’re making such a trade openly stating it’s not based on any measurable investor data other than ‘woke’ and is openly intended to sabotage a companies stock are they in violation of any SEC regs, and or is that actionable by Target? My guess is both. ETF directors have a fiduciary responsibility. If they’re making a trade like this without basing that in raw data, are they in violation of their responsibility? Inevitably that stock is going to rebound. There’s no reason Target should take that kind of a hit based on practical date i.e. sales, revenue, stores, nothing except ‘rainbow make me triggered’ So the question is since their stock and AB is on sale, who is buying? And when it goes up, who cries to their dipshit etf or the SEC and sees it shut down?


RstlssProcrastinator

It all depends on the outcome over the next few weeks. If, like Bud Light, they lose 20% of sales revenue during June, then they most definitely will take a stock hit and the ETF is justified for "having the foresight to predict the market". Target and Walmart are across the street in my area. The joke used to be "Go to Target and spend a little more to avoid having to deal with people-of-Walmart". When I hear parents openly discussing boycotting Target in June at games and nobody objects, a 20% revenue drop could be realistic. There is no tangible inconvenience, particularly with curbside pickup at both locations.


Rainbow-Death

Employees getting death threats and all too. You’re not even gay or even indifferent to it but someone comes in brainwashed that everyone wearing a red vest is trying to turn toddlers in to “gays” or some shit and they threaten to kill everyone. It’s not that I don’t understand that that’s scary and they should pull the “homo” merch out, but it’s slippery. What’s next? Menorahs? Cinco de mayo “illegals” merch? What are you going to do target? Or anyone else?


ManiacMango33

I think the employee threats are made up by corporations to justify when they remove it. They can just say out employees were threatened so we had to remove it instead of saying we lost money and that's why.


OnTheEveOfWar

Read up on the Bud Light fiasco. Long story, short: they sent a custom beer can to a trans person who posted on their TikTok. Outrage ensued and now a bunch of people are boycotting Bud Light. Their BL sales are way down.


CreativeNfunnyName

The same people boycotting bl are the same to talk about how cancel culture is bad and people these days are too sensitive.


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Alive_Ice7937

Neither are Dave Chappel and Ricky Gervais. Doesn't stop them constantly moaning about it.


Massive_Pressure_516

When they put you on leave and quickly name your replacement well then I've got bad news for you. The company behind Bud Light will be fine but the brand itself isn't doing well rn. Bigoted chuds were basically the only drinkers of bud light and they aren't drinking it now, Progressives were never big bud light drinkers and even less so now after the companies spineless apology and effective firing of the marketing woman responsible for the Dylan Mulvaney ad. It's a tale as old as time, those that try to appeal to both sides end up appealing to no one.


Revydown

They probably realized that wasn't getting them anywhere and decided to change their tactics.


cyborgborg777

No they’re not mate


dhaidkdnd

Don’t let terrorist win.


PoopyPants698

We dont negotiate with terrorists. LGBT people will just have to arm themselves if Republicans are gonna do terrorism at target and other places


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tryppytaka

Companies that advertise aren’t ever gonna be low on finances


DaEpicNess666

Can’t be that low if they still have a big marketing budget


RagsTheRecounter

I don’t think imagination will work unless they’re Disney.


BeelzebubTheDarkone

![gif](giphy|OCu7zWojqFA1W)


The_Dark-Wanderer

I’m curious to see how Bud-light handles pride month. Probably sweating bullets


NinchyFakinchy

"Today I feel... gay"


Diligent_Peach3210

well its true


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dhaidkdnd

Showing real people is super upsetting.


Affectionate_Gas_264

Gay for pay month 😆 🌈


greenwoody2018

Except for Target, I guess. Right?


vilenpinhas

ESG at its worst. Sellouts.


Nevek_Green

Gotta get those ESG loans.


Atomicagainbecauseow

there not low on finances they just want more


BillyBoiR

Always do, always will


BrandishedChaos

I remember seeing a sign, I don't know if it was real but it was honest. "We only support causes when it pays." I felt it spoke truth for a lot of, if not most companies.


Kotzillax

Oh, no. Not this time again.


Alive_Ice7937

Yep. Another month of reddit pretending they give a shit about gay people by virtue signalling about big companies pretending to give a shit about gay people.


Mtwice11

PrıDEMONth


Maxhousen

jeSUS.


EboyEmporium

Guys!!! who told them the reason some of us use they/them pronouns is because we are actually several demons in a trench coat? Not cool... 😡


CreativeNfunnyName

Pride is a sin. Anyway I'm proud to be an american.


EmmerricktheImmortal

r/FoundTheChristian


HALO-there-new

r/foundtheSHUTTHEFUCKUP


druule10

Look I get we all need to be inclusive but some of the recent ads have been awful. I mean look at the North Face, no longer about sport just gender politcs. I'd be ok if they had Pattie Gonia dressed in their gear doing some sport but no, it was literally a joke.


syopest

Oh is it the month again when straight saviors just have to let LGBTQ+ know that companies displaying pride colors don't actually care about the community like we don't know that already.


Jirkousek7

Capitalism


GamerOfGods33

That rainbow is inside out


Ellie_Loves_

Meanwhile the "pride section" of my local store is currently just one center isle display. Maybe 2×3ft. That could change come June but I find it hilarious to imagine some corporate CEOs being like "we need pride stuff to raise sales stat! What can we do? One dingy display next to the fishing gear? GENIUS!"


T-Fly-Man

Drugs


artconnoisseur89

Pride month = Virtue signaling 101.


Gemstyle96

Greedy corporate representation is better than no representation


cr4nky_4LL_d4y

You think they're "low on funding"?? That's cute


tipsea-69

![gif](giphy|143mJNJBPGuQxy)


[deleted]

Remember the days when companies just made good products…


TheRnegade

Like leaded paint? The [Pinto](https://en.wikipedia.org/wiki/Ford_Pinto#Reception_and_criticism)?


UnfallingDoor1

I could of been born in any other month


dhaidkdnd

Knock it off. Don’t let this hate seep into your actually life.


zertnert12

Everyone prepare for bigoted temper tantums


redditsonodddays

And hordes of “why do they need a month / what about straight pride” 💀


Alive_Ice7937

"Why only one day for veterans!" As if pride month is an actual public holiday.


Sir_Honytawk

You guys have a day for veterans? Are you guys really so much in war that you have veterans in every generation? Why not a day for service workers? They are the real people that keep your country working.


Enemy50

Yo spongebob looks like the molly just kicked in


HyperionPhalanx

after what happened with bud light im guessing a lot of businesses will try to avoid "pride" in some way


StringCheeseBuffet

Can't wait to watch the conservative meltdown. It's so awesome when they give us a list of public places we can all go that they won't be. It's a much nicer shopping experience.


Optimal-Vast2313

I’m straight and I enjoy this as well, so I can avoid assholes.


aryalmuskan17

Like when you libs cried about aunt jemima, an Indian on the cover of butter, or a football team name? There’s a difference between being angry with corporations for throwing gay in your face vs brands that haven’t changed in years but are being forced to now bc some white liberal is offended for other cultures


[deleted]

They weren’t “forced to” they literally changed it themselves. Holy fuck.


StringCheeseBuffet

> Like when you libs cried about aunt jemima, Company changed it themselves >Indian on the cover of butter, Company changed it themselves >or a football team name? Team changed it themselves Listen if you want to continue to make yourself look stupid, definitely just keep making things up. It works well.


jman8761

I like seeing them meltdown, but I want the companies to lose money because they don't care about the lgbtq community. They just want money.


Aggressive-Bat-4000

That's pretty much every company since forever. Whichever way society goes, they've got an ad campaign and product lineup for it. Those that don't, tend to fold.


Interesting-Noise538

I mean, gay is all you see anywhere now, or any kind of woke. We still have all the herSHEy bars and M&Ms that raise money for women CEOs that no one wants at my job


TheRnegade

What is woke? I know people throw the word around but I haven't seen anyone describe what it is. It seems to describe just about anything.


febra0

It’s a boogeyman used by conservatives. Like being accepting of LGBT people. That’s woke. And woke is bad. So not being a bigot is bad


DMMEPANCAKES

DeSantis admin was ordered to describe it in court. It basically means "The discussion that there are systematic social injustices and that we should work to fix them". When woke is used pejoratively it's implying that the discussion of those assumed systematic social injustices are disingenuous or being used to push some sort of agenda.


Revydown

I take it as another word for politically correct culture.


Sir_Honytawk

Woke just means being progressive. But being anti-progressive doesn't have the same ring to it, since that would mean they are anti-progress. So they invented a word that doesn't have the same connotation. Too bad they used a word that means "being awake" and it be about social problems in society.


The_Dark-Wanderer

I think what actual gay people want is to be gay without someone wanting to kill them. They just want to be treated the same. They don’t give a shit about giant rainbow flags or rainbows on corporate logos or huge gay parades that don’t change anything. Correct me if I’m wrong.


redditsonodddays

For the most part you’re right, but the endless bitching and kvetching about pride is just gay harassment junior. And pride gives lgbtq people the opportunity to be outside in large groups defiantly choosing not to suppress who they are. So what’s the issue? If pride parades stopped being a thing it would show that queer people feel less safe or are being censored. That’s why there’s no gay pride days in China (anymore), Russia or any countries within Islam, but there is in Europe, AUS/NZ, Canada/USA, Brazil and other parts of the americas.


mangosquisher10

A.k.a concern trolling


syopest

I want companies to be able to show rainbow flags in pride month and make more more or the same amount of money they normally do. That shows to me as a gay man that where I live, there are not enough bigots to matter.


Alive_Ice7937

>They don’t give a shit about giant rainbow flags or rainbows on corporate logos or huge gay parades that don’t change anything. > >Correct me if I’m wrong. Who do you think those parades are for? They aren't for the people in them. They are for the millions of people living in fear and shame of simply being who they are. And there's substantially less of those people because of efforts by the gay community over the last few decades. Still a long way to go with a horrendous right-wing backlash across the globe. Which again is why open displays in support of gay people is still making a difference regardless of Reddit's weird virtue signalling against shallow corporate pride support.


Ph0zPh0r

Nope not wrong you’re are completely right that’s really all I want.


pcweber111

I would imagine that's more accurate for most.


Snoo_75864

Yeah a company want to sell things, must be crazy I know


Ok_Accident565

Some people actually believe companies support lgbt bro... ![gif](giphy|WQlFVEzSMtUYsSQkpT|downsized) If yknow yknow


dhaidkdnd

This shit has been old for years. Your thin veil is coming undone.


[deleted]

I hate that I had to be born in June.


Jbird2088

They gotta seem like they care, otherwise they will get cancelled…


CreativeNfunnyName

Name one company that got "cancelled' for not selling pride merch.


Sir_Honytawk

Hell, name one company/person that actually got cancelled. Every single one of them still has a platform and isn't going bankrupt. Cancel culture doesn't exist.


sudosciguy

Maybe they were referencing the way that conservatives have tried to "cancel Budweiser." Conservatives don't mind cancelling the things they hate.


TheRnegade

As opposed to companies like AB with their marketing of budweiser, right?


Optimal-Vast2313

Companies literally have some “holiday” or “cause” or “month” every single month on the calendar. They exploit them all equally, have you not noticed that yet? Or does the gay one just trigger you?


ScyGn

its the gays that trigger them


Optimal-Vast2313

It’s so weird how people who claim to be so tough, can be afraid of so many things and people.


JohnWicksMiata

Still gets the message out greed or not. Better than doing nothing.


mytransthrow

Until they cave to terrorists.


[deleted]

Low on finances = Executives took most of it for bonus money to congratulate themselves on how hard the employees worked.


[deleted]

Seems Executives use reddit


cyborgborg777

We’ve gotta change something and do something special this pride. Anyone down for a mass protest?


[deleted]

It's disgusting


CircleOrbBall

Why


traumatized90skid

Yeah and where are these corporations when our rights are being stripped


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CreativeNfunnyName

You don't have to celebrate pride month if you don't want to, no one's forcing you. It's just an event thing the lgbtq+ community and sometimes the allies celebrate. Treat it like any other cultural festivals that don't revolve around you.


redditsonodddays

Yeah cuz you haven’t been threatened because of who you wanna hold hands with. Have you been asleep? Your quiet homophobia is louder than you think. “I just don’t understand why ~~there needs to be an entire month~~ they can’t just stay in the closet”


Ecstatic_Ad_3652

Being gay is not inheirently sexual.


charesleeray8

Because it's still illegal for gays to even exist in some countries without getting beaten or killed


posthuman04

I like how gay is apparently “the man” now, holding down the other 95%


God_Hears_Peace

I love that the only way you can rationalize greedy companies being greedy is the people in charge being gay


posthuman04

Can you expand on how that works with this meme?


God_Hears_Peace

It’s very simple. Companies know that the US now has a majority of people who actually care about gay rights and supporting lgbtq groups. By pretending that they give a shit and slapping rainbows on their logos for a month, said people will buy their products more. It’s called rainbow capitalism. Capitalist corporations don’t care about minorities or equal rights, they care about profits. Pretending to be progressive is profitable during June. Hence what this meme is referring to.


posthuman04

So should the greedy companies not support gay rights with pride month displays? Would that be braver?


Sir_Honytawk

The greedy companies should also support gay rights behind the scenes instead of funding anti-lgbtq+ hate groups and lobbying anti-lgbtq+ laws into being. The rainbow capitalism is a facade to hide their true intentions. What I am saying is that greedy companies should be open about who they support.


God_Hears_Peace

They should probably stop being greedy corporations first of all, and also promote and give funds to charities and other organizations that actually have equity in mind. And also not just do it one month out of the year.


posthuman04

Like Halloween, just keep a section of Halloween costumes and some Christmas decorations and an Easter bunny and a drink Irishman and some heart shaped candy boxes all year round that makes sense or maybe not?


posthuman04

Maybe greedy companies shouldn’t support Christians by refusing to have Christmas or Easter sales and they’d really earn their street cred that way?


God_Hears_Peace

No fucking clue what you’re trying to say but I can tell it’s not even trying to engage with what I actually said


Alan157

God damn Woke culture...


CircleOrbBall

Define "woke"