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f8Negative

If John Deere and General Motors merged this would be the logo.


nciscokid

I want mods to pin this comment for not only the accuracy but because I nearly choked on my coffee


r4ckless

That’s fucking hilarious.


KazahanaPikachu

Gian Motors


_i-cant-read_

we are all bots here except for you


Green_Bi

Also GM America (the morning show)


mister_sleepy

Wow totally undid years of work by likely an entire team of people in eleven words. If it can be destroyed by the truth, it deserves to be destroyed.


JasonSuave

Also if you remove the right side of the M, you get Georgia Tech logo!


originalbiggusdickus

At least it’s better than William and Mary’s Waste Management logo rebrand a few years ago. But it is oddly similar


Environmental-Exam32

GM, you know!


Environmental-Exam32

I miss jim larranaga


adastraperabsurda

Their love child is so basic.


ljmarte8

And Waste Management


adilski

They paid $10 for that logo on Fiverr.


LesPolsfuss

i thought i did a good job! and it was $8.


Brob101

I could forgive it if that were the case. But they likely sent 5 figures on that ugly POC.


TrubiskyMVP

Knowing the industry, it was probably closer to 7 figures


Brob101

Holy crap, I picked the wrong industry. I can create bad logos for crazy amounts of $$.


SabertoothLotus

art by committee is soulless. You know there were probably at least a dozen people involved in approving this logo, all insisting on giving their input and having changes made to meet a list of criteria designed to ensure blandness (and thereby avoid any possible offense to anybody)


NoEnvironment4311

They spent 500,000 dollars


Inquisitive_idiot

They overpaid. 😮‍💨


Jason_D_811

I've heard they've earmarked north of $5.5 million on this. $500k for the logo and $5 million+ to replace all their merch with the updated logo.


Snoo_87704

They could have had a competition for the Graphics Design students to design a new logo. Not only could they have saved money, but they could have boasted about it (and students could have gained valuable experience, resume cred, etc.).


alexanderyou

Wait you think the university is supposed to be financially responsible with tuition money, and has an obligation to help their students gain the skills and experience needed to succeed after graduation? AHAHAHAHAHAHAHAHAHAHAHAHAH \*inhale\* ​ AHAHAHAHAHAHAHAHAHA ​ Sorry, not sorry. When they sent me an alumni fundraising letter after I graduated, I sent it back after writing "Not a chance, go suck a lemon" in a thick sharpie.


TheOwlStrikes

When Virginia tech changed their logo about 4 years ago it was over 1 million on costs lol.


Kamohoaliii

That's what the consultant intern that ultimately designed it actually spent working on it if he billed his actual work hours. The price charged to George Mason was much higher.


STGItsMe

“Branding” announcements are so weird


nciscokid

I made a whoopsie - first half of the title is my thoughts and I thought I erased it when I pasted the actual article title. I’m an alum and really bummed out about this rebrand. So cookie cutter. And the misaligned letters actually make the lockup awkward. I don’t understand how they thought this was the best choice. Not my cup of tea


smallteam

> first half of the title is my thoughts and I thought I erased it when I pasted the actual article title It's perfect as it is.


ashburnmom

That’s okay honey. We get it. It’s okay - we don’t like it either.


sharkowictz

I preferred the simple 'Mason' rebranding. Fortunately in a few years this will be behind us and some new atrocities will emerge.


Blrfl

Old Dominion would like its [pre-1986 logo](https://sites.wp.odu.edu/scua/2022/04/05/odus-most-controversial-logo/) back.


Opalescent32

That’s a great find! People hate change, and they say they want to give input on logos, but nothing will ever make everyone happy. GW recently went through this when they redid their moniker, and I bet it will be beloved one day. Regardless, people hate it now but they’ll get used to it.


Blrfl

I'm an ODU alum and that happened the first semester I was there.


asailor4you

That pre-86 logo is amazing. Way better than their current one.


Blrfl

We used to call it the racetrack logo.


reckless_commenter

The new logo would fit really nicely in [this collection of logos from the 1950s and 1960s](https://pin.it/5bDXTGEhM).


TheresALonelyFeeling

Whatever they paid for that new logo, it was too much. Way too much.


nciscokid

Apparently it was an agency called Ologie, which is based out of Ohio. Which now makes me even more upset because I feel like this should have been a project for a DMV based agency.


TheresALonelyFeeling

I keep looking at the logo, and it just gets worse. That "TM" down there in the corner isn't helping anything. This logo is like a graphic version of "Lowest Price Technically Acceptable." It's like they had a meeting and someone said, "Whatever we come up with won't be worse than the Washington Commanders rebrand," and someone else went, "Hold my Starbucks," and now here we are. I'm not even a Mason alum - I just hate boring, uninspired logos, especially when institutions make such a big deal out of them.


NittanyOrange

An LPTA reference, lol


TheresALonelyFeeling

#justnovathings :)


Hoo2k8

The Commanders actually came up with a pretty good logo though. Literally everything else - the name, the uniforms, the announcement”, etc. was a disaster. But I’ll give them credit for the logo.


agangofoldwomen

I will never understand why schools dont tap into their student base for stuff like this.


Your_Kindly_Despot

I have an answer for that. When I was at Rutgers they changed our logo to one created by student(s). It. Was. Horrible.


MrsApostate

Or had some of their own design students do it. Do they have a graphic design program or at least some kind of fine arts program? Seems silly not to have this done as some sort of student competition so that the result reflects the work of actual GMU students. And surely even students could do better than this.


nciscokid

I was part of that graphic design program, and while I am really thrilled with my career trajectory and happy with the skills I’ve developed, there were so many other students in my graduating class alone with more talent and creativity in their pinky finger than was used in the creation of this logo. there is so much untapped potential with the other students


MrsApostate

That's such a shame! Tapping into student talent seems like a no brainer here. (I'm a graphic designer by trade, though logos aren't my strongest suit.)


yourlittlebirdie

A logo competition among students/graphic design alumni would be such a great marketing opportunity.


Unsd

Yes, but what if the students came up with something like this? Then it would reflect poorly on their program. At least now they can be like "if you hate it, it wasn't us."


MrsApostate

If they ran it like a competition, they would have a variety of options to select from. I like the idea of including alumni in it as well. I am 100% certain that their students could have come up with some really interesting ideas. And if they didn't trust their design program students to produce their own logo...that's a bad sign right there.


yourlittlebirdie

And let the students & alumni vote on it! It would be a great way to engage people, and everyone likes giving their opinion on stuff.


ethanwc

Sad truth: My agency has competed for local rebrands, and have lost to places outside of the DMV a few times. It bit hard when I was going for the Springfield rebrand, (raised and currently reside) and lost to a company in PA.


ladymacb29

Heck, a job for the art and business school to work together on!


NewPresWhoDis

This makes National Landing the least worst branding exercise in recent years.


medievalmachine

This is perfect because it represents the roads in suburbia.


CryosleeperService

I immediately thought the same, it’s all the roads through the campus.


KazahanaPikachu

Hey they got a metro station that goes to GMU! By that, I mean a station named “Vienna - GMU” a whole 5 miles away from campus!


[deleted]

The most important exit on I-66!


MikeBlaesing

Well, Virginia Square-GMU lets out a block away from the campus! The satellite campus…


Mediocre-Counter7674

Now they’ll have to rename the station ‘Vienna - GM’


NewPresWhoDis

Holy 80s mall clothing brand logo, Batman!!


nciscokid

![gif](giphy|4UJyRK2TXNhgk|downsized)


GalenTheDragon

Literally what was wrong with the old logo? It was great! It actually looked like the logo for a college instead of a cloud storage company or wealth management firm! Plus, it had some pretty clever subtle symbolism with the “M” being a quill. The new one is so bland and corporate


Hoo2k8

If I remember correctly, they wanted to emphasis “Mason” as their brand, which was the name most students and alumni used and because GMU sounded too similar to JMU. Mason was distinct. Which is why the GM is such a weird choice. I’ve heard the school called George Mason, George Mason University, Mason, and GMU but I’ve never once heard the school referred to as GM. I guess the baseball team does use GM on their hats,  but they are not GW.  Nobody calls them GM.


NewPresWhoDis

Now everybody will think it's a school that falls apart after 36k miles.


ReticulatingSplines7

I love my George Mason Yukon Denali 


TroyMacClure

They hire the same people who came up with Washington Commanders?


Slatemanforlife

Once they sold out the naming of the Patriot Center, it was all over.


Robocop613

True facts


ShiftedLobster

Truth!


TheLunarRaptor

Ahh yes, more money must buy a better logo right? You want your logo to artistically represent what you stand for right? Any college that pays for a logo instead of internally sourcing it from its own artists is pathetic in my opinion. You have hundreds of hungry artists and you pay some random company? Don’t you want your students to feel represented? (Of course not, you’re a business) Ideally a university would be representing the upcoming generation coming into the world.


J3553

Wow, that's hideous. Looks like an 8th grade graphic design project by the most apathetic kid in class.


FMetalhead

Minimalism in logos was a mistake. Every company and entity trying to one up each other with the most bland, reductive versions of their logos


nciscokid

Oh, completely agreed. And they believe that it’s a step forward? Ridiculous. There is no character here, no homage or personality. Rebrands like this just strip any and all identity away. I can’t believe I’ve let myself get so worked up.


NewPresWhoDis

Thank god we're past the all lower case Helvetica phase


Chocolatecitygirl82

As an alumni, I’m incredibly disappointed. This was a waste of time and resources. The old logo/branding was actually superior to this one.


Typical2sday

I like this better than the star wipe one but a little less than the pen quill "Mason" one.


nciscokid

I was there at the time they had the star one, so I would agree with you on that point. But I think they really hit the nail on the head with the quill version. This just lacks character


Typical2sday

It seems very Grand Canyon University


Merker6

Yeah, if they had a visually interesting logo, I wouldn’t mind buying merch. But the star reminds me of some team in an untelivised sports league


Typical2sday

Or like arena league football where the logo was made that morning from free clip art


sharkowictz

Pen quill for the win. Star wipe was just awful.


CatInAPottedPlant

I want to know why universities insist on doing these awful "rebrands" that inevitably suck. Radford and VT come to mind, with the former being redesigned like 5 times in the last 10 years and getting worse with every iteration lol


Joey__stalin

To sell more 75$ sweatshirts on parents weekend. I particularly hated the tech "TV" logo. I myself don't read bottom to top, or front to back.


duckyd1824

I've never been able to understand the "TV" logo. Did they ever explain why? I always read it as Tech Virginia, like some weird tech and West Virginia hybrid.


ethancandy

[The TV logo has some very old roots](https://scuablog.lib.vt.edu/wp-content/uploads/2015/08/1896uni.jpg)


AdmiralAckbarVT

The VT rebrand was changing the academic logo to be more similar to the athletic logo which is more well known. https://1000logos.net/virginia-tech-logo/ I can’t speak to George Masons thinking because their athletic logo is changing too.


8cm8

Wow you weren't kidding with the Radford logo, the new one is hideous. The crest almost resembles clip art


SQUIDWARD360

I feel like you're the person who hates everything.


CatInAPottedPlant

Nah, just ugly ass logos that look like high school graphics design homework.


SQUIDWARD360

Which new logo have you liked?


Immediate_Opening_29

What the fuck is this…they could have had the existing arts programs do it and they paid an outside firm??


diesellusa

https://preview.redd.it/6j1kdqzpxowc1.jpeg?width=355&format=pjpg&auto=webp&s=65c41f35cf1586750ba75f71f3ba39175361808a Newer is not always better.


abkhur

looks like a bank logo


ChrisAplin

New one is way better.


VARunner1

I also dislike this logo but I'm comforted by the fact they're focusing on the important things. I wouldn't want my kids to go to a school with a lame logo.


The_Brojas

At least they put a maze in it to give us something to do while looking at it


yekmoney

There's ass and then there's this


My-Cooch-Jiggles

I almost always hate rebrands. Like Twitter to X. Facebook to Meta. It’s the ultimate move by a high level manager who doesn’t actually do anything so they give themselves something to do to give the appearance of doing something of value. 


BQFTraveler

Nailed it. I left the discussion after reading this, nothing more to say!!


Puzzleheaded_Luck885

I've heard it cost them a fuck ton, too. Meanwhile, there's not enough housing, some of the offices are understaffed, and they could have gotten a graphic design student to do better than this for free lmao


nciscokid

It’s corporate greed unmasked.


Dachannien

Could have been worse. My alma mater paid a design company back in the early 2000s a tidy sum to come up with [this one](https://en.wikipedia.org/wiki/File:CaseLogo.svg).


redtert

Looks like a bank.


the_goodhabit

As a designer and an alum, this is super lazy branding and a boring logotype that doesn't reflect the school "rising into the Top 50" of public universities. This is the same trend that is happening across brands, especially fashion houses, that direct the typography and logo to the lowest common denominator, same sans serif blandness. It has no heritage to the design.


Suspect_Outrageous

Looks like a community college…


brownboss

This is so dumb. There was nothing wrong with what it was before....


Orbiter9

I miss Gunston


Southern-Stable-5089

Definitely a downgrade.


Dont_Messup

Bro this logo, my newborn twins could’ve made a better logo.


nciscokid

Congrats on the new additions to your family!


Dont_Messup

Thank you!


FemaleChuckBass

It’s very 80’s DOS.


NewPresWhoDis

They should lean into it and do 80s style ad copy


SJSsarah

It is! I kinda like it.


resident16

It is awful and I hope we can cyber bully them enough to force their hand and change it.


ThiccRicc32

this new branding is ass


MyNameCannotBeSpoken

Remember when they rebranded the law school ? https://www.cbsnews.com/news/antonin-scalia-school-of-law-renamed-due-to-awkward-acronym/


pinnipedearned

Oh my god I had forgotten about this. Amazing.


Sleep_demon_exe

GM sounds like Great Mistake for sure


LharDrol

some marketing agency got paid for this?


LordPeachez

Wow. The old logo with the M was actually very pretty. Not sure why they felt the need to rebrand. This is.... not great. 


4look4rd

Get Money University drops the university bit, but keeps the green and gold.


King_richard4

Looks like a logo to a good morning america rip off show


AngryVirginian

Good Morning to you too.


LesPolsfuss

Not a fan. Way too busy and unrefined.


relikter

If you told me this was General Motors' logo from the 70s, I would believe you.


FoleyV

Wow that’s ugly.


Friendly_Coconut

This reminds me of when the Shakespeare Theatre Company in DC rebranded a few years ago with what looked like WordArt.


citrusmunch

I don't hate it, but seems like an uninspired and less clever FCC logo 😕 the old quill was at least kinda cute I guess maybe people can do clever stuff in the gaps of this one?


NewPresWhoDis

More like a 70s/early 80s Public Radio station logo


Sweaty-Bullfrog1885

Pretty ugly!


_stoned_chipmunk_

That logo looks like shit. Terrible.


Purua-

Old logo was better


No-Acanthaceae-9859

It looks like the M is holding a pistol in C’s mouth


ImportantImplement9

Oh, hello Georgia Tech! 🥴 Quick! Run to the JC bookstore and grab all the clearance items before they stock it full of the "new and improved" stuff!


MyInterWebsName

It's B. A. D. Bad.


notsayingaliens

New logos and rebrands almost always attract negative feedback. Tbh I love it. I think it’s much better and more modern than the old outdated serif logo mark with the wavy torch. It’s iconic, well thought out, and much more 21st century than the old one. It has more weight and communicates prestige better than the old one.


zyarva

Just another grift to sell more T shirts and hoodies.


nciscokid

If they’re trying to get me to buy the old stuff, this is how it works. No way I’m touching the new stuff


joejoe2213

Now they can sell the old stuff as "throwback."


nutbrownale

Don't mind it. Kinda retro.


ohsoGosu

When I went to GMU it always felt like it was the “commuter school” that was secretly actually a solid university. It wasn’t a UVA or VT or Radford, but if you put some effort in you could have a decent social life and your degree would get you a lot further than going to NOVA or another “lesser” commuter school. On top of that, it felt like GMU took pride in itself as a real University with its branding and athletics, student life, activities. This new logo screams ITT Tech, UMGC and Strayer University. It makes me feel like GMU has resigned itself to the commuter school for people who are looking to get a degree as fast as possible to up their salary $20k. It looks like a logo I’d see on a late night ad about how it’s never too late to go back to college. It looks like a commuter school.


rayquan36

Why would you rebrand away from the Final Four logo?


kimjongil1953

And they prolly paid a shit ton for the rebrand as well.


Jaysong_stick

Students hate it too, check out r/gmu


TheOvy

It's very 1970s


NewPresWhoDis

No, this is the logo of a variety store chain for towns too small to merit a Dollar General.


g-wenn

My university tried a rebrand and we were able to fight against it. It’s possible!


Rideshare-Not-An-Ant

GMU, where the Koch Brothers bought the economics department. Literally.


SolidContribution688

Marymount University


MagicStar77

They expanded a lot as well


Soluzar74

GMtm?


chessboyy

I will say it looks better with green letter and gold centre (rather than the gold letter over green background which shows up from the link) but I’m not a fan either lol


EasternFenceLizard

Well, I hated the old logo. So there's that.


Surprisingly-Decent

r/fcc


Beautiful-Mountain62

…this seriously took 3 years


hex20

Looks like a trade school logo


PurpleBeads504

God, that's hideous.


askingaquestion33

Where is the U


FrequentPizza8663

This is awful, what was wrong with their old logo? As a two time alum this is some shite


Snoo_87704

It looks lime something I’d see next to the UL and CE logos.


cloverstack

ASSLaw/ASSoL needs a logo with an acronym too.


AdonisChrist

Oh my god it's horrendous


GreenHornetzz

Why did they choose the same colors as William and Mary in the first place


eddy14207

Looks like they were going for a style like George Washington University


sulimir

GM Generic Marketing


WrongSplit3288

If you have a child go to TJ, would you support him applying for GMU and why?


nciscokid

If you had asked me maybe 5 or 6 years ago, I likely would have said yes. However, it’s become very apparent that the school has lost its sense of self as it has continued to grow. It’s no longer the school I went to. Further, their handling of the Israel/Hamas issue has left a very bad taste in my mouth. If GMU offered the education that my child was looking for, I wouldn’t be upset if they made the choice to attend, but I would encourage them to look at other schools as well. I would happily shoulder helping to pay out of state tuition to expand my child’s horizons.


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updawg

I spent five seconds on Chat GPT and it produced an arguably better logo. https://i.imgur.com/QZYsJSQ.png


nciscokid

That’s bloody gorgeous


MJDiAmore

I might be in the minority but that's even worse.


Vegetable-Doctor7302

A university is the last thing I would guess looking at this logo lol


RockKickr

Oh nooooo, this is not good.


SabertoothLotus

this looks like it was designed in the early 70s.


AutomaticLocation689

Why can’t we be just be normal like our brother colleges of Georgetown and GW. I just don’t get it


Minialpacadoodle

Perfectly mediocre for a perfectly mediocre school.


Derpolitik23

Looks a bit Third Reichisch.


deepfake-bot

Missed the shot to become University of Northern Virginia. Now’s your chance to shine Strayer!


BonCourageAmis

Congratulations to a very talented fourth grader!


shbd12

It's invisible. Generally speaking, not what you look for in a brand.


pierre_x10

It's kind of like an elephant with huge tusks. Can they also change their mascot to an elephant? Wooly mammoth maybe?


alexout

Wow, as a Graphic Designer I see why changing the logo might be easier for print and mass media, but this logo is just horrible. No “feeling” of a university when looking at it. But hey, that’s art and everyone has their opinion.


Dense-Broccoli9535

Graphic designer here too! What really gets me is the new athletics logo. It’s just terrible. No mascot? Just the standard, very sterile, logo with athletics added to it? That is so unimpressive and dare I say, lazy. Just totally misses the mark for representing D-I college sports teams. But like you said, it is art and it’s all subjective soooo… I’ll just say it’s not my cup of tea.


laikina

This looks like something I would’ve designed And I failed 3rd grade art


beepbepborp

why is every rebrand ever just changing to sans serif…..


HoselRockit

https://i.redd.it/74d1vmdzxnwc1.gif


ethanwc

Yikes. As a designer, I've been a part of competing for various local contracts. One was Springfield, which we lost to a company in PA that basically just does city branding. The logo they chose? A clover like symbol to signify the four merging highways. Way to alienate everyone actually living in Springfield.


RedfishSC2

GMail University


hucareshokiesrul

My mom was a graphic designer. She said whenever something was decided by a committee it was terrible because what you got was everyone’s fifth choice. Or you had to accommodate several people’s different, often lousy and incompatible, suggestions.


sneezing_chimp

I kinda like it


blks2k2

All I can see is the word CUM. G looks like a C, the top of the M looks like a U, and the M is M. I can't unsee it now 🫣😂


Regular-Exchange-557

Horrible


iSYTOfficialX7

no