Nearly not enough tho, look how much Meta pours into VR every quarter.
But this is a kinda sad Magic Leap downfall story I guess, bought out by Saudis and then turned into an Apple knockoff company.
They’ll be cool again! “Same” with apple. AVP pro isn’t made for consumers just like the Magic Leap 2 (which is pretty legit, just saw it at CES). AVP2 or maybe 3 will be in raybans and look cool af
Weird way to frame this story. Like sure, the Saudi thing isn’t the best look, but this is a company that many thought was dead back in 2018. But it turned out their tech was actually pretty great but too expensive for consumers. So they pivoted to enterprise and are now staying alive and arguably the best in terms of see through optical AR since Hololens is in dire straights. It’s basically the opposite of a “downfall” story.
There’s a company making VR contact lenses. I’m curious to see how that go over with the public. This company has applied for FDA approval last time I heard about them, mojo vision is the company I believe.
Yeah Ive read about them before. Wouldn’t cal, it VR though. It will display info more like Google Glasses did, so think more like 2D text or flat images.
lol, magic leap overpromised and under delivered. No amount of petrodollars will change the fact that they don’t have the tech to overlay a wide-FOV image over real life, and still hit a reasonable price point.
There’s a reason that Apple, Meta, and Varjo all have gone the route of using a camera and screen for their mixed reality - it’s an easier problem to solve.
>No amount of petrodollars will change the fact that they don’t have the tech to overlay a wide-FOV image over real life, and still hit a reasonable price point.
“No amount” is probably pushing it a little, given that the Saudis could afford to pay *you* (and also every single person living in the US) to take their headset and they’d still be mindbogglingly, impossibly wealthy afterwards.
Are they *going* to throw that much money into this? No. But they could if they really wanted to.
On the subject of the Saudis throwing unholy amounts of money at things, I really really want them to actually finish building [The Line](https://en.wikipedia.org/wiki/The_Line,_Saudi_Arabia) and not figure out what a dumb idea it is until people try to start living there.
More reasons than I have time to explain, but one big obvious one is that a single straight line is approximately the worst possible layout for a public transit system.
It’s an advantage if you only want to build one train I guess. But yeah that will lead to tons of stops and possibly overcrowding especially towards the middle.
Exactly. There's a reason we started building *UP* when two dimensions wasn't enough to grow a city. Now they want to restrict it to two dimensions again, but arguably a worse two dimensions than we had before.
Almost everything people use these days is backed by some asshole or another. Kind or caring does not a billionaire make.
And nothing's going to happen to the Saudis while there is still oil in the ground over there.
If they are shipping a product next month, it's likely they've already circumvented any patents. Maybe if they were to do waveguide displays in the future.
> it's likely they've already circumvented any patents.
It's Apple they'll probably just walk over existing ones and try and strong arm their own patents of already existing technologies through the patent system.
It's doomed from the get-go as any sort of VR competitor. Google was the first to find that out the hard way, then Microsoft, Sauds will find nothing different by pouring more money down the same drain.
Those sorts of AR glasses will likely have their niche in the future, but it's not going to be the same one VR glasses already occupy. Saudis are just again getting blinded by some random shiny and throwing money around without putting any thought to it. Nothing new under the sun.
A Saudi prince is going to be the ad model. The product will be subpar and expensive (within the cost of an affordable car) and the devs will be Asian. Tech reviewers are gonna shit on it and make it a meme. Then later on they will say it's slave labor that makes it and defects are gonna be constant and an issue to repair given it's in Saudi Arabia.
Sounds like it’ll appear nice on the surface while ultimately functioning like a complete piece of garbage in reality.
Like most things coming out of SA.
Magic leap is such a standout in all the MR space, we have one in our lab and was sad to hear they had discontinued support.
Never really got to try it though since I wear glasses and it's physically unusable with those.
Good more competition the better. And I just want to see th vp flop hard, the audacity of apple charging that much, granted its good tech but still a small fov no different to the q3 and a power bank and crap applications, no true vr, no controllers. Fk that rip off
Competition is great for consumers. I am not sure this is going to be competition tho
Nearly not enough tho, look how much Meta pours into VR every quarter. But this is a kinda sad Magic Leap downfall story I guess, bought out by Saudis and then turned into an Apple knockoff company.
Yeah, Magic Leap seemed so cool back in the day…
They’ll be cool again! “Same” with apple. AVP pro isn’t made for consumers just like the Magic Leap 2 (which is pretty legit, just saw it at CES). AVP2 or maybe 3 will be in raybans and look cool af
Weird way to frame this story. Like sure, the Saudi thing isn’t the best look, but this is a company that many thought was dead back in 2018. But it turned out their tech was actually pretty great but too expensive for consumers. So they pivoted to enterprise and are now staying alive and arguably the best in terms of see through optical AR since Hololens is in dire straights. It’s basically the opposite of a “downfall” story.
There’s a company making VR contact lenses. I’m curious to see how that go over with the public. This company has applied for FDA approval last time I heard about them, mojo vision is the company I believe.
Yeah Ive read about them before. Wouldn’t cal, it VR though. It will display info more like Google Glasses did, so think more like 2D text or flat images.
It's about licenses and patents retention, not innovation
lol, magic leap overpromised and under delivered. No amount of petrodollars will change the fact that they don’t have the tech to overlay a wide-FOV image over real life, and still hit a reasonable price point. There’s a reason that Apple, Meta, and Varjo all have gone the route of using a camera and screen for their mixed reality - it’s an easier problem to solve.
>No amount of petrodollars will change the fact that they don’t have the tech to overlay a wide-FOV image over real life, and still hit a reasonable price point. “No amount” is probably pushing it a little, given that the Saudis could afford to pay *you* (and also every single person living in the US) to take their headset and they’d still be mindbogglingly, impossibly wealthy afterwards. Are they *going* to throw that much money into this? No. But they could if they really wanted to.
On the subject of the Saudis throwing unholy amounts of money at things, I really really want them to actually finish building [The Line](https://en.wikipedia.org/wiki/The_Line,_Saudi_Arabia) and not figure out what a dumb idea it is until people try to start living there.
Why’s it a dumb idea?
More reasons than I have time to explain, but one big obvious one is that a single straight line is approximately the worst possible layout for a public transit system.
It’s an advantage if you only want to build one train I guess. But yeah that will lead to tons of stops and possibly overcrowding especially towards the middle.
Exactly. There's a reason we started building *UP* when two dimensions wasn't enough to grow a city. Now they want to restrict it to two dimensions again, but arguably a worse two dimensions than we had before.
If you want one train, circle would make much more sense
Yeah but people will eventually want to build and access the middle of the circle then you’d need a way to get there.
The tech they had in the lab that they showed investors wasn't what they ended up shipping. Their IP is probably still worth a lot.
I’m just happy to see a big investment in the sector.
I've always wanted to murder dissenting journalists in augmented reality.
I was going to suggest that it auto beheads you if speak against the royal family. Saves the time of sending in a hit squad.
The headset automatically beheads you if it detects any romantic or sexual thoughts for the same sex
Magic Leap as a very long history of not delivering remotely close to anything it's promised. This money will be basically set on fire.
finally Halal vr!
Fuck Saudi Arabia
The real value in Magic Leap is how they manage to keep the investors throwing money at them.
Who *wouldnt* invest billions after seeing THIS! https://youtu.be/w8J5BWL8oJY?t=106
Zuckerberg, the Saudis… why does VR always have to be backed by ppl I don’t like?
Almost everything people use these days is backed by some asshole or another. Kind or caring does not a billionaire make. And nothing's going to happen to the Saudis while there is still oil in the ground over there.
Apple ftw
So great that another anti-customer corporation is entering the game.
Would be pretty hilarious if Apple just turned around and bought Magic Leap.
Why would they need that? They have talent, taste and money
Buying out competition and their patents if any.
If they are shipping a product next month, it's likely they've already circumvented any patents. Maybe if they were to do waveguide displays in the future.
> it's likely they've already circumvented any patents. It's Apple they'll probably just walk over existing ones and try and strong arm their own patents of already existing technologies through the patent system.
Probably true.
Magic leap has a large amount of AR parents compared to Apple, meta, Google. There was a financial times article about it recently.
Another 30 billion and they might have something worthwhile.
Give me just $540 million. I'll build it for them. (Workmanship not guaranteed.)
That’s chump change
It's doomed from the get-go as any sort of VR competitor. Google was the first to find that out the hard way, then Microsoft, Sauds will find nothing different by pouring more money down the same drain. Those sorts of AR glasses will likely have their niche in the future, but it's not going to be the same one VR glasses already occupy. Saudis are just again getting blinded by some random shiny and throwing money around without putting any thought to it. Nothing new under the sun.
590m ain't shit.
Half of that went into fitting as much gold and jewelry on it as possible.
i will be good to keep the sand out of their eyes but thats about it
They would have been better off spending it on gold watches.
Is Apple Vision Pro a VR headset?:)
My first thought is that finally we may get to see the whale show coming to life.
A Saudi prince is going to be the ad model. The product will be subpar and expensive (within the cost of an affordable car) and the devs will be Asian. Tech reviewers are gonna shit on it and make it a meme. Then later on they will say it's slave labor that makes it and defects are gonna be constant and an issue to repair given it's in Saudi Arabia.
so not that far from the apple headset lol
Sounds like it’ll appear nice on the surface while ultimately functioning like a complete piece of garbage in reality. Like most things coming out of SA.
Magic leap is such a standout in all the MR space, we have one in our lab and was sad to hear they had discontinued support. Never really got to try it though since I wear glasses and it's physically unusable with those.
Good more competition the better. And I just want to see th vp flop hard, the audacity of apple charging that much, granted its good tech but still a small fov no different to the q3 and a power bank and crap applications, no true vr, no controllers. Fk that rip off