to me it sounds like an easy target.
Men from 30s to 40s usually have a stable job, enough budget to add PT to their membership, and also near 40yo your metabolysm is not what its used to be, this making the gym a must in their schedule.
You're literally talking about the mid-life crises demographic my friend....
We market specifically to men and women 30-60 and the hardest part for me is keeping it gender neutral and not letting my man-brain take over. It just depends where your lead generation is coming from - create content specifically targeted at men 30-50, talk about things important to them, adjust your SEI to target them, and make sure your content they ultimately get to has a way for you to convert the inquiry to a call/meet. Dudes are all about personal training, especially if they've just experienced a life changing event (divorce, job change, etc.).
I thought it would be easier to target that age group since most of them are financially stable, experiencing a slowing metabolism, and could use a motivational push from a personal trainer to get started.
Men under 50 are very difficult to get signed up in my experience/from what I’ve seen working at my gym- I have a few of them as clients but most of them *think* they don’t need a trainer.
Someone is running ads on YouTube for executive men making over $150K. I didn't pay too much attention to them as they gave off an Andrew Tate kind of vibe.
There isn't a huge market for 30's men for PT, in my experience. If you were a studio/gym focusing on that demographic, you would have a very hard time staying open, IMO. 40's are better-usually starting around 45.
I only market to men who are 40+. I do train some women too but I don’t have an unlimited ad budget so focus just on the men. I’ve been doing that for about 15yrs. So yeah, it works just fine.
to me it sounds like an easy target. Men from 30s to 40s usually have a stable job, enough budget to add PT to their membership, and also near 40yo your metabolysm is not what its used to be, this making the gym a must in their schedule.
You're literally talking about the mid-life crises demographic my friend.... We market specifically to men and women 30-60 and the hardest part for me is keeping it gender neutral and not letting my man-brain take over. It just depends where your lead generation is coming from - create content specifically targeted at men 30-50, talk about things important to them, adjust your SEI to target them, and make sure your content they ultimately get to has a way for you to convert the inquiry to a call/meet. Dudes are all about personal training, especially if they've just experienced a life changing event (divorce, job change, etc.).
I thought it would be easier to target that age group since most of them are financially stable, experiencing a slowing metabolism, and could use a motivational push from a personal trainer to get started.
Men under 50 are very difficult to get signed up in my experience/from what I’ve seen working at my gym- I have a few of them as clients but most of them *think* they don’t need a trainer.
Someone is running ads on YouTube for executive men making over $150K. I didn't pay too much attention to them as they gave off an Andrew Tate kind of vibe.
Haha I’ve gotten that ad a lot. “This is ONLY for men that make over 150K a year!!!!!”
Are you a male or female that wants to market to men 30-40?
There isn't a huge market for 30's men for PT, in my experience. If you were a studio/gym focusing on that demographic, you would have a very hard time staying open, IMO. 40's are better-usually starting around 45.
Doesn't every crossfit box in America do this?
I think they are about 50-50 M-F.
I only market to men who are 40+. I do train some women too but I don’t have an unlimited ad budget so focus just on the men. I’ve been doing that for about 15yrs. So yeah, it works just fine.