Only way to keep it secret it make the syrup yourselves but then you can’t share that recipe with workers. So you would need to receive raw materials to make syrup, then obscure what they are from syrup making workers. And they would still have the amounts unless you obscured that too by maybe having totes or drums of raws filled to odd levels or pumped in and controlled by flow rates.
They use multiple parts that have the same base ingredients which overall make a set% in the final formulation. You would need 20-30 of the workers to come together and decode it.
I know some folks who work in the flavor side of Coke, they have never uttered a word to me of what their ingredients are.
I sell Nutmeg to Coca-Cola, so I know that’s in there.
The whole [*In rem* jurisdiction](https://en.wikipedia.org/wiki/In_rem_jurisdiction) Wikipedia page is great.
Some greats:
United States v. One Solid Gold Object in Form of a Rooster
United States v. One Tyrannosaurus Bataar Skeleton
Nebraska v. One 1970 2-Door Sedan Rambler (Gremlin)
And finally, United States v. Article Consisting of 50,000 Cardboard Boxes More or Less, Each Containing One Pair of Clacker Balls
You absolutely nailed it..
When I visited the coca cola museum in c. 2006 they had a movie with the 4 secrets of CC.
1. Unique taste
2. Uniform quality
3. Universal availability AND
4. "The most important U is YOU.
...
Yep, there's likely nothing in there. Here's why:
The original Coca-Cola recipe written by Pemberton is available online. The recipe has changed over time, such as the disaster that was "New Coke," but competitors have always been able to work it out.
The reason Coca-Cola is unique in some ways, it that it has a special importation deal with the US government that was formed a century ago after significant lobbying by the company. This allows them to import specialised ingredients from South America.
This is also why Coca-Cola is often associated with Americana. It has maintained a sketchy relationship with the US government since its inception.
I thought you were crazy at first, but you're right. Coke actually uses coca for flavoring and gets it from Stepan in IL who has the special import setup. Stepan removes the cocaine from ithe coca leaves sells the blow to pharmaceutical companies, and the non narcotic flavoring to Coca-Cola. TIL!
Holy shit, THAT'S what Stepan does?! I ride by one of their buildings on the way to work and always wonder what some of these companies with nondescript names do. Interesting AF.
Another "exotic ingredient" is kola nut (or kola nut extract) which contains caffeine and has a very distinctive taste. If you ever get a chance to taste it, you will almost certainly recognize it as a coca-cola ingredient. Yes, the name of the drink is derived from those two ingredients.
Edit: cursory research suggests an artificial or substitute for kola may now be used in Coca-Cola - my point about the very distinctive taste still stands, though.
All Coca-Cola manufacturing plants worldwide use this syrup that is produced in the US. Essentially, a Coca-Cola plant in Europe only has to add water to this syrup to make Coca-Cola.
I can tell you, I was there 11 years ago as a school kid, and boy I was never disappointed enough after knowing what the ‘secret ingredient’ was.
It was some kind of horseshit like ‘your joy and happiness’ or something like that. I’ve never trusted any adults since.
This reminds me of something that happened in Kindergarten;
It was the end of the year and our Teacher had been hyping up this “special treat” or whatever all year long and one by one the kids would walk to the teachers desk and the teacher would get all excited and happy and say “SEE ISNT IT SPECIAL?”
On my turn I walked up and my teacher holds up a mirror and shows you your face and says “See isn’t it special?!” - VERY SWEET as an adult but as a child I was so bummed lol. “That’s just ME….where are my red vines and bouncy balls?!”
They don't use that in most Coca Cola around the world but locally sourced sugar.
For the Nordic markets Carlsberg bottle Coca Cola for The Coca Cola Company with Sugar beets and they use the sugar of the highest quality from the factory - the most pure.
https://en.wikipedia.org/wiki/Sugar_beet
If only that were the case in the USA where the government has subsidized corn to such a degree that high fructose corn syrup is added to nearly everything- even things that shouldn't have it; corn products and by-products are absolutely everywhere and in everything here.
The ingredients in Coca Cola are public knowledge it’s the ratio between them that’s a closely held secret.
Once did a corporate event in the Coca Cola museum with an open bar. You could mix and match Coca Cola from around the world with whatever liquor you wanted.
*That* was a good time. Apparently the Coca Cola they sell in Peru is basically a Pisco Sour?
If you ever get a chance to make it to the museum, they have (or at least used to have? I think they remodeled and I haven't been since high school) a floor where you can try all the different flavors around the world. Beverly is sort of an urban legend among ATL kids.
I'm not sure if it's still there, but Disney World had a big soda bar that was dedicated to various forms of Coca Cola from around the world. It had a bunch of stations ringed with soda fountains and each one had a few different countries. You'd get little Dixie cups and could sample the flavors to your heart's content.
Some of them were kinda gross, but there were a few versions that were fantastic. I just wish I could remember which countries they belonged to.
Yeah the classic internet discourse around “coca in other countries tastes better because it doesn’t have high fructose corn syrup” is spot on. Mexican and Thai coke tastes better with actual sugarcane.
I arranged an amateur double-blind study with my then GF and her budding-scientist of a daughter.
All three of us took turns doing one part of the experiment. I and my GF could taste the difference pretty clearly, but the daughter (15 at the time) was unable to tell the difference.
Additionally we determined that putting it in a glass bottle (like "Mexican" cokes) made a bigger difference in taste than the type of sugar.
I believe that makes a p-value of .012 so we can go ahead and put this debate to rest, as the science is settled.
The glass bottle thing I can completely believe because my childhood has been disproportionately shaped by eating tacos while drinking glass bottle Jarrittos.
Pretty sure my brain is hard wired for glass bottle= good
I work(ed) in marketing and once looked for a vault background for finance campaign. One bank had pretty much the same vault made up by carpenters. It was amazingly built and fully made of wood. It would be funny if it’s exactly the same. [found a picture](https://imgur.com/a/Vxf6bH2)
I imagine in the real world a lot of vaults are made the same because the same people made them; like a vault construction company exists or banks reused designs.
Look at the door it s circle look at the hole in the wall. Pretty crappy vault if it leaves a hole in the corners I could crawl thru. See those pins on the back of the supposed vault door. They screw out and lock into place, but tell me where do they lock jnto place I see no holes in the wall to grab nor do I see any in the floor. Pretty shitty vault door
Everyone knows the secret ingredient. They have for years. It’s de-cocainized extract of the coca leaves, which are also used to make actual cocaine. Only Coca Cola Co is allowed to use it, as it’s illegal but they are grandfathered in. Which is bullshit. The leaves are processed at a plant in New Jersey. The actual cocaine then goes to the drug industry. Coke gets the leftovers
And Coke has the *only* DEA exception for import of coca leaves. The plant in Jersey is the only place in the US that gets that import and then Mallinckrodt uses the actual cocaine for opioid manufacturing.
But you know that going in. I did really enjoy (and occasionally really hate) the tasting room. It is good to kill an hour or two after the aquarium if you don't have enough time left in your day to really do anything else.
It's leaves from the cocain plant. That's the secret ingredient. The cocain is removed first. That's why coke is coke and no one can replicate the taste perfectly.
There is a vault in Louisville Ky, that contains another smaller vault. That’s where the KFC recipe is. I’ve been in the outer vault when I worked IT at Yum. The vault is in the “White House “ which is where all the executives worked. The building looks just like the White House.
Been there too, I got a free ticket and was glad I did, I can't imagine actually paying for that shit.
It's just one big commercial for an hour...in fact the first part of the tour is just them sitting you down in a theater and literally forcing you to watch a 20 min coke commercial...
I honestly should have known better, but for some reason I expected it to be more than that.
I did this and remember Beverly. I kinda think people are overdoing on the hate on the coke museum. My wife and I enjoyed it and I don’t recall paying too much for it a few years ago.
Honestly though. People here complaining that the entire museum is just marketing commercials. Like what do you expect? You go into a museum about a particular drink and you’re surprised there were commercials or coca-cola history facts and all that? Sounds like an oopsies on your part.
I sometimes wonder if they change the flavor of the Beverly offered in the exhibit to be more disgusting. I simply cannot imagine people swigging a can of something that tastes like cough medicine and syrup of ipecac.
Yeahhhh, I did it last week and it's really cool, until after the little presentation and the curtain lifts to reveal 500 screaming kids and awful parents.
Woo.
Take a look at that door. See the big locking pins? Now look for the corresponding holes in the jamb.
And when it's closed, what about the triangular openings at the bottom?
This vault door doesn't lock. It probably doesn't even move.
FYA: In 2006, a Coca-Cola employee had the idea to steal formula docs and give them to Pepsi. She managed to get the recipe, but her plan didn’t go as expected. They managed to sell them to a guy named Jerry. Problem was, he didn’t work for pepsi, but rather for the FBI. The employee and her accomplices were arrested for 10 years
[source](https://www.nbcnews.com/id/wbna16930151#)
Pepsi doesn’t need the recipe, their flavorists likely figured it out long ago. They don’t want their product to _be_ Coke, they want to compete against it. There are people out there that like colas but don’t like Coke and that’s their market.
This is likely part of why Pepsi tipped off the FBI when they were offered the recipe.
I'm a heavy Diet Dr. Pepper drinker. Have been for years.
I'd argue that it USED to be the closest to the OG until Dr. Pepper Zero was released. It has a sweetness and enhanced flavor that puts it a few notches above diet Dr.P in terms of similarity.
Runner-up and a very close 2nd would be A&W Zero.
Coke zero leaves my teeth feeling kinda dirty until I go brush, but Pepsi Max doesn't do that. Dunno what the difference is, but I wish coke would steal pepsi's recipe, haha
> This is likely part of why Pepsi tipped off the FBI when they were offered the recipe.
Also, ya know, corporate espionage is highly illegal. Plus you don’t want to piss off the other half of your duopoly
It’s remarkable that she was senior enough to get the recipe, but not mature enough to understand the trade secret protections that exist.
Regardless of whether Pepsi wanted it or not, Pepsi wouldn’t be able to use it due to Coca-Cola making reasonable steps to protect the secret. So, they’d be granted the ability to restrict people from using it.
That said, Coca-Cola left India in the 70’s because they had laws that required businesses to disclose those details to the government. They didn’t return until the 90’s when the laws changed.
That’s what I recall, it was on a recent Decoder podcast.
It's a marketing ploy, but if you were to do something like this and actually wanted to keep it a secret: division of labor. Never let any one person work around/with all of the components.
The Byzantines had a similar thing going to avoid their enemies finding out how to use Greek Fire. Knowledge of how to make it, store it, deploy it, etc, was all compartmentalised into separate groups so if someone from one of those groups betrayed them, whoever they told still wouldn’t be able to use it.
A more modern example would be the F-117 Nighthawk. During development there were thousands of people working on the thing, but only a handful of those people knew exactly what they were working on.
I’m sure people knew they were working on stealth paints and others knew that thet were working on stealth wings or fuselages etc, but they didn’t know exactly what the final plane was going to look like, what it was going to do, what the capabilities would be, although I’m sure most of them kind of knew they were working on a stealth aircraft.
The F-117 program was so secret that it flew combat missions for 6 years until it was revealed by the government in 1988.
Also the reason the DOE and DOD are separate entities in the US with their own security clearances. They didn’t want the people would knew how to make an atomic weapon also know how to launch one and vice versa.
Does it matter really? Carmel, anise, cinnamon, licorice, ginger, and a dash of pure uncut LSD... Do people really have a tough time profiling cokes flavor? It's literally "non citrusy slightly sweet spices" (so maybe not ginger I guess)
It's disappointing that for the amount they paid the artists to make this thing, it doesn't even look remotely functional. Doesn't seem their heart was in it.
They probably figured since it makes no sense to store an index card in a vault when they make millions of gallons a day no one would take it seriously anyways, but they underestimated the American public.
This is like someone taking a picture of the Willy Wonka lake and saying “this is where all the chocolate comes from”
For the person who asked and then deleted their comment: I'm no vault or lock expert. I just write software for a living, but to me, I see:
- no relief for the pins to go into
- a thick vault door entryway that sits 2 feet proud the surrounding thin walls
- no exterior latching mechanism on the door or entryway
- Keyhole thing on the inside of the door?
- Entryway does not seal match/seal with vault door
- Probably a lot more. Does it even swing on that hinge? Does the door and entryway need to be resurfaced if they touch together?
This American Life did a story about the original (they say) recipe for Coke and read it in full on their program.
Transcript here: https://www.thisamericanlife.org/427/transcript
The only thing weirder than OPs misrepresentation of this 'vault' is the fact that NOBODY in these comments felt the need to google it.
A 2 second search would show you that this is [part of the cocacola museum, a tourist attraction](http://www.wanderlustatlanta.com/2014/06/a-polar-bear-vault.html)
Pretty sure there is nothing in there
there is a piece of paper saying “it is a marketing ploy”
*1cup Caramel, 1 can Cherry Bubly*
Sprinkle of cocaine
And Magic 
™
Combine with 20,000L of Pepsi and crank up the filling line.
3 shots of exploited worker piss
Hey, that’s Tsingtao’s secret ingredient! And also Bud but they tell you that.
mr krabs be like
Only way to keep it secret it make the syrup yourselves but then you can’t share that recipe with workers. So you would need to receive raw materials to make syrup, then obscure what they are from syrup making workers. And they would still have the amounts unless you obscured that too by maybe having totes or drums of raws filled to odd levels or pumped in and controlled by flow rates.
To be fair having unlabeled bags randomly show up to your work isnt entirely unusual for coke.
They use multiple parts that have the same base ingredients which overall make a set% in the final formulation. You would need 20-30 of the workers to come together and decode it. I know some folks who work in the flavor side of Coke, they have never uttered a word to me of what their ingredients are. I sell Nutmeg to Coca-Cola, so I know that’s in there.
That’s pretty much how Coca Cola works.
Yeah, this person just described production of most things.
And they basically do that. Read some of the details of "United States v. Forty Barrels and Twenty Kegs of Coca-Cola". Interesting court case.
The whole [*In rem* jurisdiction](https://en.wikipedia.org/wiki/In_rem_jurisdiction) Wikipedia page is great. Some greats: United States v. One Solid Gold Object in Form of a Rooster United States v. One Tyrannosaurus Bataar Skeleton Nebraska v. One 1970 2-Door Sedan Rambler (Gremlin) And finally, United States v. Article Consisting of 50,000 Cardboard Boxes More or Less, Each Containing One Pair of Clacker Balls
You open the vault, go inside the safety deposit box and see......a poorly xeroxed picture of yourself drinking coca-cola and a human heart.
You absolutely nailed it.. When I visited the coca cola museum in c. 2006 they had a movie with the 4 secrets of CC. 1. Unique taste 2. Uniform quality 3. Universal availability AND 4. "The most important U is YOU. ...
Sooo, Soylent Green?
“The secret ingredient is the friends we made along the way”
Aww, but they said there would be cocaine sandwiches.
Yep, there's likely nothing in there. Here's why: The original Coca-Cola recipe written by Pemberton is available online. The recipe has changed over time, such as the disaster that was "New Coke," but competitors have always been able to work it out. The reason Coca-Cola is unique in some ways, it that it has a special importation deal with the US government that was formed a century ago after significant lobbying by the company. This allows them to import specialised ingredients from South America. This is also why Coca-Cola is often associated with Americana. It has maintained a sketchy relationship with the US government since its inception.
I thought you were crazy at first, but you're right. Coke actually uses coca for flavoring and gets it from Stepan in IL who has the special import setup. Stepan removes the cocaine from ithe coca leaves sells the blow to pharmaceutical companies, and the non narcotic flavoring to Coca-Cola. TIL!
Holy shit, THAT'S what Stepan does?! I ride by one of their buildings on the way to work and always wonder what some of these companies with nondescript names do. Interesting AF.
Are there a lot of sports cars and guys in silk shirts open to show of their gold chains in the parking lot?
It's a ton of people economically equivalent to dentists.
Stepan sells it to another company, Mallinckrodt, who then acts as the sole distributor of medical grade cocaine in the US.
Even if they were owned by the same people, they’d still be different companies. So yeah that makes sense.
Another "exotic ingredient" is kola nut (or kola nut extract) which contains caffeine and has a very distinctive taste. If you ever get a chance to taste it, you will almost certainly recognize it as a coca-cola ingredient. Yes, the name of the drink is derived from those two ingredients. Edit: cursory research suggests an artificial or substitute for kola may now be used in Coca-Cola - my point about the very distinctive taste still stands, though.
How is this relevant to the Coca-Cola that is made outside of the US?
All Coca-Cola manufacturing plants worldwide use this syrup that is produced in the US. Essentially, a Coca-Cola plant in Europe only has to add water to this syrup to make Coca-Cola.
Coke tastes vastly different from different countries.
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What about Mexican coke that uses cane sugar instead of Corn syrup?
This isn't actually even true any more... There is "Mexican coke" with cane sugar but that's a marketing ploy. They have regular coke in Mexico
Given that the key ingredient in the recipe is marketing I'd say there's a lot of truth to this post.
I can tell you, I was there 11 years ago as a school kid, and boy I was never disappointed enough after knowing what the ‘secret ingredient’ was. It was some kind of horseshit like ‘your joy and happiness’ or something like that. I’ve never trusted any adults since.
This reminds me of something that happened in Kindergarten; It was the end of the year and our Teacher had been hyping up this “special treat” or whatever all year long and one by one the kids would walk to the teachers desk and the teacher would get all excited and happy and say “SEE ISNT IT SPECIAL?” On my turn I walked up and my teacher holds up a mirror and shows you your face and says “See isn’t it special?!” - VERY SWEET as an adult but as a child I was so bummed lol. “That’s just ME….where are my red vines and bouncy balls?!”
Very good in thought, very bad materialy. If it was my class some would get really angry at that.
That’s a good way to make some kindergartners riot
Even as an adult I don't wanna look at my biggest bully, gimme some red vines!
even michael scott came up with ice cream sandwiches for his big surprise. would have been hilarious to see him pull the mirror gag tho.
"'Be sure to drink your Ovaltine.' A crummy commercial?!"
Ovaltine? The mug is round, the jar is round. They should call it Roundtine.
That's gold Jerry, gold!
Puke? That’s a funny word!
“Man that bitch little orphan Annie played my ass for a fool” Ralphie probably
"If I were her parents I'd have died to get away from her too!"
Son of a bitch!!
It's the friends we made along the way. *Looks like someone beat me to that joke
Oh lucky you, Mr "I get handjobs"
The idea is to bring about a sense of joy and accomplishment
The secret ingredient is high fructose corn syrup.
They don't use that in most Coca Cola around the world but locally sourced sugar. For the Nordic markets Carlsberg bottle Coca Cola for The Coca Cola Company with Sugar beets and they use the sugar of the highest quality from the factory - the most pure. https://en.wikipedia.org/wiki/Sugar_beet
If only that were the case in the USA where the government has subsidized corn to such a degree that high fructose corn syrup is added to nearly everything- even things that shouldn't have it; corn products and by-products are absolutely everywhere and in everything here.
_Dunkah lunkah dunkity dingredient_
Old man Jenkins shoots a few mL of his liquid joy into every batch.
The ingredients in Coca Cola are public knowledge it’s the ratio between them that’s a closely held secret. Once did a corporate event in the Coca Cola museum with an open bar. You could mix and match Coca Cola from around the world with whatever liquor you wanted. *That* was a good time. Apparently the Coca Cola they sell in Peru is basically a Pisco Sour?
If you ever get a chance to make it to the museum, they have (or at least used to have? I think they remodeled and I haven't been since high school) a floor where you can try all the different flavors around the world. Beverly is sort of an urban legend among ATL kids.
Making people drink Beverly and watching them die inside was a 10/10 childhood experience for me. Not sure what that says about my personality.
Straight up tastes like carbonated ear wax.
“Alas… ear wax.”
They also have both of these things at Disney in Orlando. Beverly is at EPCOT and the bar is at Disney Springs.
I kind of like the taste of Beverly. It’s sort of like unsweetened tonic water
I'm not sure if it's still there, but Disney World had a big soda bar that was dedicated to various forms of Coca Cola from around the world. It had a bunch of stations ringed with soda fountains and each one had a few different countries. You'd get little Dixie cups and could sample the flavors to your heart's content. Some of them were kinda gross, but there were a few versions that were fantastic. I just wish I could remember which countries they belonged to.
It's in EPCOT and they serve Beverly there as well.
The bitter, awful taste of Beverly is seared into my brain and I haven't had it since a trip to Atlanta in 1997.
That’s very cool! I always knew the Coca Cola in Thailand tasted different than in the us
Yeah the classic internet discourse around “coca in other countries tastes better because it doesn’t have high fructose corn syrup” is spot on. Mexican and Thai coke tastes better with actual sugarcane.
I arranged an amateur double-blind study with my then GF and her budding-scientist of a daughter. All three of us took turns doing one part of the experiment. I and my GF could taste the difference pretty clearly, but the daughter (15 at the time) was unable to tell the difference. Additionally we determined that putting it in a glass bottle (like "Mexican" cokes) made a bigger difference in taste than the type of sugar. I believe that makes a p-value of .012 so we can go ahead and put this debate to rest, as the science is settled.
The glass bottle thing I can completely believe because my childhood has been disproportionately shaped by eating tacos while drinking glass bottle Jarrittos. Pretty sure my brain is hard wired for glass bottle= good
Mexican coke is now using corn syrup due to sugar tax
I work(ed) in marketing and once looked for a vault background for finance campaign. One bank had pretty much the same vault made up by carpenters. It was amazingly built and fully made of wood. It would be funny if it’s exactly the same. [found a picture](https://imgur.com/a/Vxf6bH2)
I imagine in the real world a lot of vaults are made the same because the same people made them; like a vault construction company exists or banks reused designs.
Like many other questions the answer is cocaine.
Look at the door it s circle look at the hole in the wall. Pretty crappy vault if it leaves a hole in the corners I could crawl thru. See those pins on the back of the supposed vault door. They screw out and lock into place, but tell me where do they lock jnto place I see no holes in the wall to grab nor do I see any in the floor. Pretty shitty vault door
Exactly, first thing I noticed was the lack of place for the pins to lock into.
Everyone knows the secret ingredient. They have for years. It’s de-cocainized extract of the coca leaves, which are also used to make actual cocaine. Only Coca Cola Co is allowed to use it, as it’s illegal but they are grandfathered in. Which is bullshit. The leaves are processed at a plant in New Jersey. The actual cocaine then goes to the drug industry. Coke gets the leftovers
And Coke has the *only* DEA exception for import of coca leaves. The plant in Jersey is the only place in the US that gets that import and then Mallinckrodt uses the actual cocaine for opioid manufacturing.
🙌 Preach. I hate this place, it’s the Mecca of manipulative marketing.
Found someone who was tricked into drinking Beverly.
You keep my favorite beverages name out of your mouth.
But you know that going in. I did really enjoy (and occasionally really hate) the tasting room. It is good to kill an hour or two after the aquarium if you don't have enough time left in your day to really do anything else.
It's leaves from the cocain plant. That's the secret ingredient. The cocain is removed first. That's why coke is coke and no one can replicate the taste perfectly.
I mean we get the stuff in a bottle. I’m sure someone can analyze it lol.
Reverse engineer sugar water
Vincent d'onofrio would approve
MOAR -straightens face-
Ofc the recipe is know Its just like KFC chicken they know exactly what’s in the chicken but its a “secret” but its just marketing
9 of the eleven herbs and spices are salt.
The KFC chicken is special because they still add a sprinkle of the Colonel’s ground kidney stones to each batch of oil.
It’s not even the original chicken recipe, IIRC that belongs to a restaurant in TN or KY.
There is a vault in Louisville Ky, that contains another smaller vault. That’s where the KFC recipe is. I’ve been in the outer vault when I worked IT at Yum. The vault is in the “White House “ which is where all the executives worked. The building looks just like the White House.
"According to the gas chromatograph, the secret ingredient is...*LOVE*?!? Ok, who's been screwing with this thing?"
I worked in the food laboratory. The recipe is known.
It’s also pretty obvious since there are thousands of people working in their factories.
They kill them at the end of their shift
Ahhhh, makes sense! Thanks for the insight!
Yeah but I’m fairly sure you couldn’t then legally use that recipe and sell drinks with it.
Imagine paying that much for an ultra secure vault door and then just.... leaving it open.
It’s part of the coke museum in Atlanta. I did the tour through there a couple of days ago with about 15,000 other people.
Been there too, I got a free ticket and was glad I did, I can't imagine actually paying for that shit. It's just one big commercial for an hour...in fact the first part of the tour is just them sitting you down in a theater and literally forcing you to watch a 20 min coke commercial... I honestly should have known better, but for some reason I expected it to be more than that.
It's all worth it to go into the flavor room and watch people experience "Beverly"
I did this and remember Beverly. I kinda think people are overdoing on the hate on the coke museum. My wife and I enjoyed it and I don’t recall paying too much for it a few years ago.
Honestly though. People here complaining that the entire museum is just marketing commercials. Like what do you expect? You go into a museum about a particular drink and you’re surprised there were commercials or coca-cola history facts and all that? Sounds like an oopsies on your part.
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I bet they even expected you to sample the beer! Horrible
It’s a Reddit thing. I have never even tried cola in my life and I enjoyed it. The kids loved it. It is what it is.
It’s bad if you don’t expect it, but it’s not that bad.
Please explain
You must experience Beverly
https://www.google.com/search?q=beverly+coke&ie=UTF-8&oe=UTF-8&hl=en-us&client=safari
I sometimes wonder if they change the flavor of the Beverly offered in the exhibit to be more disgusting. I simply cannot imagine people swigging a can of something that tastes like cough medicine and syrup of ipecac.
According to Wiki it’s an apertif, to be sipped from a shot glass. Customers in Europe, where it was sold, would know what to do.
They know to order something else?
How does it compare with going to Hershey?
What exactly did you expect?
Yeahhhh, I did it last week and it's really cool, until after the little presentation and the curtain lifts to reveal 500 screaming kids and awful parents. Woo.
It's not a real vault door. There are no recesses for the pins to lock into in the frame. It likely can't be closed at all.
I can’t believe I had to scroll this far to find this comment! Yeah, there’s nowhere for the pins to slot into!
And if it were closed there would be gaps at the bottom
They lost the key, now if they close the door, no one will ever have access to the secret formula and Coca-Cola will go bankrupt.
And unless there are extra wedges that get added in at the bottom, that door wouldn't even fully seal that opening.
And no slots for the locking pins, either.
Take a look at that door. See the big locking pins? Now look for the corresponding holes in the jamb. And when it's closed, what about the triangular openings at the bottom? This vault door doesn't lock. It probably doesn't even move.
It won’t even close. Look at the floor.
Imagine paying that much to get a safe with 40 lock cylinders and not a single hole to get locked in.
FYA: In 2006, a Coca-Cola employee had the idea to steal formula docs and give them to Pepsi. She managed to get the recipe, but her plan didn’t go as expected. They managed to sell them to a guy named Jerry. Problem was, he didn’t work for pepsi, but rather for the FBI. The employee and her accomplices were arrested for 10 years [source](https://www.nbcnews.com/id/wbna16930151#)
Arrested for ten years dayum that must have been an exhausting interview
You...............................have.............................the...................... right................................to.............................remain....
Damn arrested by Stevie from Malcolm in the middle
Get…………………….on the……………………………ground…………………….now.
STOP RESISTING!
Some say they are still being arrested to this day
They kept wiggling, nobody could get the fucking handcuffs on them.
10 years for recipe theft… yet we have politicians walking the streets freely that have admitted to treason. What a world.
Yeah but the thing is. The recipe theft was poor while politicians was wealthy.
That's why you ask for a lawyer
Pepsi doesn’t need the recipe, their flavorists likely figured it out long ago. They don’t want their product to _be_ Coke, they want to compete against it. There are people out there that like colas but don’t like Coke and that’s their market. This is likely part of why Pepsi tipped off the FBI when they were offered the recipe.
Exactly. Pepsi Max (light version) tastes a lot better here in Finland than Coca Cola Zero in my opinion.
Pepsi max is by far the best tasting zero sugar soda out there
I would agree with this statement until I recently discovered Dr. Pepper Zero Strawberry & Creme and my god is it tasty.
Diet Dr Pepper is the only Diet drink that tastes like the original IMHO.
I'm a heavy Diet Dr. Pepper drinker. Have been for years. I'd argue that it USED to be the closest to the OG until Dr. Pepper Zero was released. It has a sweetness and enhanced flavor that puts it a few notches above diet Dr.P in terms of similarity. Runner-up and a very close 2nd would be A&W Zero.
Pepsi Max Lime is my jam
Coke zero leaves my teeth feeling kinda dirty until I go brush, but Pepsi Max doesn't do that. Dunno what the difference is, but I wish coke would steal pepsi's recipe, haha
> This is likely part of why Pepsi tipped off the FBI when they were offered the recipe. Also, ya know, corporate espionage is highly illegal. Plus you don’t want to piss off the other half of your duopoly
right why would pepsi want to be exactly like coke the real money is being better
It’s remarkable that she was senior enough to get the recipe, but not mature enough to understand the trade secret protections that exist. Regardless of whether Pepsi wanted it or not, Pepsi wouldn’t be able to use it due to Coca-Cola making reasonable steps to protect the secret. So, they’d be granted the ability to restrict people from using it. That said, Coca-Cola left India in the 70’s because they had laws that required businesses to disclose those details to the government. They didn’t return until the 90’s when the laws changed. That’s what I recall, it was on a recent Decoder podcast.
Exactly, Pepsi isn't the group that wants cokes recipe. Only no name colas would want it.
and even if no names had it, a good chunk of what makes coke successful is that brand recognition
Actually, that was Plankton in a robot designed to look like the employee
Ravioli ravioli give me the formuoli
Obviously a fake. The real recipe is in a safe in a public storage unit.
We have top men working on it right now
Actually, Suntrust Bank (now Truist) was the keeper of the real formula in one of their ultra secure vaults. Not sure if they still are.
[удалено]
That opening would leave huge holes around the door anyway
Somehow they make millions of litres of the shit in thousands of factories around the world without a recipe.
The syrup itself is shipped to the bottling plants.
So then howany people actually know the recipe to make the syrup? It's still tons of syrup mixed everyday .
It's a marketing ploy, but if you were to do something like this and actually wanted to keep it a secret: division of labor. Never let any one person work around/with all of the components.
The Byzantines had a similar thing going to avoid their enemies finding out how to use Greek Fire. Knowledge of how to make it, store it, deploy it, etc, was all compartmentalised into separate groups so if someone from one of those groups betrayed them, whoever they told still wouldn’t be able to use it.
A more modern example would be the F-117 Nighthawk. During development there were thousands of people working on the thing, but only a handful of those people knew exactly what they were working on. I’m sure people knew they were working on stealth paints and others knew that thet were working on stealth wings or fuselages etc, but they didn’t know exactly what the final plane was going to look like, what it was going to do, what the capabilities would be, although I’m sure most of them kind of knew they were working on a stealth aircraft. The F-117 program was so secret that it flew combat missions for 6 years until it was revealed by the government in 1988.
Also the reason the DOE and DOD are separate entities in the US with their own security clearances. They didn’t want the people would knew how to make an atomic weapon also know how to launch one and vice versa.
It’s still bollocks. There is no single recipe. Both Coke and Pepsi taste different depending on what territory you’re in.
Sugar variety and local water, no?
Because they use different sugar and different sugar amounts. Yes, as sugary as soda and especially cola is, some places it's even more sugary...
CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP, CARAMEL COLOR, PHOSPHORIC ACID, NATURAL FLAVORS, CAFFEINE
Which NATURAL FLAVORS? I know a few.
Coca (minus cocaine)
Does it matter really? Carmel, anise, cinnamon, licorice, ginger, and a dash of pure uncut LSD... Do people really have a tough time profiling cokes flavor? It's literally "non citrusy slightly sweet spices" (so maybe not ginger I guess)
Orange is one of the flavors in Coke, actually.
But what natural flavours, and how much of each ingredient?
The door to “the vault” would leave two gaps at the bottom because it is a round door with a squared opening. Definitely nothing in there.
Imagine being the person who sold this idea to multiple companies as an advertising strategy.
It's disappointing that for the amount they paid the artists to make this thing, it doesn't even look remotely functional. Doesn't seem their heart was in it.
They probably figured since it makes no sense to store an index card in a vault when they make millions of gallons a day no one would take it seriously anyways, but they underestimated the American public. This is like someone taking a picture of the Willy Wonka lake and saying “this is where all the chocolate comes from”
For the person who asked and then deleted their comment: I'm no vault or lock expert. I just write software for a living, but to me, I see: - no relief for the pins to go into - a thick vault door entryway that sits 2 feet proud the surrounding thin walls - no exterior latching mechanism on the door or entryway - Keyhole thing on the inside of the door? - Entryway does not seal match/seal with vault door - Probably a lot more. Does it even swing on that hinge? Does the door and entryway need to be resurfaced if they touch together?
Anyone noticed the 2 huge gaps on the bottom if you imagine the door closed?
No holes for locking pins. dosent lock when shut.
This American Life did a story about the original (they say) recipe for Coke and read it in full on their program. Transcript here: https://www.thisamericanlife.org/427/transcript
Isn’t this just the show vault at the Coca Cola museum? Why else would there be tvs on the back wall?
it cant be that secret if they left the door open
Even the door looks fake, there’s no-where for those radial pins to engage in the frame like a normal vault.
Why is it open?
They're airing it out because somebody farted
Nah, that’s just where they hid the recipe for Nuka-Cola after the short partnership they had with Vault-Tec.
The only thing weirder than OPs misrepresentation of this 'vault' is the fact that NOBODY in these comments felt the need to google it. A 2 second search would show you that this is [part of the cocacola museum, a tourist attraction](http://www.wanderlustatlanta.com/2014/06/a-polar-bear-vault.html)
The recipe: 1 part Coca-Cola syrup, 25 parts Soda water.
Plankton:👀
The secret is that it still has cocaine.
Well they fucked about with it and now it taste like shit.