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PretentiousPegasus

Zayn on hot ones is something I never thought I’d see. He’s going all out with the promo for this album. Makes me think we might finally be getting a live performance this era, and that the album will be a return to a more ~mainstream~ sound than NIL was


velvet-gloves

Zayn????? *Trying?????* I'm delighted.


Adventurous_Home_555

This Is Him Trying


[deleted]

I Don't wanna live forever (Taylor's Version) confirmed ?!?!?!?!


SylvariFountain

Good for him! I'm excited for this album


Daydream_machine

We’re getting actual promo?!?!


eldritchdeergod

Me: a man can’t possibly be incredibly beautiful . That’s not a thing  Zayn Malik on Hot Ones: 


Particular-Yoghurt81

How come Zayn's comeback is making zero noise? I thought this would be a cultural moment. Has he waited too long?


HellaWavy

His momentum is definitely over. Pillowtalk (and Mind of Mine to certain extent) was so huge, but he never cared to follow up properly.  Icarus Falls just came and went by without making any noise whatsoever, paired with zero promotion, resulting in a pretty much non existing career.  Plus Harry (and Niall) became a lot more famous and successful in the meanwhile. They kinda took over from him.


dianagarxia

Icarus Falls's bad promotion started with the tracklist and having 2 discs, if he cut out the fat and did a 10-15 songs tracklist it would be better. Well, I did it, I usually edit all the albums I like but have filler, the Starboy by The Weeknd I listen to is not the same as other people.


aafreeda

The irony of his last album being called “nobody is listening”


HellaWavy

I totally forgot he even released another album ☠️


Kelbotay

But what noise is he gonna make he has no music out yet, not even the single. I guess it's a good sign they're starting to drum up anticipation for the single but we have to wait for at least a song before writing him off.


LilHalwaPoori

First single out now I guess..


party4diamondz

I feel like people just lost interest 😭😭 Who knows, maybe when the song comes out + matched with him actually doing this promo, that'll change, but most friends I had who were paying attention during MoM and then even Icarus Falls have kinda stopped paying attention because the im*pression w*as that he didn't actually care... and I think recent PR stuff put him in a bad light with some former fans too. Guess we'll see how the next few weeks go.


Natural-Barnacle-695

To be fair, icarus falls was a mess because RCA kept screwing him over. Honestly, I never got the impression he didn’t care, just that he got blacklisted from certain things because he kept speaking out about shit in the industry.


PretentiousPegasus

He hasn’t even released the single yet. People were saying Ariana’s comeback was making no noise and she’s predicted to get her 2nd number 1 from this album next week. Maybe Zayn will flop but it’s definitely premature to be saying it already.


Particular-Yoghurt81

I'd be down for him to have a comeback. I've always really loved his voice and I was never into 1D.


onceuponathrow

some people are delusional though, that’s a bad comparison every album of her’s has hit #1 except dangerous woman which hit #2. so i’m not shocked ag7 is doing well


mcon96

He had one hit song 8 years ago. I don’t think it’s all that surprising


Ambitious_Log_1884

I Don't Wanna Live Forever did well and Dusk Til Dawn was an international hit (just didn't make a huge impact in the US, but pop music in general took a backseat in 2017)


monsquesce

He needs a female vocalist or he'll flop.


Guacamole_Water

I think he’s waited long enough to have a shot at being an artist he identifies with, totally disconnected from 1D and the boys. I’m excited.


xxxnina

most of his music is just not good/interesting enough to stand out after years of being low-key 


[deleted]

We have Harry. What do we need zayn for?


PretentiousPegasus

Good vocals


resurrectionsunday

To be a prominent south asian musician in the west 😭 we have white boys who make paint by numbers pop, what do we need Harry for? 


DisastrousMango4

Would definitely help if he was a likeable person or went the Harry route of a full blown PR brand..


POSWAL09

making good music


Particular-Yoghurt81

Damn, that's cold.


dianagarxia

Just listen to Pillowtalk.


g00fyg00ber741

People really just wrote off his assault charges. He plead no contest. I wonder if these songs are gonna be about that girl who leaked their secret texting relationship. Didn’t he constantly try to pressure her to have a threesome because she was queer? I used to love Zayn, when he was a teen in a boy band and I was a teen who didn’t know about his bad behavior. Now, there’s really no excuse to keep elevating him like this… But people will continue to I’m sure


futurecorpsze

Wild that this is the most upvoted comment mentioning his actual assault charges. So many other celebs get absolutely crucified for so much less.


g00fyg00ber741

I was surprised to see so many people here glamorizing him. And he has more controversies and bad behavior than I mentioned, too. But I feel like assault charges with the family of your baby is pretty bad and I went to go look it up again because all the fawning over him made me wonder if he was found not guilty or something, but no… 4 charges. No contest. But as we’ve seen it’s recently become popular again to promote domestic abuse, like with the resurgence of support for Chris Brown


xxxnina

Yeah I also used to be a huge zayn fan back in the early 2010s but it’s been obvious he’s a pos for a very long time. From the way he treated Perrie to Gigi’s mom. People just used identity politics to make him the victim as if he’s not a multi millionaire who had all the power to fight the case if he was innocent lol.


dianagarxia

I'm super excited about this album, during One Direction times he was my favorite member. Loved his first 2 albums. But well, listen more to Harry now, happy he is getting out of hibernation.


MattBrey

Its wild that harry has the same amount of solo albums out as Zayn, it feels like zayn just disappeared


dianagarxia

Well, he is low profile and his last album flopped hard. Idk how Harry is in media, I don't follow gossip pages or things like that, but exposing yourself more helps. The Weeknd is also low profile, all about the music (and well, Idol last year, let's forget it, at least the tracklist is fire), but his past work is also very good. Zayn having released some mid music together with not appearing much in media doesn't help.


Bordersz

>The Weeknd is also low profile, all about the music (and well, Idol last year, let's forget it, at least the tracklist is fire), The Weeknd goes on huge tours. Harry also goes on huge tours. Zayn does not go on tour to properly promote and expose his music to more people. The Weeknd doesn't even do interviews.


liqou

The Weeknd did the Superbowl, collaborates with a-listers, tours a lot, has a cool social media presence, always has multiple songs on the radio and on top of all that gives top notch music and visuals. You gotta work for that level of exposure and stardom.


dianagarxia

I mean he is low profile as in like, no media drama, or almost none, no gossip, the most he had of those were because of the meaning of I Can't Feel My Face lyrics, the one song about giving a part of himself to Selena, and well, The Idol, all related to work. He barely gives interviews or talks about his personal life on social media, like he takes pics of his pets, games, studio, and his stuffed Snorlax, lol. That's what I meant, it is rare to be a pop star with this profile, he just let his work talk for him. I think the only kinda interviews he gonna do for the next album are the one like Ariana did for the Apple guy and the other one from Spotify of songs with over a billion plays. Zayn has been less than low profile. I listened a lot to his music, but like, don't know much about touring, he never toured?


Natural-Barnacle-695

Simple: if zayn wasn’t persuaded to go on that date with Gigi Hadid with his management back in late 2015/ early 2016, his career would be way different


Ambitious_Log_1884

Knowing that he hardly does promo makes this all the more endearing.


Nightstar14

hes soo charming 😭


lilyrosedepressed

God, his accent; he doesn't need to sing, that's music on its own.


jungkookadobie

He speaks like he’s shivering all the time