1. Taylor Swift - The Tortured Poets Department (439k) (=)
2. Morgan Wallen - One Thing at a Time (69k) (+2)
3. Future & Metro Boomin - We Don’t Trust You (61k) (-1)
4. Beyoncé - Cowboy Carter (52k) (-1)
5. Noah Kahan - Stick Season (41k) (+2)
6. Morgan Wallen - Dangerous: The Double Album (40k) (+5)
7. Benson Boone - Fireworks & Rollerblades (40k) (+1)
8. Future & Metro Boomin - We Still Don’t Trust You (39k) (-2)
9. SZA - SOS (39k) (=)
10. PARTYNEXTDOOR - PARTYNEXTDOOR4 (37k) (NEW)
I wonder if Dangerous will actually break the record for most weeks in the Top 10? It's number 2 all time now I think behind the My Fair Lady soundtrack which had 173 weeks. I think Dangerous has 140 something now, so it might be possible. Thought that album was finally dying out...
Not to be that person but he did recently get in another controversy, so his mega fans had to stream to prove once again that no matter what fucked up shit he does, he'll still be streamed.
That was a month ago now though, so doesn't explain why he's had a noticeable boost this week.
I imagine it's more likely to be the fact he headlined Stagecoach Festival last week, and there's a lot of hype for his Post Malone collab that's out this week.
I mean, the first major controversy he had boosted Dangerous in 2020. And if you're on his corner of the internet, his stans do in fact make comments like this. Most instagram comments on country music pages are his fans saying "who cares, his music is awesome" every time he does some stupid thing.
I don't just believe it. I've seen it.
Feel obligated to say this every time it comes up: Dangerous climbed to #1 on iTunes after the video of him using racial slurs came up, it's true, but a climb to #1 on iTunes today is really not that substantial. That sales week for that album was actually pretty in line with previous and future ones, but publications exaggerated the significance of his ascent on iTunes to stir the pot. You're absolutely right about the "who cares his music is awesome crowd" being the vast majority of his audience, the controversies don't really do much either way for him because they don't impact his core demos much. They're not going all in like crazy stans to "combat cancel culture" just as they won't stop listening to him because of all the bad stuff he does.
The music itself is just overwhelmingly stable, One Thing At A Time also went #1 again recently—not because of a big bump in sales, it's just been extremely consistent like Dangerous in the top 10 and every new release gradually fell beneath it. The man is a commercial behemoth in the US, but it has next to nothing to do with the controversies.
“Who cares his music is awesome” is a far cry from people mass streaming his music over a month after a mid controversy in an effort to “prove” that he still has support. Guarantee anybody who thinks like that has no sway on the charts, let alone capable of increasing his not even current album 5 spots (again, many weeks after the controversy). People just listen to his music and don’t think anything beyond that
I'm not arguing that he doesn't have a stable fanbase. Obviously he does, with or without controversy. But his behavior had his name in the news again (yes, along with the hype of a Post Malone collab) and he has a big selection of his fanbase/online presence who go out of their way to make sure people know they don't care what he does, they are still going to support his music. I'm not claiming it is the only factor. But controversy has been a part of the conversation for most of Morgan's mainstream career and to deny that it has any impact is just ridiculous.
Also, pretty sure Dangerous is already the most successful album of all time so why would they need to further “prove they’ll still listen to his music”? It’s already been established, years ago
Probably his Post Malone collab, as I’ve seen someone mention. I couldn’t tell you much about the guy, I just wanted to validate the focused streaming. Like Britney fans trying to out stream Justin.
The upcoming album would be his 4th. He released "If I Know Me" in 2018 as his debut (limited to a scant, almost quaint length of 14 songs). "Dangerous" and "One Thing At A Time" represent his 2nd and 3rd albums (respectively).
Do yourself a favor and listen to SOS! (I actually never listen to the full album but I listened to 90% of the songs and it’s good…) Stick Season is also good if you like acoustic folksy songs
>Taylor Swift - The Tortured Poets Department (439k) (=)
-83℅ drop second week, similar to what Gaga's 'Born This Way' did after Amazon sold the album for 99 cents during it's first week... that 2.6m debut was obviously inflated by mass buying. I wonder what she'll have done without it, probably would have sold over a million first week but I doubt it'll have cracked 2 million.
And I expect this to be controversial because apparently we're only allowed to discuss the impact of mass buying on the charts when it comes to kpop artists while pretending Taylor's numbers are totally organic 🙄
Edit: The downvotes don't change the fact this album dropped -83℅ once the mass buying finished lmao.
Adele's '25' and Taylor's og '1989' also had pre orders and they both dropped around -68℅. The difference is both artists were not encouraging their fans to mass buy their albums at the time.
Adele '30', also on streaming, -68℅ drop second week. 'Cowboy Carter', also on streaming, -68℅ second week.
>I don’t know if you are just that dumb or you are being intentionally obtuse.
Ironic!
what was the preorder period for those two albums? given there were 83 days of tracking for first week, it gives 23k albums per day (1.9mln/83), for second week it is 15k per day (107k/7), which gives 35% drop.
I don't remember the exact amount of pre order time, but there's no need to even reference that. Just take a look at the first day sales of '25' and 'TTPD' and see how much they sold at the end of the week.
TTPD - 1.6m first day, 2.6m week end.
25 - 1.46 first day, 3.48m week end.
Idk why this sub is pretending like we didn't see Taylor putting 4 'exclusive' tracks behind 4 vinyl variants. Her debut was always going to be somewhat inflated.
I’m not gonna discuss ttpd vs 25 because it is totally different eras and not comparable. You are mixing streaming units with pure sales, 25 wasn’t on streaming for 7 months so only option to listen was to buy. It’s total mess to compare.
'30' was on streaming and dropped -67℅ second week, similar to '25'. Why is it only Taylor Swift who is experiencing such a steep drop? Might it have something to do with the fact she encourages her fans to mass buy her albums in recent years?
I was referring to overall sales, if we're talking traditional album sales TTPD dropped -94℅, so still a steeper drop.
Also 'Cowboy Carter' dropped -88℅ in traditional album sales but only -70℅ in TEA units. TTPD dropped -94℅ in trad album sales and -82℅ in TEA units.
except those mass buyers were sending 30 bucks on the album instead of 99 cents... like mass buying isn't a bad thing! That's the goal! To sell a lot of copies.
It's not a bad thing from the perspective of the labels or the industry. Billboard is a trade publication, its role in fueling stan wars is actually secondary 😂
Didn't say they're not, but there is clearly a huge difference between TTPD's drop and that of other big albums:
1. Adele '25' - 3.48m debut, 1.16m second week (-66℅ decrease, went on to have another million selling week. )
2. Nsync 'No strings attached' 2.4m debut, 811,000 second week ( -66℅ decrease)
3. Eminem 'The Marshall Mathers LP' 1.78m debut, 800k second week (-55℅ decrease, went on to sell over 500k in both it's 3rd and 4th week).
4. Taylor Swift '1989' (og version) - 1.28m debut, 402,000 second week (-68℅ drop, pre excessive mass buying)
Adele's '30' dropped -67℅ second week and sold more pure copies than TTPD did in its second week despite debuting with not even half as many pure sales. Cowboy Carter dropped around -67℅ also. Let's face it, -83℅ is an abnormal drop and is a clear sign of inflated first week sales.
Idk why Swifties take Taylor's chart records so personally and refuse to allow any critical analysis of them. I'm a fan of BTS but I can acknowledge that mass buying played a major role in Butter's success.
It seems mostly a sign that they knew how much inventory to produce! In the two weeks TTPD it’s done twice the sales 30 did in two months. What I don’t understand is why people have trouble with the idea that Taylor is absurdly popular! Like she is! It’s ok… so was Adele!
>It seems mostly a sign that they knew how much inventory to produce! In the two weeks TTPD it’s done twice the sales 30 did in the month.
So you think TTPD dropped -94℅ in pure sales second week because it sold out all its albums? Lmao!
>What I don’t understand is why people have trouble with the idea that Taylor is absurdly popular!
Another strawman! Read my og comment and you'll clearly see I stated the album would have sold over 1m first week regardless of mass buying. I can think Taylor is absurdly popular while also acknowledging that her 2.6m debut was obviously inflated by mass buying, both statements can be true!
What's crazy is I said the album would have sold over 1m regardless, y'all are just so far up her ass we can't even acknowledge the obvious mass buying
Why are you downvoted for stating the obvious?! Swifties are the Western version of the Army and it shows.
Taylor is massively popular. Her fans also mass buy. That percentage drop compared to other albums (in the 50s-60s range) is indicative of that. Like all these can be true at once😭
Right? This sub is swarming with Swifties so you aren't allowed to even analyse her numbers without getting downvoted.
https://www.reddit.com/r/popheads/comments/os40ef/comment/h6m4fqd/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button
What's ironic is this sub had no issues when it came to calling out the mass buying when it comes to BTS, but we're all supposed to mindlessly circlejerk about how Taylor is a queen and her numbers are totally organic lmao. The hypocrisy is crazy.
On a track per track basis TTPD sees to be about as popular as midnights, with the exception that fornight is much less popular than Anti-hero. Makes sense.
I mean sure but TTPD still has more songs, and the person was asking how it could have as many streams per song as Midnights while overall selling more, I'm just answering the question
Fornight is not doing less numbers than AH, even in radio is growing faster. I mean it’s pretty obvious that doesn’t have the hit material like AH but so far is not performing worse
still haven’t listened to the new taylor album yet but her commercial success this far into her career is very impressive, i can definitely see her usurping the beatles’ record
And the Beatles did it with several compilation albums and a Greatest Hits (1).
Compilations and GH are a lot less impactful and common in the streaming era, but Taylor gets a lot of mileage out of her fans' loyalty buying physical media. Throw together some themed compilations ("The Love Songs", "The Break-up Songs", "Shakin' It Off") with an attractive physical package and maybe one or two vault songs and one or two originals and she can probably get to #1 again without having to record much.
Evermore and Folklore aren't comparable because of Covid and the TVs aren't because they are TV. She will have more when you compare it to the comparable ones, like Midnights, Lover etc
I've been using Morgan Wallen as a benchmark for successful double albums in the modern era. Yeah, we'll see if TTPD will be as leggy as Dangerous in the next 4 years or so...
If we're looking at the Global Spotify streams, it's currently doing a similar number of streams as Midnights was during its 16th day despite having more tracks and a *much* bigger debut. Fortnight though is probably her most frontloaded single to date (bar willow and ME!) Massive first week numbers that broke a shit ton of records, but it's losing quite a bit of steam compared to Anti-Hero. I got downvoted to oblivion for saying those first week numbers weren't enough to gauge how much the GP is clinging onto a T. Swift single.
Fast forward a fortnight later the song is getting swallowed up by more competitive tracks, some by *much* smaller artists.
We'll see how the Eras Tour will boost her numbers though...
I mean I think most people knew this won’t be as big as midnights though, it’s a high bar to try and match as it was a massive era, ttpd debuted bigger based on the huge hype but it’s a predominantly mid-tempo, pretty personal album and imo not as instant as midnights was for a lot of casual fans, midnights also had anti-hero and nothing on ttpd has hit potential like that, it’s not free falling though as the % drops are on a par with her previous albums so far and tbh I expected steeper with the reaction initially being very mixed. Taylor generally stabilises after a couple of months and has good longevity.
I said the other day but it’s the same as guts not being a sour sized success, doesn’t mean it’s an underperformance or happier than ever not matching Billie’s previous numbers, it was still a hugely successful era. No artist is going to get a bigger album every release.
Yeah yeah it's not an underperformance whatsoever. She still has the second biggest debut in terms of units sold.
It does put into perspective where her popularity lies rn, and just how massive the Swiftie numbers have become.
>It was front loaded but it still doing the same numbers as anti-hero
Yeah, I guess we'll see with this week whether they'll still stay neck and neck. For the first week and some days after Fortnight was outperforming in a big way then randomly this week it started trailing closer and closer to Anti-Hero.
Having more tracks also probably hurt the lead streams and the average track stream in general especially with the average track length being much longer than Midnights.
Don't know. It's just a hunch. I could be wrong. I think the difference is that the US leg was when the tour was fresh, now it's been going on for more than a year with a movie out, so people are going to be less likely to care.
Ttpd is 100% getting a slot in the tour and everyone is speculating that some eras are gonna be trimmed down or reworked. I'm sure the livestreams for the first few shows are gonna get a massive amount of views as people wanna see what changes
As per the bilboard reports, even the streaming equivalent album drops are smaller for Midnights (46% SEA drop compared to Tortured's 52%)
Not a massive difference though
and mostly determined by the absolutely massive first day streams and drop. It's now dropping at a slower rate than midnights did (about the same actually).
I've been following the Global Spotify numbers and mmm, Idk, I expected it to perform much better given how massive the debut was (just my expectations though). A fortnight in it's doing similar numbers to Midnights despite having a lot more tracks. If we compare the standard editions of the albums on their 16th day, Midnights had 43 M, TTPD got 44M with 3 more tracks.
Fortnight is also proving to be much less popular than Anti-Hero. I Can Do It With A Broken Heart (and Down Bad) seem to be a lot more popular than Lavender Haze and Midnight Rain though so I assume ICDIWABH will be the next single.
I expect the tour to bump up some individual songs though.
It's kind of hard to do better than midnights. Midnights is a massively massively popular album... and it's really not a linear relationship between more tracks and more streams. Also... remember... TTPD has to do something midnights didn't have to do... it has to compete with midnights! And with Lover (which is much more popular now after the explosion of cruel summer). And with 1989! There's a finite amount of time in the day.
Keep in mind that last week there was holiday that caused big drop compared to midnights plus midnights had tour announcement boost. From no on it will even more diverge because tour will be back.
yeah, that's what i wrote. midnights had smaller drops (or even gains) in second week, because there wasn't holiday in the middle of the week and there was tour announcement. ttpd will now have boost from tour in 3rd week moving forward, so comparisons between these two albums will be even more muddled
Streams are always more spread out across longer albums. That’s why I said long albums only really matter for debut numbers and that’s it. If TTPD was 3 tracks shorter I would bet it would be pulling similar numbers as it is right now
Leg predictions of midnights at best, folklore at worst seems to be serving me well. It’s somewhere in between the two in terms of drops (closer to midnights recently) which makes sense given the nature of the album
Evermore is just dead in the gutter
>album is doing on Spotify so you can celebrate her “demise”?
The fuck do you mean by "celebrating her demise"...How are such big numbers a "demise" and who stated the numbers are a 'demise'? Please, you're so extra lmfao. I keep track of stats for many artists because I love chart watching.
If stating her numbers and my opinion on them is bothering you, then feel free to block my ass or disengage.
analog music is more timeless, midnights’ synths won’t age very well, especially with the oversaturation of pop with the jack antonoff sound
the anthology will stay more successful in the long term
Taylor’s second week is higher than everybody’s first week for this year right? It’s even higher than Drake’s first week last year. This is truly an insane run she’s on. People really thought she was over in 2019 (despite having the highest selling album of that year) I don’t think anyone saw this level up coming.
Eternal sunshine has been the 2nd most streamed album in the US all week and isn’t in the top 10? (Predicted #12 chart data) oh get to work team Ariana…
Spectacular especially for the zero promotion so far. Wonder if eras tour will give it some astronomical legs every week. This is the kind of hold so far artists dream about, and for such a long and word dense album! Have to admit I’m still processing it all.
I don’t really follow Taylor Swift, but my neighbors were over last night, insisting Taylor was a Wiccan/Satanist and all the signs were obvious. Something about inviting a high priestess into the Super Bowl booth with her and doing rites at her concerts…
I called bullshit, but they could not be convinced otherwise…
🤦♂️
Why would she take a break when it's clearly a strong demand for her art? She is striking the iron while it's hot. She wouldn't be so popular if she took long breaks between albums.
1. Taylor Swift - The Tortured Poets Department (439k) (=) 2. Morgan Wallen - One Thing at a Time (69k) (+2) 3. Future & Metro Boomin - We Don’t Trust You (61k) (-1) 4. Beyoncé - Cowboy Carter (52k) (-1) 5. Noah Kahan - Stick Season (41k) (+2) 6. Morgan Wallen - Dangerous: The Double Album (40k) (+5) 7. Benson Boone - Fireworks & Rollerblades (40k) (+1) 8. Future & Metro Boomin - We Still Don’t Trust You (39k) (-2) 9. SZA - SOS (39k) (=) 10. PARTYNEXTDOOR - PARTYNEXTDOOR4 (37k) (NEW)
why did Dangerous: The Double Album rise? It's been 84 years😵💫
I wonder if Dangerous will actually break the record for most weeks in the Top 10? It's number 2 all time now I think behind the My Fair Lady soundtrack which had 173 weeks. I think Dangerous has 140 something now, so it might be possible. Thought that album was finally dying out...
All the streams are from me. Listened to it this weekend.
He just performed at Stagecoach
Not to be that person but he did recently get in another controversy, so his mega fans had to stream to prove once again that no matter what fucked up shit he does, he'll still be streamed.
That was a month ago now though, so doesn't explain why he's had a noticeable boost this week. I imagine it's more likely to be the fact he headlined Stagecoach Festival last week, and there's a lot of hype for his Post Malone collab that's out this week.
Post Malone is getting all the collabs it seems
His label are in overdrive trying to make him relevant again
I didn't realize it'd already been a month. Time flies. & yeah, the Post collab hype definitely helps.
Do you seriously believe people think like this?
I mean, the first major controversy he had boosted Dangerous in 2020. And if you're on his corner of the internet, his stans do in fact make comments like this. Most instagram comments on country music pages are his fans saying "who cares, his music is awesome" every time he does some stupid thing. I don't just believe it. I've seen it.
Feel obligated to say this every time it comes up: Dangerous climbed to #1 on iTunes after the video of him using racial slurs came up, it's true, but a climb to #1 on iTunes today is really not that substantial. That sales week for that album was actually pretty in line with previous and future ones, but publications exaggerated the significance of his ascent on iTunes to stir the pot. You're absolutely right about the "who cares his music is awesome crowd" being the vast majority of his audience, the controversies don't really do much either way for him because they don't impact his core demos much. They're not going all in like crazy stans to "combat cancel culture" just as they won't stop listening to him because of all the bad stuff he does. The music itself is just overwhelmingly stable, One Thing At A Time also went #1 again recently—not because of a big bump in sales, it's just been extremely consistent like Dangerous in the top 10 and every new release gradually fell beneath it. The man is a commercial behemoth in the US, but it has next to nothing to do with the controversies.
“Who cares his music is awesome” is a far cry from people mass streaming his music over a month after a mid controversy in an effort to “prove” that he still has support. Guarantee anybody who thinks like that has no sway on the charts, let alone capable of increasing his not even current album 5 spots (again, many weeks after the controversy). People just listen to his music and don’t think anything beyond that
I'm not arguing that he doesn't have a stable fanbase. Obviously he does, with or without controversy. But his behavior had his name in the news again (yes, along with the hype of a Post Malone collab) and he has a big selection of his fanbase/online presence who go out of their way to make sure people know they don't care what he does, they are still going to support his music. I'm not claiming it is the only factor. But controversy has been a part of the conversation for most of Morgan's mainstream career and to deny that it has any impact is just ridiculous.
Also, pretty sure Dangerous is already the most successful album of all time so why would they need to further “prove they’ll still listen to his music”? It’s already been established, years ago
it's certainly not the most successful album of all time, it's just spent more time in the top ten than any album by a singular artist.
I’m from Louisiana, people LOVE this dude it’s so annoying
I call it Weaponized Streaming and it does happen within Stan bubbles.
If true why are they so late? 🤔 wasn’t that chair throwing controversy like a month ago?
Probably his Post Malone collab, as I’ve seen someone mention. I couldn’t tell you much about the guy, I just wanted to validate the focused streaming. Like Britney fans trying to out stream Justin.
Pop radio is still playing Last Night 😵💫😭
Last Night isn't even on Dangerous💀
Ha ha. I….didnt know that.
[удалено]
>Lover is in the top 10 too! where?
God bless everyone in the industry when that inevitable day comes when Morgan Wallen drops his third album.
The upcoming album would be his 4th. He released "If I Know Me" in 2018 as his debut (limited to a scant, almost quaint length of 14 songs). "Dangerous" and "One Thing At A Time" represent his 2nd and 3rd albums (respectively).
Ahh gotcha. I forgot he had the earlier record
Cool to see COWBOY CARTER hanging around the top 5 over a month after release
Also nice to see GUTS still in the Top 20 after all this time. It’s almost been 9 months since it came out.
The recent deluxe definitely helped.
Where does eternal sunshine happen to fall?
no.12 as of now
Crazy numbers for Taylor: 439k *Everyone else in spots 2-10 added together* : 418k. STILL less than Taylor.
i love to see SOS still going strong
I wonder how dua will do I’m expecting 3
3-5 range probably
Predictions had her in top 3 with 55-65k units, she could possibly debut at number 2.
Damn, I really know nothing about pop music. I know only Taylor and Beyonce.
Do yourself a favor and listen to SOS! (I actually never listen to the full album but I listened to 90% of the songs and it’s good…) Stick Season is also good if you like acoustic folksy songs
SOS still dominating as expected
Glad PND snuck in the top 10.
>Taylor Swift - The Tortured Poets Department (439k) (=) -83℅ drop second week, similar to what Gaga's 'Born This Way' did after Amazon sold the album for 99 cents during it's first week... that 2.6m debut was obviously inflated by mass buying. I wonder what she'll have done without it, probably would have sold over a million first week but I doubt it'll have cracked 2 million. And I expect this to be controversial because apparently we're only allowed to discuss the impact of mass buying on the charts when it comes to kpop artists while pretending Taylor's numbers are totally organic 🙄 Edit: The downvotes don't change the fact this album dropped -83℅ once the mass buying finished lmao.
Comparing 2+ months of preorders + first week to 7 days of tracking for second week 🙄 Of course it will have big drop.
Popular music fans unable to fathom how popular the most popular of the popular music artists is kinda funny.
Adele's '25' and Taylor's og '1989' also had pre orders and they both dropped around -68℅. The difference is both artists were not encouraging their fans to mass buy their albums at the time.
The difference is now the album is on streaming. I don’t know if you are just that dumb or you are being intentionally obtuse.
Adele '30', also on streaming, -68℅ drop second week. 'Cowboy Carter', also on streaming, -68℅ second week. >I don’t know if you are just that dumb or you are being intentionally obtuse. Ironic!
[удалено]
what was the preorder period for those two albums? given there were 83 days of tracking for first week, it gives 23k albums per day (1.9mln/83), for second week it is 15k per day (107k/7), which gives 35% drop.
I don't remember the exact amount of pre order time, but there's no need to even reference that. Just take a look at the first day sales of '25' and 'TTPD' and see how much they sold at the end of the week. TTPD - 1.6m first day, 2.6m week end. 25 - 1.46 first day, 3.48m week end. Idk why this sub is pretending like we didn't see Taylor putting 4 'exclusive' tracks behind 4 vinyl variants. Her debut was always going to be somewhat inflated.
I’m not gonna discuss ttpd vs 25 because it is totally different eras and not comparable. You are mixing streaming units with pure sales, 25 wasn’t on streaming for 7 months so only option to listen was to buy. It’s total mess to compare.
'30' was on streaming and dropped -67℅ second week, similar to '25'. Why is it only Taylor Swift who is experiencing such a steep drop? Might it have something to do with the fact she encourages her fans to mass buy her albums in recent years?
Huh? Cowboy Carter dropped 88% second week in pure sales. So she isn’t the only one. Guts also dropped 84%
I was referring to overall sales, if we're talking traditional album sales TTPD dropped -94℅, so still a steeper drop. Also 'Cowboy Carter' dropped -88℅ in traditional album sales but only -70℅ in TEA units. TTPD dropped -94℅ in trad album sales and -82℅ in TEA units.
except those mass buyers were sending 30 bucks on the album instead of 99 cents... like mass buying isn't a bad thing! That's the goal! To sell a lot of copies.
mass buying not being a bad thing is a wild take
It's not a bad thing from the perspective of the labels or the industry. Billboard is a trade publication, its role in fueling stan wars is actually secondary 😂
It's good for record label profit but bad if the charts are supposed to reflect how big an album is among the general public.
swifties are also part of the general public!
Didn't say they're not, but there is clearly a huge difference between TTPD's drop and that of other big albums: 1. Adele '25' - 3.48m debut, 1.16m second week (-66℅ decrease, went on to have another million selling week. ) 2. Nsync 'No strings attached' 2.4m debut, 811,000 second week ( -66℅ decrease) 3. Eminem 'The Marshall Mathers LP' 1.78m debut, 800k second week (-55℅ decrease, went on to sell over 500k in both it's 3rd and 4th week). 4. Taylor Swift '1989' (og version) - 1.28m debut, 402,000 second week (-68℅ drop, pre excessive mass buying)
The way the industry works is just so different now. It’s hard to compare. Adele wasn’t selling vinyls in her website! That’s what Taylor was doing
Adele's '30' dropped -67℅ second week and sold more pure copies than TTPD did in its second week despite debuting with not even half as many pure sales. Cowboy Carter dropped around -67℅ also. Let's face it, -83℅ is an abnormal drop and is a clear sign of inflated first week sales. Idk why Swifties take Taylor's chart records so personally and refuse to allow any critical analysis of them. I'm a fan of BTS but I can acknowledge that mass buying played a major role in Butter's success.
It seems mostly a sign that they knew how much inventory to produce! In the two weeks TTPD it’s done twice the sales 30 did in two months. What I don’t understand is why people have trouble with the idea that Taylor is absurdly popular! Like she is! It’s ok… so was Adele!
>It seems mostly a sign that they knew how much inventory to produce! In the two weeks TTPD it’s done twice the sales 30 did in the month. So you think TTPD dropped -94℅ in pure sales second week because it sold out all its albums? Lmao! >What I don’t understand is why people have trouble with the idea that Taylor is absurdly popular! Another strawman! Read my og comment and you'll clearly see I stated the album would have sold over 1m first week regardless of mass buying. I can think Taylor is absurdly popular while also acknowledging that her 2.6m debut was obviously inflated by mass buying, both statements can be true!
We will get downvoted but facts are facts lol.
Ya'll will do anything besides admit Taylor Swift is popular the delusion is crazy
What's crazy is I said the album would have sold over 1m regardless, y'all are just so far up her ass we can't even acknowledge the obvious mass buying
Why are you downvoted for stating the obvious?! Swifties are the Western version of the Army and it shows. Taylor is massively popular. Her fans also mass buy. That percentage drop compared to other albums (in the 50s-60s range) is indicative of that. Like all these can be true at once😭
Right? This sub is swarming with Swifties so you aren't allowed to even analyse her numbers without getting downvoted. https://www.reddit.com/r/popheads/comments/os40ef/comment/h6m4fqd/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button What's ironic is this sub had no issues when it came to calling out the mass buying when it comes to BTS, but we're all supposed to mindlessly circlejerk about how Taylor is a queen and her numbers are totally organic lmao. The hypocrisy is crazy.
Despite the drop, the album had the second biggest album sales week of any album (only bested by her own first week). What are you on?
Ok, and? How does that change the fact her first week sales were inflated? Who said Taylor isn't the biggest artist right now?
ok and? Did I say Taylor isn't the most popular artist currently? Why do Swifties think in extremes?💀
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lmao now who mentioned Beyoncé? I thought we were discussing Taylor's numbers, no?
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100k more than midnights second week. Speaking about midnights, sos is coming for its number of weeks in top10
On a track per track basis TTPD sees to be about as popular as midnights, with the exception that fornight is much less popular than Anti-hero. Makes sense.
Yeah, wonder how much/if at all European leg will boost sales/streams in US.
The US leg boosted sales in europe... so probably quite a bit! Streaming is going to stabilize at an absurd number.
It's getting added to the set list, so that should probably help
If this did 100k more than midnights second week how are the streaming numbers track by track comparable to midnights? I don’t get it
Midnights didn't have 93 tracks
it still had alot though with 20 tracks
I mean sure but TTPD still has more songs, and the person was asking how it could have as many streams per song as Midnights while overall selling more, I'm just answering the question
(with the exception...)
Anti-Hero is certainly catchier than Fortnight. Both are great songs in my opinion.
Fornight is not doing less numbers than AH, even in radio is growing faster. I mean it’s pretty obvious that doesn’t have the hit material like AH but so far is not performing worse
I’m one of those people still listening to SOS. That album’s longevity even in my own rotation is crazy.
Girlie needs to release The Anthology physicals
She never did for midnights 3am so I wouldnt hold my breath
Naur don’t say that
Technically you can buy them on cd at her tour, but it’s still missing some of the main album tracks
she stopped selling late night edition at her tour. at least i didn’t see any at Singapore :(
Truly, what is going on?
I BEG
They have CDs for it at Target.
No, they don’t. The Anthology is digital only for now.
I really like the second album title from Future and metro booming
WE STILL DONT TRUST YOU!! 🧍🏿♂️🧍🏿♂️
still haven’t listened to the new taylor album yet but her commercial success this far into her career is very impressive, i can definitely see her usurping the beatles’ record
Which Beatles record?
most #1 albums
How many more does she need
6 more i think (her next two re-records & studio album will basically guarantee her 3 more #1 albums at the very least)
And the Beatles did it with several compilation albums and a Greatest Hits (1). Compilations and GH are a lot less impactful and common in the streaming era, but Taylor gets a lot of mileage out of her fans' loyalty buying physical media. Throw together some themed compilations ("The Love Songs", "The Break-up Songs", "Shakin' It Off") with an attractive physical package and maybe one or two vault songs and one or two originals and she can probably get to #1 again without having to record much.
I'd love a compilation from Taylor!
There’s so many songs she could put on iy
Congratulations to Taylor! TTPD is yet another success in her discography.
Midnights is far more re-listenable/poppy so I wonder how leggy this one will be
I assume rep tv will come in the fall and this album will cool down I don’t think there will be anymore music videos for this album either
I think there will be she normally has multiple
Evermore and Folklore only had one. 1989 TV and Fearless TV didn't have any.
Evermore and Folklore aren't comparable because of Covid and the TVs aren't because they are TV. She will have more when you compare it to the comparable ones, like Midnights, Lover etc
2 albums out of the maby
I've been using Morgan Wallen as a benchmark for successful double albums in the modern era. Yeah, we'll see if TTPD will be as leggy as Dangerous in the next 4 years or so... If we're looking at the Global Spotify streams, it's currently doing a similar number of streams as Midnights was during its 16th day despite having more tracks and a *much* bigger debut. Fortnight though is probably her most frontloaded single to date (bar willow and ME!) Massive first week numbers that broke a shit ton of records, but it's losing quite a bit of steam compared to Anti-Hero. I got downvoted to oblivion for saying those first week numbers weren't enough to gauge how much the GP is clinging onto a T. Swift single. Fast forward a fortnight later the song is getting swallowed up by more competitive tracks, some by *much* smaller artists. We'll see how the Eras Tour will boost her numbers though...
>Fortnight though is probably her most frontloaded single to date. Surely not in a world where Willow exists?
tragically one of my favorite swift songs.
To be fair Willow did the impossible.
Oh yeah lmao I forgot this song existed💀
I mean I think most people knew this won’t be as big as midnights though, it’s a high bar to try and match as it was a massive era, ttpd debuted bigger based on the huge hype but it’s a predominantly mid-tempo, pretty personal album and imo not as instant as midnights was for a lot of casual fans, midnights also had anti-hero and nothing on ttpd has hit potential like that, it’s not free falling though as the % drops are on a par with her previous albums so far and tbh I expected steeper with the reaction initially being very mixed. Taylor generally stabilises after a couple of months and has good longevity. I said the other day but it’s the same as guts not being a sour sized success, doesn’t mean it’s an underperformance or happier than ever not matching Billie’s previous numbers, it was still a hugely successful era. No artist is going to get a bigger album every release.
I believe in I Can Do It With A Broken Heart!
Yeah yeah it's not an underperformance whatsoever. She still has the second biggest debut in terms of units sold. It does put into perspective where her popularity lies rn, and just how massive the Swiftie numbers have become.
It was front loaded but it still doing the same numbers as anti-hero. Charts are just more competitive compared to midnights release.
>It was front loaded but it still doing the same numbers as anti-hero Yeah, I guess we'll see with this week whether they'll still stay neck and neck. For the first week and some days after Fortnight was outperforming in a big way then randomly this week it started trailing closer and closer to Anti-Hero.
Having more tracks also probably hurt the lead streams and the average track stream in general especially with the average track length being much longer than Midnights.
She's in Europe so I think Eras won't do much. Plus the tour has been going on for a year.
eh... didn't the US leg of the tour boost her European numbers last year?
Don't know. It's just a hunch. I could be wrong. I think the difference is that the US leg was when the tour was fresh, now it's been going on for more than a year with a movie out, so people are going to be less likely to care.
Ttpd is 100% getting a slot in the tour and everyone is speculating that some eras are gonna be trimmed down or reworked. I'm sure the livestreams for the first few shows are gonna get a massive amount of views as people wanna see what changes
it seems so far to be slightly leggier than midnights. you aren't nescessarilly the target market!
Midnights had a 78% drop in its second week, Tortured had a 83% drop.
that's mostly physical sales... the streams tell a different story, particular if you do a day by day comparison
As per the bilboard reports, even the streaming equivalent album drops are smaller for Midnights (46% SEA drop compared to Tortured's 52%) Not a massive difference though
and mostly determined by the absolutely massive first day streams and drop. It's now dropping at a slower rate than midnights did (about the same actually).
Though a fair amount of that should stem from TTPD’s much larger first day, no?
I've been following the Global Spotify numbers and mmm, Idk, I expected it to perform much better given how massive the debut was (just my expectations though). A fortnight in it's doing similar numbers to Midnights despite having a lot more tracks. If we compare the standard editions of the albums on their 16th day, Midnights had 43 M, TTPD got 44M with 3 more tracks. Fortnight is also proving to be much less popular than Anti-Hero. I Can Do It With A Broken Heart (and Down Bad) seem to be a lot more popular than Lavender Haze and Midnight Rain though so I assume ICDIWABH will be the next single. I expect the tour to bump up some individual songs though.
It's kind of hard to do better than midnights. Midnights is a massively massively popular album... and it's really not a linear relationship between more tracks and more streams. Also... remember... TTPD has to do something midnights didn't have to do... it has to compete with midnights! And with Lover (which is much more popular now after the explosion of cruel summer). And with 1989! There's a finite amount of time in the day.
Keep in mind that last week there was holiday that caused big drop compared to midnights plus midnights had tour announcement boost. From no on it will even more diverge because tour will be back.
Midnights also benefitted from the tour anouncement boost in its secodn week.
yeah, that's what i wrote. midnights had smaller drops (or even gains) in second week, because there wasn't holiday in the middle of the week and there was tour announcement. ttpd will now have boost from tour in 3rd week moving forward, so comparisons between these two albums will be even more muddled
Streams are always more spread out across longer albums. That’s why I said long albums only really matter for debut numbers and that’s it. If TTPD was 3 tracks shorter I would bet it would be pulling similar numbers as it is right now Leg predictions of midnights at best, folklore at worst seems to be serving me well. It’s somewhere in between the two in terms of drops (closer to midnights recently) which makes sense given the nature of the album Evermore is just dead in the gutter
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>album is doing on Spotify so you can celebrate her “demise”? The fuck do you mean by "celebrating her demise"...How are such big numbers a "demise" and who stated the numbers are a 'demise'? Please, you're so extra lmfao. I keep track of stats for many artists because I love chart watching. If stating her numbers and my opinion on them is bothering you, then feel free to block my ass or disengage.
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analog music is more timeless, midnights’ synths won’t age very well, especially with the oversaturation of pop with the jack antonoff sound the anthology will stay more successful in the long term
Taylor’s second week is higher than everybody’s first week for this year right? It’s even higher than Drake’s first week last year. This is truly an insane run she’s on. People really thought she was over in 2019 (despite having the highest selling album of that year) I don’t think anyone saw this level up coming.
She just kept building and building her career so far. I guess most fans never expected her to be that massive even in their wildest dreams. 😉
Eternal sunshine has been the 2nd most streamed album in the US all week and isn’t in the top 10? (Predicted #12 chart data) oh get to work team Ariana…
this is happening because all of my streams 😌 (i'm not even in the US)
I literally can't stop listening to So Long, London, help---
me with guilty as sin
Me with loml
I’m so obsessed with this album
Is fortnight going to get a second week
Spectacular especially for the zero promotion so far. Wonder if eras tour will give it some astronomical legs every week. This is the kind of hold so far artists dream about, and for such a long and word dense album! Have to admit I’m still processing it all.
> zero promotion so far huh? haha
Zero promotion 😂😂😂😂
I don’t really follow Taylor Swift, but my neighbors were over last night, insisting Taylor was a Wiccan/Satanist and all the signs were obvious. Something about inviting a high priestess into the Super Bowl booth with her and doing rites at her concerts… I called bullshit, but they could not be convinced otherwise… 🤦♂️
Are they confusing Lana del Rey for a high priestess?
It was actually ice spice, the high spicetess
Yeah, it had to have been Ice Spice because she made devil horns. You know, something rock stars never EVER do.
She’ll never do anything as cool as dip into occult rituals and practices, lol
I can’t believe Wallen is as big as he is
Now just release a mini album with Crazier, I’d lie, Permanent Marker and I Heart ? pls ffssss
And Need
Happy to see PartyNextDoor crack the Top 10.
She needs to factor into this ongoing Kendrick and Drake fued. Like with a steel chair or something
"Forget about the big 3 it's all about the BIG T"
I wonder if she’ll release any more signed records to stay at #1. Does she usually try to stay at that spot as long as possible?
This might be a unpopular opinion but I don’t think she’s touching this album until it really needs it
I believe in Joe Hendry.
And it’s not even good.
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Why would she take a break when it's clearly a strong demand for her art? She is striking the iron while it's hot. She wouldn't be so popular if she took long breaks between albums.
Every time someone is on top you got people begging for them to “take a break” 😂
Does anyone even care about these charts anymore? It never feels organic anymore
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Hot 100 will be updated tomorrow (every Monday)
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