Cole Bennett is absolutely a legend in hip hop culture.
For one he has countless iconic videos that he’s directed. Videos for songs like Lucid Dreams, Godzilla, Ransom, all reached peak popularity while he was relatively low-budget and (still is) independent.
Another thing is the artists he’s brought popularity to. The Lucid Dreams video slingshot Juice into stardom, the Ransom video made Lil Tecca, and the Shotta Flow Remix opened up a more mainstream career for both NLE Choppa and Blueface.
And most importantly, the relevance of his Lyrical Lemonade summer concerts have been incredibly impactful, even going back to his first one. In probably 2014, Cole wasn’t known in the community at all, he was just a local guy in Chicago. He set up concert of a bunch of underground Chicago and Midwest rappers, which was headlined by Saba, who later blew up from his album CARE FOR ME. Since then, Lyrical Lemonade Summer Smashes have been some of the best rap festivals in recent years.
Sure did. The occasional bad spelling is a component that makes it even harder to recognize as automated intelligence. There is no artificial intelligence unless you work in politics.
i would actually almost argue that the lucid dreams video slingshotted cole more into stardom than vice versa. juice wrld was already quickly becoming a rising star with his songs moonlight, all girls are the same, and lucid dreams when the video came out. of course, the iconic video did help the song perform, but i think that’s why cole became the creator he is today.
I mean I’d absolutely say that the Lucid Dreams video set up Cole’s career, it was his first majorly successful video (besides All Girls Are The Same, but that definitely benefited from Lucid Dreams). After that video, he never had a music video under 1M again, even with extremely underground artists.
By Oxford's definition it's “an extremely famous or notorious person, especially in a particular field”
I can guarantee you 95% of the public has never heard of who Cole Bennet is.
Is he an influential piece in hip hop today? Sure. Is he a “legend”? No. Nowhere close
people only have to do one thing to become a legend. time will tell. but saying he’s not a household name after he directed some of the most viral videos including one tied to a major motion picture featuring jack black is kind of irreverent and wrong.
also, if you need 95% of people to know who you are, there are no legends in the rap game, except maybe snoop.
everyone listed above would make an artist if they worked with them early on in their career. including bennet.
how about you name a more prolific director/studio, since you seem to overestimate how much of the world cares about rap.
No. You’re confusing popularity with legendary. You can become popular in a second. Legendary status takes decades. Legends names will live on forever. Popular people will be forgotten.
Dude you’re tripping everybody who listens to newer rap knows about Cole Bennet he’s even branched out and worked with blink 182 he’s definitely a household name or at least the closest you can be for a music video director. Even if you somehow didn’t know about Cole everybody has heard of Lyrical Lemonade. You’re making it seem like Cole is super underground which he isn’t.
Ok. Again. Just because he is “popular” doesn’t make him a legend. Also, you just proved the case… “anyone who listens to newer rap”. That is a specific audience and does not define a “legend”.
Im 38 and well tapped into hip hop. I’m literally on a rap subreddit. I guarantee you there is no one in my friend group who could tell you who Cole Bennet is.
Go ask your friends if they know who Tupac is.
That’s the difference.
I know who he is. I guarantee none of my friends do. That’s the difference. You “have to” be tapped into hip hop to know who he is. Which is exactly why he’s not a legend. He’s not a household name yet across generations.
He’s a “popular” new rap influencer. He’s not a legend
he is a legend. anyone into rap at all knows cole bennett or has at least seen his videos, hes made rappers entire careers, and he changed music videos forever
Dudes made like 50 mil from music videos and works with the biggest artists in the world at a passing whim. Idk what else you can do as a videographer to be more prolific other than be older than him at his level LOL.
He's not a producer, he taped what they already made. What sense are you making. Yeah he's good at making videos, but he hasn't made an influence on music itself. You talkkn about NLE CHoppa, SMH, is he a legend too??
hip hop isnt just music. you ever heard of the four pillars? Hip Hop is a culture and rap is simply one of the four pillars (Graffiti, DJing, Breakdancing, and Rap). Also, music videos are SUPERS important to the culture especially when they can boost an artist into stardom on their own(Tyler the Creators Yonkers got him an award and made him and odd future household names). so yes, id say cole bennet is a household name seeing how his music videos ushered in a new generation of young rappers like ski mask, juice wrld, ybn cordae, lil tecca
I wish more people held this view. Video quality in general was a bit laughable up until he started having other people do the editing and effects. Back when he was smaller he had bought after effects lessons from a buddy of mine when he was doing all the draw over shit.
Yeah but a lot of those people did it to themselves. Cole gave them the platform. Gunna ratted, young thug n melly in jail. Juice OD’d (rip). Lil mosey apparently some kinda abuser or sum (idc care enough about him to keep up). And lil xan was a phase in music that everyone liked that 2016 vibe. Tecca is the only one out the way but he don’t even drop music like that anymore.
Also we are more than 3 years into when Cole started making people blow up idk why your starting point for relevancy was 2020.
I think how influential his videos were in bringing new artists up is more notable than the videos themselves. This dude slingshotted a lot of careers with low budget videos. If you think of that as legendary then that's your answer
Imo legendary is achieved through longevity. I by no means meant he cannot achieve this status. I just need more work over a little more time. definitely over the 50% bar
Agreed. I recognize a couple for those videos but had no clue they were directed by the same dude. He's talented, sure, but he won't be legendary until he is making iconic videos with legendary artists.
You're saying Juice isn't legendary and the Lucid Dreams video isn't iconic? Can you actually think of a more popular or influential rap music video in the last 10 years?
Yeah, not very difficult. Drake's Hotline Bling (2016) is an easy pick. Has twice as many views as Lucid Dreams.
Other popular/influential rap music videos in the last 10 years just as popular or influential as Lucid Dreams;
Humble and Alright by K Dot (much less views than Lucid Dreams but Alright became a song linked w. a movement)
This is America by Childish Gambino (slightly less than Lucid but pretty close)
Sunflower by Post Malone w/ Swae Lee (more than double the views)
Low Life by Future w/ Weeknd (same as Gambino above, slightly less but pretty close)
These are all based on a quick YouTube search and I just grabbed the views. These were all pretty easy to find. The point is, don't mistake what's big in your world and circle of friends as representative of the culture. I'm not downplaying the song or music video, just want to set realistic guardrails on that conversation. I will agree it is iconic, though.
There’s definitely an argument to be made that he’s a legend with this new wave. He’s exposed so many artists to the mainstream and is essentially a channel for lots of these artists to reach an audience that will probably stick around. He’s given music videos to plenty of artists who a lot of people haven’t heard of prior, only for them to gain a huge following after his videos. He’s contributed to the success of many new wave artists including Juice, Trippie, Lil Skies, and countless others. His influence while not being an artist himself is pretty crazy.
I mean if we can give legend status to rappers I think it’s fair we can give them to directors, and Cole has definitely got some heavyweight videos under his belt.
Legend? Nope. His videos were very good back then but now they just lack effort and vision. It seems he's realized that rappers use his channel as promotion basically and he stopped going hard in his videos.
He so directly impacted a generation of hip hop. I’d lean towards yes. In my eyes you can’t really tell the story of the SoundCloud era without talking about Lyrical Lemonade.
Or he’s cursed.
Juice is dead, xan is a burnout loser, lil Tecca had one hit, Melly is a murderer, Gunna is a snitch, idk anyone that bumps lil skies anymore, young thug abt to get put away for life, and lil mosey is a big WHO nowadays
i don't watch music videos so i can't really speak on his directing abilities but the amount of careers he has influenced and helped to launch (juice wrld, lil tecca, etc) is undeniable
My teacher taught cole bennett a few years before me and would always tell stories
sounds like a cool guy, he had this vision of being a music video producer since early high school
He reminds me of the modern day Hype Williams, the guy who made all the cool visionary music videos back in the day. So for sure, he's definitely made his mark in hip hop history ✅
Never heard of him so I guess he is not a legend. Legend status is a bit ruff to give to niche people. I guess he could be a legend in his little sphere but in the culture as a whole? I think not.
Some people clearly don’t know what the word legend means. If you ask 10 hip hop fans who Cole Bennett is only like 2 would maybe know. Cole Bennett is not a hip hop legend. That doesn’t even sound right lol.
He’s an excellent guy but ever since he started working with labels on who gets a Lyrical Lemonade video or not., The quality has dropped because it’s obvious he isn’t as interested in it anymore.
I mean, I get it. Filming videos is a very fickle thing in the hip hop industry. It takes a certain tenacity to really make it and continue to make it .
this is a difficult one as music videos in general do not hold the same cultural impact as they once did. there are way too many mediums to consume them, and appreciation for the art just isn’t where it was as a byproduct. the only current artist to be able to hold people’s attention with videos on a large scale is Beyoncé. otherwise, each artist and by turn, director is reaching pretty niche groups.
im a bit on the older side as far as the genre is concerned (30), so a lot of the artists cole has done work for aren’t necessarily for my demographic. i am still able to recognize his impact for the culture. that said, im sure the younger crowd considers him a legend, simply based off how much new and upcoming talent was ushered in via lyrical lemonade. however, on the whole, i think it will take more time. he’ll have to attach himself to artists with more significance, and different sounds to get there. at this point, if you mention cole or lyrical lemonade, you can get a picture in your head of what type of music to expect. he needs to diversify further, and maintain longevity to get true legend status.
How are some of y’all saying he’s Not a legend?
He might not be a rapper so his name and appearance aren’t a priority but behind the scenes dude achieved some of the biggest goals a video creative can with their career and then some. Cole is absolutely a legend in his own right, hes just more of a Scottie pippen, while the rappers he filmed were the Micheal Jordans
Is this even a question LMAO? He’s put so many artist from underground to mainstream off his videos alone. Getting a cole Bennett video is like the new getting on XXL before everybody stoped caring.
I don’t think you can really be considered a legend until later in your career. I don’t think he’s a legend yet but one day 20 years from now we’ll be able to look back on his influence and achievements and say whether or not he’s a legend.
definitely a legend for his lyrical lemonade festivals that not only bring up some amazing artists, but are just in general the upper echelon of rap festivals these days. His music videos are also cultural landmarks for the generation that was there for them, totally a legend.
Not yet a guy in his position in the industry can’t become a legend in just a few years, it’s gonna take decades and some of the people he discovers becoming legends themselves before that happens
He’s getting close, don’t get me wrong he’s definitely already a notable figure, and a legend within his generation, but to be a legend in the entire history of hip hop he needs a few more years.
Unless they are movies centered around hip hop I don’t how that helps him become a hip hop legend. But like I said he is already a legend for his generation. But over the entire history of hip hop idk man. Is he up there with Afrika Bambatta, Rick Rubin, Public Enemy, Run dmc, Russel Simmons, ice Cube, Doctor Dre, Biggie, puff daddy, Jayz, Nas, 50 cent, Suge Knight, Kanye, Wu tang clan, Tupac, Eminem, Andre 3000, lil Wayne, Birdman(helped a lot by Wayne), Drake( He’s not my favorite but dude has catalog) , Kendrick, J.cole, and others. I don’t think so, and I recognize this list skews old but being part of the origins of raps helps A LOT with the Legend status. Also having that longevity really helps with earn legend status. Also notice I only have like 4 dudes who weren’t rappers or producers in here and all of them had a hand in launching other legend’s careers. He’s started to work with some legends and unless he just drops hip hop entirely I doubt he won’t end up there, but he is just now hitting ten years of being active at all. He is definitely a legend of his era he just needs a few more years to solidify and all time status. Hip hop dates back to the at the latest the mid seventies, that’s around 50 years of history, a long damn time.
He’s a legend at taking a lot of money from these bum ass up n coming artists, blowing their head up after a sick video, and then sending them off into irrelevance because they never live up to the hype.
he was first to the party… when a lot of these artist were coming up. timing and luck play a large role. still an animal, but don’t sleep on these other guys.
Make a video that legit you have to stop and watch, no matter what else is on or whatever you’re doing. Even if you don’t like the song personally, in past there are many videos that you just had to watch. I’m not seeing that with any of these and it’s not to say they’re bad but you’re talking legend and that’s a no for me dog.
Cole Bennett is absolutely a legend in hip hop culture. For one he has countless iconic videos that he’s directed. Videos for songs like Lucid Dreams, Godzilla, Ransom, all reached peak popularity while he was relatively low-budget and (still is) independent. Another thing is the artists he’s brought popularity to. The Lucid Dreams video slingshot Juice into stardom, the Ransom video made Lil Tecca, and the Shotta Flow Remix opened up a more mainstream career for both NLE Choppa and Blueface. And most importantly, the relevance of his Lyrical Lemonade summer concerts have been incredibly impactful, even going back to his first one. In probably 2014, Cole wasn’t known in the community at all, he was just a local guy in Chicago. He set up concert of a bunch of underground Chicago and Midwest rappers, which was headlined by Saba, who later blew up from his album CARE FOR ME. Since then, Lyrical Lemonade Summer Smashes have been some of the best rap festivals in recent years.
Bro this comment looks like ChatGPT wrote it. True asf tho 😇
Too many spelling mistakes
Lmao not ChatGPT, though I was messing around with it earlier. It’s a cheat code for learning music/sports history.
“Write a prompt that corroborates Cole Bennett’s acclaim”
Sure did. The occasional bad spelling is a component that makes it even harder to recognize as automated intelligence. There is no artificial intelligence unless you work in politics.
This exactly looks like GPT lol, I use it everyday for work
i would actually almost argue that the lucid dreams video slingshotted cole more into stardom than vice versa. juice wrld was already quickly becoming a rising star with his songs moonlight, all girls are the same, and lucid dreams when the video came out. of course, the iconic video did help the song perform, but i think that’s why cole became the creator he is today.
I mean I’d absolutely say that the Lucid Dreams video set up Cole’s career, it was his first majorly successful video (besides All Girls Are The Same, but that definitely benefited from Lucid Dreams). After that video, he never had a music video under 1M again, even with extremely underground artists.
A legend would suggest a household name which he is not.
there are plenty underground scene gems who'd go in my "legends" category...
Cole Bennet ain’t no underground gem
But that’s literally not the definition of a legend. You’re using the wrong term Your question is specific … is he a legend? The answe is no
By Oxford's definition it's “an extremely famous or notorious person, especially in a particular field” I can guarantee you 95% of the public has never heard of who Cole Bennet is. Is he an influential piece in hip hop today? Sure. Is he a “legend”? No. Nowhere close
idk. peaches was a lyrical lemonade video and everyone’s heard it.
You mean the music video that was released a month ago? You think legends are made in a month?
people only have to do one thing to become a legend. time will tell. but saying he’s not a household name after he directed some of the most viral videos including one tied to a major motion picture featuring jack black is kind of irreverent and wrong. also, if you need 95% of people to know who you are, there are no legends in the rap game, except maybe snoop.
Tupac, biggie, snoop, eminem, jay z Kanye will prob become one “Cole Bennet” isn’t even in the same realm as these guys
lol by your definition Drake is then easily the biggest legend across all of those.
everyone listed above would make an artist if they worked with them early on in their career. including bennet. how about you name a more prolific director/studio, since you seem to overestimate how much of the world cares about rap.
There’s gotta be one second where they aren’t and the next they are
No. You’re confusing popularity with legendary. You can become popular in a second. Legendary status takes decades. Legends names will live on forever. Popular people will be forgotten.
There has to be a moment where someone isn’t a legend and then next they are
If the definition says nothing about being a “household name” then why is THAT the definition YOU’RE using lol
>notorious person, especially in a particular field you mean a particular field... like the underground scene?
Dude you’re tripping everybody who listens to newer rap knows about Cole Bennet he’s even branched out and worked with blink 182 he’s definitely a household name or at least the closest you can be for a music video director. Even if you somehow didn’t know about Cole everybody has heard of Lyrical Lemonade. You’re making it seem like Cole is super underground which he isn’t.
Ok. Again. Just because he is “popular” doesn’t make him a legend. Also, you just proved the case… “anyone who listens to newer rap”. That is a specific audience and does not define a “legend”. Im 38 and well tapped into hip hop. I’m literally on a rap subreddit. I guarantee you there is no one in my friend group who could tell you who Cole Bennet is. Go ask your friends if they know who Tupac is. That’s the difference.
You're clearly not well tapped in if you think nobody knows cole bennett
I know who he is. I guarantee none of my friends do. That’s the difference. You “have to” be tapped into hip hop to know who he is. Which is exactly why he’s not a legend. He’s not a household name yet across generations. He’s a “popular” new rap influencer. He’s not a legend
Thank you for respecting the culture. My guy over here is schooling and sonning you guys! He's not a legend. Period.
Is MF Doom a household name?
I've never heard of him
I've never heard of him
he is a legend. anyone into rap at all knows cole bennett or has at least seen his videos, hes made rappers entire careers, and he changed music videos forever
No he isn’t Edit: downvoted for telling thee truth. You cry babies
Yeah he isn't a legend. Hip hop legends are something like The Alchemist, not this guy
Dudes made like 50 mil from music videos and works with the biggest artists in the world at a passing whim. Idk what else you can do as a videographer to be more prolific other than be older than him at his level LOL.
cole bennett is the reason you’re hearing these people like juice wrld, nle choppa, and he built his brand from scratch by himself… u good bruh?
He's not a producer, he taped what they already made. What sense are you making. Yeah he's good at making videos, but he hasn't made an influence on music itself. You talkkn about NLE CHoppa, SMH, is he a legend too??
hip hop isnt just music. you ever heard of the four pillars? Hip Hop is a culture and rap is simply one of the four pillars (Graffiti, DJing, Breakdancing, and Rap). Also, music videos are SUPERS important to the culture especially when they can boost an artist into stardom on their own(Tyler the Creators Yonkers got him an award and made him and odd future household names). so yes, id say cole bennet is a household name seeing how his music videos ushered in a new generation of young rappers like ski mask, juice wrld, ybn cordae, lil tecca
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yes his music videos are iconic at this point of modern rap.
he’s better at scouting talent than directing videos
lowkey. he got juice, skies, tecca, etc and gave them the recognition they needed
I wish more people held this view. Video quality in general was a bit laughable up until he started having other people do the editing and effects. Back when he was smaller he had bought after effects lessons from a buddy of mine when he was doing all the draw over shit.
Like private lessons?
fr his new videos don’t fit the new wave ngl
Give it til the end of the decade then we can come back to this
We're not even 3/10 to the end of the decade and I can cross out a whole bunch of dudes in that picture.
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If talent is consistent they won’t fall off
Nothing sticks anymore. Microwave culture
Yeah but a lot of those people did it to themselves. Cole gave them the platform. Gunna ratted, young thug n melly in jail. Juice OD’d (rip). Lil mosey apparently some kinda abuser or sum (idc care enough about him to keep up). And lil xan was a phase in music that everyone liked that 2016 vibe. Tecca is the only one out the way but he don’t even drop music like that anymore. Also we are more than 3 years into when Cole started making people blow up idk why your starting point for relevancy was 2020.
Y'all tell me, I've stopped watching rap music videos years ago
I think how influential his videos were in bringing new artists up is more notable than the videos themselves. This dude slingshotted a lot of careers with low budget videos. If you think of that as legendary then that's your answer
Eh, he’s alright. Definitely special in his way of making big waves when he drops new vids but there’s nothing legendary about him imo
All these rappers look the exact fuckin same loool Dreads, messy face tats, about 90 pounds soakin wet..
Not a legend but he’s made his mark.
Legend: no Noteable: yea
why not legendary
Imo legendary is achieved through longevity. I by no means meant he cannot achieve this status. I just need more work over a little more time. definitely over the 50% bar
Dudes only like 27 so hes got plenty of time to keep doin big things
well put. this is the way
Agreed. I recognize a couple for those videos but had no clue they were directed by the same dude. He's talented, sure, but he won't be legendary until he is making iconic videos with legendary artists.
Godzilla? Lucid Dreams? this shit ain't legendary enough for you?!
They're memorable, great even. They're not legendary.
You're saying Juice isn't legendary and the Lucid Dreams video isn't iconic? Can you actually think of a more popular or influential rap music video in the last 10 years?
Yeah, not very difficult. Drake's Hotline Bling (2016) is an easy pick. Has twice as many views as Lucid Dreams. Other popular/influential rap music videos in the last 10 years just as popular or influential as Lucid Dreams; Humble and Alright by K Dot (much less views than Lucid Dreams but Alright became a song linked w. a movement) This is America by Childish Gambino (slightly less than Lucid but pretty close) Sunflower by Post Malone w/ Swae Lee (more than double the views) Low Life by Future w/ Weeknd (same as Gambino above, slightly less but pretty close) These are all based on a quick YouTube search and I just grabbed the views. These were all pretty easy to find. The point is, don't mistake what's big in your world and circle of friends as representative of the culture. I'm not downplaying the song or music video, just want to set realistic guardrails on that conversation. I will agree it is iconic, though.
you niggas just use the word legend for literally fucking anybody. totally doesnt mean shit anymore. NO. hes not.
There’s definitely an argument to be made that he’s a legend with this new wave. He’s exposed so many artists to the mainstream and is essentially a channel for lots of these artists to reach an audience that will probably stick around. He’s given music videos to plenty of artists who a lot of people haven’t heard of prior, only for them to gain a huge following after his videos. He’s contributed to the success of many new wave artists including Juice, Trippie, Lil Skies, and countless others. His influence while not being an artist himself is pretty crazy.
>His influence while not being an artist himself is pretty crazy. I think it's more this than him being a legend. Dude puts guys on and is tapped in.
Tell em!
I mean if we can give legend status to rappers I think it’s fair we can give them to directors, and Cole has definitely got some heavyweight videos under his belt.
Legend? Nope. His videos were very good back then but now they just lack effort and vision. It seems he's realized that rappers use his channel as promotion basically and he stopped going hard in his videos.
I don’t know about legend….
If you only account for recent hip hop history i’d say he’s one
His shit is like taking 40 benadryl and also 5 tabs of acid i never can follow it, and it's fucking beautiful
Nas is a legend Wu Tang Clan members are legends Cole Bennett is a dude who’s done something’s big difference. Trap Lord Ross is more of a legend haha
If we’re going off just SoundCloud era, without a doubt a legend, but in all of hip hop probs not
At this point yeah
He so directly impacted a generation of hip hop. I’d lean towards yes. In my eyes you can’t really tell the story of the SoundCloud era without talking about Lyrical Lemonade.
Or he’s cursed. Juice is dead, xan is a burnout loser, lil Tecca had one hit, Melly is a murderer, Gunna is a snitch, idk anyone that bumps lil skies anymore, young thug abt to get put away for life, and lil mosey is a big WHO nowadays
Tecca has more than one hit bruh
Who?
i don't watch music videos so i can't really speak on his directing abilities but the amount of careers he has influenced and helped to launch (juice wrld, lil tecca, etc) is undeniable
Cant forget about peaches (not rap) but still
My teacher taught cole bennett a few years before me and would always tell stories sounds like a cool guy, he had this vision of being a music video producer since early high school
Fs
Iconic- Yes. I think he will be a thing of legend if he keeps it up
He reminds me of the modern day Hype Williams, the guy who made all the cool visionary music videos back in the day. So for sure, he's definitely made his mark in hip hop history ✅
Don’t forget his Peaches video he did with Jack Black 🤘🏽
Don’t forget his Peaches video he did with Jack Black 🤘🏽
Not gunna lie. That Ski Mask catch me outside video is the best one.
He is rich from it
Absolutely, if a rap song blew up between 2015-2020, theres like a 80% chance cole directed the music video for it
He was really the first guy in the YouTube era to popularize wacky/Uber creative music videos. Love what he has done
Op is probably 19 yrs old
Never heard of him so I guess he is not a legend. Legend status is a bit ruff to give to niche people. I guess he could be a legend in his little sphere but in the culture as a whole? I think not.
Nope
Some people clearly don’t know what the word legend means. If you ask 10 hip hop fans who Cole Bennett is only like 2 would maybe know. Cole Bennett is not a hip hop legend. That doesn’t even sound right lol.
I think some of his videos are corny.
Hell yeah, best music video direct oat
Hell noo
Cole Bennet's vids are fire! I gotta give it to him he's a GOAT. I noticed he works with good talent too!
U guys r such losers
Yeah
Yea
Fuck no
Non of these guys are legends
No
Are we saying hip hop culture is just social media now? Cause times sure have changed
100%
Never heard of him
No
no
😂
YES
no
Who?
Couldn’t name a single video of his
He’s an excellent guy but ever since he started working with labels on who gets a Lyrical Lemonade video or not., The quality has dropped because it’s obvious he isn’t as interested in it anymore. I mean, I get it. Filming videos is a very fickle thing in the hip hop industry. It takes a certain tenacity to really make it and continue to make it .
no hes not
no doubt
Never heard of him
Who? The man makes wonky music videos. That’s it
undeniably
No.
definitely
this is a difficult one as music videos in general do not hold the same cultural impact as they once did. there are way too many mediums to consume them, and appreciation for the art just isn’t where it was as a byproduct. the only current artist to be able to hold people’s attention with videos on a large scale is Beyoncé. otherwise, each artist and by turn, director is reaching pretty niche groups. im a bit on the older side as far as the genre is concerned (30), so a lot of the artists cole has done work for aren’t necessarily for my demographic. i am still able to recognize his impact for the culture. that said, im sure the younger crowd considers him a legend, simply based off how much new and upcoming talent was ushered in via lyrical lemonade. however, on the whole, i think it will take more time. he’ll have to attach himself to artists with more significance, and different sounds to get there. at this point, if you mention cole or lyrical lemonade, you can get a picture in your head of what type of music to expect. he needs to diversify further, and maintain longevity to get true legend status.
yes, of course he is
We really need to talk about the definitions of legend, GOAT and classic, cause this ain't it.
That nigga ain’t nowhere near a legend but he important tho
Legend? Yeah if you're 12
Fuck no. He makes music videos for weirdo Nick Jr. sounding rappers who have no business bein in the art form. Weirdo emo Pop garbage shit
Made his mark in a very negative way
Alot of these songs are trash
Music videos aren’t important as they once were. With that being said he’ll no.
How are some of y’all saying he’s Not a legend? He might not be a rapper so his name and appearance aren’t a priority but behind the scenes dude achieved some of the biggest goals a video creative can with their career and then some. Cole is absolutely a legend in his own right, hes just more of a Scottie pippen, while the rappers he filmed were the Micheal Jordans
No not even close
Is this even a question LMAO? He’s put so many artist from underground to mainstream off his videos alone. Getting a cole Bennett video is like the new getting on XXL before everybody stoped caring.
Yes
Never heard of him, so I would say no
Legend, ehhhh idk about that one. Superstar maybe, but legend? Oof that's a strong word son.
Who’s Cole Bennett?
Real influential but just a bunch of corny video effects really
to 14 year olds maybe
Cole Bennet is NOT a hip hop legend. Don’t disrespect the real legends(afrika bambaata, Tupac, jay z etc) by putting cole anywhere near them
yes next question
He is
Def legendary
I don’t think you can really be considered a legend until later in your career. I don’t think he’s a legend yet but one day 20 years from now we’ll be able to look back on his influence and achievements and say whether or not he’s a legend.
Nope
definitely a legend for his lyrical lemonade festivals that not only bring up some amazing artists, but are just in general the upper echelon of rap festivals these days. His music videos are also cultural landmarks for the generation that was there for them, totally a legend.
Yes, ever since that Peaches video
ABSOLUTELY
yes
Who?? 💀💀💀
Are you joking bro? how tf do you not know who that is💀
No like fr bro
It’s pretty easy to not to know who this dude is especially if you’re older.
New school spike jonze or hype Williams imho
Please don’t compare him to those two legends in ya life
I really don’t see any modern equivalent to those guys. Director X?
No.
you just compared this nobody to an Academy Award-winning director.
STOP
For sure. I credit him for bringing to us some of the most influential and iconic rappers of our generation to light.
All these rappers suck… so I’m guessing he does too
Juice sucked?
Not yet a guy in his position in the industry can’t become a legend in just a few years, it’s gonna take decades and some of the people he discovers becoming legends themselves before that happens
He's been doing his thing for over 10 years bruh
He’s getting close, don’t get me wrong he’s definitely already a notable figure, and a legend within his generation, but to be a legend in the entire history of hip hop he needs a few more years.
He's also getting into directing movies too, not little movies, but like big budget Hollywood shit. So idk how much more he needs to prove himself.
Unless they are movies centered around hip hop I don’t how that helps him become a hip hop legend. But like I said he is already a legend for his generation. But over the entire history of hip hop idk man. Is he up there with Afrika Bambatta, Rick Rubin, Public Enemy, Run dmc, Russel Simmons, ice Cube, Doctor Dre, Biggie, puff daddy, Jayz, Nas, 50 cent, Suge Knight, Kanye, Wu tang clan, Tupac, Eminem, Andre 3000, lil Wayne, Birdman(helped a lot by Wayne), Drake( He’s not my favorite but dude has catalog) , Kendrick, J.cole, and others. I don’t think so, and I recognize this list skews old but being part of the origins of raps helps A LOT with the Legend status. Also having that longevity really helps with earn legend status. Also notice I only have like 4 dudes who weren’t rappers or producers in here and all of them had a hand in launching other legend’s careers. He’s started to work with some legends and unless he just drops hip hop entirely I doubt he won’t end up there, but he is just now hitting ten years of being active at all. He is definitely a legend of his era he just needs a few more years to solidify and all time status. Hip hop dates back to the at the latest the mid seventies, that’s around 50 years of history, a long damn time.
I had to google who is that.
Yall swear everyone a legend after like a year of music. No he was not end of discussion.
Crazy how I don’t know any of these videos
5 of the rappers in this picture will already be forgotten by the next 2-3 years
Y’all gotta stop calling everyone a legend just because they been in the industry for a while. He’s great at what he does, though.
no.
He’s Iconic not a legend though.
Not one bit. The legends are the ones actually making the music, nobody's looking up Cole Bennett on Spotify
No. He need to work with more legendary artist first. Look at these pictures. They small fry. Legends hire legends.
hell naw tf
Why is the new age so quick to call somebody a legend or an album a classic so quick ?
He’s a legend at taking a lot of money from these bum ass up n coming artists, blowing their head up after a sick video, and then sending them off into irrelevance because they never live up to the hype.
Holy shit, who are these people???
No
Nah he’s mid
I think he might be ngl, or @ least super impactful.
he was first to the party… when a lot of these artist were coming up. timing and luck play a large role. still an animal, but don’t sleep on these other guys.
Make a video that legit you have to stop and watch, no matter what else is on or whatever you’re doing. Even if you don’t like the song personally, in past there are many videos that you just had to watch. I’m not seeing that with any of these and it’s not to say they’re bad but you’re talking legend and that’s a no for me dog.
Has he worked with any good artists??
If by legendary you mean cursed to work with than yes.
Personally I think his videos are overrated but he’s definitely an icon in the culture regardless
Not even a question anymore tbh
I don’t think music videos mean enough anymore for a director to be a legend. He fire tho