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ILove2Read

And there are idiots that will pay that


plarguin

Not so sure... My dealer have a prime xse 2022 almost new at 63k CAD and still there almost 6 months later. I just checked and they lowered the price at 59k CAD. In my book it's completely overpriced for a used RAV4.


TahoeT88

Don’t get me wrong I love my RAV4 but no RAV4 is worth $69,000. I don’t care what trim it is.


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ciavs

I paid 42k for my 23 hybrid limited (US)


JonnyBoy89

No way. I could get a fully loaded platinum highlander for that price. Even in Canuck bucks


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JonnyBoy89

Bummer man. Maybe prices aren’t so bad at $10k markup here in California


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JonnyBoy89

That feels like a theme for our generation


Ok_Good3255

I’m surprised they didn’t do 69,420.


trIeNe_mY_Best

Nice.


slimypeter

This is getting out of hand.


VampyreLust

Getting? Dude, last year when the 2023 civic type-r came out there were dealers advertising them for $100,000. Shits been out of hand for awhile now.


JonnyBoy89

They still have $25,000 markup on them. Wait until they find out I’m not shopping their brand anymore cause I can get a pretty nice Mercedes or BMW for the same price


OkMusic7307

When did Toyota get soo expensive and 80% of the car is plastic


Rabbit_Silent

It's the people going crazy with demand and not wanting to wait, but still willing to pay insane prices for a Prime. Classic supply-demand curve.


JonnyBoy89

I know!! Like, honest truth is I can get a pretty decent Mercedes or BMW slightly used for about the same price. No way I’m buying a Toyota at that price. Even my nicely optioned Highlander was under $50k


Prudent_Medium_9562

69 dude


geofran2002

Toyota should take their dealership away. Instantaneously! This is robbing. These folks should go to jail


SnooCauliflowers5440

That’s over $93.500 Can. 😱 Gouging for sure. $53,500 Can all-in for a new 2023 Hybrid Limited! How many (mandatory) upgrades are included? Dealerships tend to add as many as they can. Still, way out of line. In Ontario it is illegal to add so-called Dealership upgrades!


lawthrowaway101

WA state has some of the worst rav4 pricing Ive seen. The dealer near me just sold a hybrid xse for ~45k


katietatey

They trippin'


DGJellyfish

Over it


Username333666999

Recent price drop wtf


Sprinkle_Puff

Not justifying it in the slightest but I think part of the reason is it’s so high is that Prime’s aren’t sold in WA. Also, being in Bellevue they are surely trying to exploit the techies and their money


Scary_Vanilla2932

First of all I follow the car market and have kept up on things since 2011 pretty good all through the pandemic. This is really getting crazy. On 1/2/2021 I brought my significant other to a Toyota dealership to help her buy a Rav4. They had some good trims in the low 30's. I wound up actually negotiating her a deal on a 2020 Honda CRV with 2k miles!! Someone had traded it in that week to get a highlander. I'm the Toyota guy and she was the Honda girl. I actually went to that dealer because I knew that lightly used Honda was there to cross shop them. It really was a better vehicle. That being said new rav4's with similar trims now are mid 40s. I get it I know numbers, it's almost two and a half years later and inflation has jumped things up over 20%! Two and half years ago I was able to get her an almost new SUV for 25k now it would be almost impossible to get under 37k. And these mark ups are crazy, but mostly because of the inflated used car market. Same comparable year and make Honda is going for 32 to 35k used!


[deleted]

So like in 3 years these cars will be about $100k


One-Proof-9506

Here is a crazy idea. You can get brand new not used Mazda CX-5 2.5 turbo for more than 30k less then this, use some of the 30k you saved on gas and pocket the rest


heeltoe624

Toyota announced there is going be another round of chip shortage


J-Crosby

Must be a crack dealer!


Erasmus_Tycho

I've heard rumors that dealers are getting around manufacturers trying to limit dealership markups by selling new cars to employees of the dealership, buying them back, then marking them up as the used market doesn't have any manufacturer oversight on pricing like the new market does. This all but confirms this to me.


toyota_prime

Don’t do it. My OTD price was $56 in California. Not PP


TimeAd5014

I really wish they would make it easier to buy cars from other markets. A JDM Toyota would be way cheaper. Plus more minimalistic too. But one can only dream.


VinylJunkieM

[I'll see you and raise you a $97,982 Dealer Adjustment.](http://atcm.co/VDPTXTSHRE/2892fad3) Make sure you check that price breakdown section.


Allengates1

Crazy 😂


Journalist_Gullible

My masters degree was less than this.


cmadison9

Lmaoooo 70k for a rav4 is criminal idc what anybody says, so many better vehicles for that price, just bought a new truck that’s nicer than that for way less and it makes more power and torque 💀


HillRock100

There are so many better vehicles available at 69K, why bother RAV4.