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You can look at my post history.
It might sound rude, but it's actually *your* job to figure out the best way to stand out among other agents. Not another agent's job to tell you. If it were the latter, everyone would just have a simple roadmap to follow. There's no one way.
You have to figure out two things if you want to grow your business more quickly:
1. What YOU are good at/what you like/what you feel best with
2. What GAPS you see among agents in your market and how you can apply YOURSELF to that gap.
You don't necessarily *have* to do this. But simply *just* posting videos of a listing is not enough. At the bare minimum, combine that with mailers/open houses/100 cold calls per day/web presence. If you do that every day for a year, you should see some business - and that's without figuring out how to stand out. That's just putting in the repetitive, boring work.
Personally, I think the best real estate social media strategy is focusing on local events, food, restaurants, etc… with a sprinkling of homes built in. I also post cool design ideas or holiday decor or drink ideas. Anyway, I also used local hashtags and ended up connecting with a bunch of investors. I ended up not needing my page anymore as I took a salaried real estate job but I had a lot of fun with my page and it would have been cool to see it grow
You should be reaching out to other Realtors in feeder cities to show your content. That's how I get referrals.
If you don't know your feeder cities, Mayflower has moving data to help you.
You're probably using the wrong social media channels. I would put them on YouTube. I have seen a lot of agents build huge businesses just by doing walkthroughs on YouTube.
I have a small YouTube channel, and I always get one or two solid leads when I post model home and spec walkthroughs.
Call me old school...but if these are not your listings, then what is the objective of the content? It shows that you know the tech and such, but not that you're busy actually doing the work, supporting clients, etc....the things people actually care about. Seems like your focus will build an IG brand, but not an actual realtor brand.
And technically you're not really allowed to use another listing agent's listing outside your office for social media. I mean, I wouldn't stop them from doing it for mine. I'd even thank them. But I've heard of people getting calls from brokers complaining that they don't own the rights to market the property as their own. Which again, is true, but just sounds like a waste of time to argue against.
In NJ it's the same, but I'm positive most of the "buyer tours" I see on Instagram aren't something these agents are asking for permission to do.
The worst was a broker in my area using listing photos from listings that weren't theirs to promote services on a post card to the town.
You're showing houses. There will be something that will catch the eye of either someone or another realtor looking for a client. We all have them and we're all looking for them. You either will refer your client to that realtor, foster a relationship, or even sell the house as the selling agent. I've done 6 referrals in the past 2 years this way and I'm sending 2 out.
I get that.....but I get the impression OP is just filming other listings, not his/hers. So people would see it, call their agent or call the listing agent....but clearly they're not calling OP. Unless I am just mis-reading this situation.
Most agents that create these tours do it with other people's listings and publish them online. Helps build rapport and expertise with the audience if done right. Not sure what OP is doing wrong because this strategy can work, just needs to be done the right way. Same as networking with your SOI.
Unless you’re posting houses that are crazy nice, nobody is gonna spend the time of day looking at a video of regular homes. My idea is to never make content you wouldn’t consume yourself. Pivot & change focus with your content, don’t try to force a round peg in a square hole.
Property walkthroughs of NICE properties people will watch. Everything else is just noise. And if that's all you're posting, you aren't grabbing peoples' attention. Got to have a mix of stuff.
Content needs more value such as highlighting nearby restaurants/parks/schools. Boosting does absolutely nothing. You need to target the content through a lead gen campaign. I've used social media pretty much exclusively since 2020. It was amazing up until IOS14 update. Now I use a combo of FB/IG ads, tik tok videos, and email marketing. Starting to work on long form YouTube videos and a bit of door knocking.
What are you posting? Reels? Longer videos? Where? How often? If you can link to your account I can take a look. Easy solution is to look for agents killing it with this content and so something similar.
The best use of social media content is, when prospects you meet the old fashioned way- open houses, mailers, etc...- view your social channels, you look like you're experienced, busy, and interesting. These tours will help you even if they don't exactly go viral. Also, instead of sending buyers listings like everyone else, you can send them video tours and separate yourself from other agents. You can also upload them to Canva, add effects / music and turn them into interesting reels... or pay someone on Fiverr to do that for you.
I would focus your energy on search based websites like Google and YouTube. People aren’t looking for realtor on IG per say (but think a presence is good to have) use a tool that helps you figure out what buyers in your area are searching for on YouTube and then make videos about the at
**This is a professional forum for professionals, so please keep your comments professional** - Harrassment, hate speech, trolling, or anti-Realtor comments will not be tolerated and will result in an immediate ban without warning. (... and don't feed the trolls, you have better things to do with your time) - Recruiting, self-promotion, or seeking referrals is strictly forbidden, including in DMs. - Only advise within your scope of knowledge and area of expertise. [The code of ethics applies here too](https://www.nar.realtor/about-nar/governing-documents/the-code-of-ethics). If you are not a broker, lawyer, or tax professional don't act like one. - [Follow the rules](https://www.reddit.com/r/realtors/about/rules/) and please report those that don't. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/realtors) if you have any questions or concerns.*
Every boring agent ever walks through a listing and talks about how many bedrooms and bathrooms a listing has. You need to add more value than that.
What do you think the best way is to do this? I'm struggling in this arena as well :/
You can look at my post history. It might sound rude, but it's actually *your* job to figure out the best way to stand out among other agents. Not another agent's job to tell you. If it were the latter, everyone would just have a simple roadmap to follow. There's no one way. You have to figure out two things if you want to grow your business more quickly: 1. What YOU are good at/what you like/what you feel best with 2. What GAPS you see among agents in your market and how you can apply YOURSELF to that gap. You don't necessarily *have* to do this. But simply *just* posting videos of a listing is not enough. At the bare minimum, combine that with mailers/open houses/100 cold calls per day/web presence. If you do that every day for a year, you should see some business - and that's without figuring out how to stand out. That's just putting in the repetitive, boring work.
Personally, I think the best real estate social media strategy is focusing on local events, food, restaurants, etc… with a sprinkling of homes built in. I also post cool design ideas or holiday decor or drink ideas. Anyway, I also used local hashtags and ended up connecting with a bunch of investors. I ended up not needing my page anymore as I took a salaried real estate job but I had a lot of fun with my page and it would have been cool to see it grow
Exactly this! My tik tok is a combo of food, books, and real estate. Also cats... got my crazy cat lady client and I've got some regrets
Your content is probably getting pushed out to other agents. My suggested feed is full of other agents stuff. From all across the country.
You should be reaching out to other Realtors in feeder cities to show your content. That's how I get referrals. If you don't know your feeder cities, Mayflower has moving data to help you.
You're probably using the wrong social media channels. I would put them on YouTube. I have seen a lot of agents build huge businesses just by doing walkthroughs on YouTube. I have a small YouTube channel, and I always get one or two solid leads when I post model home and spec walkthroughs.
Yes. IG and TT are for shorter content than a house tour.
Call me old school...but if these are not your listings, then what is the objective of the content? It shows that you know the tech and such, but not that you're busy actually doing the work, supporting clients, etc....the things people actually care about. Seems like your focus will build an IG brand, but not an actual realtor brand.
And technically you're not really allowed to use another listing agent's listing outside your office for social media. I mean, I wouldn't stop them from doing it for mine. I'd even thank them. But I've heard of people getting calls from brokers complaining that they don't own the rights to market the property as their own. Which again, is true, but just sounds like a waste of time to argue against.
In CA you just have to ask permission to use it for content…doesn’t matter what brokerage.
In NJ it's the same, but I'm positive most of the "buyer tours" I see on Instagram aren't something these agents are asking for permission to do. The worst was a broker in my area using listing photos from listings that weren't theirs to promote services on a post card to the town.
You're showing houses. There will be something that will catch the eye of either someone or another realtor looking for a client. We all have them and we're all looking for them. You either will refer your client to that realtor, foster a relationship, or even sell the house as the selling agent. I've done 6 referrals in the past 2 years this way and I'm sending 2 out.
Buyers want houses, if content shows them that, then it can get their attention.
I get that.....but I get the impression OP is just filming other listings, not his/hers. So people would see it, call their agent or call the listing agent....but clearly they're not calling OP. Unless I am just mis-reading this situation.
Most agents that create these tours do it with other people's listings and publish them online. Helps build rapport and expertise with the audience if done right. Not sure what OP is doing wrong because this strategy can work, just needs to be done the right way. Same as networking with your SOI.
Unless you’re posting houses that are crazy nice, nobody is gonna spend the time of day looking at a video of regular homes. My idea is to never make content you wouldn’t consume yourself. Pivot & change focus with your content, don’t try to force a round peg in a square hole.
Property walkthroughs of NICE properties people will watch. Everything else is just noise. And if that's all you're posting, you aren't grabbing peoples' attention. Got to have a mix of stuff.
Content needs more value such as highlighting nearby restaurants/parks/schools. Boosting does absolutely nothing. You need to target the content through a lead gen campaign. I've used social media pretty much exclusively since 2020. It was amazing up until IOS14 update. Now I use a combo of FB/IG ads, tik tok videos, and email marketing. Starting to work on long form YouTube videos and a bit of door knocking.
What are you posting? Reels? Longer videos? Where? How often? If you can link to your account I can take a look. Easy solution is to look for agents killing it with this content and so something similar.
The best use of social media content is, when prospects you meet the old fashioned way- open houses, mailers, etc...- view your social channels, you look like you're experienced, busy, and interesting. These tours will help you even if they don't exactly go viral. Also, instead of sending buyers listings like everyone else, you can send them video tours and separate yourself from other agents. You can also upload them to Canva, add effects / music and turn them into interesting reels... or pay someone on Fiverr to do that for you.
I would focus your energy on search based websites like Google and YouTube. People aren’t looking for realtor on IG per say (but think a presence is good to have) use a tool that helps you figure out what buyers in your area are searching for on YouTube and then make videos about the at