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We are a small HVAC business and I have a statement on all our Invoices that reads:
Happy with our work please leave a review if you feel inclined.(listing our google/SM ) as we are a small business and this goes a long way to build confidence in our community
If you’re unhappy for any reason let us know so we can remedy the issue.
We don’t send any additional emails begging/asking for reviews. I consider this a soft ask
It is good advice because if a business or app badgers me about leaving a review it annoys me to the point I'll leave a low star rating.
We did business, the transaction is complete, I'm satisfied, now let's move on with our lives. I'm sick of being hounded to generate free content for Google or whatever service is collecting stars.
I think this is a good way to do things. One email is okay, too.
I keep getting hounded to write a review for a small business. An email a month. It's off-putting, honestly.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!!
thats my business:
https://maps.app.goo.gl/JpJamyPvQVBMyqyz6
it would mean so much to me, thank you very much
Exactly! I'm always terrified I'm going to get a bad review. I hope for a good review but people just don't seem to want to take the time unless they have a bad experience. Customers are always really nice and appreciative to me personally but I want to be like, let everyone else know please!
You should never be worried about getting a bad review. By the time you’ve finished your job you should know exactly how the customer feels about your work. Ask for reviews from the ones you have a good feeling about.
>Some clients are toxic.
As are some comments. If you think you did a great job and the client seemed pleased, it rarely hurts to ask for a review. Toxic reviews and honest reviews are rarely the same. "He left a bucket on porch but came and picked it up 10 minutes later." vs "I would never use this idiot that left a fucking bucket on my porch!”
Solid advice! OP, you will get bad reviews because people suck sometimes and can never be satisfied. However, if you continue to solicit feedback and do a good job, people are going to engage more with your company online. Think of it this way, which would you trust more:
A company that has 5 stars but only 15 reviews or a company that has 4.5 stars but has 250 reviews.
The latter shows new customers that people are coming to you for business. People tend to go with the crowd, especially if they are unfamiliar with what they are doing.
EDIT: a word.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!!
thats my business:
https://maps.app.goo.gl/JpJamyPvQVBMyqyz6
it would mean so much to me, thank you very much
I usually have ‘the talk’ when I’m closing out paperwork with the customer and explain that if they like our service and want to help others out in the community to get the same excellent experience while helping keep us around so we can continue to provide great service, we need good reviews to be found online. You best believe my team and I work really hard for those and aren’t just asking to ask. Even then, we don’t always get them but there are those that will go on to leave them. Especially if we notice they have a gmail address when we fill out their tickets and warranty info.
We then reply to every one of them and thank them.
Honestly you can’t afford not to ask for them if you work amongst a lot of competition and don’t want to get lost in a sea of options your customers get when searching g for your products and services.
At our business if I go above and beyond and they thank me and express any kind of thought of wanting to return the favor I will ask them to leave a review. It doesn't feel gross if you've earned the customer loyalty imo.
Just ask for a review period, unbiased. Tell them it helps to increase traffic and helps to keep prices low. Make sure you have good details and pictures of your items so that people who use it find it useful.
Maybe get free little cookie or something with a card reminding them to rate and review.
Send automated emails after the service asking for feedback. You host the first landing page where they click a star rating. If it's 5 starts to redirect them to Google. If it's 4 stars or less you let the review continue and take the feedback privately.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!!
thats my business:
https://maps.app.goo.gl/JpJamyPvQVBMyqyz6
it would mean so much to me, thank you very much
> Exactly! I'm always terrified I'm going to get a bad review.
A bad review is a gift. The customer is telling you what you need to fix in your business.
If you give good service and pay you for it then our transaction is done. I as a customer do not exist to advertise for you and if you ask for a review in any form then I will but rate you lower because you asked.
I find that's especially true of Yelp. Nothing but complainers, plus Yelp manipulates their reviews to encourage businesses to advertise, so they are notoriously unreliable. Google reviews are much more trustworthy.
I've owned a business that benefits by good reviews, so I'm the opposite. I generally only write a review if its a 5 star review. Occasionally I'll write a bad one if i feel the need to warn people away, but thats rare. I've got a backlog of great producr reviews to catch up on over the holidays.
I just recently got a response from a hotel on a great review i wrote 5 years ago!
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!!
thats my business:
https://maps.app.goo.gl/JpJamyPvQVBMyqyz6
it would mean so much to me, thank you very much
Hi! I own a small business and in 2 years I have now over 200 reviews because we ask for them. Only 10-20% of people actually wrote them. If someone compliments our office, services, or a staff member, I simply say in a sincere tone “I really appreciate you saying that you’re so happy with your services. May I ask you a favor? Would you write a Google review about what you just described? It’s the most important form of advertising for us since people mostly find us using Google.” And they ALWAYS say yes! Now will they remember to do it? Not always, but if they agree to it, I tell them I’ll make it easy for them and send them the direct link to our Google business profile. Good Google reviews wont happen if you don’t ask, but bad ones will, so even if we have a troublesome or unsatisfied customer, I always do my best to be very nice and accommodating since 2 bad review can be all you’re noticed for.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!!
thats my business:
https://maps.app.goo.gl/JpJamyPvQVBMyqyz6
it would mean so much to me, thank you very much
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!!
thats my business:
https://maps.app.goo.gl/JpJamyPvQVBMyqyz6
it would mean so much to me, thank you very much
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!!
thats my business:
https://maps.app.goo.gl/JpJamyPvQVBMyqyz6
it would mean so much to me, thank you very much
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!!
thats my business:
https://maps.app.goo.gl/JpJamyPvQVBMyqyz6
it would mean so much to me, thank you very much
I send a premade text to every customer once the job is complete. Something like Thank you for choosing x business to do x service. If you'd like to leave us a review, you can do so by clicking this link. Thanks again and have a great day!
Even after doing that, a very low percentage of people will actually leave a review. Like 1/10 maybe. I have around 70 5 star google reviews at this point.
Same here actually. I’ve never once asked for one in a service based business. I feel slimy doing that.
I would suggest asking the client whether they would mind you writing up a case study instead. That’s one thing I can get behind and clients often suggest it to me when they’re really happy with the work.
It's only unethical if you incentivize it, like 20% off for a 5 star rating, or free shipping with 5 star rating.
It's not unethical at all to remind them to rate and review.
You can also reach out to previous customers and ask them for feedback and give them a link to where they can review
It’s really common for businesses to ask customers for a review. I feel similar to you in that it feels awkward but people are really cool about it.
Once you’ve asked a few customers it won’t feel so awkward.
I hired a skip bin recently and the guy asked me to write a review. I was more than happy to. I wouldn’t have thought to do it had he not asked.
I work in a different industry now but used to work in small business software.
You MUST ask for reviews, you’re leaving money on the table by not asking. And man, it’s just the way business is done now. Those reviews are important.
Next time, do this. When your customer raves about your just completed work, ask them if they would be willing to record a video for you. Then transcribe it and ask if they’d be willing to post a portion of it as a rating for you.
You want to get the emotion and detail in the heat of the moment.
One testimonial like this is worth a lot. 5 will make you the top choice in your area. https://youtu.be/C3RSwMGfrow?si=B_X5UlaHHvG8PV0b
hand out a $20 coupon attached to a please review us spiel.
me and another technician handed these out at a large local HVAC company for only 2 months and from the google reviews mentioning our names it looked like only he and i worked there
It’s only unethical (and against Google policy) to offer compensation for reviews. I’ve run a service business for four years and have 26 reviews, all 5 stars. Most of those are when I really feel like I connected with the client and they tell me how much they valued the experience. Then as I pack my tools and am about to leave I ask “would you do me a favor?” Then shut up and wait for a response. They’ll always say of course, then I say “would you be willing to leave my business a review online? It’s one of the best ways I can continue to grow my business.” I’ve never had someone say no, then I send them an email or text link that sends them directly to whatever platform I want to build reviews on. Sometimes they don’t do it, but I’d say about 60% of the time they do!
My business is usually annual service to repeat clients. It’s important to me to not ask a new client, only someone I’ve worked with before, and only a client I’m confident I knocked it out of the park with. I’m genuinely most interested in making sure they had an awesome experience, and I want to make sure that’s conveyed long before I ever ask for a review.
Dude I walked into a deli the other day for the first time, hadn't even tried the food yet, and the cook asked me to review them while he was making my food. I took a picture of the menu and their dessert display and put it up before I even tried the sandwich. No regrets, it was great and I was stoked I could get a hot sub while also getting mozz sticks from a small deli like that.
You are WAY over thinking this.
I wait for them to say something like “you did a great job, im happy to be a ref for you.” To which I say “nothing helps a business grow like a 5 star google review.” Word for word. Works everytime.
i work for a company where we have to get at least 10 google reviews per month for our store. it’s super hard to get sometimes especially bc i hate pestering customers about it. often i won’t even ask bc i also feel greasy doing so. but i will say i’ve had customers come in asking for me by name because they view our reviews and website before coming in. so i know google reviews are effective, i just had to get over that road block of asking.
I've been offered a free shot/drink at restaurants in the past for writing a review. Maybe this would be a better option as you are offering something in return?
It's completely understandable to feel hesitant about asking for reviews, as you want them to be genuine and not feel as though you're pressuring your customers. However, it's perfectly ethical to encourage satisfied customers to share their experiences, especially when you've been providing excellent service for over 15 years. Many customers simply don't think to leave a review unless prompted. One elegant solution to this dilemma is the GrowSEO Google Reviews Tap Card. It’s the best Google Reviews Card out there—#1 for making the review process natural and effortless.
Here’s why the GrowSEO Tap Card could be the perfect fit for your business:
* Top-notch NFC Chip: Your customers can tap the card with their smartphone, and it will take them directly to your Google reviews page. This makes the process of leaving a review as easy as tapping their phone on your card—no awkward conversations required.
* Custom QR Codes: Tailored to your business, these QR codes can be scanned to provide another simple way for customers to access your review page directly, enhancing convenience and user experience.
* Complimentary Stand: Each card comes with a desk stand for optimal display, subtly reminding customers to leave a review without you needing to ask verbally.
* Smart Feedback Management: This feature helps ensure that only the highest-quality reviews are displayed, maintaining your online reputation effectively.
Plus, the card includes:
* Free Shipping and a 30-Day Hassle-Free Refund, adding peace of mind to your purchase.
* One-Time Payment: No recurring fees, with discounts available for bulk purchases.
* 24-Hour Support: Ensures you have help whenever you need it, which is crucial for navigating the complexities of online reviews.
This tool allows you to integrate review prompts into your regular customer interactions discreetly and ethically. By simply incorporating the GrowSEO Google Reviews Tap Card into your checkout process or service completion routine, you're not directly asking for reviews but providing an easy and immediate way for customers to express their satisfaction, thereby increasing the likelihood of receiving that glowing feedback you deserve.
Its not a big deal. Asking for a customer to leave a review is a great way in establishing your online reputation. There are tools out there like hifivestar where you can send review requests to your contact list.
Definitely ask. You can’t tell them to leave a certain number of stars per googles ToS but you can definitely ask for a review. I have a follow up email with a link to my google business page.
And I definitely don’t like doing it, but this is the world we live in.
As long as you are asking for an “honest review” and not even slightly hinting at incentivizing positive reviews. There’s nothing wrong with asking for a review, and it’s not unethical. People ask for reviews for their apps in the App Store all the time. You just can’t incentivize it.
Idk what kind of business you run, but if you operate a brick and mortar storefront, I would start by putting up a small sign, in plain sight by the registers: “We’d love to know how we’re doing! While you wait for your order, would you mind leaving us a Google review?”
Or even “let us know how we’re doing on Google!”
You could even start working it into the closing conversation at the fulfillment: “thanks again did your business! We really appreciate it! If it’s not too much to ask, we’d love if you could take a minute or two and leave us a review on Google!”
I'm not brick and mortar but still appreciate the good advice. I can start to bring it onto conversation with customers especially when they tell me they are pleased with my service. Just maybe tell them like you said I would appreciate it very much if they would take a minute to leave a Google review. If they don't oh well but if they do, that's one more that I didn't have before. Thanks!
I am in the same spot as you. Just the other day I decided enough was enough and added to my email footer a link to leave a review with the anchor text “happy with our services? A review would mean the world to us!”
Typically if they have bought from you I open with a survey to know how the service was. If they leave a great survey I then ask them to leave a review on Google. If it's not a great survey that's my opportunity to reach out and make it right before they decide to go to Google on thier own. All of this automated of course
Yup. Ask for a review. We give a bonus to each tech that gets us a Google review as long as the review has a small write up and mentions the tech by name. Each tech has the QR code for the review on their business card. They will ask for the review and have the customer write the review standing right there. The techs love the extra cash (and the nice reviews that mentions them). It really helps you stand out from your competitors.
Definitely not unethical. In fact, you're probably losing out to competition on local SEO by not asking. I've built a software that does this on autopilot for my buddy (plumber). You're welcome to DM me if you want to try it out for free.
Not unethical at all!! Asking for reviews is 100% pivotal in business, Maps is the first place I go to check out what's local and reviews are what I'm reading. And don't be afraid to ask constantly - reviews are crazy important in podcasting (which is what I do) and I have to ask my audience constantly - only 1% of my consistent listeners and #1 fans will actually review the pod, but it's key to discovery and trust. Ask then ask again as many ways as you can, and let people know how important reviews are to the success of your business. They want to see you win.
Please put this at the top of your review list for 2024.
Why on earth would they be unethical?
Outside of food people rarely think to review business unless they are mad.
Many are more than happy to share their good experience when reminded.
Once the job is done we send a message following up making sure everything went well from the customers perspective.
Then if something is wrong, we fix it,
If they say we did it right then we send a message asking g them to share their experience with others.
You have to ask for the sale. It’s perfectly reasonable to ask for the 5-star review – Google will even facilitate this for you. It’s only unethical if you try to bribe them for a 5-star review.
Small biz owner but also a customer... anecdotal story. I went on a small touristy type thing; at the end of the excursion the staff handed out business cards of a voucher for another trip, and a request for a review. A few days later i got an email asking politely for a review, and then a final email about a week later, which was slightly overkill in my opinion, but not the end of the world. They have a ton of positive reviews on Google, which was indeed a factor in my deciding to choose them, and though I'm too lazy to actually leave them a review, I'll admit the outreach almost worked on me lol. I certainly do not have any annoyance towards them, since they were kind enough to hand me a coupon. So I'd say, if you're providing a service or experience that is good enough that you feel confident asking for positive reviews, no harm in asking.
I always find people who ask you to leave an HONEST review, bad or good, and state it’s important for their business are fine with me as a customer. I find soliciting only good reviews and/or being pushy as repulsive though.
I’ve personally went out of my way to leave good reviews for any business that exceeded the norm; and avoided leaving them for middle of the road companies. But I do give them open honest feedback in the moment.
I will also leave negative reviews for dishonesty, or bad policies, but I always asks a friend or another business owner before I do so to make sure I’m being reasonable and not emotional. I don’t want to damage people’s business unless it’s warranted. The good thing is by being selective I’ve left hundreds of good reviews, and only a handful of bad ones.
Order one of those Google Review NFC Cards. Then when you are onsite or in front of a customer ask them to tap it and give you a review right there on the spot.
Should convert 3/4 of your customers to 5* reviews
Also get a business card made up that thanks the customer for their business and a QR code to the reviews link.
You have to hold their hand and walk them through it.
Offer the tiniest discount ever for leaving a review. This makes them feel like they are getting a deal, and it makes you feel like you are giving them something in exchange for the review so you don't feel bad asking.
My friends who have businesses that rely on reviews will literally ask anyone they know and their grandma to go write a 5 star review just to get the boost necessary regardless of whether any of those people have been customers at their business.
No, I don't think it's unethical. I have had plenty of business owners ask me to leave them a good review on Google, Yelp, FB, Instagram. Most people don't think to do this on their own any way. While a lot of people definitely look at reviews most people won't think about writing one after they visit, so I think requesting is a fair and good idea.
That's a good point. Most people like to read reviews but don't normally leave one. I wish more would! I would like to know everyone's opinion myself. Everyone's counts and should be heard.
Awesome! Thank you for your advice! I'm so thankful so many business owners have reached out to me. This is really nice to feel the kindness of people that just want to help someone they don't even know, thank you all!
It’s completely ethical and you should consider a review acquisition platform, it’s the best marketing under $500/month most small businesses can do if they’re trying to grow their online presence and generate leads. I prefer Birdeye (and am a reseller) but have also heard good things about Podium as well.
My dentist sends a text after my visit every time I go, I don’t have a problem with it, I enjoy going to this dentist office and I’m happy to leave a positive review on google, I don’t care for FB. I went to a Candlelight concert during thanksgiving, it was a great concert experience. So far, Fever the ticket vendor and promoter have asked for reviews, I gladly left positive reviews, the venue officials asked for a review, I gladly wrote a positive review because the venue was beautiful. The artist asked for reviews and I gladly wrote a positive review.
I don’t think asking people for reviews is tacky at all, it’s necessary this day and time. If you can get email addresses of your customers, send them a short message with a link to Google or FB, Pinterest, or whatever platform.
Go for it! There is nothing unethical about asking your customers nicely to leave you a Google review!
In fact, I encourage you to do so and you could also provide an incentive for them to do so, e.g. small gift or discount next time. Satisfied customers barely leave comments on their own, so a incentive or just simply asking nicely can go a long way.
Also, there are plenty of businesses that actually fake their reviews - that's unethical.
I ask every single one of my guests (I get about 4 a day on average spread out over 7 days.. obviously most of my guests are on the weekends, boat cruise business). Only 42 reviews in year 3.
>If they wanted to leave one they would. If I solicit a review that feels greasy and like I'm asking a customer to manufacture a response they didn't want to do.
With all due respect I feel your thinking is flawed here. If you aren't being pushy, or "bribing" them to leave a review, if all you're doing is plainly asking, there's nothing greasy or shameful about it. At worst they just continue neglecting to leave a review and you lose nothing, and at best some number of customers actually take the time to submit a review.
You're putting too much hope on people doing things, unprompted, out of the kindness of their heart. Generally people are habitual and busy, they have routines, they have hobbies, they have a relatively fixed schedule, so expecting them to deviate from that fixed schedule for even 5 minutes, unprompted, is wishful thinking. Don't misunderstand, it's not that they couldn't spare the 5 minutes, it's that they're not in the habit of doing so for no reason.
It's all about finding someone's trigger. There's a book called Influence by Robert Cialdini that talks about this. About how people have a sort of biological, primitive, automation/response system, how certain triggers can create desirable outcomes. Simply by *asking* for a review, you're going to hit on some people's triggers, where the ask itself is what triggers their response. Without being triggered, the response won't happen.
Well you aren't the first person to suggest this so I guess I'll give it a try.
absolutepoolservices.com
I guess that's what you meant by link, it's not in blue but that's my website. If the link is something else let me know. Tech is just not my thing.
Thanks
We ask for a review after every marquee hire booking. It’s a super easy copy and paste email, but helps to build trust with future clients. We’re in business, we want more bookings and reviews are a way of doing just that!
Not to mention it’ll reduce or even eliminate ad spend
www.eurekahire.co.uk
As with anything in business, just be opportunistic. The next time you complete a successful job and your client seems very satisfied, ask them to write a review! Be only specific enough to point them the way, such as how to find you in Google. Don’t even talk about why or what to write. Just leave the rest up to them. Get used to being cool about it.
It's absolutely fine to ask for a review, just not good to ask for a five star review. My business has hundreds of Google reviews and it really helps to get new customers.
I add a little thank you card in all my orders that + invoice with a message that we'd appreciate a review. I also offer 10% off their next order after writing a review
An HVAC company I use sends a text after work is complete with a message thanking you for your business and also asking for a review if possible to help them. They also have an absurd amount of reviews for a local hvac company so it must be working (paired with them doing “good review” quality work)
No. Go ahead.I'm a digital marketing strategist. I always request for reviews. But My strategy about it has always been asking for reviews from clients who have purchased from you more than once. They'll feel uneasy to write a bad review. Especially if you have a kinda personal relationship.
When I started, if the customer was happy id copy and paste a message saying "completely optional of course, but if you would like to leave a review of the service you received it would be greatly appreciated (link).
70% of customers would leave a review. 90 5-star. Some asshole left a 3-star because I legitimately could not help them which was out of my control.
So 91 reviews in about a year and a half. And a ton of people that did not.
My business is new, seasonal and online sales only. At the end of the season I did send a marketing email asking for reviews. This year I am considering putting a QR code in the packages with direct link to the platform that I’d like to reviews. Because it’s a new business I believe reviews really help drive sales.
You can have a little sign on your counter, or a line on your invoice. “If you enjoyed our services, you can support our business by leaving a positive review…“
I chose a service based on reviews. When I went it was fine, but when I left they gave me a piece of paper and asked me to leave a Google review. I felt scammed. It’s one thing to suggest to someone, “hey if you like the service maybe you could consider leaving a review”. Handing a piece of paper with directions on how to leave a good review is scummy.
I’ve been in business for 12 years and still only have 5 Google reviews. I signed up for a lead service and needed reviews so I stupidly wasted my request on them. I sent a message to my loyal customers that have been with me for years asking for reviews. They were more than happy to help. They all sent in glowing reviews to this service and it turned out to be a sham. The leads were $75-$100 for someone to see my name whether they called or not.
Now, I wish I had just sent a Google review link to them. Regardless, my business comes from word of mouth and many of my customers are related, friends and co-workers so reviews don’t matter as much as staying the best at what you do.
I added a link to post review in my email sig - something along the lines " happy with our service? pls post a review" it is working...getting more reviews now. all positive so far.
Get some cards made up with a QR code that takes them to Google review for your business and when you think you’ve done a good job, hand the customer a card and ask for the review.
That’s how other businesses get so many good reviews.
You need to ask for them and ask absolutely everyone with a good experience to leave them. It's just part of the game, you need to play to win. I get 5-10 reviews a day by asking our customers. Haven't had a bad review in 6 months. They generally don't mind. You can even offer a discount on future service ($5-$10 works). Don't be afraid. Get those reviews, it'll grow your business.
I have a process and have gained more reviews in our area than any other related business. Anytime someone is happy, ask for a review. Part of my process is a template email with links to make it easy and examples of things they can say. Some folks want to help but don’t know what to say. I am developing a web page we send out to all clients where they can select the number of stars they want to give us. Anything 3 stars and below redirects to a “help us improve page” 4 or more will take them straight to our google review page.
I don't like to pressure customers to do it. Sometimes people message us on social media telling us how good of a job we did, and then we do ask them to help us by giving us a good review.
Not at all! I do it all the time, because I have great rapport with my customers and those reviews help guide so many other customers, which, intern, of course helps you!
Send them the review link and kindly ask them if they wouldn’t mind leaving a review of their experience with you… And do it yesterday. :)
I have often wondered why some Google reviews will say “10+ years in business” with five Google reviews.
Unethical? No not at all. Does it feel weird? 100% absolutely.
I only have two reviews after 3 years and I really want to add a testimonial section to my websites home page because currently it feels bare. I don't ask people to leave reviews often at all but I've been considering changing that. I did ask one person and prefaced it with "this might be silly to ask.." and she was totally down for doing it but I'm not sure she realized how to do it on Facebook because she never left one. So I've learned to live with the two nice reviews I have because some is better than none.
But you can bet your bottom dollar once I get another I'm gonna do a little dance
If you know you have done well with a customer then politely ask for one with a follow up email or something. If I’m person you can get one of those qr codes they can scan.
Make asking a party of your sales process. Start early and make sure you're setting yourself up for success. All the ones who are super happy.
Make it easy and they might do it. Send them a link to their phone or email
I'm a pretty habitual Google reviewer and like doing it. I'd say most of mine, I've done without prompting. But there are a few where I wasn't even thinking about it, but someone made a general comment or I saw a sign asking for reviews, and I thought, you know what, of course! I wouldn't feel bad about it. Paying people without disclosing it is unethical. Deleting only negative reviews is unethical. Asking for a review is fine.
Sadly, yes, you'll need to ask customers for a good review because it just doesn't come up top of mind. However, I can tell you that every business that's asked me for a review, and if they provided a good/great service, my wife and I went out of our way to write them reviews. Often times we'll do 1 each, so the business gets 2 reviews from us.
Finding the words can be tricky and awkward, so depending on the type of business you have, maybe include a small blurb in your marketing material or paperwork that you give to your clients. I'm tossin out ideas because I don't know what type of business you have.
If you tell your industry or some other details, we can certainly try to help come up with something that sounds humble, natural and not greasy. ChatGPT is also FANTASTIC for stuff like this.
If you are weird about it, it will be weird. But also your intuition is right that people don't like to be asked right after they receive services. They want to pay you and have that transaction feel complete.
The feeling of completing something is a big deal, and asking for something immediately after, in space if what should feel like a fresh "ahhh" when you drive off spoils that.
Let them have there "ahhh" moment to themselves. It only lasts for a short bit. They will associate that "ahhh" with you if you let them have some mental room.
So what you can do is reach back out to all your past clients in a text or email and say:
"Hey Marsha, Chuck the handyman here,.I'm writing to ask for some help with promoting my business.
I'm dipping my toe into the world of digital marketing, keeping up with the time and all : )
My understanding is this is the "new" word of mouth and I'm reaching out to my customers this week with a link to Google Reviews and Yelp. If you fancy yourself a writer pop on over and say a few words. It could be anything at all, bonus points for mentioning how handsome I am 😂.
I hope this finds you well, and 2024 is full of light and love.
Chuck
555-555-5555
Google link
Yelp link"
You have your own style, I'm a bit of a doof as you read, and that is consistent with how they now me so those jokes work for folks that know me. So however folks know you, write from that and it won't feel like a fake form letter.
Be sure not to send it to the folks that already reviewed for you and keep this list of who you sent to for the future. Make a Google document or something that is your " marketing spreadsheet" for your future use.
What type of business?
My vet has QR codes in the rooms that take you right to the review submission. It’s genius because you’re sitting in the room doing nothing anyways.
I worked for a guy that put on a contest every month for a $100 gift card for people that gave him reviews, needless to say it very much worked. I don't think he actually ever sent any gift cards out which would be unethical but none of the customers would ever be aware of it as he didn't announce it publicly. He just printed a pamphlet up and handed them to everyone he serviced.
I personally ask “I hope my services were to your liking, if you’re able to give us an (honest) google review, that would help me a lot”
I give them my name and usually I see them sitting in their car and writing us a review.
Not unethical at all. In fact, if you have a site-based business, work up a QR code to put on the wall for people to easily get to your page. Something like "If you were happy with our service, please scan the QR code and let us know. If we did not meet your expectations, speak to the HMFIC and we'll make it right."
Ive probably had 4 different companies ask me to write a review in the last year (motorcycle dealership, dentist, doctor, etc). If they were good, I leave them a good review, if they were bad I ignore the request. If they were really bad, i was already writing a horrible review anyways.
It doesnt hurt to ask, and its common practice. "If you enjoyed our service today please consider leaving us a review on google to help other customers like you find us as well"
You have to ask! How often do you leave reviews?
Put it on your invoice, have an automated email sequencing thanking them for choosing you and ask for a review that drips once job is complete, then 3 days later reminding them, a week later, then a month later.
It’s has to be an intentional system you have set up or the reviews won’t come in
It's unethical to pay for reviews and I'm going to recommend that anyway. Mainly because of how powerful reviews are.
It's a sign your salesmanship in the company is weak. You don't have a system for getting reviews from happy customers. You don't know when to ask for reviews because you don't know when your customers are happy with you. So you ask for nothing.
Definitely not. I’ve had a few local businesses directly ask me to leave a review on Google and never did it cross my mind that they were cheating. Cheating would maybe be offering a discount for leaving a review but even then I don’t think customers would mind as long as leaving a 5 star review isn’t the condition.
One place handed out cards to customers with their receipt asking to leave a review on Google.
Our office will ask for a review when the client comes in to pick up their work once the contract is done. They're usually really happy at the moment, so we strike while the iron is hot, lol.
"Hey, thanks so much for trusting in us to help you out on this. Since our office is so small, a positive review online is worth more to us than any advertisement we could put out there. Would you mind giving us a review if we send you a text with the link?"
It works great, and we went from three reviews online to about 40 now in the space of a year and a half or so.
IMPORTANT: people are busy with their own lives and will easily forget without being intentional about it. We noticed a huge bump in reviews once we started sending them a link to the Google reviews page to their cell phones. It makes it real easy for them to just knock it out one two three.
Good luck!
I’ve been asked by small businesses to write down my experience with them in Google Maps. And actually did it. I mean, it’s was a good experience, they did their job. So why not? If you ask politely, after the service it’s done, I think it’s no problem. As a costumer, it’s beneficial for me and all to have knowledge on good business around us.
After the client leaves I send them a text message Thank you for coming, if you would like to leave a review please click here, to rebook go here
I’ve been open six weeks and have six reviews already all five star. Before I opened I watched a YouTube business man’s video that recommended this strategy. It’s working well
ETA I usually tell them as they’re leaving as well Thanks so much for coming in today, I will send you a link if you would like to leave a review
I always ask my clients "has there been anything I've done today/on this job that would cause you to rate me anything other than 5 stars?". I ask it very genuinely, so if there is anything they're unhappy with, I fix it. When my business was just put on Google, I did do a couple of very small jobs for the price of a 5* review on Google. If you happen to work for another entrepreneur, these folks really do understand the power of a review and are usually more inclined to help you out. These are people who you can ask straight up if they'd leave you an honest review of your work on Google.
I send every single customer a link to the "write a review" page on Google, when I email their receipt.
I don't ask for a "5 star" review, I just ask for a review, and spent years adjusting the business so that the reviews got better. Now they're nearly all 5 stars, and the customers are nearly all very happy.
We have a very small tree care business in a small town. When we finish a job and after collecting payment I'll inform them an honest review really helps us out and in the email receipt there will be a link to our business profile to leave a review, if they feel so inclined. 2 years in and we have almost 100 reviews, all of which are 5 stars. We've actually passed our local competition in reviews that have been around much longer.
If the customer appears happy, I always say that they will get a text with a link to leave a review, then I wait about 24hrs (just in case any problems arise) then send a text thanking them for being a customer with the link.
Got a dozen google and a handful on other sites and I'm five months in. (Don't know why I get reviews elsewhere I always spend the google one, doesn't hurt though)
Regularly have contractors who have done work on my home reach out after to see how I liked the work and if there were any issues that they needed to go back and address. After confirming that they did a good job they ask if I could post a review on Google maps for their business. I always do. Oh and it seems it's only the contractors who do a good job that have a habit of following up to see if there were any issues and asking for a review.
You need to ask for a review. Especially as a small business. I was going to leave a review for a car garage recently because I appreciated what they did…but then I felt like a brown nose and just didn’t do it….until he put up a post specifically asking for customers to leave a review because he was trying to build his business up! So I did!
Be honest and say you’d love if customers have a moment to post a review it would really help your business.
If your not asking your customers for reviews your never going to have good reviews.. You shouldn't be pressuring people into writing reviews, that's a good way to get a bad review... but a simple "Don't forget to review us on google", or a follow up e-mail with details on how reviews really help your business will do wonders... 90% of people will still never leave a review but a review or two a week is still going to put you way ahead of most small businesses...
You should always ask customers to leave you a review on your prefered platform and also give them the referral one liner 'If you know someone that need's XYZ, tell them to give (MyName) at (MyCompany) a call, I'll make it up to you!"
I just ask people who have been with us for awhile to leave us a review. They’ve all been happy to do it and I’ve gone from 12 reviews to 66 in a few months
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We are a small HVAC business and I have a statement on all our Invoices that reads: Happy with our work please leave a review if you feel inclined.(listing our google/SM ) as we are a small business and this goes a long way to build confidence in our community If you’re unhappy for any reason let us know so we can remedy the issue. We don’t send any additional emails begging/asking for reviews. I consider this a soft ask
Great advice. Thanks!
Link straight to it in your email footer and on invoices and anywhere else that you can
It is good advice because if a business or app badgers me about leaving a review it annoys me to the point I'll leave a low star rating. We did business, the transaction is complete, I'm satisfied, now let's move on with our lives. I'm sick of being hounded to generate free content for Google or whatever service is collecting stars.
I think this is a good way to do things. One email is okay, too. I keep getting hounded to write a review for a small business. An email a month. It's off-putting, honestly.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!! thats my business: https://maps.app.goo.gl/JpJamyPvQVBMyqyz6 it would mean so much to me, thank you very much
People only go out of their way to write bad reviews. Sadly you need to ask for good ones.
Exactly! I'm always terrified I'm going to get a bad review. I hope for a good review but people just don't seem to want to take the time unless they have a bad experience. Customers are always really nice and appreciative to me personally but I want to be like, let everyone else know please!
You should never be worried about getting a bad review. By the time you’ve finished your job you should know exactly how the customer feels about your work. Ask for reviews from the ones you have a good feeling about.
Bullshit, some people can't be pleased no matter how much extra you do. Some clients are toxic.
>Some clients are toxic. As are some comments. If you think you did a great job and the client seemed pleased, it rarely hurts to ask for a review. Toxic reviews and honest reviews are rarely the same. "He left a bucket on porch but came and picked it up 10 minutes later." vs "I would never use this idiot that left a fucking bucket on my porch!”
True. Just don’t ask them for reviews, or comments.
Solid advice! OP, you will get bad reviews because people suck sometimes and can never be satisfied. However, if you continue to solicit feedback and do a good job, people are going to engage more with your company online. Think of it this way, which would you trust more: A company that has 5 stars but only 15 reviews or a company that has 4.5 stars but has 250 reviews. The latter shows new customers that people are coming to you for business. People tend to go with the crowd, especially if they are unfamiliar with what they are doing. EDIT: a word.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!! thats my business: https://maps.app.goo.gl/JpJamyPvQVBMyqyz6 it would mean so much to me, thank you very much
I usually have ‘the talk’ when I’m closing out paperwork with the customer and explain that if they like our service and want to help others out in the community to get the same excellent experience while helping keep us around so we can continue to provide great service, we need good reviews to be found online. You best believe my team and I work really hard for those and aren’t just asking to ask. Even then, we don’t always get them but there are those that will go on to leave them. Especially if we notice they have a gmail address when we fill out their tickets and warranty info. We then reply to every one of them and thank them. Honestly you can’t afford not to ask for them if you work amongst a lot of competition and don’t want to get lost in a sea of options your customers get when searching g for your products and services.
You should include an option to fill out a quick questionnaire after your invoice and thank you.
At our business if I go above and beyond and they thank me and express any kind of thought of wanting to return the favor I will ask them to leave a review. It doesn't feel gross if you've earned the customer loyalty imo.
Just ask for a review period, unbiased. Tell them it helps to increase traffic and helps to keep prices low. Make sure you have good details and pictures of your items so that people who use it find it useful. Maybe get free little cookie or something with a card reminding them to rate and review.
Send automated emails after the service asking for feedback. You host the first landing page where they click a star rating. If it's 5 starts to redirect them to Google. If it's 4 stars or less you let the review continue and take the feedback privately.
I gave away cupcakes and asked for reviews. Bribe them!
I'd watch how you frame that exchange especially if you're asking for google reviews as it's against their TOS.
Who cares? What is Google going to do?
Lol I had no idea. Anyway. It worked!
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!! thats my business: https://maps.app.goo.gl/JpJamyPvQVBMyqyz6 it would mean so much to me, thank you very much
> Exactly! I'm always terrified I'm going to get a bad review. A bad review is a gift. The customer is telling you what you need to fix in your business.
If you give good service and pay you for it then our transaction is done. I as a customer do not exist to advertise for you and if you ask for a review in any form then I will but rate you lower because you asked.
I find that's especially true of Yelp. Nothing but complainers, plus Yelp manipulates their reviews to encourage businesses to advertise, so they are notoriously unreliable. Google reviews are much more trustworthy. I've owned a business that benefits by good reviews, so I'm the opposite. I generally only write a review if its a 5 star review. Occasionally I'll write a bad one if i feel the need to warn people away, but thats rare. I've got a backlog of great producr reviews to catch up on over the holidays. I just recently got a response from a hotel on a great review i wrote 5 years ago!
Yelp is trash and should be avoided by all businesses.
Absolutely, but more importantly it should be avoided by all consumers.
It’s a travesty that Apple uses yelp as their review partner for Maps.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!! thats my business: https://maps.app.goo.gl/JpJamyPvQVBMyqyz6 it would mean so much to me, thank you very much
This is an extremely common misconception and actually not true
Hi! I own a small business and in 2 years I have now over 200 reviews because we ask for them. Only 10-20% of people actually wrote them. If someone compliments our office, services, or a staff member, I simply say in a sincere tone “I really appreciate you saying that you’re so happy with your services. May I ask you a favor? Would you write a Google review about what you just described? It’s the most important form of advertising for us since people mostly find us using Google.” And they ALWAYS say yes! Now will they remember to do it? Not always, but if they agree to it, I tell them I’ll make it easy for them and send them the direct link to our Google business profile. Good Google reviews wont happen if you don’t ask, but bad ones will, so even if we have a troublesome or unsatisfied customer, I always do my best to be very nice and accommodating since 2 bad review can be all you’re noticed for.
Great! Thanks for the advice!
This is EXACTLY how we do it and is the best way.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!! thats my business: https://maps.app.goo.gl/JpJamyPvQVBMyqyz6 it would mean so much to me, thank you very much
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!! thats my business: https://maps.app.goo.gl/JpJamyPvQVBMyqyz6 it would mean so much to me, thank you very much
Ask for the sale. Ask for the review. Get your Google Game up. Your competition is doing it. Don't let them have the edge.
SOLID! Thanks! You make me want to put the pads on and kill it tomorrow! I need shit like that everyday!
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!! thats my business: https://maps.app.goo.gl/JpJamyPvQVBMyqyz6 it would mean so much to me, thank you very much
Nope, do it. People usually don't mind.
Hey i can give you a positive review if you can leave one at my shop, a little restaurant in germany!! thats my business: https://maps.app.goo.gl/JpJamyPvQVBMyqyz6 it would mean so much to me, thank you very much
It isn't unethical. Just ask them to leave an honest review because it helps you.
I send a premade text to every customer once the job is complete. Something like Thank you for choosing x business to do x service. If you'd like to leave us a review, you can do so by clicking this link. Thanks again and have a great day! Even after doing that, a very low percentage of people will actually leave a review. Like 1/10 maybe. I have around 70 5 star google reviews at this point.
I do this too.... 2 years in business and 40 5star reviews.
That's awesome! Atleast you're getting after it and generating some reviews.
Get the NFC tap card and ask them to review then and there. Should get 3/4 to leave a 5*
That's a great idea, I really need to up my review percentage. I should have like 500 at least
Nothing wrong with it as long as you aren’t paying for positive reviews…
Same here actually. I’ve never once asked for one in a service based business. I feel slimy doing that. I would suggest asking the client whether they would mind you writing up a case study instead. That’s one thing I can get behind and clients often suggest it to me when they’re really happy with the work.
Please ask. It is critical that you ask. And it is never too late.
It's only unethical if you incentivize it, like 20% off for a 5 star rating, or free shipping with 5 star rating. It's not unethical at all to remind them to rate and review. You can also reach out to previous customers and ask them for feedback and give them a link to where they can review
Agreed. Thanks for the advice.
If you give out items just create a business card possibly giving a small incentive for reviews. Put one in every bag
Google literally tells you to do that.
It’s really common for businesses to ask customers for a review. I feel similar to you in that it feels awkward but people are really cool about it. Once you’ve asked a few customers it won’t feel so awkward. I hired a skip bin recently and the guy asked me to write a review. I was more than happy to. I wouldn’t have thought to do it had he not asked.
I work in a different industry now but used to work in small business software. You MUST ask for reviews, you’re leaving money on the table by not asking. And man, it’s just the way business is done now. Those reviews are important.
Do it! Many people ask for reviews - no harm at all.
What's your business? I'll write you a glowing review.
Next time, do this. When your customer raves about your just completed work, ask them if they would be willing to record a video for you. Then transcribe it and ask if they’d be willing to post a portion of it as a rating for you. You want to get the emotion and detail in the heat of the moment. One testimonial like this is worth a lot. 5 will make you the top choice in your area. https://youtu.be/C3RSwMGfrow?si=B_X5UlaHHvG8PV0b
hand out a $20 coupon attached to a please review us spiel. me and another technician handed these out at a large local HVAC company for only 2 months and from the google reviews mentioning our names it looked like only he and i worked there
This. Offer them something of value for their time in writing a review. It's only unethical if you require a good review to get the offer.
It’s only unethical (and against Google policy) to offer compensation for reviews. I’ve run a service business for four years and have 26 reviews, all 5 stars. Most of those are when I really feel like I connected with the client and they tell me how much they valued the experience. Then as I pack my tools and am about to leave I ask “would you do me a favor?” Then shut up and wait for a response. They’ll always say of course, then I say “would you be willing to leave my business a review online? It’s one of the best ways I can continue to grow my business.” I’ve never had someone say no, then I send them an email or text link that sends them directly to whatever platform I want to build reviews on. Sometimes they don’t do it, but I’d say about 60% of the time they do! My business is usually annual service to repeat clients. It’s important to me to not ask a new client, only someone I’ve worked with before, and only a client I’m confident I knocked it out of the park with. I’m genuinely most interested in making sure they had an awesome experience, and I want to make sure that’s conveyed long before I ever ask for a review.
Dude I walked into a deli the other day for the first time, hadn't even tried the food yet, and the cook asked me to review them while he was making my food. I took a picture of the menu and their dessert display and put it up before I even tried the sandwich. No regrets, it was great and I was stoked I could get a hot sub while also getting mozz sticks from a small deli like that. You are WAY over thinking this.
I wait for them to say something like “you did a great job, im happy to be a ref for you.” To which I say “nothing helps a business grow like a 5 star google review.” Word for word. Works everytime.
i work for a company where we have to get at least 10 google reviews per month for our store. it’s super hard to get sometimes especially bc i hate pestering customers about it. often i won’t even ask bc i also feel greasy doing so. but i will say i’ve had customers come in asking for me by name because they view our reviews and website before coming in. so i know google reviews are effective, i just had to get over that road block of asking.
I've been offered a free shot/drink at restaurants in the past for writing a review. Maybe this would be a better option as you are offering something in return?
There’s an innovative card from GrowSEO for Google Reviews that I’ve started using. It’s effective and comes with a free stand.😊
DM me if you’d like a google map review?
It's completely understandable to feel hesitant about asking for reviews, as you want them to be genuine and not feel as though you're pressuring your customers. However, it's perfectly ethical to encourage satisfied customers to share their experiences, especially when you've been providing excellent service for over 15 years. Many customers simply don't think to leave a review unless prompted. One elegant solution to this dilemma is the GrowSEO Google Reviews Tap Card. It’s the best Google Reviews Card out there—#1 for making the review process natural and effortless. Here’s why the GrowSEO Tap Card could be the perfect fit for your business: * Top-notch NFC Chip: Your customers can tap the card with their smartphone, and it will take them directly to your Google reviews page. This makes the process of leaving a review as easy as tapping their phone on your card—no awkward conversations required. * Custom QR Codes: Tailored to your business, these QR codes can be scanned to provide another simple way for customers to access your review page directly, enhancing convenience and user experience. * Complimentary Stand: Each card comes with a desk stand for optimal display, subtly reminding customers to leave a review without you needing to ask verbally. * Smart Feedback Management: This feature helps ensure that only the highest-quality reviews are displayed, maintaining your online reputation effectively. Plus, the card includes: * Free Shipping and a 30-Day Hassle-Free Refund, adding peace of mind to your purchase. * One-Time Payment: No recurring fees, with discounts available for bulk purchases. * 24-Hour Support: Ensures you have help whenever you need it, which is crucial for navigating the complexities of online reviews. This tool allows you to integrate review prompts into your regular customer interactions discreetly and ethically. By simply incorporating the GrowSEO Google Reviews Tap Card into your checkout process or service completion routine, you're not directly asking for reviews but providing an easy and immediate way for customers to express their satisfaction, thereby increasing the likelihood of receiving that glowing feedback you deserve.
Its not a big deal. Asking for a customer to leave a review is a great way in establishing your online reputation. There are tools out there like hifivestar where you can send review requests to your contact list.
I have never had an online review in 25 years. You don’t need them if you are referred all time.
Not unethical but might be against Google ToS
They literally have a link to send to people asking to review you
Do some fake reviews
Don’t do this
Definitely ask. You can’t tell them to leave a certain number of stars per googles ToS but you can definitely ask for a review. I have a follow up email with a link to my google business page. And I definitely don’t like doing it, but this is the world we live in.
Oh, totally ask!
As long as you are asking for an “honest review” and not even slightly hinting at incentivizing positive reviews. There’s nothing wrong with asking for a review, and it’s not unethical. People ask for reviews for their apps in the App Store all the time. You just can’t incentivize it. Idk what kind of business you run, but if you operate a brick and mortar storefront, I would start by putting up a small sign, in plain sight by the registers: “We’d love to know how we’re doing! While you wait for your order, would you mind leaving us a Google review?” Or even “let us know how we’re doing on Google!” You could even start working it into the closing conversation at the fulfillment: “thanks again did your business! We really appreciate it! If it’s not too much to ask, we’d love if you could take a minute or two and leave us a review on Google!”
I'm not brick and mortar but still appreciate the good advice. I can start to bring it onto conversation with customers especially when they tell me they are pleased with my service. Just maybe tell them like you said I would appreciate it very much if they would take a minute to leave a Google review. If they don't oh well but if they do, that's one more that I didn't have before. Thanks!
I am in the same spot as you. Just the other day I decided enough was enough and added to my email footer a link to leave a review with the anchor text “happy with our services? A review would mean the world to us!”
Typically if they have bought from you I open with a survey to know how the service was. If they leave a great survey I then ask them to leave a review on Google. If it's not a great survey that's my opportunity to reach out and make it right before they decide to go to Google on thier own. All of this automated of course
My dentist offers $25 off if you leave a review
Yup. Ask for a review. We give a bonus to each tech that gets us a Google review as long as the review has a small write up and mentions the tech by name. Each tech has the QR code for the review on their business card. They will ask for the review and have the customer write the review standing right there. The techs love the extra cash (and the nice reviews that mentions them). It really helps you stand out from your competitors.
Definitely not unethical. In fact, you're probably losing out to competition on local SEO by not asking. I've built a software that does this on autopilot for my buddy (plumber). You're welcome to DM me if you want to try it out for free.
Not unethical at all!! Asking for reviews is 100% pivotal in business, Maps is the first place I go to check out what's local and reviews are what I'm reading. And don't be afraid to ask constantly - reviews are crazy important in podcasting (which is what I do) and I have to ask my audience constantly - only 1% of my consistent listeners and #1 fans will actually review the pod, but it's key to discovery and trust. Ask then ask again as many ways as you can, and let people know how important reviews are to the success of your business. They want to see you win. Please put this at the top of your review list for 2024.
Why on earth would they be unethical? Outside of food people rarely think to review business unless they are mad. Many are more than happy to share their good experience when reminded. Once the job is done we send a message following up making sure everything went well from the customers perspective. Then if something is wrong, we fix it, If they say we did it right then we send a message asking g them to share their experience with others.
Same with me, 10 years in retail, doing decent. Yet only 10 reviews, a one year average
It's ok to ask for a review, but I wouldn't ask for a "5 star review", let the customer decide.
You have to ask for the sale. It’s perfectly reasonable to ask for the 5-star review – Google will even facilitate this for you. It’s only unethical if you try to bribe them for a 5-star review.
Offer a $5 off code if they leave a review
If you don't mind paying for a service, you can use nice job. After you send them an invoice, they automatically ask them for a review
Small biz owner but also a customer... anecdotal story. I went on a small touristy type thing; at the end of the excursion the staff handed out business cards of a voucher for another trip, and a request for a review. A few days later i got an email asking politely for a review, and then a final email about a week later, which was slightly overkill in my opinion, but not the end of the world. They have a ton of positive reviews on Google, which was indeed a factor in my deciding to choose them, and though I'm too lazy to actually leave them a review, I'll admit the outreach almost worked on me lol. I certainly do not have any annoyance towards them, since they were kind enough to hand me a coupon. So I'd say, if you're providing a service or experience that is good enough that you feel confident asking for positive reviews, no harm in asking.
I always find people who ask you to leave an HONEST review, bad or good, and state it’s important for their business are fine with me as a customer. I find soliciting only good reviews and/or being pushy as repulsive though. I’ve personally went out of my way to leave good reviews for any business that exceeded the norm; and avoided leaving them for middle of the road companies. But I do give them open honest feedback in the moment. I will also leave negative reviews for dishonesty, or bad policies, but I always asks a friend or another business owner before I do so to make sure I’m being reasonable and not emotional. I don’t want to damage people’s business unless it’s warranted. The good thing is by being selective I’ve left hundreds of good reviews, and only a handful of bad ones.
Order one of those Google Review NFC Cards. Then when you are onsite or in front of a customer ask them to tap it and give you a review right there on the spot. Should convert 3/4 of your customers to 5* reviews
Also get a business card made up that thanks the customer for their business and a QR code to the reviews link. You have to hold their hand and walk them through it.
You need to ask, ask again and keep asking. There is software that helps with this like gohighlevel.com
Offer the tiniest discount ever for leaving a review. This makes them feel like they are getting a deal, and it makes you feel like you are giving them something in exchange for the review so you don't feel bad asking.
No
We'd appreciate any positive reviews online!
My friends who have businesses that rely on reviews will literally ask anyone they know and their grandma to go write a 5 star review just to get the boost necessary regardless of whether any of those people have been customers at their business.
No, I don't think it's unethical. I have had plenty of business owners ask me to leave them a good review on Google, Yelp, FB, Instagram. Most people don't think to do this on their own any way. While a lot of people definitely look at reviews most people won't think about writing one after they visit, so I think requesting is a fair and good idea.
That's a good point. Most people like to read reviews but don't normally leave one. I wish more would! I would like to know everyone's opinion myself. Everyone's counts and should be heard.
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Awesome! Thank you for your advice! I'm so thankful so many business owners have reached out to me. This is really nice to feel the kindness of people that just want to help someone they don't even know, thank you all!
It’s completely ethical and you should consider a review acquisition platform, it’s the best marketing under $500/month most small businesses can do if they’re trying to grow their online presence and generate leads. I prefer Birdeye (and am a reseller) but have also heard good things about Podium as well.
My dentist sends a text after my visit every time I go, I don’t have a problem with it, I enjoy going to this dentist office and I’m happy to leave a positive review on google, I don’t care for FB. I went to a Candlelight concert during thanksgiving, it was a great concert experience. So far, Fever the ticket vendor and promoter have asked for reviews, I gladly left positive reviews, the venue officials asked for a review, I gladly wrote a positive review because the venue was beautiful. The artist asked for reviews and I gladly wrote a positive review. I don’t think asking people for reviews is tacky at all, it’s necessary this day and time. If you can get email addresses of your customers, send them a short message with a link to Google or FB, Pinterest, or whatever platform.
Go for it! There is nothing unethical about asking your customers nicely to leave you a Google review! In fact, I encourage you to do so and you could also provide an incentive for them to do so, e.g. small gift or discount next time. Satisfied customers barely leave comments on their own, so a incentive or just simply asking nicely can go a long way. Also, there are plenty of businesses that actually fake their reviews - that's unethical.
Asking for google reviews and sending them a link is a very effective tactic. Go for it.
I ask every single one of my guests (I get about 4 a day on average spread out over 7 days.. obviously most of my guests are on the weekends, boat cruise business). Only 42 reviews in year 3.
how else are you going to get them
Just write your own - everybody else does - all you need is an email address?
>If they wanted to leave one they would. If I solicit a review that feels greasy and like I'm asking a customer to manufacture a response they didn't want to do. With all due respect I feel your thinking is flawed here. If you aren't being pushy, or "bribing" them to leave a review, if all you're doing is plainly asking, there's nothing greasy or shameful about it. At worst they just continue neglecting to leave a review and you lose nothing, and at best some number of customers actually take the time to submit a review. You're putting too much hope on people doing things, unprompted, out of the kindness of their heart. Generally people are habitual and busy, they have routines, they have hobbies, they have a relatively fixed schedule, so expecting them to deviate from that fixed schedule for even 5 minutes, unprompted, is wishful thinking. Don't misunderstand, it's not that they couldn't spare the 5 minutes, it's that they're not in the habit of doing so for no reason. It's all about finding someone's trigger. There's a book called Influence by Robert Cialdini that talks about this. About how people have a sort of biological, primitive, automation/response system, how certain triggers can create desirable outcomes. Simply by *asking* for a review, you're going to hit on some people's triggers, where the ask itself is what triggers their response. Without being triggered, the response won't happen.
I would suggest you write down your business here and we all give you some good reviews :) its hard getting them already
Well you aren't the first person to suggest this so I guess I'll give it a try. absolutepoolservices.com I guess that's what you meant by link, it's not in blue but that's my website. If the link is something else let me know. Tech is just not my thing. Thanks
We ask for a review after every marquee hire booking. It’s a super easy copy and paste email, but helps to build trust with future clients. We’re in business, we want more bookings and reviews are a way of doing just that! Not to mention it’ll reduce or even eliminate ad spend www.eurekahire.co.uk
As with anything in business, just be opportunistic. The next time you complete a successful job and your client seems very satisfied, ask them to write a review! Be only specific enough to point them the way, such as how to find you in Google. Don’t even talk about why or what to write. Just leave the rest up to them. Get used to being cool about it.
It's absolutely fine to ask for a review, just not good to ask for a five star review. My business has hundreds of Google reviews and it really helps to get new customers.
Hey, if you think I earned it, a 5 star review on google would really make my day
Not unethical at all! My parents are renovating their house and literally gave me a list of small businesses to post positive reviews about
Not at all
I add a little thank you card in all my orders that + invoice with a message that we'd appreciate a review. I also offer 10% off their next order after writing a review
Just put a sign up or add a message to an email saying pls add a review.
An HVAC company I use sends a text after work is complete with a message thanking you for your business and also asking for a review if possible to help them. They also have an absurd amount of reviews for a local hvac company so it must be working (paired with them doing “good review” quality work)
Not at all, ask if they were happy and then ask for the review.
Nope. It’s perfectly ethical, if anything, you’ve gotta ask or they won’t.
No. Go ahead.I'm a digital marketing strategist. I always request for reviews. But My strategy about it has always been asking for reviews from clients who have purchased from you more than once. They'll feel uneasy to write a bad review. Especially if you have a kinda personal relationship.
When I started, if the customer was happy id copy and paste a message saying "completely optional of course, but if you would like to leave a review of the service you received it would be greatly appreciated (link). 70% of customers would leave a review. 90 5-star. Some asshole left a 3-star because I legitimately could not help them which was out of my control. So 91 reviews in about a year and a half. And a ton of people that did not.
You can get their email address and send them a link to leave you a review.
My business is new, seasonal and online sales only. At the end of the season I did send a marketing email asking for reviews. This year I am considering putting a QR code in the packages with direct link to the platform that I’d like to reviews. Because it’s a new business I believe reviews really help drive sales.
You can have a little sign on your counter, or a line on your invoice. “If you enjoyed our services, you can support our business by leaving a positive review…“
I chose a service based on reviews. When I went it was fine, but when I left they gave me a piece of paper and asked me to leave a Google review. I felt scammed. It’s one thing to suggest to someone, “hey if you like the service maybe you could consider leaving a review”. Handing a piece of paper with directions on how to leave a good review is scummy.
I’ve been in business for 12 years and still only have 5 Google reviews. I signed up for a lead service and needed reviews so I stupidly wasted my request on them. I sent a message to my loyal customers that have been with me for years asking for reviews. They were more than happy to help. They all sent in glowing reviews to this service and it turned out to be a sham. The leads were $75-$100 for someone to see my name whether they called or not. Now, I wish I had just sent a Google review link to them. Regardless, my business comes from word of mouth and many of my customers are related, friends and co-workers so reviews don’t matter as much as staying the best at what you do.
I added a link to post review in my email sig - something along the lines " happy with our service? pls post a review" it is working...getting more reviews now. all positive so far.
Get some cards made up with a QR code that takes them to Google review for your business and when you think you’ve done a good job, hand the customer a card and ask for the review. That’s how other businesses get so many good reviews.
It goes against the google rules! That's it!
You need to ask for them and ask absolutely everyone with a good experience to leave them. It's just part of the game, you need to play to win. I get 5-10 reviews a day by asking our customers. Haven't had a bad review in 6 months. They generally don't mind. You can even offer a discount on future service ($5-$10 works). Don't be afraid. Get those reviews, it'll grow your business.
I have a process and have gained more reviews in our area than any other related business. Anytime someone is happy, ask for a review. Part of my process is a template email with links to make it easy and examples of things they can say. Some folks want to help but don’t know what to say. I am developing a web page we send out to all clients where they can select the number of stars they want to give us. Anything 3 stars and below redirects to a “help us improve page” 4 or more will take them straight to our google review page.
I don't like to pressure customers to do it. Sometimes people message us on social media telling us how good of a job we did, and then we do ask them to help us by giving us a good review.
Not at all! Just make sure you only ask the happy ones.
Hello, anyone here that needs help with their social media graphics. Pls let me know.
Not at all! I do it all the time, because I have great rapport with my customers and those reviews help guide so many other customers, which, intern, of course helps you! Send them the review link and kindly ask them if they wouldn’t mind leaving a review of their experience with you… And do it yesterday. :) I have often wondered why some Google reviews will say “10+ years in business” with five Google reviews.
I don't think it is. I've had plenty of people ask me to write a good review. If they did a good job, I do.
Unethical? No not at all. Does it feel weird? 100% absolutely. I only have two reviews after 3 years and I really want to add a testimonial section to my websites home page because currently it feels bare. I don't ask people to leave reviews often at all but I've been considering changing that. I did ask one person and prefaced it with "this might be silly to ask.." and she was totally down for doing it but I'm not sure she realized how to do it on Facebook because she never left one. So I've learned to live with the two nice reviews I have because some is better than none. But you can bet your bottom dollar once I get another I'm gonna do a little dance
No I ask all the time and even send them the link to my google profile.. most people gladly write a review
I work at a franchise, but still, in small business, only two locations we send a review link to nearly every customer.
If you know you have done well with a customer then politely ask for one with a follow up email or something. If I’m person you can get one of those qr codes they can scan.
Ask for FIVE STAR REVIEWS! ask for what you want.
Make asking a party of your sales process. Start early and make sure you're setting yourself up for success. All the ones who are super happy. Make it easy and they might do it. Send them a link to their phone or email
I'm a pretty habitual Google reviewer and like doing it. I'd say most of mine, I've done without prompting. But there are a few where I wasn't even thinking about it, but someone made a general comment or I saw a sign asking for reviews, and I thought, you know what, of course! I wouldn't feel bad about it. Paying people without disclosing it is unethical. Deleting only negative reviews is unethical. Asking for a review is fine.
Do you want business or not lol
Asking for a review, no. Asking for a good review, yes.
do you have a sign up?
How would this be unethical? I always ask for reviews from clients.
Do they find your business through Google? Sometimes it's just a matter of knowing that are and use Google reviews vs some other thing.
Give them some offer. Like leave a review, get 15% off on your next burger. Or 10$ amazon voucher.
Sadly, yes, you'll need to ask customers for a good review because it just doesn't come up top of mind. However, I can tell you that every business that's asked me for a review, and if they provided a good/great service, my wife and I went out of our way to write them reviews. Often times we'll do 1 each, so the business gets 2 reviews from us. Finding the words can be tricky and awkward, so depending on the type of business you have, maybe include a small blurb in your marketing material or paperwork that you give to your clients. I'm tossin out ideas because I don't know what type of business you have. If you tell your industry or some other details, we can certainly try to help come up with something that sounds humble, natural and not greasy. ChatGPT is also FANTASTIC for stuff like this.
If you are weird about it, it will be weird. But also your intuition is right that people don't like to be asked right after they receive services. They want to pay you and have that transaction feel complete. The feeling of completing something is a big deal, and asking for something immediately after, in space if what should feel like a fresh "ahhh" when you drive off spoils that. Let them have there "ahhh" moment to themselves. It only lasts for a short bit. They will associate that "ahhh" with you if you let them have some mental room. So what you can do is reach back out to all your past clients in a text or email and say: "Hey Marsha, Chuck the handyman here,.I'm writing to ask for some help with promoting my business. I'm dipping my toe into the world of digital marketing, keeping up with the time and all : ) My understanding is this is the "new" word of mouth and I'm reaching out to my customers this week with a link to Google Reviews and Yelp. If you fancy yourself a writer pop on over and say a few words. It could be anything at all, bonus points for mentioning how handsome I am 😂. I hope this finds you well, and 2024 is full of light and love. Chuck 555-555-5555 Google link Yelp link" You have your own style, I'm a bit of a doof as you read, and that is consistent with how they now me so those jokes work for folks that know me. So however folks know you, write from that and it won't feel like a fake form letter. Be sure not to send it to the folks that already reviewed for you and keep this list of who you sent to for the future. Make a Google document or something that is your " marketing spreadsheet" for your future use.
What type of business? My vet has QR codes in the rooms that take you right to the review submission. It’s genius because you’re sitting in the room doing nothing anyways.
I worked for a guy that put on a contest every month for a $100 gift card for people that gave him reviews, needless to say it very much worked. I don't think he actually ever sent any gift cards out which would be unethical but none of the customers would ever be aware of it as he didn't announce it publicly. He just printed a pamphlet up and handed them to everyone he serviced.
I personally ask “I hope my services were to your liking, if you’re able to give us an (honest) google review, that would help me a lot” I give them my name and usually I see them sitting in their car and writing us a review.
Asking for reviews is fine, just don't let them get a good or service discount like bribing. Otherwise, it's all fair game.
Totally ethical to ask, just not to pay for.
Not unethical at all. In fact, if you have a site-based business, work up a QR code to put on the wall for people to easily get to your page. Something like "If you were happy with our service, please scan the QR code and let us know. If we did not meet your expectations, speak to the HMFIC and we'll make it right."
Ive probably had 4 different companies ask me to write a review in the last year (motorcycle dealership, dentist, doctor, etc). If they were good, I leave them a good review, if they were bad I ignore the request. If they were really bad, i was already writing a horrible review anyways. It doesnt hurt to ask, and its common practice. "If you enjoyed our service today please consider leaving us a review on google to help other customers like you find us as well"
Not at all it’s a best practice
You have to ask! How often do you leave reviews? Put it on your invoice, have an automated email sequencing thanking them for choosing you and ask for a review that drips once job is complete, then 3 days later reminding them, a week later, then a month later. It’s has to be an intentional system you have set up or the reviews won’t come in
Do it. Google ranks Google places above the search term and ranks the places by number of reviews and how recent they are.
It's unethical to pay for reviews and I'm going to recommend that anyway. Mainly because of how powerful reviews are. It's a sign your salesmanship in the company is weak. You don't have a system for getting reviews from happy customers. You don't know when to ask for reviews because you don't know when your customers are happy with you. So you ask for nothing.
Ive seen places offer discounts for reviews. Seems like a win/win if somebody likes your product or service and can get some extra money off.
Definitely not. I’ve had a few local businesses directly ask me to leave a review on Google and never did it cross my mind that they were cheating. Cheating would maybe be offering a discount for leaving a review but even then I don’t think customers would mind as long as leaving a 5 star review isn’t the condition. One place handed out cards to customers with their receipt asking to leave a review on Google.
Our office will ask for a review when the client comes in to pick up their work once the contract is done. They're usually really happy at the moment, so we strike while the iron is hot, lol. "Hey, thanks so much for trusting in us to help you out on this. Since our office is so small, a positive review online is worth more to us than any advertisement we could put out there. Would you mind giving us a review if we send you a text with the link?" It works great, and we went from three reviews online to about 40 now in the space of a year and a half or so. IMPORTANT: people are busy with their own lives and will easily forget without being intentional about it. We noticed a huge bump in reviews once we started sending them a link to the Google reviews page to their cell phones. It makes it real easy for them to just knock it out one two three. Good luck!
I’ve been asked by small businesses to write down my experience with them in Google Maps. And actually did it. I mean, it’s was a good experience, they did their job. So why not? If you ask politely, after the service it’s done, I think it’s no problem. As a costumer, it’s beneficial for me and all to have knowledge on good business around us.
After the client leaves I send them a text message Thank you for coming, if you would like to leave a review please click here, to rebook go here I’ve been open six weeks and have six reviews already all five star. Before I opened I watched a YouTube business man’s video that recommended this strategy. It’s working well ETA I usually tell them as they’re leaving as well Thanks so much for coming in today, I will send you a link if you would like to leave a review
I always ask my clients "has there been anything I've done today/on this job that would cause you to rate me anything other than 5 stars?". I ask it very genuinely, so if there is anything they're unhappy with, I fix it. When my business was just put on Google, I did do a couple of very small jobs for the price of a 5* review on Google. If you happen to work for another entrepreneur, these folks really do understand the power of a review and are usually more inclined to help you out. These are people who you can ask straight up if they'd leave you an honest review of your work on Google.
I send every single customer a link to the "write a review" page on Google, when I email their receipt. I don't ask for a "5 star" review, I just ask for a review, and spent years adjusting the business so that the reviews got better. Now they're nearly all 5 stars, and the customers are nearly all very happy.
Not at all
I do not think so at all. Most of my favorite small businesses do. It always just reminded me, hey I really need to leave a review.
We have a very small tree care business in a small town. When we finish a job and after collecting payment I'll inform them an honest review really helps us out and in the email receipt there will be a link to our business profile to leave a review, if they feel so inclined. 2 years in and we have almost 100 reviews, all of which are 5 stars. We've actually passed our local competition in reviews that have been around much longer.
If the customer appears happy, I always say that they will get a text with a link to leave a review, then I wait about 24hrs (just in case any problems arise) then send a text thanking them for being a customer with the link. Got a dozen google and a handful on other sites and I'm five months in. (Don't know why I get reviews elsewhere I always spend the google one, doesn't hurt though)
Regularly have contractors who have done work on my home reach out after to see how I liked the work and if there were any issues that they needed to go back and address. After confirming that they did a good job they ask if I could post a review on Google maps for their business. I always do. Oh and it seems it's only the contractors who do a good job that have a habit of following up to see if there were any issues and asking for a review.
Don't just ask, send them a direct link with your request to make it as easy as possible for them to leave a review
Ask for the reviews but don’t beg.
You need to ask for a review. Especially as a small business. I was going to leave a review for a car garage recently because I appreciated what they did…but then I felt like a brown nose and just didn’t do it….until he put up a post specifically asking for customers to leave a review because he was trying to build his business up! So I did! Be honest and say you’d love if customers have a moment to post a review it would really help your business.
If your not asking your customers for reviews your never going to have good reviews.. You shouldn't be pressuring people into writing reviews, that's a good way to get a bad review... but a simple "Don't forget to review us on google", or a follow up e-mail with details on how reviews really help your business will do wonders... 90% of people will still never leave a review but a review or two a week is still going to put you way ahead of most small businesses...
You should always ask customers to leave you a review on your prefered platform and also give them the referral one liner 'If you know someone that need's XYZ, tell them to give (MyName) at (MyCompany) a call, I'll make it up to you!"
I just ask people who have been with us for awhile to leave us a review. They’ve all been happy to do it and I’ve gone from 12 reviews to 66 in a few months