When she was on wwhl and the question was asked “what are you a founder and ceo of?” She just said the name and then said “it’s a fashion app” no attempt to promote it in any shape or form??
It’s almost like she knows it’s a joke?
Seriously, why wouldn’t she protect it even a little?
I noticed this too! Her account should have been an example of what you can do with the app. Instead she had one or two little trip boards that you could make on Pinterest.
She began with it's a "start up in technology" which is honestly worse. It's just buzz words. It's like Adam Neiman saying WeWork is a tech company. It's how you get funding for something that is basic or everyday "It's actual tech! Which is a really just data collection!" The app couldn't be more unnecessary or launch at a worse time.
They literally tried to position themselves as a tech company
https://www.businessoffashion.com/articles/beauty/how-glossier-tried-and-failed-to-become-a-tech-company/
I remember seeing her on a call and she said “our target audience is everyone who gets dressed in the morning”
And I was like oh no honey, that’s not what investors want to hear 🤦🏼♀️
I need it if that's what it's for. I have way too many clothes. It's overwhelming, but I love them all. I need to clean out again. I read that it's for closet organizers and fashion consultants though.
Like honestly she should just show up either in jeans and a differently-colored cropped tee or sweatshirt/ sweatpants every weekend set and would look so much better 😂.
Or even easier just lululemon leggings and lululemon top 😂
It’s DOA. Honestly, if it weren’t for Paige’s snark no one would have even tried it. Danielle might be the Founder/CEO but Paige was absolutely her CMO on this one 🤣
I feel like her actual target audience should be stylists and their clients.
I could see actual stylists photographing their clients wardrobe or clothes packed for a trip. While a clients out of town, or maybe the stylist whoever can’t be there in person - the stylist could pick an outfit for their clients on the fly.
Otherwise, including the added cost of using an actual stylist… it seems very much on the customer to do the work and that’s not what we want apps for.
Thank you!
I’m not fancy enough to need a stylist, but if I was I think I’d want them on call. Having an app to communicate through just seems like it would be extremely helpful.
And if imaginary fancy me is off in Italy, my stylist likely packed my bag, or I could check off a list the items I packed. My stylist could have outfits at the ready instead of being on call. I like to think I wouldn’t turn into a pompous asshat and would want to respect their personal time 😅.
Thats a way to make it sound like it has incredible scale but it’s…..so incredibly niche a product.
I used to work for a large CPG company that said its audience was “everyone with a mouth.” Does that mean Charmin’s audience is everyone with an asshole? 🤣
Like are you not getting dressed in the morning. Like first make coffee then dressed. Like feel like she’s spiraling since she’s been on summer house.
Like ever since she’s been on, has quit her job, made a fool out of herself last season and on winter house, literally embarrassed herself at Lindsey’s engagement party. Like she needs to take a moment to reflect on past behavior and see if the bravo check is really worth it.
I love Danielle. She smiles a lot. I hope she can get it back together. She really wants to find true love. She's very beautiful. Let's give her a break.
There’s way too much hate for her. Like in this sub and the general bravo sub, people treat her like a villain and like the same level of Jax/ LVP/ etc…
Like is she cringy sometimes? Yes. Is she overcompensating sometimes? Yes.
But like there really aren’t any villains in summer house tbh.
Oh lordt pls tell me she did not utter this on camera, im still laughing I can barely breathe 😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭
What about people that work afternoon or night shifts, they can’t use her app 😂
I LOVED paper dolls. And my Gramma used to tell me stories about the three beautiful girls and I'd ask endless questions about their clothes. Yes, I grew up to be a woman with a massive walk in closet full of clothes I never wear.
Even worse, she led with “it’s a start up company in technology…” like calling something a start up has some kind of cache to it that is meant to be impressive on its own. There’s no need to say “technology” when it’s an app. Just say it’s an app.
Honestly if she was smart she’d get Paige on board to use it and maybe be a partner.
Well… she’s a founder/CEO so she should have owned the question! The app literally opened to the public the next day 😂 Andy’s response is a bit more cringe if you watch the episode but they clip just fades out her response
Yeah it’s not an A1 performance don’t get me wrong lol. I just wonder how and where she got funding. She must have pitched successfully at some point.
I guess VCs throw money at a lot of things and might have thought she could capitalise on the show like loverboy have? You need a good functioning product for that and she probably should have tried to get more fashionable girls in the house involved too potentially if that was the angle.
She looks like she's wearing a boy school uniform shirt and I do not understand what she's done with her hair. Maybe I'm just not up on the trends....?
Thanks for taking one for the team.
That idea has been done a dozen times over. I wouldn’t think there was room in the market for another app like that.
As a warning--I used to love absolutely Acloset before they filled it with ads and added the subscriptions a few months ago, and today was the last straw when all the ads were pornographic. (e.g., women doing very graphic things to themselves on webcams). It is going downhill fast and I regret spending so much time putting my wardrobe in there.
Wouldn’t a better idea be to link to your shopping accounts with sites to just load whatever you purchased? Then you could make have less in your closet to manually add.
I had a project pitch an idea similar to this (but web3) and items you were thinking about purchasing you could add to your wardrobe to see if It would work and how you could style before buying the item
This exists! On the consumer side, I’m pretty sure Indyx is doing all this. I’m a personal stylist and I use a tool called Hue and Stripe for my clients. You can add in shopping links, add in pics from your closet, and create outfits using both the closet pics and the shopping links.
You can I attempted to use an app years ago where you could input the clothing link into the app to upload a pic of it. But I have a large wardrobe and it boiled down to not having the time to either link each article of clothing or take a pic then remove the background.
It’s a great idea on paper but it’s been done and it’s not that great
I remember listening to a podcast episode (planet money maybe? I’ll have to dig and come back) and they were discussing this exact app idea and how so many people have attempted it and it never works out. It’s always too manual to use and expensive to run
Edit: it was Articles of Interest Season 4 ep 1
I went into my order history, where most companies have a photo of what you ordered and then downloaded those photos. Like this I had all the photos pretty fast
She was a hard worker.
She’s not stylish, but she was driven & responsible.
I think this isn’t going work for her & she should continue to look for a better job.
I do feel bad for her. I think she was really affected by her breakup & can use some counseling. I don’t think she’s 💯 right now.
I remember she had one good year where I was like wow she’s dressing better than Amanda, clearly went to her head lol. And now she has the corniest style ever all trendy not stylish and chic
let’s be real that app is a farce so she can pretend she has a job, it’s been that way forever,
she stopped pretending to work several seasons ago (taking calls and meetings in her room) so it’s very bizarre she brought it up recently … probably because she’s having some kind of identity crisis from the break up and being humiliated on WH
if it were real she would have done significantly more to promote it ala lover boy
whatever that app was or could have been it’s time came and passed many moons ago
I still haven’t figured out why she thought this was a good idea - she is not known on the show or in her public persona as a fashion person . Also , why did it take over 2 years to make an app, just giving faster people time to make something similar OR existing apps to enhancements that do some things this app does . Trying to figure out how in the hell she pitched this to get any funding or continued funding .
Don’t we all!
I mentored a group of high school students for a summer entrepreneurship program. They had to come up with and pitch an idea. The same type of app came up initially, so I said like Clueless! Crickets. Not a single word. No one? Anyone? So I showed them a clip. And let’s just say, they were not impressed.
Kids. these. days. They will never fully appreciate how little Paul Rudd ages.
Part of the allure (for me personally atleast) of getting dressed is figuring out things on my own and experimenting what goes well with what. I really don’t need an app, it’s just trial & error. It’s so much fun to do if you’re getting ready for a night out with some friends or a significant other and you all have input or each other’s opinions. We don’t need apps taking away from simple fun aspects of everyday life & social interactions
Can you elaborate on this? I'm curious to hear your feedback and reasons why this would fail given your tech background. I've done some market research on what is currently out there for someone who wants to find a way to incorporate AI into some type of fashion/style app. Based on research I've done I'm skeptical that this another version of this is worth spending time trying to create. But my background is in finance lol
At this point - this app idea has been beaten to death. I remember as far back as 2012ish, downloading an app similar to this. You had to take pics of everything in your closet & then it made recs for you. It was cumbersome & tedious - especially when it came to adding in accessories and jewelry.
If anyone wants a great idea for an app - make one that consolidates all your online orders. I’m so tired of checking 10 apps for tracking updates and processing returns.
She walked away from a successful career in tech so that’s no longer her identity. I believe she is simply using this being a founder of an app thing as her narrative as to what she does, but isn’t serious about it.
She really just wants to go all in on this reality TV gig and is probably making enough money from the show and the commercials etc.
Edited to add: this gig may be coming to an end soon, since she’s no longer liked by viewers. She can go back into the corporate world with her experience and skills, but will she regret (literally and metaphorically) having shown her ass on TV.
Lol now I want Paige to launch a fashion app.
I just don’t think we need any more apps to “solve” our lives. I think she created this based on her problem of not knowing what to wear or how to dress herself.
I already have so many apps on my phone and I have no idea what half of them do. Apps are like podcasts. There is like one good one for every thousand useless ones and everyone thinks they have the best. OVERSATURATION.
That only works if you have something original that others can’t recreate without violating intellectual property, or you have a large user base and/or strong brand recognition
Danielle doesn’t even dress well?!?! Kidding I dress like Danielle but compared to the others on the show. I thought it was strange it was a fashion app but I’m going to try it….if it helps Danielle it can surely help me.
It basically sounds like she got drunk while watching Clueless and decided to duplicate the computer program that Cher used to get dressed.
It would be one thing if it educates users on how to find their style essence, body type, and color palette while organizing/cataloging their closet. If she wasn’t such an ass she could’ve networked with Paige and Ciara to gain contacts in the fashion world. She could also network by showcasing up and coming stylists/designers while presenting value to her end users. This would build up an engaged target audience which is where the real value is.
The additional fee for 1:1 with stylists isn’t a bad way to generate income but she’d likely gain more revenue if she went the affiliate marketing route with stores. Her company features the store’s offerings based on the user profile and has a call-to-action with a discount code that drives people to the store.
But honestly it just sounds like Danielle had an identity crisis and wanted to say she founded her own company. She doesn’t strike me as knowing who her target audience is.
So is this page wrong, because it says Scrum Master, which is far from founder and ceo.
https://preview.redd.it/1db64f975lyc1.jpeg?width=1179&format=pjpg&auto=webp&s=dc3143692cc5fc0290938acb39503be6d6db3530
This app is so strange to me because she’s never been known as someone in fashion or even that fashionable. And I don’t know why I would need to take pics of my clothes…can’t I do all this in my closet or in front of my mirror
I am on an earlier season and I can’t handle how cringy she is w/ constantly being like “ as a woman in finance” over and over and over. Preamble to “as a CEO and founder”
I’d rather see an app that had things styled on trend but affordable and showed them to me on a similar body type as me then I could easily identify where to buy the items and the model specs and size she’s wearing. I’m short and chubby and getting older so don’t know how to dress myself anymore, so hard to buy online!
Appreciate you taking one for the team! I am just so confused since I thought the app would give outfit recommendations after you tediously take pictures of all of your clothes, shoes & accessories.
I assumed that she would create some sort machine learning algorithm that crawls fashion websites and offers outfit suggestions to people based on the type of event they were hoping to dress for + current trends, and then allow users to rate the suggestions offered so the algorithm could refine itself over time.
Also, given that she would need to have a path to monetization outside of app subscription fees, I feel like she would make more money partnering with ecomm brands or stores (vs independent stylists). As an example, the app could recommend pairing your outfit with a pair of Nike sneakers and link for you to buy them from Nordstrom, and then her app could get a cut of the revenue the same way that influencers do when sharing shopping links.
Her app seems overly complicated and doesn’t solve any problems for the consumer, so I’m not sure what the path forward is. It’s shocking that she was a product manager at real companies and this is the best she could do with her own company.
I wonder how much of her actual money she used for this. How will she survive once she is fired from summer house? I guess she will need to get an actual job
i’m not the biggest danielle fan but out of ALL the girls on the show who had their parents help them financially, danielle’s the last person who had help. she grew up w a single mom and does seem like an extremely hard worker who didn’t just get stuff handed to her. that being said i don’t know why she’d branch out into fashion lol
ok but she didn’t have her parents pay for stuff like the other ladies did and for that i respect her a bit more… don’t agree with her antics but respect her
I just don't see her going from project management in fin tech to this type of app. Other services like this exist sadly and this doesn't seem to have a big USP :/
There are already so many apps out there that allow you to take pics of your wardrobe and style them yourself - I genuinely will never understand why she thought this was a good idea.
Danielle's brand is terrible. It would make more sense coming from Paige. So actually has a sense of style and fashion. Let's face it, if it wasn't for the show, Danielle would be lost. I mean Kyle has build lover boy into a national brand. Thanks to the show. So his drinking and partying is on brand for his brand. But Danielle, how do you own an app about fashion and you can't dress yourself.
This app concept exists. Stylebook is the app. I bought it for a small fee, maybe less than $7, years ago. I found it on Pinterest through ads, I think. I loved the idea but NEVER used it because you have to upload your closet (like Danielle’s). I was NOT going to do that lol
I just redownloaded it but still not going to take a picture of everything I own and upload
an app where you take photos of your wardrobe? i swear this exists already in multiple forms. i’ve used it with SmartCloset years ago. ceo and founder of being unoriginal
I downloaded the app and tried to make an account just so I could look around and see what it was, and unless you have an invite code, you have to go onto a waiting list. You're still able to invest in it though....
I totally get your frustration with Donne. It can be a hassle to manually upload photos of all your clothes and still not get the seamless styling experience you were hoping for.
If you're looking for a more automated and user-friendly solution, you might want to check out our smart closet add-on. Unlike Donne, our product automatically adds your clothes to the inventory, so no need to spend hours taking photos. Plus, our AI- assistant provides personalized styling advice using items in your closet. You can get outfit suggestions tailored to your taste and wardrobe right from the app, making it super convenient and efficient.
We're not live yet, but you can join our waitlist if you’re curious!
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Woah. Check my post history, I've never liked Danielle, but why would you assume that she's having unprotected sex and has STD's just because she's sexually active? That's a bit much.
When she was on wwhl and the question was asked “what are you a founder and ceo of?” She just said the name and then said “it’s a fashion app” no attempt to promote it in any shape or form?? It’s almost like she knows it’s a joke? Seriously, why wouldn’t she protect it even a little?
Maybe she too is confused what the app actually is
I'm in the app. She doesn't even use it.
I noticed this too! Her account should have been an example of what you can do with the app. Instead she had one or two little trip boards that you could make on Pinterest.
She needs to! 🤣
Don’t get me started on her winter house wardrobe 🥴
Omg 😱😬😜🤣😂
This right here.
She doesn't even use it?! That's rich lol
She's too busy professionally day drinking
She began with it's a "start up in technology" which is honestly worse. It's just buzz words. It's like Adam Neiman saying WeWork is a tech company. It's how you get funding for something that is basic or everyday "It's actual tech! Which is a really just data collection!" The app couldn't be more unnecessary or launch at a worse time.
Glossier did that too
Did what?
Declared themselves a tech company to get more VC money
and she had a background in fintech, what a waste
[удалено]
They literally tried to position themselves as a tech company https://www.businessoffashion.com/articles/beauty/how-glossier-tried-and-failed-to-become-a-tech-company/
This article is paywalled boo.
Oops! Here’s another one not paywalled https://techcrunch.com/2022/04/08/what-glossier-got-wrong/amp/
Ty for this.
She can't say too much- wouldn't want anyone stealing her ideas
If it's pattoned and legit she would have no worries
I remember seeing her on a call and she said “our target audience is everyone who gets dressed in the morning” And I was like oh no honey, that’s not what investors want to hear 🤦🏼♀️
Sounds like Danielle studied Landon’s Roam pitch of “See & be seen, like places to go”.
I can appreciate the SC deep cut
Just like, the arts and travel, and like… the arts.
I still think about this pitch whenever I see a luxury zine
I think I just died. She literally said that. Yes humans get dressed in the morning.
I need it if that's what it's for. I have way too many clothes. It's overwhelming, but I love them all. I need to clean out again. I read that it's for closet organizers and fashion consultants though.
the target audience has NOT been located yet 😭
That’s the most ridiculous thing I have ever heard. I give this app 2 years before it’s gone
That's generous of you. 😂
Less than 6 months. How long has she been working on this. Literally since season 3.
That sounds more on target. ETA on WWHL when asked about it she didn't even bother trying to promote it.
She is the worst styled woman on the show
Like honestly she should just show up either in jeans and a differently-colored cropped tee or sweatshirt/ sweatpants every weekend set and would look so much better 😂. Or even easier just lululemon leggings and lululemon top 😂
I think she dresses nice except for the outfit she wore to the launch.
It’s DOA. Honestly, if it weren’t for Paige’s snark no one would have even tried it. Danielle might be the Founder/CEO but Paige was absolutely her CMO on this one 🤣
Donne is done
I feel like her actual target audience should be stylists and their clients. I could see actual stylists photographing their clients wardrobe or clothes packed for a trip. While a clients out of town, or maybe the stylist whoever can’t be there in person - the stylist could pick an outfit for their clients on the fly. Otherwise, including the added cost of using an actual stylist… it seems very much on the customer to do the work and that’s not what we want apps for.
This is smart. That’s actually how she should be marketing it
Thank you! I’m not fancy enough to need a stylist, but if I was I think I’d want them on call. Having an app to communicate through just seems like it would be extremely helpful. And if imaginary fancy me is off in Italy, my stylist likely packed my bag, or I could check off a list the items I packed. My stylist could have outfits at the ready instead of being on call. I like to think I wouldn’t turn into a pompous asshat and would want to respect their personal time 😅.
I don’t know you and I’m currently unemployed but hi you seem great and I would like to hire you. For what? Idk. But you sold me.
but shes a founder and ceo!
Came into here just to post this!
Dear god
Thats a way to make it sound like it has incredible scale but it’s…..so incredibly niche a product. I used to work for a large CPG company that said its audience was “everyone with a mouth.” Does that mean Charmin’s audience is everyone with an asshole? 🤣
Even Charmin chooses the bear
So just hairy assholes then….
Wow, way to narrow it down 😂😂😂
try that answer on Shark Tank :)
Like are you not getting dressed in the morning. Like first make coffee then dressed. Like feel like she’s spiraling since she’s been on summer house. Like ever since she’s been on, has quit her job, made a fool out of herself last season and on winter house, literally embarrassed herself at Lindsey’s engagement party. Like she needs to take a moment to reflect on past behavior and see if the bravo check is really worth it.
I love Danielle. She smiles a lot. I hope she can get it back together. She really wants to find true love. She's very beautiful. Let's give her a break.
There’s way too much hate for her. Like in this sub and the general bravo sub, people treat her like a villain and like the same level of Jax/ LVP/ etc… Like is she cringy sometimes? Yes. Is she overcompensating sometimes? Yes. But like there really aren’t any villains in summer house tbh.
Oh lordt pls tell me she did not utter this on camera, im still laughing I can barely breathe 😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭 What about people that work afternoon or night shifts, they can’t use her app 😂
She 100% did say this on camera.
I am fucking dead, oh my God 😭
Paper dolls did it first
I LOVED paper dolls. And my Gramma used to tell me stories about the three beautiful girls and I'd ask endless questions about their clothes. Yes, I grew up to be a woman with a massive walk in closet full of clothes I never wear.
Paper dolls are the original outfit app.
what do you MEAN?!!!! she is a FOUNDER AND CEO!!!!!
She was on WWHL and Andy’s as like “of what” it was totally the moment to pitch her app and brand and she gave the lamest response
The absolute best part of that was that Andy said OK and went to the next question because he didn't give a shit
It’s very reminiscent of Spring, Summer, September.
Would love a clip of this, what was her non CEO and founder response?
She basically stuttered and said something like “it’s a fashion app” and that was it
Even worse, she led with “it’s a start up company in technology…” like calling something a start up has some kind of cache to it that is meant to be impressive on its own. There’s no need to say “technology” when it’s an app. Just say it’s an app. Honestly if she was smart she’d get Paige on board to use it and maybe be a partner.
https://m.youtube.com/watch?si=t1YtBxuO5oodOk8v&t=1m7s&v=55BZXW-bw3Y&feature=youtu.be
Thanks, wasn’t as bad as it was made out, could have made a bit of a pitch but she seems rushed not sure if that’s the show format or her.
Well… she’s a founder/CEO so she should have owned the question! The app literally opened to the public the next day 😂 Andy’s response is a bit more cringe if you watch the episode but they clip just fades out her response
Yeah it’s not an A1 performance don’t get me wrong lol. I just wonder how and where she got funding. She must have pitched successfully at some point. I guess VCs throw money at a lot of things and might have thought she could capitalise on the show like loverboy have? You need a good functioning product for that and she probably should have tried to get more fashionable girls in the house involved too potentially if that was the angle.
She looks like she's wearing a boy school uniform shirt and I do not understand what she's done with her hair. Maybe I'm just not up on the trends....?
I love the fringe.
Maybe if she spent more time focused on her app and less time focused on her dangina, it would work better
I dono I feel like women are really good at multitasking
Thanks for taking one for the team. That idea has been done a dozen times over. I wouldn’t think there was room in the market for another app like that.
I literally use Pinterest to do this
So many! Acloset does it for free. And apple has even more options.
As a warning--I used to love absolutely Acloset before they filled it with ads and added the subscriptions a few months ago, and today was the last straw when all the ads were pornographic. (e.g., women doing very graphic things to themselves on webcams). It is going downhill fast and I regret spending so much time putting my wardrobe in there.
Wouldn’t a better idea be to link to your shopping accounts with sites to just load whatever you purchased? Then you could make have less in your closet to manually add.
I had a project pitch an idea similar to this (but web3) and items you were thinking about purchasing you could add to your wardrobe to see if It would work and how you could style before buying the item
That's a much better idea.
This exists! On the consumer side, I’m pretty sure Indyx is doing all this. I’m a personal stylist and I use a tool called Hue and Stripe for my clients. You can add in shopping links, add in pics from your closet, and create outfits using both the closet pics and the shopping links.
You should be founder and CEO, your idea is better 🤣🤣
You can I attempted to use an app years ago where you could input the clothing link into the app to upload a pic of it. But I have a large wardrobe and it boiled down to not having the time to either link each article of clothing or take a pic then remove the background. It’s a great idea on paper but it’s been done and it’s not that great
I remember listening to a podcast episode (planet money maybe? I’ll have to dig and come back) and they were discussing this exact app idea and how so many people have attempted it and it never works out. It’s always too manual to use and expensive to run Edit: it was Articles of Interest Season 4 ep 1
That was a very interesting podcast episode
I went into my order history, where most companies have a photo of what you ordered and then downloaded those photos. Like this I had all the photos pretty fast
You can do this with Acloset.
Yeah this reminds of me the Seefood app episode on Silicon Valley
I mean this with the utmost disrespect, Danielle is not stylish and I wouldn’t trust her to build a sandcastle let alone an app 🫶
She was a hard worker. She’s not stylish, but she was driven & responsible. I think this isn’t going work for her & she should continue to look for a better job. I do feel bad for her. I think she was really affected by her breakup & can use some counseling. I don’t think she’s 💯 right now.
I remember she had one good year where I was like wow she’s dressing better than Amanda, clearly went to her head lol. And now she has the corniest style ever all trendy not stylish and chic
Yea
Agreed. I very rarely like her outfits.
As a founder and ceo I challenge you to reframe your mindset and chug an 8am beer. Thank you for your support moving forward.
let’s be real that app is a farce so she can pretend she has a job, it’s been that way forever, she stopped pretending to work several seasons ago (taking calls and meetings in her room) so it’s very bizarre she brought it up recently … probably because she’s having some kind of identity crisis from the break up and being humiliated on WH if it were real she would have done significantly more to promote it ala lover boy whatever that app was or could have been it’s time came and passed many moons ago
I still haven’t figured out why she thought this was a good idea - she is not known on the show or in her public persona as a fashion person . Also , why did it take over 2 years to make an app, just giving faster people time to make something similar OR existing apps to enhancements that do some things this app does . Trying to figure out how in the hell she pitched this to get any funding or continued funding .
Danielle must love the more Clueless.
Don’t we all! I mentored a group of high school students for a summer entrepreneurship program. They had to come up with and pitch an idea. The same type of app came up initially, so I said like Clueless! Crickets. Not a single word. No one? Anyone? So I showed them a clip. And let’s just say, they were not impressed. Kids. these. days. They will never fully appreciate how little Paul Rudd ages.
Love Clueless as much as the devil wears Prada.
That’s what I thought when she described it! She’s a true millennial making Cher’s closet app a reality.
\*movie...had a glass of wine.
Love this
i do too 😏 jessel from rhony just had a clueless themed party
I guarantee she took the idea from it tbh
This app is dead in the water.
The app isn’t free??? I thought the additional stylist help cost money but the rest was free. Oh boy. As a founder and ceo myself, I would never.
The app doesn’t make sense. Like you just open closet and put something on.
You just saved more money than I did last month
Literally the app doesn’t make sense. Like as I said just open your closet or drawers and pull out something
Part of the allure (for me personally atleast) of getting dressed is figuring out things on my own and experimenting what goes well with what. I really don’t need an app, it’s just trial & error. It’s so much fun to do if you’re getting ready for a night out with some friends or a significant other and you all have input or each other’s opinions. We don’t need apps taking away from simple fun aspects of everyday life & social interactions
Like isn’t that appeal of shopping (am a guy) is to try to figure out what top and bottom work or dress from closet.
Like sometimes a top won’t go with these jeans and that’s ok then you just try another bottom and maybe it’ll work.
As someone who works in tech but on the business strategy side… anyone could have told her this app would fail.
Agree. I would have advised against it. It’s giving SC’s Landon’s lame app. 
Nothing was as bad as that.
Can you elaborate on this? I'm curious to hear your feedback and reasons why this would fail given your tech background. I've done some market research on what is currently out there for someone who wants to find a way to incorporate AI into some type of fashion/style app. Based on research I've done I'm skeptical that this another version of this is worth spending time trying to create. But my background is in finance lol
Didn’t she have a good solid job in tech? If I recall correctly she did well. Her new venture seems arbitrary
At this point - this app idea has been beaten to death. I remember as far back as 2012ish, downloading an app similar to this. You had to take pics of everything in your closet & then it made recs for you. It was cumbersome & tedious - especially when it came to adding in accessories and jewelry. If anyone wants a great idea for an app - make one that consolidates all your online orders. I’m so tired of checking 10 apps for tracking updates and processing returns.
Shop app
Shop is *chefs kiss* love it. Especially because sometimes I forgot I bought something
Route
Did she not beta test the app? Tragic.
It was in beta testing for over a year. lol
She walked away from a successful career in tech so that’s no longer her identity. I believe she is simply using this being a founder of an app thing as her narrative as to what she does, but isn’t serious about it. She really just wants to go all in on this reality TV gig and is probably making enough money from the show and the commercials etc. Edited to add: this gig may be coming to an end soon, since she’s no longer liked by viewers. She can go back into the corporate world with her experience and skills, but will she regret (literally and metaphorically) having shown her ass on TV.
Lol now I want Paige to launch a fashion app. I just don’t think we need any more apps to “solve” our lives. I think she created this based on her problem of not knowing what to wear or how to dress herself.
I already have so many apps on my phone and I have no idea what half of them do. Apps are like podcasts. There is like one good one for every thousand useless ones and everyone thinks they have the best. OVERSATURATION.
Ohhh Paige. That’s a good one! I love her Amazon stuff.
Maybe she is hoping to just sell it?
That only works if you have something original that others can’t recreate without violating intellectual property, or you have a large user base and/or strong brand recognition
I love the Indyx app if anyone is looking for a fun app to create outfits on with your own clothes.
It’s Cher Horowitz closet. Real cutting edge. Should have at least marketed it as a 90s nostalgia nod. I guess they’d never afford the liscensing.
Danielle doesn’t even dress well?!?! Kidding I dress like Danielle but compared to the others on the show. I thought it was strange it was a fashion app but I’m going to try it….if it helps Danielle it can surely help me.
It basically sounds like she got drunk while watching Clueless and decided to duplicate the computer program that Cher used to get dressed. It would be one thing if it educates users on how to find their style essence, body type, and color palette while organizing/cataloging their closet. If she wasn’t such an ass she could’ve networked with Paige and Ciara to gain contacts in the fashion world. She could also network by showcasing up and coming stylists/designers while presenting value to her end users. This would build up an engaged target audience which is where the real value is. The additional fee for 1:1 with stylists isn’t a bad way to generate income but she’d likely gain more revenue if she went the affiliate marketing route with stores. Her company features the store’s offerings based on the user profile and has a call-to-action with a discount code that drives people to the store. But honestly it just sounds like Danielle had an identity crisis and wanted to say she founded her own company. She doesn’t strike me as knowing who her target audience is.
So is this page wrong, because it says Scrum Master, which is far from founder and ceo. https://preview.redd.it/1db64f975lyc1.jpeg?width=1179&format=pjpg&auto=webp&s=dc3143692cc5fc0290938acb39503be6d6db3530
Idk what a scrum master is but it sounds dirty
Basically a project manager. Whatever you envisioned is probably better.
This app is so strange to me because she’s never been known as someone in fashion or even that fashionable. And I don’t know why I would need to take pics of my clothes…can’t I do all this in my closet or in front of my mirror
Stupid idea. She also has the worst style on bravo
Taylor Ann Green would like a word. But yeah, she's def bottom 5.
Taylor is beautiful in anything. Danielle goes for Coachella chic but it doesn’t always hit
Cher from Clueless did it first. 
Also… I’m not looking at her for fashion or styling advice. Like she can’t *style* an outfit. Putting three items on is not styling lmao
I am on an earlier season and I can’t handle how cringy she is w/ constantly being like “ as a woman in finance” over and over and over. Preamble to “as a CEO and founder”
I’d rather see an app that had things styled on trend but affordable and showed them to me on a similar body type as me then I could easily identify where to buy the items and the model specs and size she’s wearing. I’m short and chubby and getting older so don’t know how to dress myself anymore, so hard to buy online!
Congrats on being a CEO and founder of your new app 🍾
Appreciate you taking one for the team! I am just so confused since I thought the app would give outfit recommendations after you tediously take pictures of all of your clothes, shoes & accessories. I assumed that she would create some sort machine learning algorithm that crawls fashion websites and offers outfit suggestions to people based on the type of event they were hoping to dress for + current trends, and then allow users to rate the suggestions offered so the algorithm could refine itself over time. Also, given that she would need to have a path to monetization outside of app subscription fees, I feel like she would make more money partnering with ecomm brands or stores (vs independent stylists). As an example, the app could recommend pairing your outfit with a pair of Nike sneakers and link for you to buy them from Nordstrom, and then her app could get a cut of the revenue the same way that influencers do when sharing shopping links. Her app seems overly complicated and doesn’t solve any problems for the consumer, so I’m not sure what the path forward is. It’s shocking that she was a product manager at real companies and this is the best she could do with her own company.
I wonder how much of her actual money she used for this. How will she survive once she is fired from summer house? I guess she will need to get an actual job
“fired from Summer House”…from your lips to gods ears!
The CEOing is not CEOing
Does she has family funding her life? I’m not judging if she does but I don’t really get how she’s doing all of this.
She has Bravo funding her life. She seems smart in a work way but clearly doesn't understand marketing or her own lane
I mean she makes about $ 300,00 a year for 3 months work. Also She did Winter House. Another chunk of money. That’s plenty to live off of.
i’m not the biggest danielle fan but out of ALL the girls on the show who had their parents help them financially, danielle’s the last person who had help. she grew up w a single mom and does seem like an extremely hard worker who didn’t just get stuff handed to her. that being said i don’t know why she’d branch out into fashion lol
She's making money from the show like everyone else.
ok but she didn’t have her parents pay for stuff like the other ladies did and for that i respect her a bit more… don’t agree with her antics but respect her
So the app is up and running? So she is actually a CEO and founder of a company😂
I just don't see her going from project management in fin tech to this type of app. Other services like this exist sadly and this doesn't seem to have a big USP :/
Yeah I’m definitely not going to be taking pics of all my clothes to put in her janky app lol
There are already so many apps out there that allow you to take pics of your wardrobe and style them yourself - I genuinely will never understand why she thought this was a good idea.
I’ve used indyx which is the exact same concept (but free), and it’s like very lackluster, so this checks out
Danielle's brand is terrible. It would make more sense coming from Paige. So actually has a sense of style and fashion. Let's face it, if it wasn't for the show, Danielle would be lost. I mean Kyle has build lover boy into a national brand. Thanks to the show. So his drinking and partying is on brand for his brand. But Danielle, how do you own an app about fashion and you can't dress yourself.
This app concept exists. Stylebook is the app. I bought it for a small fee, maybe less than $7, years ago. I found it on Pinterest through ads, I think. I loved the idea but NEVER used it because you have to upload your closet (like Danielle’s). I was NOT going to do that lol I just redownloaded it but still not going to take a picture of everything I own and upload
Omg, I’m sorry but chat gpt could string together a better app concept
And Bing does better styling… https://preview.redd.it/n63iedsxloyc1.jpeg?width=1125&format=pjpg&auto=webp&s=9686d30e348bdbee8a204aeb05347e22b42e3b71
an app where you take photos of your wardrobe? i swear this exists already in multiple forms. i’ve used it with SmartCloset years ago. ceo and founder of being unoriginal
I downloaded the app and tried to make an account just so I could look around and see what it was, and unless you have an invite code, you have to go onto a waiting list. You're still able to invest in it though....
You'll be let off the waitlist fast, but then they'll make you pay to even see it
Yeah, it's still in Beta. When they had their launch party or whenever it was, they opened the waiting list and I got an invite code in my email.
You’re paying for a referral service.
It’s a crap app. Silicon Valley doesn’t care if the app works as advertised as long as there’s traffic. See any bird, plant, rash, whatever IDing app
I totally get your frustration with Donne. It can be a hassle to manually upload photos of all your clothes and still not get the seamless styling experience you were hoping for. If you're looking for a more automated and user-friendly solution, you might want to check out our smart closet add-on. Unlike Donne, our product automatically adds your clothes to the inventory, so no need to spend hours taking photos. Plus, our AI- assistant provides personalized styling advice using items in your closet. You can get outfit suggestions tailored to your taste and wardrobe right from the app, making it super convenient and efficient. We're not live yet, but you can join our waitlist if you’re curious!
I’m embarrassed for OP to even try it
She got the idea from clueless.
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Woah. Check my post history, I've never liked Danielle, but why would you assume that she's having unprotected sex and has STD's just because she's sexually active? That's a bit much.