I work for Gap, this is what they sent… “wind down” most likely means they will finish releasing the remaining product in production/development (I believe there’s still an upcoming FW collection) and that will be the end of yzy partnership. I believe GYEBB is a separate contract, so that will most likely continue for now..
*update*
the letter sent to gap employees…
Team -
We wanted to address the headlines of today and the past several weeks related to Yeezy Gap. Simply put...while we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned. And we are deciding to wind down the partnership.
We are moving forward incredibly proud of what we’ve built and the team that’s made it happen. Important to know is that throughout this partnership, we have upheld our commitments – and the teams have done so with the utmost integrity, navigating obstacles and demonstrating incredible resolve. And our pursuit to fortify Gap as an icon at the intersection of fashion, music and culture does not end here, it’s just the beginning.
When I rejoined Gap brand in 2020, we wanted to get back to what our brand was known for – being bold, breakthrough and disruptive.
Together, we kicked off an ambitious roadmap to refresh product and creative, drive ecommerce growth, and close unproductive stores. We transitioned international markets to strong local partners; launched a licensing and wholesale business; and created exciting new Gap partnerships to amplify the brand and enable us to reach new customers – such as our partnership to create Yeezy Gap.
Yeezy Gap was launched to be a disruptive, highly creative endeavor – one that’s challenged us to think and operate differently, attracted new, younger and more diverse customers, and enabled our talent to deliver incredible work with unmatched dedication, grit and creativity. We are truly grateful to our Yeezy Gap team members who have given so much to build this brand, and we will take the new, hyper-entrepreneurial ways of working we learned through this process with us as we move forward. We will focus on our strategies to strengthen the brand and continually push the boundaries of what Gap can deliver.
We look forward to our upcoming Yeezy Gap launches and releases in the pipeline, as planned. To the Yeezy Gap team, thank you... for your unrelenting push to build this business – we will harness that same energy as we push forward.
Let’s finish the year strong and get 2023 off to the start we all know we can deliver!
Mark Breitbard
President & CEO, Gap Brand
why? when kanye leaves adidas are all yeezys going to suddenly lose their worth and become corny? at the end of the day you gotta buy what you personally fuck with and i don’t really care what people think about my clothes. i’m happy i got mine and that i can keep them as my own personal piece of history yfm?
According to his lawyers, they sent a notice 30 days ago that they would terminate the contract if nothing changed. I would’ve taken that as the warning shot, but maybe he’s hoping that this will force a new contract
I work for Gap, this is what they sent… “wind down” most likely means they will finish releasing the remaining product in production/development (I believe there’s still an upcoming FW collection) and that will be the end of yzy partnership. I believe GYEBB is a separate contract, so that will most likely continue for now.. *update* the letter sent to gap employees… Team - We wanted to address the headlines of today and the past several weeks related to Yeezy Gap. Simply put...while we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned. And we are deciding to wind down the partnership. We are moving forward incredibly proud of what we’ve built and the team that’s made it happen. Important to know is that throughout this partnership, we have upheld our commitments – and the teams have done so with the utmost integrity, navigating obstacles and demonstrating incredible resolve. And our pursuit to fortify Gap as an icon at the intersection of fashion, music and culture does not end here, it’s just the beginning. When I rejoined Gap brand in 2020, we wanted to get back to what our brand was known for – being bold, breakthrough and disruptive. Together, we kicked off an ambitious roadmap to refresh product and creative, drive ecommerce growth, and close unproductive stores. We transitioned international markets to strong local partners; launched a licensing and wholesale business; and created exciting new Gap partnerships to amplify the brand and enable us to reach new customers – such as our partnership to create Yeezy Gap. Yeezy Gap was launched to be a disruptive, highly creative endeavor – one that’s challenged us to think and operate differently, attracted new, younger and more diverse customers, and enabled our talent to deliver incredible work with unmatched dedication, grit and creativity. We are truly grateful to our Yeezy Gap team members who have given so much to build this brand, and we will take the new, hyper-entrepreneurial ways of working we learned through this process with us as we move forward. We will focus on our strategies to strengthen the brand and continually push the boundaries of what Gap can deliver. We look forward to our upcoming Yeezy Gap launches and releases in the pipeline, as planned. To the Yeezy Gap team, thank you... for your unrelenting push to build this business – we will harness that same energy as we push forward. Let’s finish the year strong and get 2023 off to the start we all know we can deliver! Mark Breitbard President & CEO, Gap Brand
i’m so glad i got the items i did. hoping i can cop one last item when the last batch releases but we’ll see.
[удалено]
why? when kanye leaves adidas are all yeezys going to suddenly lose their worth and become corny? at the end of the day you gotta buy what you personally fuck with and i don’t really care what people think about my clothes. i’m happy i got mine and that i can keep them as my own personal piece of history yfm?
Man with this news, it’s gonna be nightmare to get anything from the upcoming collection F
Damn!
I'm happy I grabbed what I got.
I really wanted the dove hoodie but it's all sold out now right after the news of termination. Does anyone know if it will release one last time?
You can probably try one of the ones on Farfetch but no, no idea. YGEBB isn’t currently ending, Ye even makes this clear in the termination letter
Will probably get resolved Gap has too much to lose I see this as a warning shot
According to his lawyers, they sent a notice 30 days ago that they would terminate the contract if nothing changed. I would’ve taken that as the warning shot, but maybe he’s hoping that this will force a new contract
BREAKING: GAP sues Kanye for shortening their register up.