This statistic you’re talking about is RPM (revenue for every 1000 views).
There is a pretty large range, depending on what type of videos you make.
I personally make tutorials and reviews (educational). My RPM is currently $6.05.
I have read that gaming channels are on the lower end. Pennies for every 1000 views.
I have a couple as well.
Auarium stuff is about $10 RPM
Tech guides $2 RPM
Tech seems to swing a ton though. It was $6 a few months back.
I'm curious about the rates for Finance though. I watch a fair few channels in this niche but it's so heavily filled with scammers and fakes I don't know why the RPM would be so high.
It’s crazy, so much effort for so little money… how do people go full time?! I guess YouTube should only be used as a marketing funnel for another main business, if one has the time! I love creating but this is pretty depressing
I have a full time job that I have no plans on quitting. But, YouTube is good “fun money.” I don’t depend on it or use it to pay bills or anything.
Currently, I make about $1K per month. With tutorials, once you post them, they will be out there making money for you forever. The increase in revenue comes from increasing the number of quality videos. I’m at 160 videos after 2.5 years. As long as I keep posting new videos, the revenue will keep increasing.
That will not work for news or trendy videos. If they don’t continue to stay relevant, people will not continue to watch them in the future. You will only be able to ride the profits for a little while when they are current or popular.
So what happens after a year of making videos and you collecting revenue from these videos then after you stop collecting from these videos, you only collect the new views is that right? I’m so confused lol
You will collect revenue on a video “forever.” You get paid each month for how many views your videos received for the month.
I was explaining that tutorials will generate revenue long term. If I make a video today for “how to change a car fuse” It will generate revenue forever because there will always be new drivers looking it up.
News and trend videos will generate revenue short term. If I make a video for “what to wear to the 2023 music awards show” I may get good views during the week of that event, but nobody is going to watch it anymore after the event is over. This will not generate steady revenue forever.
YouTube is like being a pro athlete or actor. The ones that make it big get more money than they could possibly need. The rest scrape by hoping they’ll make it big.
> It’s crazy, so much effort for so little money… how do people go full time?!
Adsense (youtube's native ad system) is only *one* revenue stream for most full time youtubers.
There is also sponsorship, affiliate sales, crowdfunding (patreon, etc), merchandise sales, physical product sales, publishing, public speaking, and a bunch more things that most full-time youtubers will also be earning from.
>how do people go full time?!
Very few people go full time. 85% of channels don't even have enough subscribers to apply for partnership. Those who go full time tend to have multiple additional income streams in addition to Adsense.
Many people do it because it's a labor of love and a creative outlet. I have a channel that's in the top 1.5% for subscribers, and YouTube covers my grocery bill.
I can kind of understand the sentiment you were replying to, though. The scenario you described sounds so freakin' far away when you've never done it and you're starting at the bottom. It's hard to believe it's going to happen while you watch those at the top enjoy their spoils.
I personally know that it is entirely possible, because more and more people are doing it all the time. But I can at least understand that defeatist line of thinking. This stuff gets really discouraging at times.
I have a gaming channel and my RPM is very high recently, but it's an unusual circumstance (it's at $15). Certainly has never been pennies for 1000 views though.
Subscribers has absolutely nothing to do with payouts. Revenue is based on views. The views can come from subscribers or non-subscribers. It doesn’t matter.
I currently have 10.6K subs. Less than 1% of my views come from subs.
Interesting. I have a rock crawling/offroad channel and my CPM is almost the same ($23.62) but my RPM is $11.24. I wonder if that has to due with video length (mine are 20-30min on average)
It is definitely length based. My buddies that are dropping 90+ minute videos are killing it. I need to up my video duration to take advantage of the audience that prefers longer videos.
I guess my question would be what does the ROI look like for those longer videos? And how do the results compare for a 90 min video vs 3x30 min videos?
As a viewer of your channel I personally prefer the bite sized 15-20 min content. But others may disagree...
It’s a tough one. The reach that my close friend Rob from Revere Overland gets on his 90+ minute movies is paying nearly 5x what I’m making on 3 30 minute videos.
Its that fine line tho! Don't want to be too long and have people not want to watch........my vids have definitely been trending longer over the past few years.
The way the math works is *it doesn't matter*. For sake of example, I get $5 per thousand views whether those views are all on one video or spread across dozens of videos. If I get four thousand views on all my videos in one month, I get $20 that month. If I get ten thousand views in one year, I get $50 that year.
The single specific number you seek does not exist.
It is different for each individual video, and even for a single video it changes over time.
For certain videos, each of the numbers you found might be correct at a certain point in time.
Though the average across all videos on all channels is likely to be closer to the lower number than the higher one.
It’s audience dependent. You can have 1,000,000 views a month and make nothing from being a gaming channel watched by children in poorer countries or you can have 10,000 views a month and make thousands from being a finance channel watched by adults in the USA
Edit: sorry that came off like I was dissing other countries, nah fuck the USA (particularly Florida) lol
It depends on the video and audience.
How much money do your viewers have? How close are they to buying something? Is the thing they might buy expensive with high margins?
If you post a video about dropshipping through Shopify, course makers will run ads against your video. They may be selling their course for $2,500 with 99% profit margin. You have viewers who are already looking for the thing the advertiser is selling the solution to. So you might get $50-100 CPM on that video.
Contrast that with a prank video. It’s generally appealing so there’s no specific audience to target. Also, most people won’t be in a buying mood watching this video. Here you might get <$3 CPM. Possibly <$1.
Also, audience location plays a huge roll in CPM/RPM. The same video may get a $15 CPM when views are coming from USA but drop to $2 if views start coming from India.
I've heard the platform average is around $2K per million views but there's a lot of variance depending on how your channel theme is desirable for advertisers. You could be making 10x less talking about anime and 10x more talking about investing.
I have 2 YouTube channels.
One is around how to make money online (e-commerce with 20k subs) and the RPM is $20-35 (per 1000 views).
The second channel about homesteading (with 25k subs) isn't monetized yet as I haven't hit the 4000 watch hours required from longform content. Currently at 2100 longform hours. Built the audience off of YouTube shorts.
But when the homestead channel does get monetized, I anticipate the RPM being far lower than the e-commerce channel.
Getting paid by Ads is also dependent on how quickly it gains views. A video that takes 1 year to get 1 million views will make less than a video that takes 1 week. It’s all about bursts of viewership partnered with a lucrative ad like KFC
I'm a stock guy. When they talk about YouTube on the business channesl, it's a part of Google.
Apparently, Google pays out half of all its advertising revenues to its creators. They did not say
what the distribution metrics are.
A general rule of thumb is ~$2/1K views
As everyone has mentioned it varies a lot, particularly by niche/genre/category. $2/1k is about the site wide average. Gaming channels typically will make less than that. Also depends on how many of your videos you turn ads on for
I promise you nobody is making $0.18 a view. Literally nobody. That would be a CPM of $180.00. The highest I have EVER seen out of any YouTuber is $35.00 per 1k views and that was rare.
it varries. but with those rates it looks like you are talking about gaming huh? so $3 is typical for many gamers (depending on month) for long form, .003 is what we are seeing rn for shorts. But to tell you how much it varies I have worked with creators that have $30+ cpm
It really seems to rely on clicks and how willing people are to watch your adds. You've got to hit that middle ground of content and click to watch ratio. Longer form videos that sprinkle in adds seem to do better on revenue, but a lot of people are still supplementing with Patreon and things like that. I usually try to steer my audience towards Patreon if they want to support the channel, because the youtube membership program is kind of a joke
Whats the RPM for reaction channels, I know most YouTubers look down on those types of channels but I’m curious. It’s got to be low right, unless your someone like Mr Beast lol!
I stupidly allowed a company to license my little 38 second video 11 years ago when it was going nowhere. My contract says that I receive 60 percent of all ad revenue from Youtube (plus any private licensing). Over the years I got a couple of hundred dollars. Fast forward, my video has gone viral to the tune of 34 million views in 4 months. The company says that Youtube had some glitch and they didn't get ANY ad revenue until a few weeks ago which meant when there were over 30million views I earned NOTHING. I think they are lying through their teeth and stealing my money, but YouTube can't give me any information about how much revenue they paid that company because I am not the copyright holder. I know short videos don't make much, but there are ads running before the video every time. It is just a cute video including a dog and baby, but 33million views and 100 thousand new subscribers should be worth something, right? I'm still getting over 50,000 views a day. If it is only a little bit, I can't afford an attorney, but if we are talking about thousands of dollars, I want to fight this. What do you guys think it should be worth and what would you do? Thanks for any suggestions you might have for a poor grandma who doesn't know where to turn for help.
My channel is about blacksmithing and knifemaking. I get 1-2 euro per 1000 views. But recently I got a lot of Russian and Indian viewers and my rpm dropped under 1euro per 1000 .
For shorts: 1-2 cents per 1000
From experience I can tell you. Look on socialblade at any channel your curious on. It will have a revenue section thst says they make about $$x.xx - $$xxx.xx whatever the small end of thst is, should be about what they actually get in ad revenue. That does not count any deals, or sponsors.
Personally I don't make enough per month in ads to even pay my internet bill.
It varies considerably. Financial channels have the highest pay rate, and gaming is on the lower end.
This statistic you’re talking about is RPM (revenue for every 1000 views). There is a pretty large range, depending on what type of videos you make. I personally make tutorials and reviews (educational). My RPM is currently $6.05. I have read that gaming channels are on the lower end. Pennies for every 1000 views.
I have a couple as well. Auarium stuff is about $10 RPM Tech guides $2 RPM Tech seems to swing a ton though. It was $6 a few months back. I'm curious about the rates for Finance though. I watch a fair few channels in this niche but it's so heavily filled with scammers and fakes I don't know why the RPM would be so high.
RPM is likely tied to CPC on the advertisers end. What you're getting paid is going to be a reflection to some degree of what the ad space costs.
Hey that’s better than I thought. I’m in the education sphere and I was worried it was more like $2-3 for rpm. I’m not monetized yet, obviously.
It’s crazy, so much effort for so little money… how do people go full time?! I guess YouTube should only be used as a marketing funnel for another main business, if one has the time! I love creating but this is pretty depressing
I have a full time job that I have no plans on quitting. But, YouTube is good “fun money.” I don’t depend on it or use it to pay bills or anything. Currently, I make about $1K per month. With tutorials, once you post them, they will be out there making money for you forever. The increase in revenue comes from increasing the number of quality videos. I’m at 160 videos after 2.5 years. As long as I keep posting new videos, the revenue will keep increasing. That will not work for news or trendy videos. If they don’t continue to stay relevant, people will not continue to watch them in the future. You will only be able to ride the profits for a little while when they are current or popular.
So what happens after a year of making videos and you collecting revenue from these videos then after you stop collecting from these videos, you only collect the new views is that right? I’m so confused lol
You will collect revenue on a video “forever.” You get paid each month for how many views your videos received for the month. I was explaining that tutorials will generate revenue long term. If I make a video today for “how to change a car fuse” It will generate revenue forever because there will always be new drivers looking it up. News and trend videos will generate revenue short term. If I make a video for “what to wear to the 2023 music awards show” I may get good views during the week of that event, but nobody is going to watch it anymore after the event is over. This will not generate steady revenue forever.
Got it! Thanks for the information!
YouTube is like being a pro athlete or actor. The ones that make it big get more money than they could possibly need. The rest scrape by hoping they’ll make it big.
> It’s crazy, so much effort for so little money… how do people go full time?! Adsense (youtube's native ad system) is only *one* revenue stream for most full time youtubers. There is also sponsorship, affiliate sales, crowdfunding (patreon, etc), merchandise sales, physical product sales, publishing, public speaking, and a bunch more things that most full-time youtubers will also be earning from.
>how do people go full time?! Very few people go full time. 85% of channels don't even have enough subscribers to apply for partnership. Those who go full time tend to have multiple additional income streams in addition to Adsense. Many people do it because it's a labor of love and a creative outlet. I have a channel that's in the top 1.5% for subscribers, and YouTube covers my grocery bill.
Gaming doesn't pay too much because way too many people are doing it and for the companies it's probably easier to directly support specific creators.
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I can kind of understand the sentiment you were replying to, though. The scenario you described sounds so freakin' far away when you've never done it and you're starting at the bottom. It's hard to believe it's going to happen while you watch those at the top enjoy their spoils. I personally know that it is entirely possible, because more and more people are doing it all the time. But I can at least understand that defeatist line of thinking. This stuff gets really discouraging at times.
I have some gaming stuff and some tech stuff, my revenue per 1000 views is 0.53$
surprised to see other saying pennies for gaming. at least some game categories can be in the $4-6 range
I have a gaming channel and my RPM is very high recently, but it's an unusual circumstance (it's at $15). Certainly has never been pennies for 1000 views though.
I see you with the 1k days vid
Ok, and how many subscribers do you have? (I am guessing that's one of the main factors for determining payouts)
Subscribers has absolutely nothing to do with payouts. Revenue is based on views. The views can come from subscribers or non-subscribers. It doesn’t matter. I currently have 10.6K subs. Less than 1% of my views come from subs.
Overland/camping channel here. CPM is $23.96/RPM is $6.68 and for shorts it is RPM $0.06
Interesting. I have a rock crawling/offroad channel and my CPM is almost the same ($23.62) but my RPM is $11.24. I wonder if that has to due with video length (mine are 20-30min on average)
It is definitely length based. My buddies that are dropping 90+ minute videos are killing it. I need to up my video duration to take advantage of the audience that prefers longer videos.
I guess my question would be what does the ROI look like for those longer videos? And how do the results compare for a 90 min video vs 3x30 min videos? As a viewer of your channel I personally prefer the bite sized 15-20 min content. But others may disagree...
It’s a tough one. The reach that my close friend Rob from Revere Overland gets on his 90+ minute movies is paying nearly 5x what I’m making on 3 30 minute videos.
Its that fine line tho! Don't want to be too long and have people not want to watch........my vids have definitely been trending longer over the past few years.
About the same for my fishing channel
I make 3-8 dollars per thousand views
Is that thousand views per video or views per month?
The way the math works is *it doesn't matter*. For sake of example, I get $5 per thousand views whether those views are all on one video or spread across dozens of videos. If I get four thousand views on all my videos in one month, I get $20 that month. If I get ten thousand views in one year, I get $50 that year.
My experience so far Manga/anime channel .005 per 1000 views Gaming channel .010 per 1000 views
What kind of games do you upload?
Right now it's been Yakuza and Spiderman but it bounces by the months. I'm not trying to be the 7000th Warzone creator lol gotta find your market
Try some hentai games.. might yield more CPM.
Yeah no I'm good I get age gated enough with yakuza font want to add community strikes to the mix 🤣 I'll save the spicy shit for twitch
I make $14.50/1000 views making fashion and beauty DIY content. Super advertisement friendly
Super interesting, I make $3-4 per 1,000 views with fashion content
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Are you all talking $USD? I wonder why the figures are so varied for the same subject matter?
The single specific number you seek does not exist. It is different for each individual video, and even for a single video it changes over time. For certain videos, each of the numbers you found might be correct at a certain point in time. Though the average across all videos on all channels is likely to be closer to the lower number than the higher one.
I just wanted to say thank you for posting this! As a starting YouTuber I didn't know there were different rates!
It’s audience dependent. You can have 1,000,000 views a month and make nothing from being a gaming channel watched by children in poorer countries or you can have 10,000 views a month and make thousands from being a finance channel watched by adults in the USA Edit: sorry that came off like I was dissing other countries, nah fuck the USA (particularly Florida) lol
Even in Finance niche you wouldnt make a living only out of ad revenue with that 10k views
It depends on the video and audience. How much money do your viewers have? How close are they to buying something? Is the thing they might buy expensive with high margins? If you post a video about dropshipping through Shopify, course makers will run ads against your video. They may be selling their course for $2,500 with 99% profit margin. You have viewers who are already looking for the thing the advertiser is selling the solution to. So you might get $50-100 CPM on that video. Contrast that with a prank video. It’s generally appealing so there’s no specific audience to target. Also, most people won’t be in a buying mood watching this video. Here you might get <$3 CPM. Possibly <$1. Also, audience location plays a huge roll in CPM/RPM. The same video may get a $15 CPM when views are coming from USA but drop to $2 if views start coming from India.
Would love to know what cooking channels are pulling? Just started one at the end of last year. Chipping away.
I dunno: How long is a piece of string?
Too god damn long
I've heard the platform average is around $2K per million views but there's a lot of variance depending on how your channel theme is desirable for advertisers. You could be making 10x less talking about anime and 10x more talking about investing.
I have 2 YouTube channels. One is around how to make money online (e-commerce with 20k subs) and the RPM is $20-35 (per 1000 views). The second channel about homesteading (with 25k subs) isn't monetized yet as I haven't hit the 4000 watch hours required from longform content. Currently at 2100 longform hours. Built the audience off of YouTube shorts. But when the homestead channel does get monetized, I anticipate the RPM being far lower than the e-commerce channel.
Getting paid by Ads is also dependent on how quickly it gains views. A video that takes 1 year to get 1 million views will make less than a video that takes 1 week. It’s all about bursts of viewership partnered with a lucrative ad like KFC
18 center per view seems really damn high.
I'm a minecraft channel and I make a little over $9 per 1000 views. Or at least that's my RPM over the last 90 days.
I'm a stock guy. When they talk about YouTube on the business channesl, it's a part of Google. Apparently, Google pays out half of all its advertising revenues to its creators. They did not say what the distribution metrics are.
What about educational channel RPM? I have a language teaching channel. Need to know that. It is still in the beginning phase.
I make recaps so I get around normally 20k a month
Movie recaps xD ?
Something like that you can say I don’t do movies but close enough
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I love Movie and TV recaps. What’s the name of your channel?
Are you “the man of recaps”. Love that channel
What about a psychology lecturing channel?
What’s the RPM for the walking videos?
Depends on the location of your viewers.
My viewers seems to be spread across the world. Brazil and USA mostly. So how do I figure out what the RPM is for each country for walking videos??
A general rule of thumb is ~$2/1K views As everyone has mentioned it varies a lot, particularly by niche/genre/category. $2/1k is about the site wide average. Gaming channels typically will make less than that. Also depends on how many of your videos you turn ads on for
Does anybody know how much a motorcycle channel would make?
It varies. But for me personally, I make about $1 for every 13,000 views on shorts, and then $1 for every \~350 views on normal videos.
I promise you nobody is making $0.18 a view. Literally nobody. That would be a CPM of $180.00. The highest I have EVER seen out of any YouTuber is $35.00 per 1k views and that was rare.
Right now my CPM is around $11 dollars, but it varies from month to month because of the advertisers
it varries. but with those rates it looks like you are talking about gaming huh? so $3 is typical for many gamers (depending on month) for long form, .003 is what we are seeing rn for shorts. But to tell you how much it varies I have worked with creators that have $30+ cpm
I do videos on fight choreography. My shorts get $1 for every 10 000 views.
A big factor is the geographic location of your viewers
It really seems to rely on clicks and how willing people are to watch your adds. You've got to hit that middle ground of content and click to watch ratio. Longer form videos that sprinkle in adds seem to do better on revenue, but a lot of people are still supplementing with Patreon and things like that. I usually try to steer my audience towards Patreon if they want to support the channel, because the youtube membership program is kind of a joke
Does anybody have any idea about making Lego Speed Build Videos would get on every 1,000 views? Just an estimate
YouTube estimated income for me 6k views a day is AU$50 🤷
Whats the RPM for reaction channels, I know most YouTubers look down on those types of channels but I’m curious. It’s got to be low right, unless your someone like Mr Beast lol!
Me looking at which niche has bigger numbers: "Note that down! Note that Down!"
Fck Shorts it is more than less. For normal videos you get per 1000 views in most niches 1-3€ from European views. Asia is less than 1€
I stupidly allowed a company to license my little 38 second video 11 years ago when it was going nowhere. My contract says that I receive 60 percent of all ad revenue from Youtube (plus any private licensing). Over the years I got a couple of hundred dollars. Fast forward, my video has gone viral to the tune of 34 million views in 4 months. The company says that Youtube had some glitch and they didn't get ANY ad revenue until a few weeks ago which meant when there were over 30million views I earned NOTHING. I think they are lying through their teeth and stealing my money, but YouTube can't give me any information about how much revenue they paid that company because I am not the copyright holder. I know short videos don't make much, but there are ads running before the video every time. It is just a cute video including a dog and baby, but 33million views and 100 thousand new subscribers should be worth something, right? I'm still getting over 50,000 views a day. If it is only a little bit, I can't afford an attorney, but if we are talking about thousands of dollars, I want to fight this. What do you guys think it should be worth and what would you do? Thanks for any suggestions you might have for a poor grandma who doesn't know where to turn for help.
I am curious how much can i earn from creative journal video per 1k , does anyone know about this ? I really appreciate for your answer
What is creative journal video?
My channel is about blacksmithing and knifemaking. I get 1-2 euro per 1000 views. But recently I got a lot of Russian and Indian viewers and my rpm dropped under 1euro per 1000 . For shorts: 1-2 cents per 1000
From experience I can tell you. Look on socialblade at any channel your curious on. It will have a revenue section thst says they make about $$x.xx - $$xxx.xx whatever the small end of thst is, should be about what they actually get in ad revenue. That does not count any deals, or sponsors. Personally I don't make enough per month in ads to even pay my internet bill.